What Bergen Live does

Bergen Live AS is a Bergen, Norway-based live entertainment company that produces concerts, festivals, and corporate events primarily across the Vestlandet (Western Norway) region. It is majority-owned by Live Nation Entertainment, which provides access to the global Live Nation artist network and integrated ticketing through Ticketmaster. The company produces approximately 300 events annually with audience sizes ranging from 50 to 23,000, making it the largest culture and events production environment in Western Norway by volume.

The company's product portfolio centers on the flagship Bergenfest outdoor festival, the newly launched Feelings Festival, the Bergen Live Sessions concert series, Vinterkonserter (winter concerts), Tasting Sessions combining music with food and beverage, corporate event production, gift cards, and merchandise. Its technical infrastructure includes in-house TV production and streaming for Bergen Live Sessions, crowd management analytics, cashless payment wristbands used at festivals, and a newsletter/fan database used for direct-to-consumer marketing. The company operates across principal venue partners including Bergenhus Festning (Koengen), USF Verftet, Ole Bull Scene, Grieghallen, and Snekkerbrakken, executing events with a core team of approximately 12 permanent staff augmented by around 50 project workers and freelancers depending on event cycle.

Bergen Live generates revenue through multiple streams: consumer ticket sales via Ticketmaster for concerts and festivals (with disclosed ticket prices of 250–945 NOK plus fees), corporate event production for named clients such as Sparebanken Norge, DNB, Bergen Næringsråd, and Scandic Hotels, venue rental partnerships, gift card and merchandise sales, and Tasting Sessions ticket revenue. The company holds Miljøfyrtårn (Eco-Lighthouse) environmental certification valid through 2026 and complies with Norway's Åpenhetsloven (Transparency Act). Its corporate-event, B2B-sponsorship, and consumer-ticket segments each represent distinct revenue mechanics, with consumer volume providing diversification and corporate accounts providing higher per-engagement value.

Name

Bergen Live

Legal name

Bergen Live AS

Website

https://bergenlive.no

Company type

Private

Operating status

Operating

Headcount range

51–100 employees

Short description

Bergen Live AS is a Bergen, Norway-based live entertainment company and Live Nation Entertainment subsidiary that produces concerts, festivals including Bergenfest and Feelings Festival, and corporate events primarily across Western Norway's Vestlandet region.

Ownership category

akta.pro rank

Product category

Live Entertainment and Event Production

NAICS

Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131), Performing Arts Companies (7111), Performing Arts, Spectator Sports, and Related Industries (711)

SIC

Services-Amusement & Recreation Services (7900), Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Event Operations & Venue Services (Box Office, FOH/BOH, Concessions) (MPAIAFAL)

akta.pro secondary industries

Live Music Clubs & Venues (MPAGAIAB), Live Event Marketing, Sponsorship & Brand Partnerships (MPAIAFAI), Corporate Meetings & Conferences (Internal/External Business Events) (MPAGAHAA), Festival Grounds & Fairgrounds Operations (MPAGALAH)

Keywords

• Live concert promotion
• Music festival production
• Corporate event services
• Venue rental
• Ticket sales

Headquarters

HQ city

Bergen

HQ country

Norway

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D, Supply Chain

Revenue model

1. Concert and Festival Ticket Sales: Revenue generated through sale of tickets to concerts, festivals (Bergenfest, Feelings Festival), and other live events via Ticketmaster platform.
2. Corporate Events and Private Venue Hire: Revenue from corporate event production, private hire of Snekkerbrakken event venue, concept development, production, food & beverage, security and staffing services for business clients.
3. Tasting Sessions: Revenue from wine and food tasting events in Snekkerbrakken, including seasonal tasting packages and individual event tickets.
4. Venue Rental - Snekkerbrakken: Rental of Snekkerbrakken private event space on Bergenhus Festning for private parties, weddings, corporate events, and meetings.
5. Gift Cards and Merchandise: Sale of Bergen Live gift cards and merchandise through Ticketmaster co-branded platform.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels8 records

Core offering

Bergen Live is a live entertainment and event production company that promotes and produces concerts, music festivals, and corporate events in Western Norway. It arranges approximately 300 events per year, including the annual Bergenfest and Feelings Festival, a weekly Bergen Live Sessions concert series, wine and food Tasting Sessions, and full-service corporate event production. The company also operates the Snekkerbrakken private event venue at Bergenhus Festning.

Product overview

Bergen Live operates as a live entertainment company managing a diversified portfolio of concert and event products across Bergen, Norway. The core offering centers on the Konsertkalender (Concert Calendar), which serves as the primary ticketing and event discovery platform. Supporting products include Bergen Live Sessions (weekly Tuesday concert series at Ole Bull Huset), Snekkerbrakken venue (event space for 20-150 guests at Bergenhus Festning), and Tasting Sessions (wine/food tasting events). The company produces two major festivals: Bergenfest (annual 4-day festival in June) and Feelings Festival (late summer festival at Koengen). Corporate event services encompass concept development, artist booking, technical production, marketing, F&B, security, and staffing. Additional offerings include gift cards and winter concert series. The company is certified Miljøfyrtårn and is owned by Live Nation Entertainment.

Differentiator

Problem solved

Functional benefit

Products and services

• Konsertkalender (Concert Calendar) Year-round concert programming spanning multiple genres and venues across Bergen, with tickets sold via Ticketmaster and links from bergenlive.no. Targets individual concert-goers seeking live music experiences.
• Bergen Live Sessions Weekly Tuesday concert series held at Ole Bull Huset, featuring emerging and established artists with season passes and individual tickets available.
• Snekkerbrakken Venue Hire

Quantifiable outcome

• 300 events per year
• +1 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

18 partnerships are on record, tiered core and minor.

• Sparebanken NorgecoreGTM or Marketing Partner · 1 January 2026Bergen Live produces the 'Hjertebank' community tour on behalf of Sparebanken Norge, celebrating volunteering in Western Norway. The initiative delivers community events and grants to local projects across the region. Bergen Live serves as project manager and technical organizer.
• DNBcoreGTM or Marketing Partner · 1 January 2026Bergen Live produces DNB's #huninvesterer national tour — an initiative inspiring women to take ownership of personal finances and investments. The tour visits cities across Norway gathering thousands of participants for engaging talks, presentations, and experiences.
• Bergen NæringsrådcoreGTM or Marketing Partner · 1 January 2026Bergen Live produces Bergen Næringsråd's annual conference and anniversary dinner, including extended camera production for streaming, stage design, visual identity, and cultural programming.
• Miljøløftet (City of Bergen)coreGTM or Marketing Partner · 1 January 2026Bergen Live delivers agency services for Miljøløftet — the city's major infrastructure and sustainability project. Services include brand experience, graphic design, communications, and event management.
• Fana SparebankminorGTM or Marketing Partner · 1 January 2026Co-organizer of 'Bærekraft i Bergen' (Sustainability in Bergen) annual event, developed for the UN Sustainable Development Goals, together with Bergen Næringsråd and smaller partners.
• Haltenbanken & MannheimerminorGTM or Marketing Partner · 1 January 2026Partners in delivering brand agency services including brand experience, graphic design, communications and event for Miljøløftet.
• Klimapartnere VestlandcoreOthers · 1 January 2023Bergen Live is a member of Klimapartnere Vestland — a regional partnership for emission reduction and green business development working toward zero emissions by 2030.
• TicketmastercoreChannel Partner/ Reseller/ DistributorPrimary ticketing partner for all Bergen Live events. Bergen Live events are sold through Ticketmaster's platform and co-branded ticket pages. Gift cards are also sold via Ticketmaster's co-branded platform.
• Regnskogfondet (Rainforest Foundation)minorGTM or Marketing PartnerBergen Live and Regnskogfondet create visibility and engagement for rainforest conservation during Bergenfest. Ticket buyers via Ticketmaster can add a donation to Regnskogfondet. All Bergen Live employees are Regnskogsvoktere (rainforest guardians).
• Wastech & Norsk GjenvinningminorOthersBergen Live partners with Wastech and Norsk Gjenvinning to convert food waste from events at Koengen into nutrient-rich soil and fertilizer products, demonstrating circular economy practices.
• Green Nation (Live Nation)coreOthersThrough majority shareholder Live Nation, Bergen Live is committed to Live Nation's international environmental and climate goals. Bergen Live represents the Norwegian Live Nation team in the Green Nation international working group.
• USF VerftetcoreChannel Partner/ Reseller/ DistributorUSF Verftet is a key venue partner for Bergen Live concerts. Bergen Live co-produces the Tundra and Lightning Festival at USF Verftet and uses the venue for concerts including Røkeriet (capacity 1,300 standing/500 seated) and Hallen.
• Ole Bull Huset / Ole Bull ScenecoreChannel Partner/ Reseller/ DistributorOle Bull Scene (capacity 700 standing/450 seated) is the venue for Bergen Live Sessions — a weekly Tuesday concert series with season tickets and individual tickets sold by Bergen Live.
• GrieghallencoreChannel Partner/ Reseller/ DistributorGrieghallen (capacity 1,500–2,000) is a key venue partner for Bergen Live concerts, including Griegsalen, Peer Gynt, and the box office.
• Scandic Hotels (Hotel Norge)minorGTM or Marketing PartnerBergen Live was hired to produce the grand opening event for Hotel Norge by Scandic, including official opening ceremony, concert with Sigrid for the public, and a private lobby party with Röyksopp as DJs.
• Bergens Tidende (BT)minorGTM or Marketing PartnerBergens Tidende is listed as a collaboration partner of Bergen Live, providing media coverage and promotional support for events.
• HansaminorGTM or Marketing PartnerHansa (brewery) is listed as a collaboration partner of Bergen Live.
• Rema 1000minorGTM or Marketing PartnerRema 1000 is listed as a collaboration partner of Bergen Live.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• All Things Live: Scandinavian live entertainment group operating concert promotion, festivals, and venue management across the Nordics. Directly comparable as a multi-country regional promoter with festival brands and year-round concert programming.
• AEG Presents: The other major global concert promoter and venue operator (Anschutz Entertainment Group). Directly comparable as a multi-continent promoter that books international artists into owned/operated venues and produces festivals — the structural twin of Live Nation's promoter business.
• Live Nation Entertainment: Global live entertainment conglomerate and Bergen Live's majority shareholder. Operates the world's largest concert promotion, venue operation, and ticketing portfolio, providing the directly comparable parent benchmark for concert promotion economics and venue management at scale.

Direct peers

• Tons of Rock: Major Norwegian rock/metal festival and concert promoter based in Oslo. Directly comparable as a Norwegian live music promoter producing large outdoor festivals and indoor concerts across multiple venues — competing for the same touring acts and corporate sponsors in the Norwegian market.
• Neon (Oslo): Oslo-based concert promoter and festival producer (connected to Øyafestivalen) that runs a year-round concert calendar. Directly comparable as a Norwegian concert promoter producing festival and indoor concert programming at multiple venues — same artist touring pool and Ticketmaster distribution model.
• Øyafestivalen: One of Norway's largest annual music festivals held in Oslo's Tøyenparken, with a sister festival Neon producing year-round concerts. Directly comparable as a Norwegian festival brand competing for headline international acts, sponsors, and summer festival audiences in the same market.

Regional players

• Roskilde Festival: One of Europe's largest music festivals held annually in Denmark, operating as a non-profit charity festival. Comparable as a Nordic multi-day music festival with international headliners, large audience capacity, and established brand — adjacent in product category but operating under a non-profit model.
• NorthSide Festival: Danish annual music festival in Aarhus featuring international and Nordic artists. Comparable as a Nordic mid-sized music festival with multi-day programming, large outdoor venue, and similar artist booking economics — competing in the broader Scandinavian festival market.
• Heartland Festival: Danish boutique music and culture festival held at Egeskov Castle with a curated artist lineup. Comparable as a Nordic festival brand combining live music with food, talks, and cultural programming at a premium historic venue — similar product positioning to Bergenfest's blend of music and regional identity.
• Way Out West: Major Swedish annual music festival held in Gothenburg, owned by Live Nation. Comparable as a Live Nation-affiliated Nordic festival brand producing a flagship multi-day outdoor festival with international headliners — same parent, similar business model, different country.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/bergenlive
• Instagraminstagram.com/bergenlive
• Xx.com/BergenLiveMusic

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bergen Live