Century 21 North East

What Century 21 North East does

Century 21 North East (also operating as Century 21 Integra) is a privately held, family-owned real estate brokerage operating as an independent franchisee of Century 21 Real Estate LLC. Founded in 1994 and headquartered in Danvers, Massachusetts, the firm provides residential and commercial property brokerage and rental services to buyers, sellers, and investors across 13 U.S. states spanning the Northeast (Connecticut, Maine, Massachusetts, New Hampshire, New York, Rhode Island, Vermont), South (Florida, South Carolina, Texas), and Midwest/Plains (Illinois, Oklahoma). The company reports cumulative sales volume of approximately $2 billion across 4,800 residential homes sold.

The firm's core product is a property search platform accessible via its c21integra.com website, enabling consumers to browse listings across all 13 service states with filtering by price, beds, and baths. Supplementary offerings include buying and selling educational content, mortgage and financial calculators, specialty divisions for Farm & Ranch and Luxury properties, a relocation services program, a neighborhood news blog, and an agent and office directory. Distribution is executed through a network of affiliated real estate agents and offices, supported by an in-house operations team that provides specialized industry resources to affiliated members.

The business model is commission-based, with agents earning revenue per closed transaction and the brokerage retaining a split of gross commission income; specific commission rates are negotiated and not publicly disclosed. The company markets through its website, content marketing (neighborhood news blog), and agent directory, with referral-driven growth from existing client relationships. The firm also runs a structured agent recruitment program with separate onboarding tracks for licensed and unlicensed candidates. There is no disclosed evidence of proprietary technology beyond the standard property search portal, no API or SDK offerings, and no AI/ML capabilities embedded in the product surface.

Name

Century 21 North East

Legal name

Century 21 North East / Integra (Franchisee Legal Entity Name not disclosed on website)

Website

https://c21ne.com

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Century 21 North East (dba Century 21 Integra) is a family-owned residential and commercial real estate brokerage franchisee operating across 13 U.S. states, serving homebuyers, sellers, and investors via an affiliated agent network and property search platform.

Ownership category

akta.pro rank

Product category

Real Estate Brokerage

NAICS

Offices of Real Estate Agents and Brokers (53121)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Traditional Residential Brokerage (Existing Homes) (BPAJAAAA)

akta.pro secondary industries

Luxury & High-End Residential Brokerage (BPAJAAAC), Rural Residential & Acreage Homesites Brokerage (BPAJADAE)

Keywords

• Residential real estate brokerage
• Commercial property services
• Luxury home sales
• Relocation real estate services
• Property search platform

Headquarters

HQ city

Danvers

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Others, Infrastructure

Distribution channels1 record

Marketing channels3 records

Core offering

Century 21 North East (also operating as Century 21 Integra) is an independently owned and operated franchise brokerage that delivers residential, commercial, and rental real estate services to buyers, sellers, and investors across 13 U.S. states. It also offers specialty property services in luxury and farm & ranch segments along with relocation assistance, supported by an affiliated agent network, a centralized operations support team, and an online property search and directory platform.

Product overview

Century 21 North East (also operating as Century 21 Integra) is a family-owned real estate brokerage providing comprehensive residential and commercial property services. The company operates a unified platform offering property search across 12 states, buyer/seller guidance, financial calculators, and specialized services for luxury, farm & ranch, and relocation needs. The core product is their property search platform supplemented by agent directory services, educational content, and agent recruitment programs. The company reports $2B in total sales and 4,800 residential homes sold.

Differentiator

Problem solved

Functional benefit

Products and services

• Residential Real Estate Brokerage End-to-end brokerage services for individuals and families buying and selling residential homes across Connecticut, Florida, Illinois, Maine, Massachusetts, New Hampshire, New York, Oklahoma, Rhode Island, South Carolina, Texas, and Vermont, delivered through affiliated agents.
• Commercial Real Estate Brokerage Brokerage services for commercial property transactions for owners, buyers, and investors operating within the firm's service states.
• Luxury Property Services Specialty brokerage services for high-end residential property buyers and sellers, including dedicated luxury listings and representation.
• Farm & Ranch Real Estate Services Specialized brokerage services for agricultural and rural property transactions, including farm, ranch, and land listings.
• Relocation Services Comprehensive relocation assistance for individuals and families moving to new areas within the firm's 13-state service regions, including cross-state representation and coordination.
• Rental Property Services Brokerage services supporting rental property transactions for landlords and tenants within the firm's service states.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves1 record

Expansion highlights4 records

Broad incumbents

• Compass: Tech-forward residential brokerage with significant overlap in Northeast and luxury markets where Century 21 North East operates. Comparable as a competitor with a heavier technology stack and agent equity programs, though broader in national scale and digital capabilities.

Direct peers

• Coldwell Banker: National residential real estate franchise brand operating on the same affiliated-agent, multi-state brokerage model. Highly comparable because it competes for the same agent talent, buyer/seller lead flow, and franchise economics in overlapping Northeast and Sun Belt markets.
• Better Homes and Gardens Real Estate: Residential real estate franchise network with a comparable affiliated-agent model and multi-state US footprint. Comparable on franchise structure, agent recruiting, and traditional brokerage commission revenue mechanics.
• Keller Williams Realty: Largest US residential real estate franchise by agent count with a heavily agent-centric, profit-share-influenced model. Comparable as a primary competitor for the same affiliated-agent recruitment pool in the Northeast and Southern US markets.
• Sotheby's International Realty: Luxury-focused residential real estate franchise brand. Directly comparable where Century 21's Luxury Properties division is concerned, as the two compete for high-end listings, luxury buyer representation, and premium commission transactions in the same geographies.
• RE/MAX: One of the largest global residential real estate franchise networks with a similar agent-based brokerage model and multi-state US footprint. Directly comparable as a franchise whose independent owners recruit affiliated agents and earn commission-based revenue on transaction volume.
• Berkshire Hathaway HomeServices: National residential franchise brokerage with affiliated agents and a multi-state US presence under a well-known parent brand. Comparable on agent-attached commission model, luxury segment focus, and competitive positioning against Century 21 in mid- to high-end residential transactions.

Emerging players

• Redfin: Tech-enabled residential brokerage with a hybrid salary-plus-bonus agent model and direct-to-consumer lead generation. Comparable as a competitor in several of the firm's core states (Massachusetts, New York, Connecticut, Florida, Texas) driving commission compression.
• eXp World Holdings: Cloud-based residential brokerage whose agent attraction centers on high commission splits and equity participation. Comparable because it competes for the same affiliated-agent talent pool and increasingly takes share from traditional franchise brokerages.

Regional players

• William Raveis Real Estate: Family-owned regional residential brokerage concentrated in the Northeast (headquartered in Connecticut) operating an affiliated-agent model. Comparable as a direct Northeast-market competitor with a similar family-owned operating philosophy and luxury/relocation offerings.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/C21NorthEast
• Facebookfacebook.com/c21northeast
• LinkedInlinkedin.com/company/c21ne

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Century 21 North East