Itrim
Itrim is a private Sausalito-based health and wellness company that markets scientifically-proven health programs targeting an ideal lifestyle, operating with an 11-50 employee headcount band and no disclosed product details, pricing, financials, or management team.
- Company typePrivate
- Founded2011
- HeadquartersSausalito, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Itrim does
Itrim is a private, for-profit health and wellness company headquartered in Sausalito, United States, that markets itself as providing the "most effective scientifically-proved health programs for an ideal lifestyle." The company's stated positioning targets lifestyle-oriented health improvement through evidence-based programming, though no detail is available on the specific program modalities, delivery channels (in-person, online, app-based), underlying technology stack, or proprietary methodology that would substantiate the "scientifically-proved" claim. No clinical partners, advisory boards, research affiliations, certifications, or product lines are disclosed in the source data.
The firm operates with a headcount band of 11-50 employees per firmographic metadata, but provides no further disclosure on revenue, pricing structure, go-to-market motion, customer segments, unit economics, sales channels, or geographic footprint. There is no published information on products, services, leadership team, partnerships, funding history, awards, intellectual property, regulatory clearances, or active markets. Notes that the company's primary web domain (itrim.us) is currently suspended by its registrar as an ICANN-mandated administrative action due to non-completion of contact verification, which strips the company of a functioning public web presence at the time of sourcing and is not in itself a confirmation of ceased operations but does indicate a lapse in administrative upkeep.
Effectively, the available evidence is limited to a single descriptive tagline, a Sausalito location, an 11-50 employee band, and the suspended status of its web domain. This represents a substantial data gap for any investment, diligence, or competitive assessment, and the company should be treated as effectively unverified in its current disclosed form.
Itrim firmographics
Firmographics- Name
- Itrim
- Website
- https://itrim.us
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Itrim is a private Sausalito-based health and wellness company that markets scientifically-proven health programs targeting an ideal lifestyle, operating with an 11-50 employee headcount band and no disclosed product details, pricing, financials, or management team.
- Ownership category
- akta.pro rank
Itrim industry classification
Industry- Product category
- Health and Wellness Programs
- NAICS
- Health Care and Social Assistance (62)
- SIC
- Services-Health Services (8000)
- akta.pro primary industry
- Specialty Condition Supplements (Sleep, Stress, Heart, Joint, Gut, Immunity) (CRADAGAE)
- akta.pro secondary industry
- Sexual Health & Relationship Wellness Education (EDAAAHAM)
Keywords
Where Itrim is headquartered
LocationHeadquarters
- HQ city
- Sausalito
- HQ country
- United States
- HQ region
- North America
Markets served
Itrim business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales
Itrim product offering
Product offeringCore offering
Itrim provides scientifically-proven health programs aimed at supporting an ideal lifestyle. The company's offering is centered on structured health and lifestyle interventions for individual consumers. Specific program names, formats, and delivery channels are not documented in the available source data.
Product overview
Unable to determine Itrim's product/service offerings from available source data. The company's website (itrim.us) is currently suspended and displays only an ICANN contact verification suspension page with no product, service, or company information.
Differentiator
Problem solved
Functional benefit
Products and services
- Scientifically-Proven Health Programs Health programs grounded in scientific evidence, intended to help individual consumers achieve an ideal lifestyle through structured lifestyle interventions.
Companies that use Itrim
Customer profileIdeal customer profiles1 record
Itrim technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Itrim competitors and assessment
Company assessmentDirect peers
- Headspace: Headspace is a direct peer as a digital subscription wellness/lifestyle program with a science-led brand, employer distribution, and content-based delivery model targeting the same health-conscious consumer base.
- Noom: Noom is a direct peer: a digital subscription lifestyle/weight-management program sold to US health-conscious consumers with psychology- and evidence-based curriculum, mirroring Itrim's stated positioning of 'scientifically-proved health programs.'
- Calm: Calm is a direct peer in the digital lifestyle/wellness subscription category, selling evidence-informed programs to consumers and through employer benefits platforms, comparable in GTM and recurring revenue model.
Emerging players
- Virta Health: Virta Health is an emerging player delivering clinically validated, science-led lifestyle health programs (metabolic health) to consumers and employers. Comparable in evidence-based positioning and digital program delivery.
- Omada Health: Omada Health offers evidence-based digital lifestyle programs for chronic disease prevention, sold through employers and payers. Comparable in science-led framing, subscription model, and B2B2C distribution.
Broad incumbents
- WW (Weight Watchers): WW is a broad incumbent in the lifestyle health program category, offering weight-management and wellness programs to consumers and via employer channels. It is highly comparable in target customer and program-based delivery model.
- BetterHelp: BetterHelp is a broad incumbent in online subscription health/wellness services, with a comparable subscription-based consumer model addressing lifestyle and behavioral health needs.
Market position
Strengths2 records
Weaknesses3 records
Competitive moat1 record
Key risks5 records
Key highlights3 records
Customer concentration
Itrim social profiles
Digital presenceItrim financial estimates
Financial estimateRevenue estimate
Valuation estimate
Itrim leadership team
Management profileNumber of profiles
Itrim funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Itrim M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Itrim
What does Itrim do?
Itrim provides scientifically-proven health programs aimed at supporting an ideal lifestyle. The company's offering is centered on structured health and lifestyle interventions for individual consumers. Specific program names, formats, and delivery channels are not documented in the available source data.
When was Itrim founded?
Itrim was founded in 2011. It employs 11 to 50 people.
Where is Itrim based?
Itrim is headquartered in Sausalito, United States, in the North America region.
Who are Itrim's main competitors?
Direct peers on record are Headspace, Noom and Calm. Emerging players are Virta Health and Omada Health. Broad incumbents are WW (Weight Watchers) and BetterHelp.
Does Itrim have an API?
No public API is recorded for Itrim.
What industry is Itrim in?
Itrim's product category is Health and Wellness Programs. Its primary akta.pro industry code is CRADAGAE, Specialty Condition Supplements (Sleep, Stress, Heart, Joint, Gut, Immunity), with a secondary code of EDAAAHAM, Sexual Health & Relationship Wellness Education. Its NAICS code is 62 and its SIC code is 8000.