What Saper Vedere does

Saper Vedere is a Brussels-headquartered communication and public affairs consultancy founded in 2017 by Nicolas Vanderbiest, with a regional office in Paris opened in 2018. The firm serves large enterprises, CAC 40 corporates, European trade associations, and NGOs (named clients include Airbus, BNP Paribas, Generali, Lhoist, Remy Cointreau, Sisley Paris, CLEPA, and Eurocommerce), helping them decode societal trends, map stakeholder ecosystems, manage reputation, navigate legislative and regulatory exposure, and execute influence and crisis communication strategies. Service delivery is organized around six expertise hubs: Studies & Monitoring, Public Affairs, Influence, Design & Creation, Research & Development, and Crisis.

The firm's technology stack combines human consulting expertise with an in-house R&D-developed software portfolio. Follaw.sv, launched in 2024, is the flagship SaaS platform for real-time tracking of legislative amendments, bills, and stakeholder statements, supplemented by Advisum (social media analysis), Brickscore (reputation scoring), and the Social Impact Score (an assessment of organizational weight across five French influence ecosystems). The R&D department also builds bespoke internal automation tools used in client deliverables.

Saper Vedere operates a sales-led, direct-engagement model with a hybrid revenue structure combining custom-quoted professional services engagements (strategic consulting, bespoke communication tools) and recurring SaaS subscriptions through Follaw.sv. The firm sells multi-year contracts, schedules consultations via Calendly, and drives inbound demand through thought-leadership content, webinars, and media appearances in outlets such as Les Échos, France Info, and DH. Pricing is not publicly disclosed and is determined by scope and complexity.

Name

Saper Vedere

Legal name

Saper Vedere

Website

https://saper-vedere.eu

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

Brussels-based communication and public affairs consultancy founded in 2017, serving CAC 40 corporates, European trade associations, and NGOs with influence strategy, reputation management, and legislative monitoring, supported by proprietary SaaS tools including Follaw.sv.

Ownership category

akta.pro rank

Headquarters

HQ city

Brussels

HQ country

Belgium

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Strategic Consulting Services: Communication and public affairs consulting engagements, including audience analysis, ecosystem mapping, reputation management, and strategic advisory services delivered through direct client engagements.
2. Follaw.sv SaaS Subscription: Real-time legislative and societal monitoring platform offered as a subscription service to clients seeking continuous institutional and stakeholder intelligence.
3. Communication Tools Development: Creation of bespoke communication and influence tools including websites, reports, presentations, and visual media for clients.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Core offering

Saper Vedere is a communication and public affairs consultancy focused on decoding societal trends for organizations. It delivers strategic consulting across audience analysis, ecosystem mapping, reputation management, influence campaigns, and crisis preparedness, augmented by proprietary SaaS and analytical tools (Follaw.sv, Advisum, Brickscore, Social Impact Score) that provide real-time legislative, social, and stakeholder monitoring. The firm operates through six expertise hubs (Studies & Monitoring, Public Affairs, Influence, Design & Creation, Research & Development, and Crisis) to serve large enterprises, trade associations, and NGOs primarily in France and Belgium.

Product overview

Saper Vedere is a communication and public affairs consultancy that operates as a multi-service agency rather than a single product company. The firm offers a portfolio of proprietary tools including Follaw.sv (their first SaaS platform for real-time legislative and societal monitoring), Advisum (social media analysis tool), and Brickscore (service information platform). These digital tools complement the company's six expertise hubs: Studies & Monitoring, Public Affairs, Influence, Design & Creation, Research & Development, and Crisis management. Services span reputation audits, stakeholder ecosystem mapping, crisis management, legislative monitoring, influence campaigns, and cross-channel communication strategy.

Differentiator

Problem solved

Functional benefit

Brands

• Follaw.sv: First SaaS platform from the R&D department, provides real-time tracking of legislative information and stakeholder statements related to client issues.
• Advisum
• Reputatiolab

Products and services

• Follaw.sv Flagship SaaS platform for institutional and societal monitoring. Provides real-time tracking of legislative information (amendments, bills) and stakeholder statements (NGOs, associations) related to organizational issues, combined with social media monitoring of policymakers. Designed for organizations needing continuous institutional and stakeholder intelligence.
• Advisum Social media analysis tool that enables analysis of social network performance, audience insights, and engagement metrics to support strategic communication decision-making for organizations.
• Brickscore Reputation scoring and analysis tool for measuring organizational standing, accessed across expertise hub pages for public affairs, influence, studies and monitoring, and crisis management.
• Social Impact Score Analytical framework that measures an organization's weight and influence within five major French influence ecosystems, helping clients understand their positioning and societal impact.
• Strategic Communication and Public Affairs Consulting Core consulting engagement covering audience analysis, ecosystem mapping, reputation assessment, stakeholder mobilization, and strategic advisory on communication and public affairs for enterprises, trade associations, and NGOs.
• Crisis Management Services Reputation crisis management and 360-degree monitoring services to help organizations react to emerging societal trends, manage reputational threats, and adapt communication strategy during crises.
• Influence Campaign and Stakeholder Mobilization Targeted influence and public affairs campaigns, stakeholder activation, coalition building, brand identity development with societal anchoring, and communication tool creation (websites, reports, presentations, visual media).
• Studies and Monitoring Services Studies and strategic monitoring services including 360-degree monitoring of social networks, blogs, forums, press, and traditional media; weak signal detection; and reputation research publications.
• Reputatiolab Reputational studies platform publishing research including the annual reputation crises report and studies on institutional Europe, civil society, and the economic sphere.

Quantifiable outcome

• Comprehensive ecosystem mapping across social networks including X, LinkedIn, Instagram, TikTok, Bluesky, and Threads
• +1 more outcomes

Named customers11 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature5 records

Scale indicators3 records

Recent moves8 records

Expansion highlights6 records

Broad incumbents

• Hill+Knowlton: Global communications consultancy with a long-standing public affairs and public sector practice. Comparable client mix (large corporates, associations) and comparable service lines in PA, crisis, and corporate communications.
• Edelman: Largest independent global PR firm with deep public affairs and policy capability. Overlaps in trust, reputation, public affairs, and influence services for multinational corporate clients, including a major Paris and Brussels presence.
• Weber Shandwick: Global PR and public affairs network with a deep French and EU practice. Directly comparable service offering in influence, public affairs, and crisis — and Saper Vedere's Influence Hub lead joined the firm from Weber Shandwick (VP Corporate & Crisis).
• Burson Cohn & Wolfe (BCW): Global communications agency with strong public affairs, crisis, and influence capabilities. Competes with Saper Vedere for European and multinational mandates requiring integrated public affairs and corporate communications.
• Publicis Consultants: European public affairs, corporate communications, and public sector consulting arm of Publicis. Directly competes for French and EU institutional clients and offers comparable influence and public affairs advisory services.
• Havas Public Affairs: The public affairs and influence arm of Havas, a large global communications holding group. Overlaps with Saper Vedere's Public Affairs and Influence hubs, and competes for the same French and EU institutional clients, but at materially greater scale and with broader service breadth.

Regional players

• Image Sept: Independent French strategic communications and public affairs consultancy based in Paris. Comparable as a French-market PA and influence advisor serving large French corporates and institutions, though without Saper Vedere's Belgian base and EU-policy specialization.

Direct peers

• FGS Global: Global strategic communications and public affairs advisory formed from the merger of Finsbury, Glover Hering, and The S/A/M Group. Comparable as a senior-advisor-led firm serving large corporates on public affairs, crisis, and influence — the exact engagement profile Saper Vedere targets in Europe.
• Brunswick Group: Boutique-grade strategic advisory firm specializing in critical stakeholder communications, public affairs, and crisis. Highly comparable in client type (large corporates, C-suite engagement) and in the integration of advisory work with research and monitoring.
• Taddeo (a Teneo company): Paris-based public affairs and strategic communications firm, now part of Teneo. Closely comparable in focus on French and European influence, public affairs, and corporate reputation work for enterprise clients.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/SaperVedereEU

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Saper Vedere