What Sussex County Golf does

Sussex County Golf is the official governing body for amateur golf in Sussex, England, operating as a private limited company (Sussex County Golf Limited) incorporated on 9 December 2021 and headquartered at Dyke Golf Club in Brighton. It administers county-level competitions and development pathways for 59 affiliated golf clubs across the county, serving over 30,000 playing members across men's, women's, seniors, and junior categories. Core activities include county championships, knockouts, inter-county league matches (Men's First Team, Challenge, Seniors, U18s, U16s, U14s), the County Card discount scheme, course rating and World Handicap System (WHS) administration, junior development squads and academy programs, and rules education and refereeing.

The organization's technology stack is built on the Intelligent Golf platform, which powers the sussexgolf.org website and provides competition management, WHS synchronization across affiliated clubs, and member access. Golf Genius is layered on for live scoring at major championships and inter-county matches. Distribution operates entirely through the 59 affiliated clubs, with club captains acting as ambassadors and the county website as the primary digital touchpoint (66,000+ monthly page views, 3,000 weekly active users). Revenue is generated through affiliation fees (subscription, partially passed through to England Golf), County Card issuance fees, competition entry fees, AGM and event participation fees, and a tiered sponsorship portfolio led by Wellesley Wealth Management as primary sponsor. Operations are delivered by a 3-person paid team (County Secretary, Assistant Secretary, Junior Development Officer) supported by a volunteer board and club-level officials.

In 2026 Sussex County Golf entered a unification consultation with the Sussex County Ladies Golf Association (SCLGA), which represents 50 additional clubs and 3,675+ players. The organization also hosts England Golf pathway events including the Brabazon Trophy Southern Qualifier and the Community Golf Instructor programme.

Name

Sussex County Golf

Legal name

Sussex County Golf Limited

Website

https://sussexgolf.org

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Short description

Sussex County Golf is the official governing body for amateur golf in Sussex, England, organizing county championships, knockouts, inter-county leagues, and development pathways for over 30,000 playing members across 59 affiliated golf clubs and all age categories.

Ownership category

akta.pro rank

Product category

Amateur Golf Governance & Sports Association Services

NAICS

Spectator Sports (71121), Sports Teams and Clubs (711211)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Golf Tours & Professional Circuits (MPAKAAAK)

Keywords

• Amateur golf governance
• County golf competitions
• Handicap administration services
• Junior golf development
• Golf club affiliation

Headquarters

HQ city

Brighton

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Affiliation Fees: Annual affiliation fees collected from member clubs and their playing members, with a portion forwarded to England Golf.
2. County Card Scheme: County Card scheme offering members of Sussex-affiliated clubs discounted green fees at participating clubs across the county and nationally. Revenue is generated through card issuance fees.
3. Competition Entry Fees: Fees charged for entering county championships, knockouts, opens, and other competitive events across all age categories.
4. Sponsorship: Sponsorship packages sold to businesses including team kit sponsorship, event and championship sponsorship, knockout series sponsorship, website sponsorship, social media partnerships, and the main county sponsor role.
5. AGM and Event Participation Fees: Golf and lunch fees charged for AGM events and related county activities.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels7 records

Core offering

Sussex County Golf is the official governing body for amateur golf in Sussex, England, organising county championships, knockouts, and inter-county matches across men's, women's, seniors, and junior categories for 59 affiliated clubs and their playing members. It administers World Handicap System synchronisation and course rating services, runs the County Card discounted green fee scheme, and delivers structured junior golf development pathways including the Development Academy, County Squads, Junior Tours, and Junior Stableford League.

Product overview

Sussex County Golf operates primarily as a website platform built on the intelligentgolf system, serving as an information portal and competition management hub for golf clubs across Sussex. The organization offers a portfolio of programs including championship and knockout competitions at multiple levels (Men's First Team, Challenge, Seniors, U18s, U16s, U14s), the County Card discount scheme for discounted green fees, World Handicap System synchronization, and extensive junior golf development initiatives including Development Academy, County Squads, and the Junior Stableford League. Additional programs include the Senior Spring Series and Men's Scratch Order of Merit competitions. The platform provides membership access through login credentials and manages competition entries, results, and team selections.

Differentiator

Problem solved

Functional benefit

Products and services

• County Championships and Knockouts County-level amateur golf competitions organised across men's first team, Challenge, seniors, U18s, U16s, and U14s categories, including scratch and handicap knockouts, opens, and inter-county matches open to members of Sussex-affiliated clubs.
• County Card Scheme Subscription scheme providing members of Sussex-affiliated golf clubs with discounted green fees at participating clubs across the county and beyond. Card issuance generates subscription revenue and adds tangible member value.
• World Handicap System (WHS) Synchronisation County-level handicap administration service that synchronises World Handicap System handicaps for playing members of affiliated clubs, accessible via membership ID and PIN through the county platform.
• Junior Golf Development Programs Structured junior development pathway including the Development Academy (U14 & U18), County Squads (U14, U16 & U18), Junior Development Tours, the Sussex Junior Stableford League, and the Junior Order of Merit. Designed for young golfers at Sussex-affiliated clubs seeking progression to England Golf pathway events.
• Senior Spring Series Order of Merit competition series for senior golfers featuring multiple qualifying events with gross and nett categories and season-long points accumulation, culminating in a final standings table.
• Men's Scratch Order of Merit Season-long men's scratch competition decided across qualifying Open events with points awarded by finishing position, with the best four performances counting towards final standings.
• Club Affiliation and Course Rating Services Annual club affiliation scheme (with a portion of fees forwarded to England Golf) combined with course rating, rules education, and governance support services delivered to Sussex-affiliated golf clubs.
• Sussex County Golf Website Platform Member-facing website at sussexgolf.org built on the Intelligent Golf platform, providing online competition entry, handicap access, results, news, and member services for playing members of Sussex-affiliated clubs.

Quantifiable outcome

• 59 affiliated clubs, 30000+ social media accounts reached, 66000+ monthly website page views
• +2 more outcomes

Named customers7 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Seven partnerships are on record, tiered primary, core and minor.

• Wellesley Wealth ManagementprimaryGTM or Marketing Partner · 1 January 2026Wellesley Wealth Management is the primary sponsor of Sussex County Golf, sponsoring the Scratch Knockout (Wellesley Scratch Knockout) and providing county team kit. Their branding appears at events and across digital channels, with a commitment aligned to community and excellence values.
• England GolfcoreStrategic or Co-development PartnerEngland Golf is the national governing body for amateur golf. Sussex County Golf is affiliated with England Golf and administers World Handicap System synchronisation, national qualifiers (Brabazon Trophy), and county pathway events on behalf of England Golf. Sussex also supports England Golf initiatives including the Women in Golf Charter and Disability Golf Plan.
• Sussex County Ladies Golf Association (SCLGA)coreStrategic or Co-development PartnerSCLGA represents ladies' golf in Sussex with 50 affiliated clubs and 3,675+ playing members. Sussex County Golf and SCLGA are in an active unification consultation process to merge the two organisations, with sessions planned for January 2026 and a shared vision to promote and develop golf across Sussex for all genders.
• R&AcoreStrategic or Co-development PartnerThe R&A is the governing body for golf globally (outside the US). Sussex County Golf links to R&A resources on its website and benefits from R&A rules, refereeing standards, and competitive frameworks.
• England Golf - Community Golf Instructor ProgrammeminorStrategic or Co-development PartnerSussex County Golf hosted the second-ever England Golf Community Golf Instructor (CGI) Course, designed to grow the game in schools, communities, and golf clubs. The CGI programme creates a new workforce to deliver beginner and introductory sessions without affecting participants' amateur status.
• Roger Brown TrophiesminorOthersRoger Brown Trophies is listed as a partner/supplier on the Sussex County Golf website, providing trophies and awards for county competitions and events.
• Intelligent GolfcoreTechnology or IntegrationIntelligent Golf provides the competition management software platform powering sussexgolf.org, including WHS synchronisation, competition entries, scoring, and member management. The website is described as being 'provided by Intelligent Golf on behalf of Sussex County Golf Ltd.'

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• The R&A: The international governing body for golf (outside the US). Sussex County Golf links to R&A resources and benefits from R&A rules, refereeing standards, and competitive frameworks.
• England Golf: The national governing body for amateur golf in England, of which Sussex County Golf is a county affiliate. Operates the same handicapping and championship framework but at national scale.

Others

• Intelligent Golf: Technology provider that powers sussexgolf.org, including WHS synchronisation, competition entries, and scoring. A core infrastructure partner for Sussex County Golf's digital operations.
• Golf Genius: Live scoring and event management partner for Sussex County Golf championships, providing real-time leaderboards and match play bracket management.

Direct peers

• Sussex County Ladies Golf Association: The women's county golf association in Sussex with 50 affiliated clubs and 3,675+ playing members. Currently in active unification consultation with Sussex County Golf.
• Kent County Golf: Neighbouring county golf union with the same structure, mandate, and England Golf affiliation. Directly competes in inter-county matches and Senior Foursomes finals.
• Surrey County Golf: Neighbouring county golf union with the same regulatory mandate, hosting HOME league matches against Sussex and running comparable county championships.
• Hampshire Golf: Another Southern Counties county golf union that competes with Sussex in inter-county league matches and shares the same England Golf affiliation.

Regional players

• Middlesex Golf Union: Another English county golf union with the same county-level mandate, governance structure, and affiliation with England Golf.
• Staffordshire County Golf Union: Another English county golf union operating a comparable competition, governance, and England Golf mandate framework in a different region.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/SussexC_Golf
• LinkedInlinkedin.com/company/sussex-county-golf-union

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sussex County Golf