Keskusautohalli

Name

Keskusautohalli

Legal name

Keskusautohalli Oy

Website

https://keskusautohalli.fi

Company type

Private

Founded year

1927

Operating status

Operating

Headcount range

51–100 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Turku

HQ country

Finland

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. New Car Sales: Sale of new vehicles from multiple brands (Volvo, Honda, Renault, Dacia, Nissan, Opel, Polestar, Peugeot). Cars are ordered to customer specifications from factories.
2. Used Car Sales: Sale of pre-owned vehicles. Includes Volvo Selekt certified used cars with 24-36 month warranties, and general used cars with quality inspection.
3. Vehicle Service and Maintenance: Full-service maintenance for all brands including Volvo, Honda, Nissan, Renault, Dacia, Opel, Hyundai, Peugeot, Citroën, and Polestar. Services include regular maintenance, accident repair, tire services, windshield replacement, and parts sales.
4. Financing Services: Installment payment financing, Osamaksu Plus package, and leasing options for both private individuals and businesses.
5. Private Leasing: Long-term vehicle rental with fixed monthly payments including maintenance, tires, and insurance options.
6. Extended Warranty Products: Tähtiturva Complete extended warranty and Volvo Selekt warranties sold with vehicles.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Keskusautohalli Oy is a multi-brand automotive dealership group that sells new and used vehicles from eight brands (Volvo, Honda, Dacia, Renault, Nissan, Opel, Polestar, Peugeot) through four physical locations in Southwest Finland, and operates a full-service maintenance, parts, tire, collision repair, financing, and leasing business for both private and corporate customers. The company also offers certified pre-owned Volvo vehicles under the Volvo Selekt program, extended warranty products (Tähtiturva Complete), 24/7 roadside assistance, EV charging station sales, and home delivery of purchased vehicles.

Product overview

Keskusautohalli is a full-service automotive dealership established in 1927, operating as one of the oldest car dealerships in Finland and the world's oldest Volvo dealer outside Sweden. The company offers a multi-brand portfolio spanning eight automotive brands (Volvo, Honda, Dacia, Renault, Nissan, Opel, Polestar, and Peugeot) through four locations in Turku, Raisio, Salo, and Forssa. The core business encompasses new vehicle sales (factory orders customized to customer specifications), certified pre-owned Volvo vehicles under the Selekt sub-brand, and general used vehicle sales through the Vaihtoautot program. Supporting the vehicle sales are integrated service offerings including financing (Osamaksurahoitus), private and business leasing (Yksityisleasing), and the proprietary Keskusautohalli Plus package bundling vehicle with tires, financing, and guaranteed buyback. Maintenance services cover ten brands at multiple locations, complemented by the Volvo Omamekaanikko personal mechanic program, 24/7 roadside assistance, tire services, and collision repair. Additional products include extended warranty (Tähtiturva Complete), EV charging solutions (Latausasemat), home delivery, taxi fleet services, and the Beely subscription partnership. The company has evolved into a comprehensive automotive ecosystem providing vehicles, financing, maintenance, and connected services (Volvo Cars App, Polestar Charge) under one roof.

Differentiator

Problem solved

Functional benefit

Brands

• Volvo Selekt: Volvo's official certified pre-owned vehicle program offering 24-36 month warranties and Volvo roadside assistance.
• Heti Ajoon
• Tähtiturva Complete
• Keskusautohalli Plus

Products and services

• Uudet autot (New Cars) Sale of new vehicles from eight brands, ordered to customer specifications directly from the factory. Customers can browse inventory online, reserve with a 200€ deposit, and complete purchases at any of four locations or via home delivery.
• Vaihtoautot (Used Cars) Sale of inspected, maintained, and registered used vehicles across all represented brands, available at Turku, Raisio, and Salo locations. Includes general used car inventory plus the Volvo Selekt certified sub-brand.
• Volvo Selekt (Certified Pre-Owned Volvo) Certified pre-owned Volvo vehicles meeting strict Volvo standards, featuring 24 or 36 month warranties, complete service history, latest software updates, and Volvo roadside assistance. Sourced through the long-standing Volvo dealership partnership.
• Heti ajoon (Immediate Delivery Cars) Pre-stocked new or low-mileage demonstration vehicles available for immediate delivery within 14 days, providing quick acquisition without factory ordering wait times. Available across the multi-brand portfolio.
• Osamaksurahoitus (Installment Financing) Vehicle financing with fixed monthly payments where the car serves as collateral. Includes options for down payment, term length, and balloon payment. Promotional rates from 0.99% + costs, standard rate 2.99% + costs. Available for both private and business customers.
• Yksityisleasing (Private Leasing) Long-term vehicle rental for private customers with fixed monthly payments covering depreciation, financing costs, maintenance, tire changes, and storage. Available for Volvo, Renault, Nissan, and Polestar vehicles via partnership with AS-Leasing.
• Keskusautohalli Plus -paketti Comprehensive vehicle package including car, summer and winter tires, financing agreement, and guaranteed buyback value. Optional add-ons include maintenance contract, extended warranty, tire hotel, and car wash.
• Huoltopalvelut (Maintenance Services) Full-service maintenance for ten brands including Volvo, Honda, Nissan, Renault, Dacia, Opel, Hyundai, Peugeot, Citroën, and Polestar. Services include regular maintenance, accident repair, tire services, windshield replacement, and parts sales.
• Tähtiturva Complete (Extended Warranty) Extended warranty product for pre-owned vehicles covering engine, transmission, drivetrain, air conditioning, and safety systems for used cars under 8 years old and under 180,000 km.
• Volvo Omamekaanikko (Volvo Own Mechanic) Dedicated personal mechanic service for Volvo vehicles, where one mechanic handles the entire service process from booking to invoicing for the same Volvo vehicle.
• Tiepalvelu (Roadside Assistance) 24/7 roadside assistance including tire service, jump starts, and EV charging support within 100 km of Turku, with partner networks for all ten represented brands.
• Latausasemat (EV Charging Stations) EV charging solutions including 22kW home stations, portable cables, and installation services. Products include Green Cell 22kW charging station (540€), DEFA Power (818.79€ with 5-year warranty), and charging cables from 249€ to 995€ depending on power rating.
• Vauriokorjaus (Collision Repair) Body and paint repair services collaborating with all insurance companies, including windshield replacement with radar, sensor, and camera calibration to manufacturer specifications.
• Rengaspalvelut (Tire Services) Tire changing, new tires, rims, and complete tire services. Includes 24/7 emergency tire service hotline at the Turku location.
• Taksimyynti (Taxi Sales and Service) Specialized sales and maintenance services for taxi fleet operators, with dedicated sales contacts in Turku and Salo and dedicated taxi maintenance (Taksihuolto) at Turku, Salo, and Forssa locations.
• Kotiintoimitus (Home Delivery) Vehicle delivery service for purchased used cars over 10,000€ within 500 km for 99€, with 14-day return policy and remote purchase option. Longer distances and cars under 10,000€ quoted case-by-case.
• Beely Car Subscription Partnership Subscription-based car ownership offering via partner Beely, providing vehicles at least 1 year old with under 100,000 km, including maintenance, repairs, inspections, and home delivery in the subscription price.

Quantifiable outcome

• Quality inspection covers approximately 50 check points on all used vehicles
• +1 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature3 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• VolvocoreChannel Partner/ Reseller/ Distributor · 1 January 1928Volvo dealership partnership established in 1928. Keskusautohalli is the world's oldest Volvo dealer outside Sweden and has maintained this partnership for nearly a century. Sells new Volvo vehicles, Volvo Selekt certified used cars, and provides Volvo maintenance services.
• HondacoreChannel Partner/ Reseller/ DistributorHonda dealership partnership in Turku area since 2019. Sells Honda vehicles and provides Honda maintenance services from Raisio location.
• RenaultcoreChannel Partner/ Reseller/ DistributorRenault dealership partnership established in 1989. Originally operated from Raisio, now located in Salo. Sells Renault vehicles and provides Renault maintenance.
• DaciacoreChannel Partner/ Reseller/ DistributorDacia dealership partnership. Dacia brand has been in Finland since 2010 and is part of the Renault Group. Sales and service concentrated in Salo location.
• NissancoreChannel Partner/ Reseller/ DistributorNissan dealership partnership established in 2009. Sales and service located in Salo. Nissan is part of the Renault-Nissan-Mitsubishi alliance.
• OpelcoreChannel Partner/ Reseller/ DistributorOpel dealership partnership since spring 2022. Sales and service located in Salo. Opel is part of Stellantis group.
• PolestarcoreChannel Partner/ Reseller/ DistributorPolestar dealership partnership. Swedish EV brand with dedicated showroom in Turku at Rieskalähteentie 75. Polestar spun off from Volvo in 2017.
• PeugeotcoreChannel Partner/ Reseller/ DistributorPeugeot dealership partnership. French brand now part of Stellantis. Sales from Salon location.
• BeelyminorChannel Partner/ Reseller/ DistributorBeely is an auto dealership partner offering subscription-based car ownership. Cars are minimum 1 year old, under 100,000 km, with maintenance, repairs, inspections, and delivery included.

Scale indicators4 records

Recent moves11 records

Expansion highlights6 records

Broad incumbents

• Bilia AB: Swedish publicly-listed automotive dealer group offering new car sales, after-sales service, and used cars across the Nordics. Comparable business model with Volvo franchise concentration; operates at larger Nordic scale than Keskusautohalli.
• Hedin Mobility Group: One of Europe's largest privately-held automotive retail groups with operations across Sweden and continental Europe. Broader incumbent offering similar multi-brand dealership and distribution services at significantly greater scale than Keskusautohalli.

Direct peers

• Laakkonen Oy: Established Finnish automotive retail group with multiple OEM partnerships and locations nationwide. Comparable to Keskusautohalli in multi-brand dealership model, scale, and integrated service offerings.
• Delta Auto Oy: Finnish multi-brand automotive dealer group with several regional locations offering new/used sales, servicing, and financing. Comparable regional dealership structure and brand portfolio mix.
• Kamux Oyj: Finnish publicly-listed used-car retailer operating showrooms across Finland and Europe. Directly comparable on the used-vehicle sales side of Keskusautohalli's business, with similar emphasis on certified inspection and warranty-backed pre-owned vehicles.
• Wetteri Oy: Finnish multi-brand automotive dealership group operating multiple brand showrooms and service centres across Finland. Highly comparable to Keskusautohalli in business model (new/used car sales + service + financing) and regional-dealer structure.
• Veho Oy: Finnish/Nordic multi-brand automotive dealer offering new and used car sales, service, fleet and leasing solutions. Closely comparable multi-brand dealership model with overlapping OEM relationships and corporate fleet focus.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/Keskusautohalli
• Xx.com/keskusautohalli
• LinkedInlinkedin.com/company/keskusautohalli

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Keskusautohalli