What Hansa does

Hansa is a New York-based B2B fintech that operates an automated commercial credit reporting platform for SMB lenders and creditors. The platform ingests loan payment data via API, SFTP, or CSV batch files, transforms and validates the records, and submits them to all four major U.S. commercial credit data destinations — Equifax, Experian, Dun & Bradstreet, and the SBFE consortium — through a single integration. Beyond bureau submission, Hansa offers a white-label Embedded Credit Dashboard that gives borrowers visibility into their reported payments and business credit scores, and a Retargeting with Offers module that uses reporting touchpoints to drive cross-sell. The company also supports SBA 7(a) lenders with automated Form 1502 data preparation and SOP 50 57 compliance, and emits real-time borrower events via webhooks (with a Klaviyo dispatcher) to enable automated engagement.

Hansa generates revenue through SaaS subscriptions sold via direct enterprise and inside sales motions targeting financial institutions (SBA 7(a) lenders, trade credit providers, term loan issuers, factoring companies, CDFIs, and business credit card issuers). Pricing is not publicly disclosed. Named customers include Relay Bank, Credibly, ConsumerDirect, Fora Financial, AtoB, Finally, and Altbanq, and the platform has reported over $1 billion in SBA 7(a) loan originations with claims of an 8-hour monthly ops time-savings and a 22% reduction in serious delinquency likelihood. The company is led by Founder & CEO Henry Magun and Head of Product & Operations Mitch Harris, has 1-10 employees, raised $2.6M in December 2023 from a syndicate including Bling Capital, Construct Capital, Crosslink Capital, Dash Fund, Deco Ventures, Flybridge, and Unpopular Ventures, and previously wound down an AI Business Plan Generator to focus exclusively on its core credit reporting product.

Name

Hansa

Legal name

Hansa Technology Company, Inc.

Website

https://withhansa.com

Company type

Private

Founded year

2025

Operating status

Operating

Headcount range

11–50 employees

Short description

Hansa is a New York-based fintech that automates commercial credit reporting for SMB lenders, routing loan payment data to Equifax, Experian, Dun & Bradstreet, and the SBFE consortium through a single integration, with embedded borrower credit dashboards and SBA Form 1502 support.

Ownership category

akta.pro rank

Product category

Commercial Credit Reporting Software

NAICS

Credit Bureaus (561450), Activities Related to Credit Intermediation (5223)

SIC

Services-Consumer Credit Reporting, Collection Agencies (7320), Miscellaneous Business Credit Institution (6159)

akta.pro primary industry

SME Credit Risk, Underwriting & Financial Data (B2B Fintech Data/Decisioning) (FSAGAJAM)

akta.pro secondary industry

Trade Finance & Supply Chain Finance Platforms (FSAGAJAL)

Keywords

• Commercial credit reporting
• Business bureau reporting
• Embedded credit tools
• SBA loan reporting
• Credit data automation

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. SaaS Subscription for Credit Reporting: Hansa provides a managed service for commercial credit reporting to financial institutions, lenders, and vendors. The platform handles data standardization, validation, credentialing, and ongoing submissions to credit bureaus and consortia. Revenue is generated through subscription-based pricing for access to the reporting platform and tools.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Hansa is a B2B fintech platform that automates commercial credit reporting for financial institutions, lenders, and vendors. The platform standardizes, validates, and submits business loan repayment data to major commercial credit bureaus (Equifax, Experian, Dun & Bradstreet) and the SBFE consortium through a single integration, and offers white-label embedded borrower credit tools that let SMB borrowers view their reported payments and business credit scores.

Product overview

Hansa is a B2B fintech platform providing commercial credit reporting infrastructure for financial institutions, lenders, and vendors. The product portfolio consists of three core modules: Commercial Bureau Reporting (automated data submission to Equifax, Experian, Dun & Bradstreet, and SBFE), Embedded Credit Dashboard (white-label borrower portal for credit visibility), and Retargeting with Offers (customer engagement and cross-sell tool). An additional Real-time Events and Webhooks module enables automated marketing workflows based on borrower credit activity. The platform is built around a single integration architecture that simplifies data reporting workflows and is complemented by specialized SBA 7(a) loan reporting capabilities. The company also previously offered an AI Business Plan Generator which has been wound down.

Differentiator

Problem solved

Functional benefit

Products and services

• Commercial Bureau Reporting Automated business credit reporting platform that enables financial institutions, lenders, and vendors to standardize, validate, and submit payment data to Equifax, Experian, Dun & Bradstreet, and the SBFE consortium through a single integration.
• Embedded Credit Dashboard White-label borrower portal that gives SMB customers visibility into their reported payments, business credit scores, and credit reports, available as an embed or as a hosted portal for the lender's customers.
• Retargeting with Offers Marketing and engagement module that uses new borrower credit-portal touchpoints to present personalized offers, drive renewals, and enable cross-sell and upsell opportunities for SMB lenders.
• Real-time Events and Webhooks Event notification product that emits real-time signals when borrowers interact with their credit portal—including invitation acceptance, login, credit report views, score changes, and bureau statement submissions—delivered via webhooks or Klaviyo.
• SBA 7(a) Reporting Specialized workflow for SBA 7(a) lenders that automates Form 1502 data preparation, validation, and file creation, and enables combined SBA Fiscal and Transfer Agent reporting with multi-bureau commercial credit submissions through a single integration.

Quantifiable outcome

• 22% reduction in likelihood of serious delinquencies
• +5 more outcomes

Named customers7 records

Segments6 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

AI capability2 records

Feature6 records

Partnerships

Four partnerships are on record, tiered core.

• EquifaxcoreTechnology or IntegrationEquifax is a major credit bureau that Hansa integrates with for commercial credit reporting. Hansa's platform sends business credit and payment data to Equifax Business as part of their multi-bureau reporting service. Equifax was also the original operator of the SBFE data exchange from 2001-2013.
• ExperiancoreTechnology or IntegrationExperian Business is one of the three major commercial credit bureaus that Hansa reports to. Hansa achieved full reporting capability to Experian in Q1 2025 as part of their multi-bureau expansion.
• Dun & BradstreetcoreTechnology or IntegrationDun & Bradstreet (D&B) is one of the three major commercial credit bureaus integrated with Hansa's reporting platform. D&B also operates SBRI, their own small business credit data consortium.
• SBFE (Small Business Financial Exchange)coreTechnology or IntegrationSBFE is the largest repository of small business credit payment data in the U.S., operating as a member-owned nonprofit association. Founded in 2001, it provides a secure data exchange for small business loan, credit card, credit line, and lease payment performance records. Hansa reports to SBFE as part of their consortium reporting capabilities.

Scale indicators8 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Finicity (Mastercard): Finicity, now part of Mastercard's Open Data and Intelligence platform, provides financial data connectivity and credit data infrastructure used by lenders. It is comparable to Hansa as a data-pipeline layer that aggregates and transmits financial information to credit decisioning systems, though it is broader in scope and consumer-focused.
• Plaid: Plaid is a dominant financial data connectivity platform used by lenders and fintechs to ingest consumer and SMB financial data. It is comparable as an API-based data-aggregation layer between lenders and underlying financial institutions/bureaus, with overlapping enterprise lender customers.
• Envestnet Yodlee: Yodlee, part of Envestnet, is one of the largest financial data aggregation and analytics providers serving lenders and wealth platforms. It is comparable to Hansa as an established data infrastructure layer for credit and lending use cases, though much broader in product surface.
• MeridianLink: MeridianLink provides loan origination systems and digital lending platforms to banks, credit unions, and SMB lenders. It is comparable as infrastructure underpinning SMB lending workflows, with potential overlap in credit-data integrations for reporting and compliance.
• Equifax (Commercial / Business Insights): Equifax is one of the three major commercial credit bureaus Hansa reports to. It is comparable because it owns the underlying data destination Hansa connects to, has its own lender-facing reporting and data tools, and represents both a partner and a potential competitive incumbent.

Direct peers

• MX Technologies: MX provides data connectivity, aggregation, and financial-data enhancement used by lenders and fintechs. It is comparable to Hansa in serving financial institutions with data infrastructure that supports lending workflows, credit visibility, and borrower engagement.
• Nav (now Brex Intelligence): Nav provides SMBs with visibility into their business credit scores and reports from major bureaus, and partners with lenders to surface borrower data. It overlaps with Hansa on the borrower-facing business credit visibility layer and on serving SMB lenders.
• FormFree: FormFree provides asset, income, and borrower verification data delivered to lenders via APIs, used heavily in mortgage and adjacent lending verticals. It is comparable to Hansa as a lender-facing data infrastructure vendor that automates borrower data flows into lending workflows.
• LoanPro: LoanPro is a modern loan management and servicing platform used by alt lenders, factoring companies, and SMB lenders. It is comparable to Hansa as infrastructure serving the same non-bank SMB lending customer base, including factoring and short-term business credit segments.

Emerging players

• Lendio: Lendio operates an SMB lending marketplace connecting small businesses to multiple lenders and loan products (including SBA). It is comparable as a technology partner to SBA and SMB lenders and as a participant in SMB credit visibility, though it operates upstream of Hansa in the lending funnel.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xtwitter.com/WithHansa
• Facebookfacebook.com/people/Hansa/100083035163673
• LinkedInlinkedin.com/company/withhansa
• Instagraminstagram.com/withhansa

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds3 records

Investors8 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hansa