Faithful & True

What Faithful & True does

Faithful & True is a privately held, Christian counseling center founded in 1987 by Dr. Mark Laaser and Debbie Laaser in Eden Prairie, Minnesota, specializing in the treatment of sexual addiction, pornography dependency, and betrayal trauma. The organization's service portfolio is anchored by three 3-day intensive workshops held at its 15798 Venture Lane facility: Men's Journey, Women's Journey, and Couples' Journey, complemented by ongoing individual and group counseling delivered by licensed therapists and counselors. Supporting tools include the Sexual Integrity Inventory self-assessment questionnaire, the FANOS Check-In Exercise for couples, the Fight Of Your Life workbook and video series, and downloadable Gentle Assignments.

The company's underlying "technology" is proprietary clinical methodology rather than software platforms. Notable proprietary frameworks include the Posttraumatic Growth Framework (integrating biblical teachings with secular PTG principles for treating betrayal trauma) and the Threads of Curiosity blog methodology developed by Debbie Laaser. Content assets include 15 books authored by Dr. Mark Laaser plus co-authored works, a 300+ episode podcast (formerly Men of Valor Program), and peer-reviewed research published in the Journal of Marital and Family Therapy by Debbie Laaser. The organization has no mobile app, no disclosed API, and no AI/ML capabilities.

Faithful & True generates revenue through three primary streams: workshop fees (one-time per attendee), individual and group counseling (recurring), and book and resource sales via the e-commerce store at store.faithfulandtrue.com. Distribution combines direct on-site delivery at the single Eden Prairie facility with the global Captives Free virtual community partnership, conference participation at AACC and the planned Xposed Conference 2026, and an integrated referral arrangement with Covenant Eyes for internet accountability software. Customer segments are individuals: men with sexual addiction, spouses/partners experiencing betrayal trauma, couples affected by addiction, and (secondarily) licensed counselors seeking professional training. Pricing is quote-based and not publicly disclosed.

Name

Faithful & True

Legal name

Faithful & True

Website

https://faithfulandtrue.com

Company type

Private

Founded year

1987

Operating status

Operating

Headcount range

11–50 employees

Short description

Faithful & True is a privately held Christian counseling center in Eden Prairie, Minnesota, founded in 1987, that delivers 3-day intensive workshops, individual and group counseling, and published resources for men with sexual addiction, spouses experiencing betrayal trauma, and affected couples.

Ownership category

akta.pro rank

Product category

Addiction Recovery Counseling

NAICS

Educational Support Services (611710)

SIC

Services-Specialty Outpatient Facilities, Nec (8093), Services-Educational Services (8200)

akta.pro primary industry

Sexual Health & Relationship Wellness Education (EDAAAHAM)

Keywords

• Sexual addiction counseling
• Betrayal trauma therapy
• Pornography recovery programs
• Christian counseling services
• Couples recovery workshops

Headquarters

HQ city

Eden Prairie

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Workshop Fees: Revenue from 3-day intensive workshops including Men's Journey, Women's Journey, and Couples' Journey programs held at their Eden Prairie facility.
2. Individual and Group Counseling: Licensed therapists and counselors provide ongoing therapeutic services to individuals and groups.
3. Books and Resources: Sale of books authored by Dr. Mark Laaser and Debbie Laaser through their online store, including Healing the Wounds of Sexual Addiction, Shattered Vows, Seven Desires, and other recovery resources.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Faithful & True is a Christian counseling center in Eden Prairie, Minnesota that specializes in the treatment of pornography addiction, sexual addiction, and betrayal trauma. It delivers 3-day intensive workshops (Men's Journey, Women's Journey, and Couples' Journey), licensed individual and group counseling, and a catalog of recovery resources authored by founders Dr. Mark and Debbie Laaser. The center serves individuals, spouses, and couples seeking faith-integrated therapeutic recovery.

Product overview

Faithful & True is a Christian counseling center specializing in sexual addiction and pornography recovery, offering a comprehensive suite of services including intensive workshops (Men's Journey, Women's Journey, Couples' Journey), ongoing counseling (individual and group), assessment tools (Sexual Integrity Inventory), and published resources (books, workbooks, videos). The core offering consists of 3-day intensive workshops complemented by books authored by founders Dr. Mark & Debbie Laaser, a podcast with 300+ episodes, educational blog content, and an online store. The company was founded in 1987 by Mark & Debbie Laaser and is based in Eden Prairie, Minnesota.

Differentiator

Problem solved

Functional benefit

Brands

• Men's Journey Workshop: 3-day intensive workshop for men struggling with sexual addiction and unwanted compulsive behaviors.
• Women's Journey Workshop
• Couples' Journey Workshop
• Faithful & True Podcast
• Men of Valor Program (legacy)

Products and services

• Men's Journey Workshop A 3-day intensive workshop helping men find freedom from pornography, unwanted sexual behaviors, and sexual addiction through emotional and spiritual tools.
• Women's Journey Workshop Workshop providing guidance, direction, and supportive community for women grappling with betrayal trauma from a partner's sexual addiction.
• Couples' Journey Workshop Two intensive workshops helping couples experience relational growth and realize their marriage can survive and thrive, including full disclosure processes.
• Men's Aftercare Group Ongoing support group for men continuing their recovery journey after completing the intensive Men's Journey workshop.
• Individual & Group Counseling Licensed therapists and counselors providing expert guidance and compassionate care for individuals and groups struggling with sexual addiction and betrayal trauma.
• Sexual Integrity Inventory Confidential self-assessment questionnaire created by Dr. Mark Laaser to help individuals identify the severity of their sexual behavior history.
• Fight Of Your Life Workbook & Video Series Dr. Mark Laaser's workbook and 4-video series to help guide groups and individuals through conversations about healthy sexuality, overcoming porn addiction, and creating a vibrant spiritual life.
• Faithful & True Online Store Online store offering books and resources authored by Dr. Mark and Debbie Laaser to support healing from pornography and sexual addiction.
• Faithful & True Podcast Life-giving insights from the Faithful & True team to encourage transformation, with over 300 episodes featuring discussions on recovery, relationships, and faith.

Quantifiable outcome

• Thousands of men helped to discover sobriety, accountability, and sexual health
• +1 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered core.

• AACC (American Association of Christian Counselors)coreGTM or Marketing Partner · 23 September 2025Faithful & True participates in the AACC National Christian Counseling Conference annually. Debbie Laaser and Dr. Greg Miller present at the conference, with digital content available from their presentations. The conference provides continuing education for mental health professionals and extends Faithful & True's reach to counselors seeking specialized training.
• Captives FreecoreChannel Partner/ Reseller/ DistributorFaithful & True has partnered with Captives Free to offer comprehensive, Christ-centered recovery programs for men struggling with sexual brokenness and spouses needing healing from betrayal trauma. The partnership combines Faithful & True workshops with ongoing Captives Free community support, including weekly virtual group meetings, daily devotions, small group accountability, and the Captives Free Community App. Groups are available online globally.
• Xposed Conference 2026coreStrategic or Co-development PartnerXposed Conference 2026 is a planned event focused on sexual health and integrity. Faithful & True is hosting/organizing this conference for pastors, small group leaders, and individuals seeking guidance on healthy sexuality and overcoming porn addiction. The conference builds on their existing 'Fight Of Your Life' workbook and video resources.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Others

• Covenant Eyes: Internet accountability and filtering software partner. Faithful & True directly refers clients to Covenant Eyes, making it a complementary ecosystem partner rather than a competitor in the recovery toolkit.

Direct peers

• Pure Desire Ministries: Faith-based ministry specializing in sexual addiction and pornography recovery through group programs and conferences. Directly comparable to Faithful & True's mission and faith-based approach, though with a broader national conference and church-partnership model.
• XXX Church: Christian organization providing pornography and sexual addiction recovery resources, accountability, and counseling. Directly comparable faith-based positioning and target population, with a more media/awareness-driven model.
• Betrayal Trauma Recovery: Specializes in helping women heal from betrayal trauma caused by a partner's sexual addiction. Directly comparable to Faithful & True's Women's Journey offering, with a more group-coaching and online-course delivery model.
• Celebrate Recovery: Christ-centered 12-step recovery program operating through church partnerships across the US. Comparable faith-based addiction recovery framework but operating as a broader 'all addictions' program with church-hosted small groups rather than intensive workshops.
• New Life Ministry: Faith-based recovery programs for men struggling with sexual addiction. Comparable Christian counseling and small-group workshop model, operating in select US regions as a comparable specialty provider.
• Restoring the Heart Ministries: Faith-based ministry providing counseling and workshops for sexual addiction and betrayal trauma. Comparable faith-based mission and intensive workshop format serving similar Christian demographic.

Regional players

• Heart to Heart Counseling Center: Faith-based counseling centers providing Christian-integrated therapy for various issues including sexual addiction. Comparable faith-based counseling model but typically serves broader local markets rather than specializing in sexual addiction via intensive workshops.

Broad incumbents

• BetterHelp: Largest online therapy platform offering generalist counseling including addiction-related concerns. Not a direct faith-based peer but represents the secular, digital-first competitive alternative that pressures traditional intensive-workshop models.
• American Association of Christian Counselors (AACC): The largest professional association for Christian counselors in the US. Faithful & True presents at AACC conferences; AACC is the broader ecosystem/incumbent that trains and certifies the counselor pool from which Faithful & True draws referrals.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/LaaserFandT
• YouTubeyoutube.com/channel/UC3OceOPrs72t5FWVPgNSNoA
• Facebookfacebook.com/FaithfulandTrue2
• Instagraminstagram.com/realfaithfulandtrue
• LinkedInlinkedin.com/company/faithful-true

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Faithful & True