Green Dental

What Green Dental does

Green Dental is a family-owned general and cosmetic dental practice headquartered in Lyons, Indiana, operating two physical offices in Lyons and Spencer (Green Dental of Owen County). Founded in 1978 by Dr. Gordon Green, the practice has operated continuously for over 45 years and is now staffed by four dentists across two generations of the Green family, plus associate Dr. Nichole Barnett and recent hire Dr. Ben Cox. The service portfolio spans preventive dentistry (hygiene, sealants, fluoride, nightguards, TMJ treatment), restorative dentistry (bridges, fillings, dentures, periodontal therapy, root canals, implants), cosmetic dentistry (crowns, bonding, veneers, Zoom Whitening, Invisalign, traditional braces), surgical procedures (extractions, implants, PRF, All-On-Four), sedation dentistry, and facial aesthetics including PRF microneedling. The practice also offers in-office 3D-printed night guards and PRF regenerative treatments.

The business model combines fee-for-service dental care (insurance reimbursement, direct patient payments, and third-party financing from CareCredit, Proceed Finance, and Cherry) with a recurring-revenue Dental Membership Plan offering preventive care packages and a 15% treatment discount for uninsured patients. Patient acquisition is driven by a direct-to-consumer motion: local SEO, Google reviews (1,385+ reviews averaging 5.0 stars across both locations), word-of-mouth referrals, and community presence across Southwest Indiana communities including Sullivan, Washington, Terre Haute, and Linton. Operations are supported by Dentrix Ascend for online appointment booking. The practice is privately held by the Green family with no external investors, no parent company, and no disclosed funding.

Name

Green Dental

Legal name

Green Dental

Website

https://drgreendental.com

Company type

Private

Founded year

1978

Operating status

Operating

Headcount range

1–10 employees

Short description

Green Dental is a family-owned general, cosmetic, and restorative dental practice operating two offices in Lyons and Spencer, Indiana. Founded in 1978, it serves rural Southwest Indiana families with four dentists, comprehensive dental services, sedation dentistry, and an in-house membership plan.

Ownership category

akta.pro rank

Product category

General Dentistry Services

NAICS

Offices of Dentists (6212)

akta.pro primary industry

Comprehensive Family Dentistry (Multi-Disciplinary In-Office General Care) (HLABAAAE)

akta.pro secondary industries

Cosmetic & Esthetic Dentistry (Veneers/Whitening/Bonding) (HLABAAAC), General Dentistry Group Practices (HLABAKAB)

Keywords

• General dentistry services
• Cosmetic dentistry
• Restorative dentistry
• Family dental practice
• Preventive dental care

Headquarters

HQ city

Lyons

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Dental Services Revenue: Fee-for-service dental care including preventive, restorative, cosmetic, and surgical dental procedures. Revenue generated through direct patient payments, insurance reimbursements, and financing arrangements.
2. Dental Membership Plan: Annual subscription-based membership plan offering preventive care services and discounts on treatments. Provides recurring revenue stream and patient loyalty.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Green Dental is a family-owned dental practice operating two clinics in Lyons and Spencer, Indiana, providing preventive, restorative, cosmetic, and surgical dentistry services. The practice offers a Dental Membership Plan for patients without insurance and utilizes modern dental technology including 3D printing for custom night guards and sedation dentistry options.

Product overview

Green Dental operates as a family-owned general and cosmetic dental practice with two locations in Lyons and Spencer, Indiana. The practice offers a comprehensive portfolio of dental services organized into five main categories: Preventive Dentistry (hygiene, exams, sealants, fluoride, mouthguards, nightguards, TMJ treatment), Restorative Dentistry (bridges, fillings, dentures, periodontal therapy, root canals, implants), Cosmetic Dentistry (crowns, bonding, veneers, Zoom Whitening, Invisalign, braces, inlays/onlays), Surgical Procedures (extractions, implants, PRF, All-On-Four), and Dental Anxiety/Sedation services. The practice also offers an in-house Dental Membership Plan providing preventive care and treatment discounts for uninsured patients. Services are provided under one roof with comprehensive care spanning from routine cleanings to complex surgical procedures including full-arch restorations.

Differentiator

Problem solved

Functional benefit

Products and services

• Preventive Dentistry
• Restorative Dentistry

Quantifiable outcome

• 5.0-star average patient rating across 1,385+ reviews
• +1 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature2 records

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Aspen Dental: One of the largest DSO-backed dental networks in the U.S., offering preventive, restorative, surgical, and cosmetic services across hundreds of locations. Comparable to Green Dental on service breadth but operates at vastly greater scale and with corporate marketing/financing infrastructure.
• Comfort Dental: Franchised dental group with general, restorative, and orthodontic offerings across many U.S. states. Comparable to Green Dental in offering comprehensive family services and discounts/membership-style programs.
• Heartland Dental: Largest dental support organization in the U.S., supporting hundreds of practices with full general, restorative, and cosmetic offerings. Comparable in service mix to Green Dental but competes with it for the same rural/regional patient pools via affiliated offices.
• Bright Now! Dental: Multi-location dental brand offering general, cosmetic, and specialty services with in-house financing and insurance acceptance. Comparable to Green Dental on comprehensive service mix and patient financing strategy.

Regional players

• Small Smiles Dental Centers: Pediatric-focused dental centers serving families, including Medicaid populations Green Dental does not serve. Comparable in family dental service category but differentiated by patient segment and insurance model.
• Mortenson Family Dental: Regional family dental group serving Kentucky and Indiana with preventive, restorative, and cosmetic services. Comparable as a multi-location, family-branded competitor in Green Dental's same geographic region.

Direct peers

• Borden Family Dentistry: Small, family-owned dental practice offering comprehensive general and cosmetic dentistry. Directly comparable to Green Dental as an independently owned, multi-generational small-town dental office.
• Affordable Dentures & Implants: National dental chain focused on dentures, extractions, and implants with an affordability/value proposition similar to Green Dental's financing and membership plan approach. Directly comparable on surgical and prosthetic service line.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/drgreendental
• Xx.com/drgreendental

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Green Dental