AD Augusta

What AD Augusta does

AD Augusta is a French non-profit association (governed by the loi 1901) founded in 2011 on the Crozon peninsula in Finistère, France, by former military officer Michel Pech. The organization provides physical and psychological rehabilitation, reconstruction, and professional reintegration support to wounded French military personnel (Marine, Army, Gendarmerie), firefighters, and, since a 2021 statutory amendment, civilian collateral victims of war. Its beneficiary pool is small and specialized — approximately 60 individuals supported cumulatively over 14 years, with roughly 30 in active follow-up and 10-12 new wounded entering the program annually.

The service architecture is built around three program layers delivered from two physical training platforms: (1) Formation Initiale, a week-long intensive residential program accommodating ~10 new wounded per session in protected maritime (Camaret-sur-Mer) or mountain (Notre-Dame-du-Pré, 1,500m altitude) environments, run 2-3 times per year; (2) Formation Continue, a multi-year continuing-training track placing beneficiaries in concrete personal or collective projects (maritime renovation, animal-assisted therapy, terrestrial expeditions, Channel-crossing expeditions) to maintain momentum and prevent relapse; and (3) Séminaires d'Accompagnement, a 2019-launched offering for the family members of PTSD-diagnosed personnel. Operational support is anchored at the Maison des Blessés in Roscanvel (activated February 2016, capacity: 5 persons). The methodology is a proprietary three-axis framework (self-esteem rebuilding, engagement-vs-renunciation balance, acceptance of disability consequences) validated by the HIA Brest military hospital and recognized by the 2018 CiDAN 'European Values' Prize.

Commercially, AD Augusta is not a revenue-generating enterprise. It has 1-10 staff, no commercial product, and no disclosed revenue. Funding is assembled from membership fees, individual and corporate donations (foundations Carac, Evens; corporate donors BRED, Artus, Latour Capital, Metro), event-based fundraising (marathons, Channel-crossing challenges), and potential public subsidies authorized under Article 14 of the statutes. Beneficiary referrals flow through institutional military channels (CABAM, IGESA, MNM, the Marine nationale HR convention), and go-to-market is community-led, supplemented by earned media coverage and a small social-media presence. The entity is governed by a 19-member elected Board, led since 2019 by President Thomas Janier (a wounded war veteran) and Co-President Jocelyn Truchet.

Name

AD Augusta

Legal name

Ad Augusta

Website

https://adaugusta.fr

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

1–10 employees

Short description

AD Augusta is a French non-profit association, founded in 2011, providing physical and psychological rehabilitation and professional reintegration support to wounded French military personnel, firefighters, and gendarmerie members through residential training programs based in Brittany and the French Alps.

Ownership category

akta.pro rank

Headquarters

HQ city

Camaret-sur-mer

HQ country

France

HQ region

Europe

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Membership fees: Annual membership fees paid by members titulaires and members d'honneur as defined in the association's statutes.
2. Donations: Individual and corporate donations from supporters. The association receives donations from various partners including foundations (Carac, Evens), organizations, and individuals.
3. Event fundraising: Fundraising through events such as marathons, challenges, and other charitable activities where participants raise funds for the association.
4. Government and institutional subsidies: Potential subsidies from State, regions, departments, communes, and public establishments as outlined in Article 14 of the association's statutes.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

AD Augusta is a French non-profit association (association loi 1901) that provides physical and psychological rehabilitation services for wounded military personnel, firefighters, and gendarmes. The association delivers a multi-phase program that includes week-long initial training stages in protected natural environments (Brittany coast and French Alps), ongoing continuing training projects for long-term support, and family support seminars for relatives of personnel with PTSD. The methodology is developed in partnership with the HIA Brest military hospital and focuses on rebuilding confidence, restoring social and professional connections, and developing new life projects.

Product overview

AD Augusta is a non-profit association (governed by French law of July 1, 1901) founded in 2011 that provides rehabilitation and reconstruction support for wounded military personnel, firefighters, and gendarmery suffering from physical or psychological trauma. The organization operates a multi-phase program architecture consisting of: (1) Formation Initiale — an intensive one-week initial training program with 10 participants per session in protected natural environments (maritime or mountain), focusing on collective exercises and responsibility situations; (2) Formation Continue — ongoing multi-year project-based support placing wounded individuals in personal/collective projects to maintain constructive momentum and prevent relapse; (3) Physical facilities including the Maison des Blessés at Roscanvel (accommodation for 5 persons) and training platforms in Camaret-sur-Mer (coastal) and Notre-Dame-du-Pré (mountain); and (4) Specialized therapeutic activities including animal-assisted therapy, maritime activities (sailing, navigation), land activities, and maritime renovation workshops. The organization also runs family support seminars for relatives of personnel with PTSD. The complete methodology spans from initial week-long assessment through continuing projects to eventual professional reintegration support.

Differentiator

Problem solved

Functional benefit

Products and services

• Formation Initiale (Initial Training) Week-long intensive training program placing wounded military personnel, firefighters, and gendarmes in responsibility situations through collective exercises in protected natural environments. Approximately 10 new wounded participants per session, with 2-3 sessions organized annually.
• Formation Continue (Continuing Training) Long-term projects placing wounded individuals in responsibility situations through concrete personal or collective projects, maintaining a constructive dynamic and preventing relapse. Serves as a prerequisite step before professional reintegration.
• Séminaires d'Accompagnement (Support Seminars) Seminars for family members and close relatives of wounded military personnel with PTSD, including couples seminars and family support programs. Recognized with the 1er Prix Tégo de la solidarité 2018.
• Médiation Animale (Animal-Assisted Therapy) Animal-assisted therapy sessions as part of the rehabilitation program for wounded military personnel, firefighters, and gendarmes.
• Activités Maritimes (Maritime Activities) Sailing and navigation training including Channel crossings, partnerships with British Help for Heroes, and maritime rehabilitation exercises in the Brittany coastal environment.
• Activités Terrestres (Land Activities) Land-based activities including mountain activities, hiking, and terrestrial renovation projects for wounded personnel rehabilitation in Alpine environments.
• Chantier de Rénovation Maritime (Maritime Renovation Workshop) Maritime renovation projects including the Chanceller vessel renovation, providing hands-on responsibility situations for wounded participants as part of the continuing training program.

Quantifiable outcome

• Approximately 60 wounded individuals supported since 2011, with about 30 in ongoing follow-up
• +2 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

18 partnerships are on record, tiered core and minor.

• Association pour le développement des œuvres sociales de la Marine (ADOSM)coreStrategic or Co-development PartnerADOSM is listed as a partner of Ad Augusta, providing support for social works of the Navy personnel.
• Fondation CaraccoreStrategic or Co-development PartnerThe Carac Foundation supports Ad Augusta and the crossing of the Channel operation, providing complementary resources to help wounded veterans. Has supported the association for three years.
• Union des blessés de la face et de la tête (Les Gueules Cassées)coreStrategic or Co-development PartnerFeatured Ad Augusta in their magazine (issue 349). Long-standing partner supporting the wounded.
• Cellule d'aide aux blessés et d'assistance aux familles de la Marine (CABAM)coreStrategic or Co-development PartnerOfficial institutional partner linked to the French Defense Ministry. Works with Ad Augusta in supporting wounded Navy personnel.
• Mutuelle nationale militaire (MNM)coreStrategic or Co-development PartnerFeatured Ad Augusta in MNM Infos n°38 (January 2019) as supporting projects that make sense.
• Fédération TEGOcoreStrategic or Co-development PartnerAwarded the 1st Prize Tégo de la solidarité 2018 to Ad Augusta for support seminars project for military families.
• Help for Heroes (UK)coreStrategic or Co-development PartnerBritish counterpart organization. Conducted joint exchange in September 2017 with 14 French wounded visiting Plymouth. Facilitated 3-day program at Parker VC on HMS Drake naval base. Exchange of best practices in PTSD support. Plans for reciprocal visits in 2018.
• Association SkeafminorStrategic or Co-development PartnerMaritime partner that provides sailing vessels for training. Provided 28-meter sailing vessel for Channel crossing.
• Association Solidarité DéfenseminorStrategic or Co-development PartnerConducted preparatory trip in July 2017 and supported the Channel crossing operation.
• Ecole de guerre économique (EGE)minorStrategic or Co-development PartnerEducational partner institution.
• Fédération Nationale André MaginotminorStrategic or Co-development PartnerVeterans federation partner.
• Institution de gestion sociale des Armées (IGESA)coreStrategic or Co-development PartnerMilitary social management institution and partner supporting military personnel welfare.
• Club de plongée Atlantis de RoscanvelminorStrategic or Co-development PartnerDiving club that collaborates with Ad Augusta for rando-palmée activities with wounded participants.
• Gendarmerie nationale (units in Savoie)minorStrategic or Co-development PartnerMountain intervention and assistance units provided expertise for seminar design in October 2016.
• Marine nationale (Admiral Christophe Prazuck)coreStrategic or Co-development PartnerSigned HR resources convention with Ad Augusta. Naval command collaborates on wounded support.
• Centre Maritime de NantesminorStrategic or Co-development PartnerPartner in Trans'Sol project, providing navigation training for wounded participants.
• Artus InterimminorChannel Partner/ Reseller/ DistributorEmployment agency partner listed among supporters.
• Agence PlanèteminorStrategic or Co-development PartnerCommunication agency partner listed among supporters.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Emerging players

• Team Rubicon: Veteran-led humanitarian organization that engages wounded and post-service military in disaster response operations. Conceptually comparable to AD Augusta's use of responsibility-giving outdoor/challenge activities for wounded-veteran reintegration.

Regional players

• IGESA (Institution de gestion sociale des Armées): French military social-management institution providing vacation, family, and welfare services to military personnel. Core AD Augusta partner serving the same institutional client base, though focused on social welfare rather than rehabilitation.
• Fédération Nationale André Maginot: Federation of French veterans' associations providing mutual aid and remembrance. Listed as a partner of AD Augusta and shares the French veteran-support mission, though its focus is broader social welfare rather than rehabilitation programming.
• Cellule d'aide aux blessés et d'assistance aux familles de la Marine (CABAM): French Defense Ministry body providing welfare and administrative support to wounded Navy personnel and their families. CABAM is a core institutional referral partner for AD Augusta and effectively the upstream governmental counterpart for the same beneficiary population.
• ADOSM (Œuvres sociales de la Marine): French Navy's social welfare association supporting active and retired Marine personnel. A core AD Augusta partner serving overlapping Navy personnel and family constituents through complementary social services rather than rehabilitation.

Broad incumbents

• Wounded Warrior Project: Large US-based nonprofit serving post-9/11 wounded veterans through programs, benefits assistance, and mental-health support. Serves as the broad-incumbent benchmark for veteran rehabilitation nonprofits and the scale ceiling that mission-aligned European organizations reference.

Direct peers

• Help for Heroes: UK charity that supports wounded UK military personnel and veterans through physical, psychological, and welfare programs. AD Augusta's closest analogue: the two organizations conducted a joint English Channel exchange in 2017 and were co-laureates of the 2018 CiDAN European Values Prize.
• Soldiers' Angels: US volunteer-based nonprofit providing aid, comfort, and resources to active-duty military, wounded warriors, and veterans. Mission-aligned with AD Augusta in supporting wounded service members through volunteer-driven community programs.
• Union des blessés de la face et de la tête (Les Gueules Cassées): French veterans association focused on wounded service members (particularly with facial/head injuries). Listed as a core partner of AD Augusta and featured the organization in its magazine, sharing mission overlap on long-term wounded-soldier support.

Others

• Fondation Carac: French mutual insurance foundation that provides multi-year financial sponsorship to AD Augusta and other veteran-support causes. Comparable as a recurring institutional funding source that AD Augusta has retained for three consecutive years.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/augustaad
• Facebookfacebook.com/profile.php
• LinkedInlinkedin.com/company/adaugusta

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about AD Augusta