De Boekhoudhelden

What De Boekhoudhelden does

De Boekhoudhelden is a Dutch accounting and tax advisory firm headquartered in The Hague, Netherlands. The firm provides bookkeeping, financial administration, tax filing (income tax, VAT, and corporate tax), annual accounts preparation, and payroll administration services. Its target market is self-employed professionals (zzp'ers), freelancers, and small businesses across the Netherlands, including tradespeople such as tilers, graphic designers, and lunchroom owners.

The firm operates a tiered service delivery model: clients may submit a 'shoebox' of receipts for full outsourcing, use the firm's data-entry system for partial outsourcing, or self-manage their bookkeeping with the firm providing oversight and filing. Revenue is generated primarily through recurring service fees for ongoing bookkeeping work, supplemented by project-based fees for discrete compliance tasks such as tax filings and annual accounts. Distribution is exclusively direct-to-client, with consultations conducted at the firm's The Hague office (Zwaardstraat 16, lokaal 1.25) or at client premises, reflecting a relationship-driven, consultative sales motion.

The firm does not disclose any proprietary technology and uses standard industry tools for bookkeeping, tax filing, and payroll administration. Competitive positioning centers on a distinctive, modern brand identity and approachable communication style, explicitly contrasted with traditional accounting stereotypes, alongside flexible engagement models. Marketing relies on the firm's professional website and word-of-mouth referrals, with no disclosed digital advertising, partnerships, or external distribution channels. The firm operates with a team of 1-10 employees, was founded in 2009 per firmographic data, and is currently hiring for both administrative and senior fiscal roles.

Name

De Boekhoudhelden

Legal name

De Boekhoudhelden

Website

https://boekhoudhelden.nl

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

1–10 employees

Short description

De Boekhoudhelden is a The Hague-based Dutch accounting firm serving self-employed professionals, freelancers, and small businesses with bookkeeping, tax filing, payroll administration, and annual accounts preparation, delivered through flexible full-service to self-service engagement models.

Ownership category

akta.pro rank

Product category

Accounting Services

NAICS

Accounting, Tax Preparation, Bookkeeping, and Payroll Services (5412), Payroll Services (541214), Other Accounting Services (541219)

akta.pro primary industry

Employer Payroll Processing (SMB & Enterprise) (FSAMAKAA)

akta.pro secondary industries

Payroll Data Management, Master Data & Employee Setup (BPAAAHAI), Year-End Processing & Statements (W-2/1099/Year-End Certificates) (BPAAAHAL)

Keywords

• Bookkeeping services
• Tax filing services
• VAT compliance
• Payroll administration
• Small business accounting

Headquarters

HQ city

The Hague

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Accounting and Bookkeeping Services: Ongoing accounting and administrative services tailored to client needs, from full-service (shoebox of receipts) to partial outsourcing arrangements. Revenue is generated through recurring service fees for continuous bookkeeping and advisory support.
2. Tax Filing and Compliance Services: Preparation and filing of income tax returns, corporate tax, VAT declarations, and annual accounts. These are discrete, project-based services that complement the recurring base of bookkeeping clients.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

De Boekhoudhelden is an accounting office in The Hague, Netherlands, providing integrated bookkeeping, financial administration, tax filing (income tax, VAT, and corporate tax), annual accounts preparation, and payroll administration services. The firm targets self-employed individuals, freelancers, and small businesses, offering flexible engagement models ranging from full outsourcing (shoebox of receipts) to partial outsourcing or self-managed bookkeeping with oversight and filing.

Product overview

De Boekhoudhelden is a single-service accounting firm offering integrated bookkeeping and financial administration services for self-employed individuals, freelancers, and small businesses. The core offering encompasses financial record-keeping, tax filing services (income tax, VAT, corporate tax), annual report preparation, and salary administration. The firm offers flexible engagement models: clients may deliver physical receipts (shoebox model) for full outsourcing, use the firm's simple data-entry system for partial outsourcing, or self-manage their entire bookkeeping with the firm providing oversight and filing services.

Differentiator

Problem solved

Functional benefit

Products and services

• Boekhoudhelden Administratiediensten Full-service bookkeeping and accounting service for self-employed individuals, freelancers, and small businesses. Covers financial administration, income tax, VAT and corporate tax filings, annual accounts, and salary/payroll administration. Clients can choose from full outsourcing (dropping off a shoebox of receipts), partial outsourcing using the firm's simple data-entry system, or self-managed bookkeeping with the firm providing oversight and filing.

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves2 records

Expansion highlights1 record

Direct peers

• Countus: Countus is a Dutch accounting firm network serving SMB, freelancers, and agricultural clients across the Netherlands. Directly comparable to Boekhoudhelden in target market (zelfstandigen and small businesses) and service mix (bookkeeping, tax, payroll, advisory), but operates at a larger regional scale with multiple offices.
• Baker Tilly Netherlands: Baker Tilly Netherlands is a Dutch accounting and advisory firm serving SMB, family businesses, and entrepreneurs. Comparable to Boekhoudhelden in target market and service breadth (bookkeeping, tax, advisory, payroll), but operates at significantly larger national scale with multiple offices.
• Moneybird: Moneybird is a Dutch online accounting platform built specifically for freelancers and small businesses, offering invoicing, bookkeeping, and VAT filing. Targets the exact same Dutch ZZP segment as Boekhoudhelden but via a self-service SaaS model, representing the digital alternative to traditional firms like Boekhoudhelden.
• Ficsus: Ficsus is a Dutch accounting and advisory firm specifically targeting self-employed professionals (ZZP'ers) and small businesses. Closely comparable to Boekhoudhelden in niche focus, modern brand positioning, and service offering, making it a near-direct competitor for the same Dutch freelancer segment.
• DRV Accountants: DRV is a Dutch regional accounting and advisory firm serving SMB and agricultural clients. Directly comparable to Boekhoudhelden in core service offering (bookkeeping, tax, payroll, advisory) and SMB focus, but with broader geographic footprint across the Netherlands.
• e-Boekhouden: e-Boekhouden is a Dutch online accounting software provider for SMB and freelancers, offering bookkeeping, invoicing, and tax filing capabilities. Serves the same Dutch freelancer/SMB customer base as Boekhoudhelden via a low-cost digital model that competes directly on price.
• Loket.nl: Loket.nl is a Dutch payroll services provider focused on SMB and self-employed professionals. Directly overlaps with Boekhoudhelden's salary administration offering and serves the same Dutch ZZP/SMB target market with specialized payroll expertise.

Broad incumbents

• Visma (Exact): Visma is a European provider of accounting, payroll, and ERP software with significant Dutch operations (including Exact). Competes with Boekhoudhelden through automated accounting platforms serving the same Dutch SMB and freelancer market as part of a broader software portfolio.
• AFAS Software: AFAS Software is a Dutch market leader in payroll and accounting software for SMB and mid-market companies. Overlaps with Boekhoudhelden's payroll administration offering via its automated software platform, serving the broader Dutch SMB market including the freelancer segment.
• Wolters Kluwer (Adviso): Wolters Kluwer is a Dutch-headquartered global information services company providing accounting, tax, and compliance software for SMB and accounting professionals. Overlaps with Boekhoudhelden via software tools (such as Adviso) used by accountants and the SMB clients they serve in the Netherlands.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights5 records

Customer concentration

• Xx.com/boekhoudhelden
• Facebookfacebook.com/boekhoudhelden

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about De Boekhoudhelden