Kanga Sports

Name

Kanga Sports

Legal name

Kanga Sports Ltd

Website

https://kangasports.co.uk

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Primary School Sports Coaching Services

NAICS

Sports and Recreation Instruction (61162), Sports and Recreation Instruction (611620)

SIC

Services-Educational Services (8200), Services-Child Day Care Services (8351)

akta.pro primary industry

Physical Education (PE) & Fitness Programs (EDAJAJAC)

akta.pro secondary industries

Sport-Specific Private Coaching & Instruction (1:1, Small Group) (MPAKAJAE), Youth & Scholastic Sports Organizations (K–12, AAU, Club Leagues) (MPAKACAF), Athletics Events, Game Operations & Ticketing (EDALAIAK)

Keywords

• Primary school PE services
• School swimming programs
• Holiday childcare clubs
• Wraparound childcare services
• Sports coaching schools

Headquarters

HQ city

Skipton

HQ country

United Kingdom

HQ region

Europe

Offices7 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. School PE & Curriculum Provision: Kanga Sports delivers curriculum PE, CPD, dance, OAA, and behaviour mentorship services directly within primary schools. Revenue is generated through contracted school partnerships, typically billed per term or academic year. Coaches hold minimum Level 4 qualification and follow a progression pathway up to Level 6.
2. Swim:ED On-Site Swimming Programme: The Swim:ED pop-up pool programme is delivered as a contracted service to schools across Bradford and North Leeds. Schools pay for the intensive on-site swimming block covering the full cohort within a half-term. The programme is aligned with the national curriculum and PE & Sport Premium spend.
3. Holiday Clubs: Day-rate holiday childcare (Easter, Summer, May Half Term, October Half Term) priced at £25/day per child, with extended hours available for an additional fee. Operated across multiple venues (Skipton, Bingley, Shipley, Queensbury, Elland) and booked via the iPAL platform. Revenues are session-based and scale with seasonal demand.
4. Wraparound / Before & After School Clubs: Before-school, after-school, and wraparound childcare services at individual school sites. Priced per session (e.g., £4–£5.50 per sports club session, £7–£10 for extended late-pickup). Ofsted registered under provider names Kanga Kare [School Name], enabling parents to use government childcare schemes (Tax-Free Childcare, childcare vouchers).
5. Football Centres: Junior football development sessions from age 18 months through 9+ years. Age-grouped sessions (Parent & Toddler, Junior Development, 9+ Football Centre) at venues including Ermysted's Grammar School in Skipton. Free trial available; revenue from session bookings.
6. Nursery Physical Education: EYFS curriculum-aligned physical development sessions delivered at nurseries and pre-schools by qualified specialists. Sessions cover gross/fine motor skills, ABCs (Agility, Balance, Coordination), dance, gymnastics, and multi-skills. Revenue from contracted nursery partnerships.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels11 records

Core offering

Kanga Sports delivers contracted primary school physical education, the Swim:ED pop-up pool swimming programme, football development centres, Ofsted-registered holiday clubs, wraparound/after-school childcare, and EYFS-aligned nursery PE across Bradford, Calderdale, North Leeds, and the Craven District. Services are delivered on-site at partner schools by qualified teachers and Level 4+ coaches. Parent-facing services are booked via the iPAL platform, and the business is structured around PE & Sport Premium-funded school contracts and direct parent session bookings.

Product overview

Kanga Sports is a sports coaching and physical education service provider operating across primary schools, nurseries, and holiday clubs in the Bradford, Calderdale, and North Leeds region. The company offers a portfolio of branded products and services organized around physical education delivery to children. Core offerings include PE Provision for schools with qualified teachers and coaches, the Swim:ED pop-up pool swimming program, Football Centres for age-group development, Holiday Clubs for active childcare during school breaks, Wraparound/After School Clubs for before and after-school care, and Early Years/Nursery physical education. Supporting products include CPD training for teachers, school competitions, extra-curricular clubs, Kanga Forest outdoor activities, behaviour mentor programs, and the iPal booking platform. The company is Ofsted registered under the Kanga Kare brand and holds afPE Approved Business Associate status since 2019. Services are delivered at partner schools and dedicated venues across multiple locations in North England.

Differentiator

Problem solved

Functional benefit

Brands

• Swim:ED: An innovative pop-up pool swimming education programme that brings swimming lessons directly to schools, delivered as part of Kanga Sports' service offerings.
• Kanga Kare
• iPAL

Products and services

• PE Provision Curriculum-aligned physical education delivery for primary schools using qualified teachers and coaches, with embedded CPD support to build teacher confidence. Sessions cover Dance, Swimming, and OAA.
• Swim:ED / Kanga Swim On-site intensive swimming programme delivered via a proprietary pop-up pool installed on school grounds. Delivers fifteen 45-minute sessions over three intensive weeks to small groups of no more than ten pupils, aligned with the national curriculum.
• Football Centres Structured football development sessions for children aged 18 months through 9+ years, including Parent & Toddler, Junior Development, and 9+ Football Centre age groupings, held at community venues including Ermysted's Grammar School in Skipton.
• Holiday Clubs Active holiday childcare for primary-aged children running during Easter, Summer, May Half Term, and October Half Term across multiple venues (Skipton, Bingley, Shipley, Queensbury, Elland). Themed days include Mission Mondays, Team Sports Tuesdays, Around the World Wednesdays, Tournament Thursdays, and Festival Fridays.
• Wraparound / After School Clubs (Kanga Kare) Ofsted-registered before-school, after-school, and wraparound childcare at individual school sites, branded as Kanga Kare [School Name]. Enables parents to use Tax-Free Childcare and childcare vouchers.
• Nursery / Early Years PE EYFS curriculum-aligned physical development sessions delivered at nurseries and pre-schools covering gross and fine motor skills, ABCs (Agility, Balance, Coordination), dance, gymnastics, and multi-skills.
• CPD (Continuing Professional Development) Teacher training packages designed to build confidence in delivering Primary PE, including dedicated sessions for Dance and Outdoor and Adventurous Activities (OAA).
• Kanga Forest Outdoor and Adventurous Activity sessions for schools with access to outdoor spaces, supporting OAA curriculum delivery.
• Kanga Mentors Behaviour mentor programme helping children build confidence, resilience, and connection to school life through targeted physical activity interventions.
• Kanga Alternative Provision Specialised support for pupils requiring alternative educational arrangements, providing tailored physical activity programmes in partnership with schools.
• English on the Move Language and communication development programme integrating physical activity to support English language learning in schools.

Quantifiable outcome

• 25m swimming proficiency increased by 160% (20.7% to 53.7%) following Swim:ED programme
• +7 more outcomes

Named customers14 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Five partnerships are on record, tiered minor and core.

• JET (Joint Effort Trust)minorStrategic or Co-development PartnerKanga Sports partners with the charity JET (Joint Effort Trust) to support children in Uganda. Kanga is working with primary schools in Uganda to develop a national PE curriculum that is broad and structured, including providing equipment to ensure lessons can be taught. This is a charitable international development initiative aligned with Kanga's mission to inspire children physically, mentally, and socially.
• Swim:EDcoreOthersSwim:ED is a national programme brand for on-site school swimming using pop-up pools. Kanga Sports is a regional delivery partner delivering Swim:ED in Bradford and North Leeds. The programme has a 200+ school waiting list and is aligned with Swim England, Swim Wales, and STA guidance on temporary pool safety. Kanga Swim has been the author of multiple blog posts on the Swim:ED approach.
• Royal Life Saving Society UK (RLSS UK)minorStrategic or Co-development PartnerKanga Sports supports Drowning Prevention Week by incorporating RLSS UK water safety information into all its swimming lesson sessions at partner schools including The Idle CE Primary School, Whetley Academy, Green Lane Primary School, and Riddlesden St Mary's Primary School. The partnership aligns with Swim:ED's water safety curriculum outcomes.
• Swim EnglandminorStrategic or Co-development PartnerKanga Sports's Swim:ED programme is aligned with Swim England's guidance and standards for school swimming. The programme's impact report references Swim England's Active Lives Children and Young People Survey data and Swim England benchmarks for swimming proficiency.
• Classroom SecretsminorGTM or Marketing PartnerKanga Sports references Classroom Secrets' summary of the Curriculum and Assessment Review in its blog post on PE and Dance in the curriculum review. Classroom Secrets published 'Everything in the Curriculum Review (and why there's no need to panic)' which Kanga links to as a resource for school clients.

Scale indicators10 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Little Kickers: International pre-school and early-years football coaching franchise running parent-and-toddler and junior football classes for children from 18 months upwards. Directly comparable to Kanga's Football Centres product line in age range, format, and parent-paid session model.
• Premier Education Group: The largest UK provider of primary school PE, sport, and holiday activity clubs, operating a directly comparable school-partnership model with curriculum PE, wraparound, and holiday clubs. It is the most direct scaled competitor to Kanga Sports in primary school sports coaching and holiday childcare.
• Energize Education: UK provider of primary school PE, sport premium support, and school sport coaching programmes. Comparable product mix to Kanga Sports' PE provision and CPD, competing for the same school sport premium budget and curriculum delivery contracts.
• Kings Camps: UK multi-activity and sports holiday camp operator for primary-aged children, delivering Ofsted-registered holiday clubs in school venues. Directly comparable to Kanga's holiday club and football centre offerings, and an adjacent competitor for school sports coaching work.
• Total Swimming: UK swimming instruction provider delivering lessons to children, including school swimming programmes aligned with national curriculum standards. Comparable to Kanga's Swim:ED product in target customer (primary schools and parents) and outcome claims around curriculum-aligned swimming delivery.
• Camp Beaumont: UK operator of Ofsted-registered holiday activity day camps for primary-aged children at school venues. Closely comparable to Kanga's holiday clubs on venue model (using partner schools), pricing tier, age range, and parent-facing booking flow.
• Sport Stars UK: UK school sports coaching provider delivering PE, extra-curricular clubs, and holiday activity sessions to primary schools. Closely comparable operating model — curriculum PE plus holiday/after-school club delivery for primary schools — and a direct regional competitor in many of the same geographies.
• Fun Fest: UK multi-activity holiday club provider for primary-aged children, operating during school holidays at school and community venues. Overlaps directly with Kanga's holiday clubs in target customer (parents of primary-aged children), pricing structure, and venue model.
• Total Sports Group: UK provider of school sports coaching, PE delivery, and activity programmes for primary schools. It competes head-to-head with Kanga Sports for school contracts in curriculum PE, extra-curricular clubs, and holiday activity delivery.

Broad incumbents

• Premier Holiday Camps: Holiday camp arm of Premier Education, the largest UK primary school sports provider. Competes directly with Kanga's holiday club business and is operated by a much larger incumbent with national venue reach and established school relationships.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UC6HejtLGTXUP7I-Hvaz6jPA
• Facebookfacebook.com/kangasportsuk
• LinkedInlinkedin.com/company/kanga-sports
• Instagraminstagram.com/kangasports
• Xx.com/kangasports

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kanga Sports