Taxi Premium

What Taxi Premium does

Taxi Premium is a private Argentine radio taxi company founded in 1990 and headquartered in Ciudad Evita, operating premium taxi service across four cities: Buenos Aires (CABA), La Plata, Río Grande, and Puerto Madryn. With 11-50 employees, the company serves three primary customer segments: individual passengers seeking reliable premium taxi rides, corporate clients through the Premium Corporate platform for managed executive transportation, and airport travelers requiring pre-booked transfers to and from Ezeiza International Airport.

The core technology is a mobile-first dispatch platform branded "LaAppDelTaxi," available on iOS and Android, which enables real-time taxi booking with pricing displayed transparently prior to the ride. The platform is supplemented by a 24/7 WhatsApp concierge channel, a 24-hour call center at (11) 5238-0000, and an online booking portal (Pedido Online). The B2B layer, Premium Corporate, adds bi-weekly invoicing, cost-center administration, online budget control, fixed-rate pricing to Ezeiza airport, and per-trip email receipts. The driver side is operated through a separate web portal (portaldeudas.taxipremium.com.ar) for payment and fleet management, with a parallel "Taxi Premium Express" sub-brand offering higher-tier vehicles.

Revenue is generated on a transaction-based take-rate model, with fares paid in cash, credit or debit cards, and digital wallets. Customer acquisition is driven primarily through an active partnership program with major Argentine banks and fintechs — including Banco Galicia, Brubank, Banco Comafi, Personal Pay, Ripio, and Clarin 365 — offering cashback and discount promotions ranging from 5% to 40%. The company is bootstrapped with no disclosed funding rounds and operates entirely within Argentina.

Name

Taxi Premium

Legal name

Taxi Premium

Website

https://taxipremium.com.ar

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

11–50 employees

Short description

Taxi Premium is a private Argentine taxi service operating in Buenos Aires, La Plata, Río Grande, and Puerto Madryn. It provides app-, WhatsApp-, and call-based premium bookings, corporate transportation management via Premium Corporate, and Ezeiza airport transfers.

Ownership category

akta.pro rank

Product category

Ground Transportation / Taxi Services

NAICS

Taxi and Ridesharing Services (485310), Taxi and Ridesharing Services (48531), Taxi and Limousine Service (4853)

SIC

Local & Suburban Transit & Interurban Hwy Passenger Trans (4100), Transportation Services (4700)

akta.pro primary industry

Taxi-Hail Aggregators & Dispatch Platforms (E-Hail for Licensed Taxis) (TLAFAIAD)

akta.pro secondary industries

E-Hail Taxi Operators (Taxi via Apps) (TLAFAHAB), App-Based Taxi Operators (E-Hailing Taxi Fleets) (THADAEAC)

Keywords

• Taxi service
• Corporate transportation
• Airport transfers
• Taxi dispatch app
• Ride booking platform

Headquarters

HQ city

Ciudad Evita

HQ country

Argentina

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Individual Taxi Rides: Transaction-based taxi service charged per ride, with transparent app-displayed pricing. Accepts cash, credit/debit cards, and digital payment methods.
2. Premium Corporate (B2B): Corporate transportation management with bi-weekly invoicing, cost center control, and fixed rates to Ezeiza airport and custom receptives
3. Airport Transfers (Ezeiza): Premium airport transfer service with pre-booking, guaranteed vehicles, executive cars/SUVs, and simplified payment via pre-charge link
4. Driver Fleet Management: Platform connecting independent taxi drivers to passengers through app-based dispatch system

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels5 records

Core offering

Taxi Premium is a radio-taxi operator in Argentina providing on-demand passenger taxi transportation in Buenos Aires, La Plata, Río Grande, and Puerto Madryn through its proprietary mobile app LaAppDelTaxi, WhatsApp concierge, 24/7 call center, and online booking portal. The company sells individual ride services to consumers and managed corporate transportation to businesses via its Premium Corporate platform, with fixed-rate airport transfers to Ezeiza as a specialized offering. Drivers are recruited and managed through the Portal Móviles portal and access rides through the dispatch platform.

Product overview

Taxi Premium is a taxi service company operating in multiple Argentine cities (Buenos Aires, La Plata, Rio Grande, Puerto Madryn) with a mobile-first offering centered on its La App del Taxi (Taxi Premium App). The core passenger product is the mobile app, complemented by an online booking module (Pedido Online) and a WhatsApp concierge channel for airport transfers. For corporate clients, Premium Corporate provides a dedicated management platform with invoicing and cost-center features. The driver side is served by the Portal Móviles for fleet administration. A premium sub-brand, Taxi Premium Express, offers a higher-tier vehicle option within the fleet. Additional services include Ticket Fiscal for tax receipt issuance and Ezeiza airport transfer services.

Differentiator

Problem solved

Functional benefit

Brands

• Premium Corporate: Platform for managing corporate transfers with the Taxi Premium app, offering biweekly billing and professional advisory services.
• Taxi Premium Express

Products and services

• LaAppDelTaxi (Taxi Premium Mobile App) Mobile application for iOS and Android that lets individual passengers book, manage, and pay for Taxi Premium rides across the company's four operating cities in Argentina, with transparent pricing displayed before booking and support for digital payment methods in addition to cash.
• Premium Corporate B2B corporate transportation management platform that lets Argentine companies manage employee and executive transfers through the Taxi Premium app, with bi-weekly billing, cost-center level reporting, fixed airport pricing, and per-trip digital receipts for expense reconciliation.
• Ezeiza Airport Transfer Service Pre-booked airport pickup and drop-off taxi service connecting the AMBA region with Ezeiza International Airport, with guaranteed vehicles, executive car and SUV options, fixed-rate pricing, and pre-payment via WhatsApp link.
• Ticket Fiscal (Fiscal Receipt Issuance) Standalone service enabling Taxi Premium passengers to request a digital fiscal receipt (tax invoice) for completed rides up to 30 days after travel, submitted through an online form and delivered by email within 7 to 10 business days.

Quantifiable outcome

• Available 24/7 for customer assistance and bookings
• +2 more outcomes

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Banco de Galicia y Buenos Aires S.A.coreGTM or Marketing Partner · 1 July 2026Banking partnership offering cashback promotions: 25-35% savings for Galicia Éminent clients on Mondays/Tuesdays (up to $6,000 monthly for Amex); 20-30% savings for general clients (up to $5,000 for Amex). Valid through September 30, 2026.
• Personal PayminorGTM or Marketing Partner · 15 April 2026Digital wallet partnership offering 30% reimbursement (capped at $1,500) for Personal Pay Visa card users on Mondays, Tuesdays, and Wednesdays. Valid April 15 to September 30, 2026. AMBA only.
• Banco ComafiminorGTM or Marketing Partner · 6 April 2026Banking promotion offering 20% savings with Visa and Mastercard credit/debit cards issued by Banco Comafi, with monthly reimbursement cap of $10,000. Valid April 6 to July 31, 2026.
• BrubankcoreGTM or Marketing Partner · 1 April 2026Digital bank cashback: 30% reintegro (up to $2,000) for general clients, 40% (up to $4,000) for BruPlus holders, 40% (up to $6,000) for Plan Ultra subscribers. Valid through September 30, 2026.
• Clarin 365minorGTM or Marketing Partner · 1 January 2025Subscription program partnership providing $1,500 discount codes for Clarin 365 and 365 Plus subscribers (1,000 code limit). Valid through July 31, 2026.
• RipiominorGTM or Marketing Partner · 1 January 2024Cryptocurrency platform partnership offering 5% cashback on Wednesday rides paid with Ripio prepaid cards, plus $2,000 credit for first 500 users using promo code 'RIPIO'. Valid through December 31, 2026.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• Uber: Global ride-hailing platform with broad operations in Argentina across standard, premium and airport products; competes directly with Taxi Premium for both individual riders and corporate accounts in Buenos Aires and AMBA.
• DiDi: Global ride-hailing operator with a presence in Argentina offering app-based rides and driver supply competition, comparable in target customer (urban commuters, airport travelers) and business model to Taxi Premium.
• Cabify: Operates an app-based passenger ride-hailing platform across multiple Latin American countries including Argentina, with a premium/executive positioning that directly competes with Taxi Premium's premium corporate and airport services in Buenos Aires.
• BA Taxi: Buenos Aires licensed radio taxi service operating a similar e-hail dispatch model and brand focus on licensed taxi supply; the closest same-market, same-format competitor to Taxi Premium in CABA.
• InDrive: Negotiation-based ride-hailing platform active in Argentina and broader LatAm; competes with Taxi Premium for both urban rides and airport transfer demand at typically lower price points.

Emerging players

• Beat: App-based ride-hailing platform operating in select Latin American markets; provides an emerging competitive overlap with Taxi Premium's e-hail and premium positioning in Argentina.
• Maxim: International taxi e-hail app offering online ordering and dispatch to licensed taxi fleets; an emerging peer with similar licensed-taxi aggregator model that could expand into Taxi Premium's Argentine cities.

Broad incumbents

• Carey Limousine: Established executive/black-car and airport transfer operator in the US/Latin America with corporate account management similar to Taxi Premium's Premium Corporate; relevant as a comparable premium corporate mobility incumbent.
• Gett: Global corporate-ground-transport platform focused on enterprise accounts and executive rides; competes with Taxi Premium's Premium Corporate offering in the B2B travel and ground-transport segment and shares the premium/executive positioning.

Regional players

• Remises Premium Argentina: Argentine executive 'remis' (chauffeur-driven private car) service serving airport and corporate clients; comparable as a same-market premium passenger transport alternative to Taxi Premium's airport and corporate verticals.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/TaxiPremium
• Facebookfacebook.com/taxipremiumar

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Taxi Premium