IMAG Gruppe

What IMAG Gruppe does

IMAG Gruppe is a privately held Swiss real estate project management holding company headquartered in Zug with a major operational office in Wallisellen (Zürich), operating exclusively in the German-speaking region of Switzerland. The group is composed of six wholly-owned operating subsidiaries — IM Baumanagement AG, IM Gesamtleistungen AG, IM Qualitätssicherung AG, IM Entwicklungen AG, IM Real Estate AG, and IMAG Invest AG — collectively covering the full real estate lifecycle from site analysis and feasibility, through development and construction (as general contractor, total contractor, or general planner), to quality assurance, marketing, and investment participation. The firm manages individual projects ranging from CHF 2M to CHF 50M and states an annual production capacity of CHF 80M, supported by a portfolio of over 60 completed and ongoing reference projects.

The company's service delivery is grounded in conventional construction-industry technology, including Building Information Modelling (BIM), Lean Construction methodology, and an integrated digital collaboration stack comprising Realview, Messerli Bauadministration, Bluebeam, and Microsoft 365 (with Teams, SharePoint, and OneDrive). It pairs this tooling with a formalized ESG integration framework and a proprietary in-house training program called IMAG Campus, which delivers certified workshops in leadership, communication, positive psychology, and resilience to differentiate talent quality in a service-intensive business.

IMAG Gruppe's business model is fee-based professional services, with project-specific pricing negotiated bilaterally rather than publicly disclosed, supplemented by principal investment exposure through IMAG Invest AG. The firm serves a concentrated set of enterprise and institutional clients — including Swiss Life, UBS, Credit Suisse, Mobimo, Fundamenta Group, XANIA, Tertianum, Spida Personalvorsorgestiftung, and various public-sector entities — acquired through direct enterprise field sales, repeat mandates, and a cooperation network of more than 30 architects, engineers, banks, insurers, and real estate companies. Leadership comprises four Geschäftsführer (CEO Michael Imhof, CHRO Atilla Vuran, CFO Karin Vuran, COO Sebastian Staub), and ownership is privately held with no disclosed external investors.

Name

IMAG Gruppe

Legal name

IM Immobilienprojekt Management AG

Website

https://imag-gruppe.ch

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

11–50 employees

Short description

IMAG Gruppe is a Swiss real estate project management holding company offering full-lifecycle services (analysis, development, construction, quality assurance, investment) through six subsidiaries to institutional clients, developers, and public-sector entities in German-speaking Switzerland.

Ownership category

akta.pro rank

Product category

Real Estate Project Management Services

NAICS

Real Estate Property Managers (53131), Management of Companies and Enterprises (55111)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Real Estate Development Asset Management (Project/Construction-to-Stabilization) (BPAJAMAL)

akta.pro secondary industries

Commercial Real Estate Asset Management (BPAJAMAB), Real Estate Development & Feasibility Advisory (Highest-and-Best-Use, Entitlements Support) (BPAJANAC), Real Estate Investment Management (Acquisitions & Dispositions) (BPAJAMAK)

Keywords

• Real estate project management
• Construction management services
• General contractor services
• Property development consulting
• Building quality assurance

Headquarters

HQ city

Zug

HQ country

Switzerland

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Project Management Services: Professional real estate project management services across the entire lifecycle of properties, delivered through specialized subsidiary companies (Baumanagement, Gesamtleistungen, Entwicklungen, Qualitätssicherung, Real Estate, Invest). Revenue is generated through project-based fees for services such as construction management, general contractor services, development, quality assurance, and investment participation.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

IMAG Gruppe is a Swiss holding company delivering professional real estate project management services across the full property lifecycle through six specialized subsidiaries: construction management, general/total contracting and planning, property development, independent quality assurance, proprietary real estate services, and project investment. The firm manages projects ranging from CHF 2 to 50 million with annual throughput capacity of CHF 80 million for property developers, institutional investors, pension funds, and public sector clients in German-speaking Switzerland.

Product overview

IMAG Gruppe operates as a holding company offering comprehensive real estate project management services across the entire property lifecycle. The portfolio consists of six specialized subsidiary brands working in concert: IM Baumanagement AG provides professional construction and project management; IM Gesamtleistungen AG delivers total/general contracting and planning services; IM Entwicklungen AG handles real estate development and site analysis; IM Qualitätssicherung AG provides independent quality assurance; IM Real Estate AG manages proprietary property projects from acquisition through buyer support; and IMAG Invest AG serves as the investment vehicle for strategic project participation. The group additionally operates the IMAG Campus internal training program for employee development. Projects range from CHF 2 to 50 million with a capacity of CHF 80 million per year, focused on the German-speaking Switzerland region.

Differentiator

Problem solved

Functional benefit

Products and services

• Construction Management (IM Baumanagement AG)

Named customers10 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

21 partnerships are on record, tiered core and minor.

• XANIA real estate ZürichcoreStrategic or Co-development PartnerReal estate development company collaborating with IMAG on multiple residential projects including Marienstrasse 21 (Zürich), Farlifangstrasse (Zumikon), Roswiesenstrasse (Zürich), and Crystal House (Herrliberg). XANIA acts as developer/property owner while IMAG provides project management and construction services.
• roefs architektencoreStrategic or Co-development PartnerArchitectural firm collaborating on real estate development projects, contributing design expertise to joint developments.
• Atelier WWcoreStrategic or Co-development PartnerArchitectural firm and cooperation partner, with specific collaboration on the Pontresina project reference.
• CH ArchitektencoreTechnology or IntegrationArchitectural firm collaborating on the Höhenstrasse 25 (Wallisellen) project as the renowned architecture firm responsible for design.
• MobimocoreStrategic or Co-development PartnerListed real estate investment company and cooperation partner on projects such as Freiestrasse (Thalwil) where Mobimo Management AG acts as property owner.
• WincasaminorStrategic or Co-development PartnerReal estate services company providing property management and development services.
• TertianumcoreStrategic or Co-development PartnerLeading Swiss senior living provider. IMAG completed the Tertianum Etzelgut (Zürich-Wollishofen) project and Sennhofweg (Zollikerberg) energy renovation for Tertianum properties.
• LivitminorStrategic or Co-development PartnerReal estate management company providing property management services.
• J.F. Jost & CocoreStrategic or Co-development PartnerFamily-owned Swiss company acting as developer for the Lilie Shoppingpoint (Schlieren) project with IMAG providing general planning services.
• Baum Entwicklung AGcoreStrategic or Co-development PartnerReal estate development company as developer for the Robert-Seidel-Hof 73 (Zürich) project with 15 condominiums.
• Casa Projekte AGcoreStrategic or Co-development PartnerReal estate development company as developer for the Lirenhofstrasse 29 (Wil ZH) project with 6 condominiums.
• Spice ArchitecturecoreTechnology or IntegrationArchitecture firm responsible for design of the Roswiesenstrasse 100 (Zürich) project.
• Meili Unternehmungen AGcoreStrategic or Co-development PartnerReal estate company as developer for the Tägermoosstrasse 24 (Küsnacht) project.
• FG Promotion X AGcoreStrategic or Co-development PartnerReal estate developer as property owner for the Unterbühlenstrasse (Uster) project with 19 condominiums.
• Keller ImmominorStrategic or Co-development PartnerReal estate management company as cooperation partner.
• SBBminorStrategic or Co-development PartnerSwiss Federal Railways as cooperation partner.
• SQBrokerminorChannel Partner/ Reseller/ DistributorInsurance broker as cooperation partner.
• Albo TradingminorStrategic or Co-development PartnerTrading/real estate company as cooperation partner.
• JF JostcoreStrategic or Co-development PartnerJ.F. Jost & Co family business as developer for Lilie Shoppingpoint (Schlieren) project.
• PONTEA AGcoreStrategic or Co-development PartnerStrategic cooperation partner and publisher of the IMAG Gruppe book 'Was uns anders macht'. PONTEA AG is a key strategic partner in real estate development and book publishing collaboration.
• Glatt EinkaufszentrumcoreStrategic or Co-development PartnerShopping center where IMAG's Zürich office is located in Glattcenter. Strategic location partnership providing premium office space in a vibrant commercial environment with extensive amenities.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Losinger Marazzi AG: Swiss real estate developer and general contractor (Implenia subsidiary) delivering residential, commercial, and mixed-use developments across Switzerland. Competes with IMAG for institutional developer mandates and large project pipelines in the same German-speaking Swiss regions.
• Allreal Group: Swiss listed real estate company combining development, general contractor, and real estate services. Direct competitor to IMAG's integrated model for institutional and developer clients across German-speaking Switzerland.
• Steiner AG: Swiss general contractor and real estate developer offering total/general contracting and development services across Switzerland. Comparable to IMAG in service mix but operates at materially larger scale, serving as a competitor for mid- to large-scale institutional mandates.
• HRS Real Estate AG: Swiss full-service real estate developer and total service provider (HRS Real Estate / HRS Construction) operating across Switzerland with development, total contractor, and project management offerings — directly comparable to IMAG's integrated holding model spanning development, construction management, and investment.
• Halter AG: Swiss real estate total and general contractor delivering development, planning, and construction services primarily in German-speaking Switzerland. Closely matches IMAG's value proposition as a one-stop real estate service partner for institutional and private clients.
• Suter + Partner AG (Suter Gruppe): Swiss firm offering real estate project management, construction management, and development services for institutional and private clients in German-speaking Switzerland. Closely comparable to IMAG in service scope and target customer base.

Broad incumbents

• Implenia AG: Switzerland's largest construction and real estate services group offering development, total contracting, and project management across all major Swiss regions and internationally. A broad incumbent that overlaps with IMAG across the full project lifecycle, though at substantially larger scale.
• Marti Group (Marti Generalunternehmung AG): Major Swiss construction group with general contractor and real estate development services active across Switzerland. Overlaps with IMAG on total contracting and development mandates, particularly in the German-speaking region.

Emerging players

• Wüest Partner AG: Swiss real estate consulting firm providing valuation, advisory, and research services to institutional real estate investors. Adjacent competitor to IMAG's Entwicklungen and Invest subsidiaries, particularly for feasibility and investment advisory mandates.
• pom+ Consulting AG: Swiss project and construction management consultancy supporting real estate developers and institutional owners with owner's representation, project management, and construction supervision services — overlapping with IMAG's Baumanagement and Qualitätssicherung subsidiaries.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks3 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/imag-gruppe

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Subsidiaries6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about IMAG Gruppe