Coaching Corps

Name

Coaching Corps

Legal name

Positive Coaching Alliance

Website

https://coachingcorps.org

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Youth Sports Coaching and Nonprofit Sports Education Services

NAICS

Sports and Recreation Instruction (611620), Educational Support Services (61171), Civic and Social Organizations (813410)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Coach Education, Certification & Clinics (HSADAEAO)

akta.pro secondary industries

Amateur & Grassroots Sport Associations (Community/Youth Governing Orgs) (MPAKAFAF), Sports Fundraising & Development Services (Foundations, NIL Collectives Support) (MPAKAKAK)

Keywords

• Youth sports coaching
• Coach training programs
• Sports nonprofit services
• Youth athlete development
• Positive coaching education

Headquarters

HQ city

Oakland

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Donations and Philanthropic Support: As a 501(c)(3) nonprofit organization, PCA relies on donations from individuals, corporate partners, and foundations to fund operations, training programs, and community impact initiatives.
2. Corporate Partnerships: Revenue and support from national corporate partners including Gatorade, Under Armour, ESPN, and Dove through sponsorship agreements, co-marketing initiatives, and cause marketing campaigns.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Coaching Corps (legally Positive Coaching Alliance) is a 501(c)(3) nonprofit that delivers sports coaching training and character-development programming for youth. Its core offerings include in-person training workshops, online courses, a Positive Youth Sports Culture Index assessment tool, and Community Impact Programs that bring coaching services into underserved communities. Services are delivered directly to coaches, parents, and youth athletes, as well as through partnerships with schools, youth sports leagues, and athletic organizations.

Product overview

Positive Coaching Alliance (PCA) offers a unified platform of training, resources, and programs designed to transform youth sports experiences. The core offering consists of in-person and virtual Training Workshops (covering coaches, athletes, parents, leadership, and business teams), complemented by Online Courses delivered through an LMS platform and a Resource Zone with thousands of free digital assets. PCA also provides the Positive Youth Sports Culture Index as an assessment and benchmarking tool, alongside community-focused programs including Coach Recruitment, Community Coalitions, and the Coach of the Year recognition. The ecosystem is supported by a national network of PCA Trainers and an Ask PCA service for direct guidance.

Differentiator

Problem solved

Functional benefit

Brands

• Positive Youth Sports Culture Index: An index that helps organizations and schools assess their current status, set goals, implement strategies, and track their progress toward improvement in youth sports culture.

Products and services

• Training Workshops In-person, evidence-based coaching training workshops for youth sports coaches, parents, and sports administrators, delivered by certified PCA Trainers across the United States.
• Online Courses Self-paced online courses on positive coaching and youth athlete development, delivered through the Absorb LMS, for individual coaches, parents, and athletes.
• Positive Youth Sports Culture Index A diagnostic assessment tool that enables youth sports organizations, schools, and leagues to measure the culture of their sports programs and identify opportunities for positive coaching improvements.
• Community Impact Programs Sponsored programs that bring positive coaching training and youth sports access to underserved and low-income communities, funded by corporate sponsors and foundation grants.

Quantifiable outcome

• 20 Million+ youth reached since 1998
• +3 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Six partnerships are on record, tiered flagship and core.

• GatoradeflagshipGTM or Marketing PartnerNational partner providing support for PCA's mission to develop positive youth sports culture. Gatorade's logo appears prominently on PCA's national partners section.
• USA SoccerflagshipStrategic or Co-development PartnerNational partner supporting PCA's youth soccer coaching development and sports equity initiatives across the country.
• ESPNflagshipGTM or Marketing PartnerMedia partner supporting PCA through coverage and visibility. ESPN's logo is featured on PCA's national partners page.
• DovecoreGTM or Marketing PartnerJoint webinar on Building Body Confidence and Mental Resilience with Gotham FC. Dove supports PCA's work on body confidence and keeping girls in sports.
• Under ArmourflagshipGTM or Marketing PartnerNational partner supporting PCA's mission. Under Armour's logo appears prominently on the national partners section of the PCA website.
• Pro Sports TeamscoreStrategic or Co-development PartnerMultiple professional sports teams partner with PCA through the Pro Sports Teams section of the National Alliance, providing athlete ambassadors, resources, and support for youth sports programs.

Scale indicators5 records

Recent moves4 records

Expansion highlights5 records

Direct peers

• National Youth Sports Coaches Association (NYSCA): Provides coach training, background screening, and certification for volunteer youth sports coaches — directly competitive with PCA's coach workshop and certification core product on price-sensitive coach segments.
• Coaching Corps: Oakland-based 501(c)(3) nonprofit that places trained sports coaches in low-income neighborhoods to expand youth sports access — same mission geography (Oakland) and same core offering (youth sports coaching in underserved communities) as PCA. The firmographic identity in this dataset suggests overlap, potential affiliation, or possible merger consideration.
• Playworks: Nonprofit that places coaches in low-income schools to run recess, physical activity, and team-based programs — overlapping mission (youth sports access in underserved communities) and adjacent delivery model (school-embedded coaching).
• National Alliance for Youth Sports (NAYS): Long-standing national nonprofit providing coach education, certification, and youth sports administrator training — a near-direct functional peer to PCA's workshop and certification programs, serving the same youth sports coaches and league administrators.
• Up2Us Sports: National nonprofit that recruits, trains, and places coaches in underserved communities to advance youth development through sports — directly comparable to PCA's Community Impact and Coach Recruitment programs in mission and target beneficiary.
• Aspen Institute Project Play: National initiative focused on expanding youth sports access and developing state-level sports-equity strategies — comparable to PCA's equity and access agenda, and frequently cited alongside PCA in the youth sports ecosystem.

Emerging players

• Girls on the Run International: National nonprofit combining running training with life-skills curriculum for pre-teen girls — comparable to PCA's Dove partnership and 'keeping girls in sports' agenda, with a more focused, gender-specific curriculum.
• Juggernaut Training (Moms Team / TrueSport): US Anti-Doping-affiliated TrueSport program (and adjacent MomsTeam youth sports safety resources) provides free coach and parent education on youth sports culture and ethics — adjacent content competitor with overlapping parent/coach audience.

Broad incumbents

• US Youth Soccer: National governing body for youth soccer — already a PCA flagship partner, but operates its own coach education pathway and represents a deep, sport-specific incumbent in PCA's addressable market.
• Boys & Girls Clubs of America: Large national youth development nonprofit with sports as one of several program pillars — overlaps with PCA's underserved-youth mission but with a much broader (non-sport) service portfolio that PCA could partner with or compete against for funder mindshare.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/coachingcorps
• Facebookfacebook.com/coachingcorps
• LinkedInlinkedin.com/company/coaching-corps

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Coaching Corps