Heart to Heart Counseling Center

What Heart to Heart Counseling Center does

Heart to Heart Counseling Center is a private, founder-operated counseling practice based in Georgia that delivers Emotionally Focused Therapy (EFT) to couples, individuals, and families. The firm operates from two physical offices in Peachtree City and Cumming and offers virtual video sessions that extend its service reach across the state. Its clinical approach is rooted in attachment science and is delivered by a small team of licensed professional counselors (Deana Riley, LPC; Amy Jaynes Harris, LPC), supported by a virtual office manager (Margo) who handles scheduling.

The service portfolio is centered on EFT and spans three core therapy modalities (couples, individual, and family therapy) plus three specialized add-on offerings: Hold Me Tight relationship enrichment workshops, Divorce Discernment Counseling for couples considering separation, and Premarital Counseling using the Prepare-Enrich program. The practice holds memberships in ICEEFT, the Atlanta Community for Emotionally Focused Therapy, and the Licensed Professional Counselors Association of Georgia, which anchor its clinical credentialing and referral standing.

The business operates as a direct-to-consumer, fee-for-service private practice with revenue generated from therapy session fees billed per session or on a recurring schedule. Pricing is not publicly disclosed; prospective clients are directed to call a single published number (770.451.0404) to schedule. Marketing is primarily organic — a blog on attachment science plus Facebook and Instagram presence — supplemented by workshops and word-of-mouth referrals. There is no evidence of institutional investment, insurance contracting, payer partnerships, or technology platform ownership; the practice is therapist-owned with no disclosed funding rounds or external ownership.

Name

Heart to Heart Counseling Center

Legal name

Heart to Heart Counseling Center

Website

https://centerforlivingbalance.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Heart to Heart Counseling Center is a Georgia-based private practice that delivers Emotionally Focused Therapy (EFT) to couples, individuals, and families via two physical offices (Peachtree City, Cumming) and virtual sessions. It is therapist-owned and operates on a direct-to-consumer, fee-for-service model.

Ownership category

akta.pro rank

Product category

Mental Health Counseling Services

NAICS

Offices of Mental Health Practitioners (except Physicians) (621330), Outpatient Mental Health and Substance Abuse Centers (621420)

SIC

Services-Social Services (8300)

akta.pro industry

PRIMARYEDALAFAB

Mental Health Counseling & Psychotherapy Services

Education/Student Services & Campus Operations/Student Health, Counseling & Wellness Services

SECONDARYBPAGAEAH

Mental Health & Crisis Support Services

Business & Public Services/Nonprofit, NGO & Social Services/Social Services & Community Support (Food, Housing, Family)

Keywords

• Couples therapy
• Emotionally focused therapy
• Marriage counseling
• Family therapy
• Individual therapy

Headquarters

HQ city

Peachtree City

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Therapy Session Fees: Revenue generated from individual, couples, and family therapy sessions delivered in-person or virtually. Sessions are scheduled directly with therapists and billed on a per-session or subscription basis.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Heart to Heart Counseling Center delivers Emotionally Focused Therapy (EFT)-based counseling services to couples, individuals, and families in Georgia. Services are offered through in-person sessions at offices in Peachtree City and Cumming as well as via virtual video sessions, covering relationship repair, mental health support, trauma processing, premarital counseling, divorce discernment, and relationship enrichment workshops.

Product overview

Heart to Heart Counseling Center is a counseling practice offering a unified portfolio of Emotionally Focused Therapy services. The core offerings include Emotionally Focused Therapy for Couples, Emotionally Focused Individual Therapy, and Emotionally Focused Family Therapy—all based on EFT and attachment science. These are supplemented by specialized programs: Hold Me Tight Workshops for relationship education, Divorce Discernment Counseling for couples considering separation, and Premarital Counseling for engaged couples. Services are delivered through both virtual sessions and in-person offices in Peachtree City and Cumming, Georgia.

Differentiator

Problem solved

Functional benefit

Products and services

• Emotionally Focused Therapy for Couples A research-backed couples therapy approach grounded in attachment science that helps couples understand and shift deeper emotional patterns driving disconnection to rebuild trust and connection. Designed for couples at all stages of their relationship.
• Emotionally Focused Individual Therapy Individual therapy services for adults addressing mental health concerns including trauma/PTSD, relational distress, anxiety, depression, disability adjustment, grief, and family of origin issues.
• Emotionally Focused Family Therapy Family therapy services helping families navigate disconnection through life stages, including repair of adult sibling conflicts, parent-child healing, elder care transitions, and generational trauma work.
• Hold Me Tight Workshops Educational workshops teaching communication strategies and relationship enhancement techniques, designed to help couples learn about attachment and manage distress.
• Divorce Discernment Counseling Counseling service for couples on the brink of divorce to make decisions for their future that are aligned with their values.
• Premarital Counseling Counseling services for engaged couples to build a strong foundation for their future together using the Prepare-Enrich program.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Three partnerships are on record.

• International Centre for Excellence in Emotionally Focused Therapy (ICEEFT)OthersThe organization is a proud member of ICEEFT, an international professional body dedicated to advancing Emotionally Focused Therapy practice and training.
• Atlanta Community for Emotionally Focused TherapyOthersLocal Atlanta-area professional community for EFT practitioners, providing networking and professional development opportunities.
• Licensed Professional Counselors Association of Georgia (LPCAGA)OthersState-level professional association for licensed professional counselors in Georgia, supporting professional standards and advocacy.

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Direct peers

• ReGain: Online couples counseling platform operated by BetterHelp, offering relationship-focused therapy via video, chat, and phone. Closest direct competitor to Heart to Heart's couples-counseling core offering, but at national scale and with on-demand sign-up.
• BetterHelp: Largest online therapy platform offering individual, couples, and teen counseling via subscription. Directly competes with Heart to Heart's virtual therapy delivery model but serves a national audience and includes a dedicated couples-therapy brand (ReGain).
• Growing Self: Online couples counseling and therapy practice specializing in relationship counseling with licensed therapists. Highly comparable as a direct-to-consumer, relationship-focused online counseling service competing for the same couples-therapy demand pool.
• The Gottman Institute: Leading research-based couples therapy methodology provider offering therapy referrals, workshops, and clinician training in the Gottman Method. Comparable as a methodology-specialized couples-therapy brand running workshops and clinical referrals similar to Heart to Heart's EFT specialization.
• Talkspace: Online therapy platform providing individual and couples therapy via messaging and live sessions, with therapist matching across modalities. Comparable as a virtual-delivery, multi-segment (couples, individual, family-adjacent) consumer therapy service.
• Couples Therapy Inc. Multi-state couples therapy practice offering in-person and online couples counseling with licensed therapists. Directly comparable as a couples-therapy-specialized group practice competing for similar premium-paying clients.

Emerging players

• Relationship Hero: Online relationship coaching service (not licensed therapy) focused on couples communication and conflict resolution. Adjacent competitor targeting the same couples market with a lower-cost coaching model rather than licensed therapy.
• Open Path Collective: Nonprofit-affiliated network of licensed therapists offering reduced-fee individual, couples, and family therapy. Comparable as a direct-to-consumer therapy marketplace targeting cost-sensitive clients — overlap with Heart to Heart's couples/individual/family segments.

Broad incumbents

• Thriveworks: Large national therapy and counseling provider offering in-person and virtual sessions across individual, couples, family, and child therapy. Comparable as a multi-modality, multi-segment counseling group with broader scope but less methodology specialization.

Regional players

• Center for Family and Couples Therapy: Specialized family and couples therapy practice operating in a single metro region. Comparable as a methodology-rooted, relationship-focused group practice — analogous operating model in a different geography.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/hthcc
• Instagraminstagram.com/thecenterforlivingbalance
• LinkedInlinkedin.com/company/the-center-for-living-balance-llc

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Heart to Heart Counseling Center