Ronda Design
Ronda Design (App Design Srl) is an Italian design furniture manufacturer founded in 2009 that designs and sells modular metal furnishings through its patented Magnetika magnetic wall system and a global dealer network, serving residential and contract clients (hotels, restaurants, retail, offices) across 18+ countries.
- Company typePrivate
- Founded2009
- HeadquartersZane, Italy
- Headcount1–10
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Ronda Design does
Ronda Design (legal entity App Design Srl) is an Italian design furniture manufacturer founded in 2009 as the design laboratory spin-off of Ronda Group, a stainless-steel components supplier for bar counters and kitchens. Operating from Zanè in the Vicenza furniture manufacturing district, the company designs and produces modular metal furnishings centered on its patented Magnetika platform: metal wall panels paired with repositionable magnetic shelves and accessories that allow tool-free reconfiguration, supported by a shielding system that prevents magnetic wave leakage while preserving non-decaying magnetic force. Around this core, the catalog extends to bookcases (Levia family, Polis, Zephir, IRON-IC), dining and coffee tables, desks and consoles, seating (chairs, stools, armchairs, sofas), sideboards and TV stands, mirrors, LED lighting, and complementary accessories, with specialized Magnetika lines for kitchens, bathrooms, wardrobes, restaurants and bars.
The business model is built on one-time hardware sales of premium metal furniture sold quote-based through a global authorized dealer network spanning 18+ countries (Italy, France, UK, USA, Germany, Spain, plus Australia, Canada, China, Israel, Lebanon, etc.), with direct factory contact for project consultations. Revenue is split between a contract/commercial segment (hotels, restaurants, bars, retail shops, offices, exhibitions) and a residential segment (homeowners), with architects and interior designers positioned as a primary influencer channel served by a dedicated Professionals Program offering catalogs, 3D models, and virtual sample boxes. Marketing centers on Salone del Mobile participation (transitioning in 2026 to Fuorisalone at FOCO by Archiproducts), a multi-language website and blog, a YouTube channel, and a newsletter.
Ronda Design firmographics
Firmographics- Name
- Ronda Design
- Legal name
- App Design Srl
- Website
- https://rondadesign.it
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Ronda Design (App Design Srl) is an Italian design furniture manufacturer founded in 2009 that designs and sells modular metal furnishings through its patented Magnetika magnetic wall system and a global dealer network, serving residential and contract clients (hotels, restaurants, retail, offices) across 18+ countries.
- Ownership category
- akta.pro rank
Ronda Design industry classification
Industry- Product category
- Designer Metal Furniture
- NAICS
- Household and Institutional Furniture Manufacturing (33712), Office Furniture (including Fixtures) Manufacturing (3372), Showcase, Partition, Shelving, and Locker Manufacturing (337215)
- SIC
- Household Furniture (2510), Partitions, Shelvg, Lockers, & Office & Store Fixtures (2540), Office Furniture (2520)
- akta.pro primary industry
- Industrial/Product & Furniture Design (BPAHAKAM)
- akta.pro secondary industries
- Custom Modular Shelving & Cabinetry System Planning (Non-Construction) (HSAFAHAK), Interior Design Services (BPAHAKAB)
Keywords
Where Ronda Design is headquartered
LocationHeadquarters
- HQ city
- Zane
- HQ country
- Italy
- HQ region
- Europe
Offices1 record
Markets served
Ronda Design business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales
Revenue model
- Furniture Sales: One-time purchase of modular metal furniture products including magnetic wall systems (Magnetika), bookcases, tables, chairs, lighting, and complementary furnishings. Products are sold through a dealer network and direct inquiries.
- Custom Project Solutions: Bespoke magnetic wall systems and furniture configurations for commercial and residential projects, often involving custom sizing and specialized accessories.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | No public pricing tiers available |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Ronda Design product offering
Product offeringCore offering
Ronda Design designs, manufactures and sells modular metal furniture built around the patented Magnetika magnetic wall panel system, together with coordinated bookcases, tables, seating, sideboards, mirrors and LED lighting. Products are sold as configurable units for residential interiors and contract projects (hotels, restaurants, retail, offices) through an international dealer network.
Product overview
Ronda Design is a design laboratory specializing in metal furniture and magnetic furnishing systems. The product portfolio centers on the Magnetika platform—a patented magnetic wall paneling system that combines metal surfaces with repositionable magnetic shelves and accessories for unlimited compositional freedom. Supporting the Magnetika platform are multiple product lines: magnetic wall systems (Caddy, Caddy Wardrobe, Lookup ceiling system); metal bookcases (Levia family, Polis, Zephir, Libera, IRON-IC); dining and coffee tables (Ki, Jupe, Gemini, Slice, Twirl, Axis); desks and consoles (Mira, Birdie, Crave Console); seating (Ghanta, Nirvana, Mantra chairs and stools, Asana, Dharma, Izoard, Shanti); armchairs and poufs (Ghanta, Otium, Mantra, Halo); sideboards and TV stands (Nemesi, Bikram, Zea, Asteria, Iron, Bench); mirrors (Ark, Snow, Candy, Rossana); LED lighting (Brassie, Flake, Eclipse, Lift, Sundown, Saturn, Chia, Brand); and complementary accessories (Wink, Glance planters, Bogey bedside table, Spot trolley). The modular and magnetic nature of the system enables applications across residential (living, kitchen, bathroom, bedroom, entrance) and commercial sectors (restaurants, hotels, retail, offices, exhibitions).
Differentiator
Problem solved
Functional benefit
Brands
- Magnetika: The patented magnetic furniture system by Ronda Design, consisting of metal panels and magnetic accessories for customizable wall furnishing solutions.
Products and services
- Magnetika magnetic furniture system Patented modular magnetic wall paneling system combining metal panels with repositionable magnetic shelves and accessories for unlimited customizable and reconfigurable wall solutions across residential and commercial applications.
- Caddy magnetic wall panels System of modular metal panels combined with repositionable magnetic shelves for unlimited wall compositions, including the Caddy Wardrobe walk-in closet, Caddy Stand App partition wall and Lookup ceiling system for in-line continuity with Caddy walls.
- Metal bookcase collections (Levia, Polis, Zephir, Libera, IRON-IC, Ago e filo, Su, W Su Line) Modular and sculptural bookcase families in painted metal (with selected wood and ceramic accents) covering suspended, wall-mounted, freestanding, kitchen, divider and magnetic modular configurations for residential and contract interiors.
- Dining table collections (Ki, Jupe, Gemini, Slice, Twirl, Crave, Foil, Mexa, Opera, Roshi, Quasimodo) Range of metal-base dining tables with metal, wood, ceramic or glass tops in rectangular, round and extendable formats suited to residential dining rooms and hospitality settings.
- Desks and consoles (Levia Console, Mira desk, Birdie Console, Crave Console, Roshi console) Painted metal and ceramic console tables and desks for entrances, living areas and home offices, including extendable and Caddy-wall-mounted variants.
- Chairs and stools (Asana, Nirvana, Mantra, Ghanta, Dharma, Izoard, Shanti) Painted metal chairs and stools with upholstered seats in leather, eco-leather or fabric, including cantilever, easy chair and stool variants at multiple heights.
- Armchairs, sofas and poufs (Ghanta, Otium, Mantra, Halo) Metal-frame armchairs, lounge sofas and poufs with upholstered cushions in leather, eco-leather or fabric, offered as individual pieces or matched sets for residential and contract lounge areas.
- Sideboards and TV stands (Nemesi, Bikram, Zea, Asteria, Iron, Bench) Storage sideboards, highboards, bar cabinets, living systems and TV stands with metal frames and wood, ceramic or metal doors, some featuring Magnetika magnetic handles or panels.
- Coffee and bedside tables (Axis, Atik, Domus, Triff) Sets of combinable coffee and bedside tables in painted metal, available in different shapes, sizes and heights for living rooms and bedrooms.
- Mirrors (Ark, Snow, Candy, Rossana) Wall mirrors with painted metal or leather-upholstered frames in arched, magnetic and elongated geometric designs, some mountable via screws or via the Magnetika magnetic system.
- LED lighting collections (Brassie, Flake, Eclipse, Lift, Sundown, Pivot, Brand, Lapilla, Saturn, Chia) LED-based suspension, wall, floor and rechargeable table lamps in painted metal, including magnetic Lapilla lamps designed as functional accessories for Magnetika wall units.
- Furnishing accessories (Wink planters, Glance planters, Bogey bedside table, Spot trolley) Indoor planters, a magnetically fixed metal and ceramic bedside table and a metal food trolley offered as complementary products to round out the Ronda Design furnishing system.
- Magnetika dedicated collections (Kitchen accessories, Bathroom accessories, Wine Bar collection) Application-specific magnetic accessory lines extending Magnetika into kitchen (ladle and spice containers, tablet holder, paper roll holder), bathroom (repositionable accessories without drilling) and restaurants/bars (Wine Bar collection).
- Custom project solutions Bespoke magnetic wall systems and furniture configurations for commercial and residential projects, involving custom sizing and specialized accessories delivered via direct factory contact.
Companies that use Ronda Design
Customer profileNamed customers5 records
Segments3 records
Ideal customer profiles3 records
Ronda Design technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Ronda Design partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered minor.
- PorcelanosaminorSpanish tile and interior coverings company. Ronda Design participated in the opening of Porcelanosa's new showroom in Cagliari, Italy, using the Wine Bar collection from the Magnetika line to furnish the reception area. The partnership demonstrates Ronda Design's presence in high-end interior design projects.
- Uncommon (London)minorCo-working space company in London. Uses the Magnetika magnetic wall system to demonstrate the product's ability to transform and adapt to different needs. Project showcases how the system can be customized for commercial workspace environments.
- Mascagni (Bologna)minorKitchen furniture partner based in Bologna, Italy. Created a unique kitchen project using Magnetika system instead of traditional upper cabinets, demonstrating the versatility of the magnetic wall system for kitchen applications.
- Mobilificio Rossi (Thiene)minorLong-standing partner based in Thiene, Italy. Installed Magnetika in a bathroom setting as a back-splash wall behind the sink using iron finish, demonstrating the system's adaptability to different room types.
- Gallo snc (Turin)minorPartner in Turin that helped showcase the versatility of the Iron-ic bookshelf collection, demonstrating how the classic metal bookcase can be customized for different applications.
Scale indicators3 records
Recent moves8 records
Expansion highlights5 records
Ronda Design competitors and assessment
Company assessmentOthers
- Porcelanosa: Spanish tile and interior coverings company and a documented Ronda Design channel partner. Listed here as an adjacent ecosystem participant that bridges finishes and furnishings in premium interior projects, and could become a competitor if it expands its own furniture range.
Broad incumbents
- Vitra: Swiss/German design furniture and accessories company with a broad residential and contract portfolio. Larger incumbent in the international designer-furniture category, comparable contract-sector presence and design-led positioning.
- Calligaris: Established Italian designer furniture manufacturer with broad catalog of tables, seating, and modular storage sold globally through dealers. Larger incumbent overlapping with Ronda Design's product categories and international distribution model.
- Kartell: Iconic Italian design furniture house with a broad portfolio of innovative-material furniture, lighting, and accessories. A larger incumbent operating in the same premium Italian designer space and overlapping with Ronda Design's designer-furniture channel.
Direct peers
- String Furniture: Swedish maker of modular wall and shelving systems (the classic String Pocket and String Works systems). Direct peer in modular reconfigurable shelving — a category Ronda Design's Magnetika also competes in for residential and contract specifications.
- Bonaldo: Italian contemporary designer furniture brand producing tables, chairs, and modular systems sold internationally through dealers. Closely comparable in scale, Italian origin, product breadth (tables, sofas, beds, modular shelving), and go-to-market model.
- Cattelan Italia: Italian family-owned designer furniture manufacturer producing tables, chairs, bookcases, and accessories with global dealer distribution. Comparable scale, ownership structure, product mix, and channel strategy to Ronda Design.
- USM: Swiss manufacturer of modular furniture systems (USM Haller) widely used in offices, retail, and residential interiors. Comparable to Ronda Design for modular, reconfigurable metal-based furniture sold into design-conscious residential and contract markets.
- Lago: Italian contemporary designer furniture maker known for modular and innovative-material furniture (e.g., 36e8 modular system). Operates in the same Italian premium designer segment as Ronda Design with comparable B2B/B2C distribution through dealers.
- Vitsoe: UK-based manufacturer of modular, reconfigurable furniture systems (notably the Eames Storage Unit and 606 Universal Shelving System). Directly comparable to Ronda Design's Magnetika in the category of modular shelving and wall systems designed for long life and reconfiguration.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Ronda Design social profiles
Digital presenceRonda Design financial estimates
Financial estimateRevenue estimate
Valuation estimate
Ronda Design leadership team
Management profileNumber of profiles
Profiles2 records
Ronda Design funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Ronda Design M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Ronda Design
What does Ronda Design do?
Ronda Design designs, manufactures and sells modular metal furniture built around the patented Magnetika magnetic wall panel system, together with coordinated bookcases, tables, seating, sideboards, mirrors and LED lighting. Products are sold as configurable units for residential interiors and contract projects (hotels, restaurants, retail, offices) through an international dealer network.
Is Ronda Design a public or private company?
Ronda Design is a private company. It is classified as family owned and is currently operating.
When was Ronda Design founded?
Ronda Design was founded in 2009. It employs 1 to 10 people.
Where is Ronda Design based?
Ronda Design is headquartered in Zane, Italy, in the Europe region.
How does Ronda Design make money?
Two revenue lines are on record. Furniture Sales are the primary driver. The others are custom Project Solutions.
Who are Ronda Design's main competitors?
Porcelanosa is listed as an others. Broad incumbents are Vitra, Calligaris and Kartell. Direct peers are String Furniture, Bonaldo, Cattelan Italia, USM, Lago and Vitsoe.
Does Ronda Design have an API?
No public API is recorded for Ronda Design.
What industry is Ronda Design in?
Ronda Design's product category is Designer Metal Furniture. Its primary akta.pro industry code is BPAHAKAM, Industrial/Product & Furniture Design, with a secondary code of HSAFAHAK, Custom Modular Shelving & Cabinetry System Planning (Non-Construction). Its NAICS code is 33712 and its SIC code is 2510.