WohnGlueck Immobilien

Name

WohnGlueck Immobilien

Legal name

WOHNGLÜCK Immobilien

Website

https://wohn-glueck.com

Company type

Private

Founded year

2014

Operating status

Operating

Ownership category

akta.pro rank

Product category

Real Estate Brokerage Services

NAICS

Offices of Real Estate Agents and Brokers (5312), Offices of Real Estate Agents and Brokers (53121)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Relocation & Corporate Housing Brokerage (BPAJAAAG)

Keywords

• Real estate brokerage
• Property sales
• Property rentals
• Property valuation
• Home staging services

Headquarters

HQ city

Roßdorf

HQ country

Germany

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Others

Revenue model

1. Real Estate Brokerage Commissions: Traditional real estate broker commissions charged to both buyers and sellers, typically split equally between parties. Commission rates vary by property type: residential properties typically 3.57% incl. MwSt, apartments 2.34%, multi-family houses 5.95% incl. MwSt.
2. Premium Services: Additional services including Homestaging, property valuation (Wertermittlung), premium listing services, and BVFI24 Eigentümerallianz membership benefits
3. International Property Services: Costa Blanca and Cyprus property sales through partner Maklerspanien.de, including organizing viewing trips and providing personal German-language support for international buyers

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels5 records

Core offering

WohnGlueck Immobilien is a real estate brokerage that sells and rents residential properties in the Darmstadt-Dieburg region of Germany, including single-family homes, apartments, multi-family buildings, and new construction projects. It complements brokerage with property valuation (Wertermittlung), home staging, premium services, and international property offerings in Spain (Costa Blanca) and Cyprus, and acts as the BVFI Regionaldirektion Darmstadt and BVFI24 Eigentümerallianz Geschäftsstelle.

Product overview

WohnGlueck Immobilien is a full-service real estate brokerage operating primarily in the Darmstadt-Dieburg region of Hesse, Germany. The core offering centers on residential property sales and rental management services through a network of local offices. The company differentiates through specialized modules including senior care properties, international listings (Spain/Cyprus), property valuation with KfW renovation calculators, and premium service tiers. The Owner's Club (My Owners Club) provides members with exclusive benefits including legal consultations and contract templates via the BVFI24 Eigentümerallianz partnership. Additional services include Homestaging and an educational real estate guide (Immobilienratgeber) with regional content.

Differentiator

Problem solved

Functional benefit

Products and services

• Immobilienverkauf (Property Sales) Full-service real estate brokerage for buying and selling residential properties in the Darmstadt-Dieburg region, including single-family homes, apartments, multi-family buildings, and new construction projects, for individual homeowners and buyers.
• Immobilie vermieten (Rental Management) Property rental services including tenant placement, property management, and rental consultation for landlords in the Darmstadt region.
• Wertermittlung (Property Valuation) Professional property valuation services including comparative market analysis and KfW renovation cost calculator for energy-efficient upgrades, for property owners and prospective sellers.
• Homestaging Professional home staging services to prepare properties for sale, enhancing appeal to potential buyers.
• Pflegeimmobilien (Senior/Care Properties) Specialized real estate listings and advisory services for senior living properties and care facilities, for investors and buyers in this segment.
• Internationale Immobilien Spanien (Costa Blanca) International property services specializing in new construction homes directly from developers on Spain's Costa Blanca, including viewing trips and German-language support, for German-speaking buyers and investors.
• Immobilienangebote Zypern (Cyprus Properties) International property listings and advisory services for Cyprus real estate, including webinars and personal consultation, for German-speaking buyers and investors.
• Owners Club / My Owners Club Exclusive membership club for property owners providing benefits such as legal initial consultations, framework agreements, checklists, and contract templates through the BVFI24 Eigentümerallianz partnership.

Quantifiable outcome

• Regular successful property sales with customer satisfaction testimonials

Named customers4 records

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Ten partnerships are on record, tiered core and minor.

• Owners ClubcoreGTM or Marketing Partner · 1 January 2018Partner since 2018, serving as speakers. Largest German Immobilclub providing network for international property investments and webinars on Cyprus and Spain properties.
• IMAG Immobilienmakler AGcoreGTM or Marketing PartnerInternational network membership providing access to global property listings and international market reach for clients seeking properties abroad.
• BVFI (Bundesverband der Immobilienwirtschaft)coreGTM or Marketing PartnerBundesverband membership with over 10,000 members. WohnGlueck serves as Regionaldirektion Darmstadt and operates BVFI24 Eigentümerallianz Geschäftsstelle, providing legal consultation, framework contracts, and checklists for members.
• Maklerspanien.decoreChannel Partner/ Reseller/ DistributorPartner for Costa Blanca (Spain) property sales. Provides access to new construction properties directly from developers, viewing trips, and complete German-language purchase support.
• Hüttig & RompfminorStrategic or Co-development PartnerBaufinanzierung (construction financing) partner providing mortgage and financing services for property buyers.
• Immobilienscout24minorGTM or Marketing PartnerGermany's leading real estate portal partnership for property listings and marketing reach.
• stadtportal.immominorGTM or Marketing PartnerReal estate portal cooperation partner for property listings and online visibility.
• BVFI24coreGTM or Marketing PartnerBVFI24 Eigentümerallianz partnership providing WohnGlueck as the Darmstadt location. Offers legal first consultation, framework contracts, checklists and contract templates for property owners.
• Various construction companies and architects (Bauexperten)minorStrategic or Co-development PartnerPartnership with building firms and architects for renovation and new construction projects, including partner Marvin Pfeifer.
• Insurance brokers and financial advisorsminorStrategic or Co-development PartnerIntegrated network partners including Versicherungsmakler (insurance brokers) and Finanzberater (financial advisors) to provide comprehensive property transaction support.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Engel & Völkers: Hamburg-headquartered German real estate brokerage with global franchise network covering residential sales, luxury villas, and international property (notably Mediterranean markets). Directly comparable because both serve German-speaking buyers seeking Costa Blanca/Spanish property and both operate commission-based brokerage with personalized regional offices.
• Maklerspanien.de: German-speaking brokerage specializing in Costa Blanca (Spain) new construction properties with viewing trips. Directly comparable because WohnGlueck operates as a channel partner of Maklerspanien.de and both target German buyers seeking Spanish property via the same developer-direct inventory model.
• RE/MAX Germany: Global franchise residential brokerage with dense German footprint. Directly comparable because it competes in the same residential brokerage category with local franchisees, transaction-fee commissions, and personalized seller/buyer accompaniment in regional German markets.

Broad incumbents

• Immowelt: Major German real estate portal and marketplace serving listing, valuation, and brokerage services. Comparable as a competing channel through which WohnGlueck-listings compete for buyer attention and as a portal offering valuation-adjacent tools (WohnGlueck's Wertermittlung competes with Immowelt's valuation tools).
• ImmoScout24: Germany's leading real estate portal and marketplace for residential listings. Comparable because WohnGlueck is a listed broker on ImmoScout24 and competes for listing visibility and inbound buyer leads on the same platform — though ImmoScout24 itself is a portal rather than a brokerage.
• Vonovia: Largest German residential property company and listed landlord/developer. Comparable as a broader incumbent operating in German residential real estate services including brokerage-adjacent rental placement, but operates at vastly greater scale than WohnGlueck's local brokerage.

Emerging players

• McMakler: Berlin-based digital-first German residential brokerage combining tech platform with local agent network. Comparable because both sell residential property in German regional markets on commission, but McMakler competes via proprietary technology and a larger agent base — representing the digitized model WohnGlueck would need to defend against.
• Homeday: German PropTech brokerage offering flat-fee residential selling and buying services. Comparable as a German residential brokerage competing for the same Darmstadt-region sellers and buyers, but differentiated by a flat-fee digital model rather than WohnGlueck's percentage-commission personal-service approach.

Others

• Owners Club (My Owners Club): Largest German Immobilienclub for international property investment that WohnGlueck partners with for Cyprus and Spain deal flow. Comparable because both target German-speaking investors seeking Mediterranean property, with WohnGlueck operating as a regional speaker/partner channel for the Club's inventory.
• BVFI (Bundesverband der Immobilienwirtschaft): German national real estate industry association of which Marion Schramm is a deputy and whose Darmstadt Regionaldirektion WohnGlueck operates. Comparable as the institutional ecosystem WohnGlueck is embedded in, providing network, BVFI24 Eigentümerallianz legal services, and industry credentials to its members.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/wohnglueck.darmstadt
• LinkedInlinkedin.com/in/marion-schramm-63ab7012
• Instagraminstagram.com/wohnglueck_immobilien

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about WohnGlueck Immobilien