Goldfish Boat

What Goldfish Boat does

Goldfish Boat AS is a private Norwegian boat manufacturer headquartered in Son, Norway, producing high-performance Rigid Inflatable Boats (RIBs) and center console vessels. Its portfolio spans 17 models across the Lynx (15 ft stepped catamaran), Tender (23/28 ft), Bullet (28-49 ft performance models), Sport (30/38 ft), Ocean/Open (43-49 ft), and X-series (X10/X12 Scout, Explorer, and Patrol) segments. Core technology centers on race-proven stepped deep-V hull designs (e.g., the four-stepped 22° V on the 40 SuperSport), vacuum-infusion GRP/CRP composite construction, and a proprietary 100+ micron two-stage painted finish, with top models such as the 49 Bullet exceeding 100 knots on twin Mercury Racing 1100 HP outboards.

The company's revenue model is built on one-time sales of custom-configured new boats complemented by used boat resales, an online parts and merchandise shop (shop.goldfishboat.com), and Goldfish Service for warranty and after-sales support under a 10-year hull warranty. Customers are affluent performance-boat enthusiasts, luxury offshore cruisers, and select professional operators (e.g., Oslo Police District). Go-to-market is a hybrid: direct enterprise sales from Son led by Sales Director Jørgen Løwe, a 3D configurator driving bottom-of-funnel engagement, and an exclusive network of country-level sales agents across the USA (SLT Collection), Sweden (Hydrotech, Öster Offshore), Greece (Kaiyo), France (Parton Yachting), Germany and Spain (Flensburger Yacht Service), and Turkey (SoleMarin Yachting), supplemented by event-driven demand generation at the Olympic Yacht Show, Aurora Show, and Goldfish Hangout customer events. The company also offers a MyGoldfish owner portal that archives build records for parts identification and lifecycle service.

Goldfish is closely held with no disclosed external investors or funding rounds. Its 30+ years of brand heritage underpins credibility in the European performance-boat segment, evidenced by the 2012 Düsseldorf Boat Show 'Boat of the Year' Innovation award for the eFusion electric boat. Recent strategic emphasis is on engine platform consolidation with Mercury Racing (formalized 2023), product line expansion into smaller (15 Lynx, 2024) and larger (49 Bullet, 2021; X12, 2022) formats, and ecosystem build-out (configurator, owner portal, online shop) to capture aftermarket revenue and tighten customer lock-in.

Name

Goldfish Boat

Legal name

Goldfish Boat AS

Website

https://goldfishboat.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

Goldfish Boat AS is a private Norwegian manufacturer of high-performance RIBs and center console boats (15-49 ft) sold to affluent recreational buyers, luxury cruisers, and select professional operators via direct sales, a 3D configurator, and a global network of country-level sales agents.

Ownership category

akta.pro rank

Product category

High-Performance Powerboat Manufacturing

NAICS

Boat Building (336612), Ship and Boat Building (33661)

SIC

Ship & Boat Building & Repairing (3730)

akta.pro primary industry

Semi-Custom & Series Production Yacht Manufacturing (IMAJAEAM)

akta.pro secondary industry

Luxury Yacht Tenders & Support Craft Manufacturing (IMAJAMAK)

Keywords

• Rigid inflatable boats
• High-performance powerboats
• Center console boats
• Stepped hull design
• Composite boat manufacturing

Headquarters

HQ city

Son

HQ country

Norway

HQ region

Europe

Offices10 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. New Boat Sales: Primary revenue stream from manufacturing and selling new high-performance RIB boats. Models include Lynx (15ft), Tender series (23, 28), Bullet series (28, 40 SuperSport, 46, 49), Sport series (30, 38), Ocean series (43), and X-series (X10, X12).
2. Used Boat Sales: Sale of previously owned Goldfish boats through the Boats In Stock page. Examples include Goldfish 30 Sport - 050 (NOK 2,580,000) and Goldfish 49 Bullet - 004 (EUR 740,000).
3. Parts, Accessories & Merchandise: Online shop (shop.goldfishboat.com) sells service parts, accessories, and branded merchandise including tubes, parts, Sail Racing apparel, boat boots, lifejackets, goggles, and other equipment.
4. Service & Support: Goldfish Service team provides warranty claims handling, parts identification, technical support, and after-sales service. Service phone available at +47 991 03 334.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Goldfish Boat AS designs and manufactures high-performance rigid inflatable boats (RIBs) and center console powerboats from its headquarters in Son, Norway. The company offers 17 distinct models across the Lynx, Tender, Bullet, Sport, Ocean, Open and X-series product lines, built using vacuum infusion composite construction and race-proven stepped hull technology, with optional Mercury Racing outboard engines delivering top speeds exceeding 100 knots. Customers can configure boats via a 3D configurator, purchase parts and merchandise through an online shop, and access after-sales service through a dedicated Goldfish Service team and MyGoldfish owner portal.

Product overview

Goldfish Boat AS is a Norwegian manufacturer of high-performance RIB (Rigid Inflatable Boat) and center console boats, producing a portfolio of 17 distinct models across multiple series. The product lineup includes the compact Lynx (15 ft stepped catamaran with Kart and Skiff variants), Tender series (23 and 28 ft for family and utility use), Sport series (30 and 38 ft focused on everyday usability with premium materials), Bullet series (high-performance racing boats from 28-49 ft with aggressive speed capabilities up to 100+ knots), Ocean/Open series (43-49 ft cruiser models with comfort features and cabins), and X-series (professional patrol/explorer boats from 10-12 ft with inboard/outboard options). The offering is organized as a unified boat manufacturer with modular customization through a 3D configurator, supported by the Goldfish Service team (10-year warranty), MyGoldfish owner portal, and an online parts/accessories shop.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• 72+ knots top speed achieved with 46 Bullet twin Mercury V12 600 Verado setup
• +3 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Nine partnerships are on record, tiered core, primary and minor.

• Mercury RacingcoreTechnology or Integration · 11 September 2023Goldfish Boat integrates Mercury Racing outboard engines (300R V8 300HP, 400R V10 400HP, 500R V8 Supercharged 500HP) across their model lineup. This partnership represents a significant transition from previous engine suppliers, with Mercury Racing engines now powering the Tender series and larger models including Bullet, Sport, Ocean, and X-series boats.
• SLT Collection (USA)primaryChannel Partner/ Reseller/ DistributorSLT Collection based in Fort Lauderdale, Florida serves as the primary authorized sales representative for Goldfish Boat in the USA market. Led by Scot Conrad with 25+ years experience in luxury sport boats.
• Flensburger Yacht Service (Germany/Spain)primaryChannel Partner/ Reseller/ DistributorFlensburger Yacht Service with 50+ years expertise serves as official Goldfish representative in Germany and Spain, providing after-sales support, yacht refits, brokerage, moorings, heated winter storage, and Nautic shop.
• Hydrotech (Sweden)primaryChannel Partner/ Reseller/ DistributorHydrotech based in Stockholm serves as authorized Goldfish sales representative in Sweden.
• Öster Offshore (Sweden)primaryChannel Partner/ Reseller/ DistributorChristian Öster serves as authorized Goldfish sales representative in Gothenburg, Sweden.
• Kaiyo (Greece)primaryChannel Partner/ Reseller/ DistributorKaiyo based in Athens, Greece serves as authorized Goldfish sales representative, with presence at Olympic Yacht Show.
• Parton Yachting (France)primaryChannel Partner/ Reseller/ DistributorWilliam Parton serves as authorized Goldfish sales representative in Cannes, France.
• SoleMarin Yachting (Turkey)primaryChannel Partner/ Reseller/ DistributorSoleMarin Yachting based in Istanbul, Turkey serves as authorized Goldfish sales representative with 22+ years of expertise in the yachting industry.
• Sail RacingminorGTM or Marketing PartnerGoldfish Boat has partnered with Sail Racing to offer branded apparel and gear in their online shop, including the Reference Pro Jacket and Pants. Goldfish has added their logo as a mark of approval on Sail Racing products.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Princess Yachts: UK luxury yacht builder producing motor yachts and performance boats up to 40m. Broad incumbent in luxury marine with overlapping customer base in premium European boating, though positioned at larger vessel sizes than Goldfish's portfolio.
• Sunseeker: UK luxury motor yacht manufacturer producing boats from 38-131 ft. Broad incumbent in premium marine with comparable HNW buyer demographic and European craftsmanship positioning, though at a different scale and price segment.
• Hinckley Yachts: American luxury yacht and picnic boat builder known for craftsmanship and composite construction since 1928. Comparable in premium craftsmanship positioning, vacuum-infusion manufacturing philosophy, and pursuit of high-end recreational boaters willing to pay for quality and heritage.

Direct peers

• Pursuit Boats: American center console and offshore cruiser manufacturer in the 26-42 ft range. Comparable in premium center console platform approach, outboard propulsion philosophy, and dual recreational/professional buyer segments.
• Nor-Tech Hi-Performance Boats: American builder of high-performance offshore powerboats and center consoles with stepped hull designs and Mercury Racing engine packages. Comparable in performance positioning (60-100+ knot capable boats), custom build approach, and HNW enthusiast customer base.
• Cigarette Racing Team: American heritage builder of high-performance offshore powerboats since 1969. Comparable in racing-derived hull technology, 70-100+ knot capable boats, Mercury Racing engine integration, and HNW enthusiast customer base.
• Axopar Boats: Finnish premium dayboat and center console manufacturer in the 22-40 ft range. Most direct competitor to Goldfish given Nordic origin, premium positioning, modular boat platform approach, and similar target customer of performance-oriented recreational buyers.
• Brabus Marine: Luxury performance boat brand (Brabus x Smartboat collaboration) producing high-end RIBs and shadow models. Comparable in premium positioning, limited-series performance builds, and European luxury customer overlap.
• Sacs Marine (Sacs Strider): Italian luxury RIB and motor yacht manufacturer producing high-end inflatables in the 13-50 ft range. Comparable in premium RIB positioning, European design heritage, and use of high-output outboard propulsion for performance models.
• Technohull Boats: Greek high-performance RIB manufacturer producing 38-50 ft rigid inflatables with twin outboard configurations. Directly comparable in product category (high-performance RIBs), engine philosophy (Mercury Racing outboards), and Mediterranean buyer base served through Goldfish's Greek agent.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@Goldfishboat
• Facebookfacebook.com/goldfishboatas
• Instagraminstagram.com/goldfish_boat

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Goldfish Boat