Complete Family Care

What Complete Family Care does

Complete Family Care PLLC is a self-owned, founder-operated family medical practice founded in 2014 in Rexburg, Idaho, providing comprehensive primary care to families and individuals across Eastern Idaho. The practice is led by Dr. Clay C. Prince, MD (Board Certified in Family Practice, practicing in Rexburg since 2004) alongside Nichole Jeppesen, FNP-C and Nichole Robson, PA-C, supported by a stable clinical and administrative team with very low turnover since inception. Services span primary care, pediatrics, OBGYN and pregnancy care, urgent/walk-in care, mental health medication management, chronic disease management, telehealth, birth control, physicals (including DOT and immigration I-693), and on-site diagnostics (x-ray and lab), delivered from a single brick-and-mortar facility at 10 Madison Professional Park that was purchased in 2014 and expanded/remodeled in 2017.

The technology stack is intentionally lean: eClinicalWorks electronic health records with an integrated patient portal for scheduling, lab results, and clinician messaging, a telehealth platform for secure two-way video consultations, and on-site x-ray and laboratory capabilities. There are no proprietary technology assets, AI/ML capabilities, APIs, or mobile applications disclosed; the EHR and telehealth infrastructure represent commodity healthcare IT rather than differentiated technology.

The revenue model is fee-for-service healthcare delivery, accepting most insurance plans plus self-pay patients. Go-to-market is direct-to-consumer via scheduled appointments, walk-in/urgent care visits, and telehealth, supported by a practice website (cfcrexburg.com), community sponsorships, and patient referrals. Geographic reach spans Rexburg and surrounding Eastern Idaho communities (including Idaho Falls, Driggs, St. Anthony, and Rigby) plus West Yellowstone, Montana, drawn to the single Rexburg location. Dr. Prince simultaneously serves as Chief Medical Officer for Madison Memorial Hospital, creating an integrated care ecosystem for obstetric deliveries and specialist referrals. The practice has remained entirely bootstrapped with no external funding, acquisitions, or ownership changes since founding.

Name

Complete Family Care

Legal name

Complete Family Care PLLC

Website

https://cfcrexburg.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

Complete Family Care is a self-owned family medical practice in Rexburg, Idaho, founded in 2014, providing comprehensive primary care, pediatrics, OBGYN, urgent care, mental health, and telehealth services to families across Eastern Idaho, integrated with Madison Memorial Hospital.

Ownership category

akta.pro rank

Headquarters

HQ city

Rexburg

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Healthcare Services Revenue: Revenue generated from providing comprehensive primary care medical services to patients. Services include primary care, pediatric care, OBGYN services, urgent/walk-in care, mental health, telehealth, and physicals. Accepts most insurance plans. Also serves self-pay patients.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Complete Family Care is a self-owned, private family medicine practice that delivers comprehensive primary, pediatric, OBGYN, mental health, urgent/walk-in, chronic disease management, and preventive care services to individuals and families. Care is delivered through scheduled appointments, walk-in visits, and secure telehealth video consultations from a single clinic in Rexburg, Idaho, with on-site x-ray and laboratory diagnostics and a referral relationship with Madison Memorial Hospital for deliveries and specialty care.

Product overview

Complete Family Care is a self-owned family practice providing comprehensive healthcare services since 2014. The practice operates as a single unified primary care offering with multiple service lines including Primary Care/Medical Clinic, Walk-in Clinic, Urgent Care, Pediatrics, OBGYN, Mental Health, Telehealth, Physicals, Birth Control, Chronic Disease Management, and On-site Diagnostics (X-ray and Labs). All services are delivered through their brick-and-mortar facility at 10 Madison Professional Park in Rexburg, Idaho, with additional telehealth capabilities for virtual visits. The practice accepts most insurance plans and welcomes new patients.

Differentiator

Problem solved

Functional benefit

Products and services

• Primary Care / Medical Clinic Full-service primary care providing treatment for acute and chronic diseases, preventive care, wellness visits, and coordination with specialists including cardiology, neurology, urology, surgery, rheumatology, and gastroenterology for patients of all ages.
• Walk-in Clinic Immediate care for urgent or time-sensitive medical needs without scheduled appointments, providing prompt treatment for acute conditions.
• Urgent Care Walk-in urgent care services for injuries, accidents, and acute illnesses with on-site x-ray and labs, often with shorter wait times than other local facilities.
• Pediatrician Pediatric care including newborn exams, well-child exams, school physicals, sports physicals, routine vaccinations, and 24/7 availability by phone for parents of pediatric patients.
• OBGYN Services Women's health care including pregnancy care and deliveries at Madison Memorial Hospital, cancer screenings (Pap tests, mammograms), birth control, and sexual health services.
• Mental Health Services Consultation and medication management for common mental health conditions including depression, anxiety, and ADHD, with referral capabilities for counseling and 24/7 crisis support.
• Telehealth Secure two-way video visits offering convenience and added safety, allowing patients to access providers remotely including for after-hours care.
• Physicals Various specialty physicals including DOT certifications, premarital exams, preoperative clearance, sports physicals, school physicals, church mission physicals, and immigration physicals (I-693 certification).
• Birth Control Comprehensive birth control services including oral contraceptives, patches, NuvaRing, IUD insertion/removal, Nexplanon, DepoProvera, vasectomy, and tubal ligation.
• Chronic Disease Management Holistic approach to treating common chronic conditions including diabetes, hypertension, asthma, high cholesterol, and hypothyroidism.
• On-site X-ray and Labs Diagnostic imaging and laboratory services available on-site for prompt diagnosis and treatment of conditions.
• Pregnancy Care Full obstetric care for expectant mothers including prenatal care and special delivery services at Madison Memorial Hospital.

Quantifiable outcome

• Shorter wait times than other local urgent care facilities
• +1 more outcomes

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Partnerships

One partnership is on record.

• Madison Memorial HospitalcoreStrategic or Co-development PartnerDr. Clay C. Prince serves as Chief Medical Officer for Madison Memorial Hospital. The clinic provides obstetric deliveries at Madison Memorial Hospital. This creates an integrated healthcare ecosystem with the nearby hospital for seamless patient care coordination.

Scale indicators2 records

Recent moves8 records

Expansion highlights4 records

Direct peers

• MDVIP: Network of independently owned primary care practices offering personalized family medicine; the most analogous business model to CFC among the named peers in terms of structure and patient relationship.

Broad incumbents

• VillageMD: Primary care platform with affiliated clinics across multiple states; relevant comparable for the family-medicine + chronic-disease management combination CFC delivers.
• St. Luke's Health System: Idaho's largest health system with employed primary care, pediatric, and women's health physicians across the state; competes for the same East Idaho patient population and recruiting pool.
• One Medical (Amazon): Multi-state primary care chain offering family medicine, pediatrics, and integrated care; comparable in multi-specialty primary care delivery though at vastly greater scale than CFC.
• Eastern Idaho Regional Medical Center (EIRMC): Large regional hospital system based in Idaho Falls with employed primary care and OBGYN practices; the most direct hospital-based competitor in CFC's primary service area.

Regional players

• Mountain View Hospital: Idaho Falls community hospital with affiliated physician practices in family medicine, pediatrics, and women's health; overlaps with CFC's catchment and competes for patients in the regional corridor.
• Bingham Memorial Hospital: Blackfoot, Idaho-based community hospital with employed family medicine physicians; serves a portion of the East Idaho market adjacent to CFC's footprint.
• Teton Valley Health: Critical access hospital in Driggs, Idaho offering family medicine and women's health; competes with CFC for patients in the Teton-area communities explicitly listed in CFC's service map.

Emerging players

• ChenMed: Primary care chain focused on senior populations with on-site services; relevant as a model for primary-care practices that integrate pharmacy, lab, and care coordination under one roof, similar to CFC's on-site diagnostics plus care coordinator model.

Others

• Madison Memorial Hospital: Local acute-care hospital in Rexburg where CFC's founder serves as CMO and obstetric deliveries occur; it is CFC's most important partner in the regional care network and the natural referral hub for East Idaho.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Complete Family Care