Pro Sports Experience

What Pro Sports Experience does

Pro Sports Experience, LLC is a privately held Wilmette, Illinois-based company founded in 2002 by Tom Finks that operates non-contact youth football camps under the brand 'NFL Alumni Youth Football Camps.' The company delivers structured 5-day camp programs for children ages 6-14, providing 19 to 35 hours per child of station-based skill instruction, small-space games (2v2, 4v4), position-specific coaching, and a 'Vital 5' life skills curriculum (confidence, teamwork, resilience, sportsmanship, composure). Programming is delivered by professional football coaches with supplemental mentorship from former NFL players, enabled by an officially licensed partnership with the NFL Alumni Association (since 2015) and NFL team partnerships with the Chicago Bears, Green Bay Packers, and Tennessee Titans. In the 2026 season, the company operates 46 camps across 9 states serving approximately 3,000 children.

The company's product portfolio extends beyond the core camp business into adjacent revenue streams. Virtual products include Zoom Huddle (position-specific instruction for ages 8-14), The Mental Playbook (mental mastery and breathwork), and Football 101 for Adults (beginner football education), all delivered via Zoom. The Beyond Football Trivia Challenge packages NFL Alumni-hosted corporate team-building events at $1,495 per event for up to 50 participants. The Family Football Gameshow is offered free as a lead-generation and fundraiser vehicle with proceeds shared between the company, sponsor organizations, and the NFL Alumni Association. Optional add-ons include Extended Skills Boost Hours at all camp locations and Cancellation Protection at checkout. Distribution is primarily direct-to-consumer via a WooCommerce-powered e-commerce site, supplemented by park district and school partner channels in select markets.

The business is founder-led and family-controlled, with Tom Finks (Owner/President, Dartmouth-educated, former Chicago Blackhawks executive and son of NFL Hall of Famer Jim Finks) supported by Lisa Finks (CFO/Attorney), Mike Gross (National Operations Director), and Kaitlin Palmer (Communications Manager), plus a broader staff of 11-50 including contracted professional coaches and NFL Alumni instructors. There is no disclosed external equity investment, parent company, or acquisition activity. The operating technology stack is deliberately light: WooCommerce for registration, Zoom and Kahoot for live virtual events, and standard email/SMS for parent communications, with no proprietary software platform, mobile app, or disclosed AI/ML capabilities.

Name

Pro Sports Experience

Legal name

Pro Sports Experience, LLC

Website

https://prosportsexperience.com

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

11–50 employees

Short description

Pro Sports Experience, founded in 2002 and based in Wilmette, Illinois, operates non-contact youth football camps for children ages 6-14 under NFL Alumni licensing across 9 U.S. markets, serving roughly 3,000 children annually and extending into virtual instruction and corporate team-building events.

Ownership category

akta.pro rank

Product category

Youth Sports Camps & Football Instruction

NAICS

Sports and Recreation Instruction (61162)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Youth Multi-Sport Camps (General Athletics, Summer Camps) (MPAKAJAA)

akta.pro secondary industries

Recreational & Intramural Sports Programs (MPAKACAG), Sports Fundraising & Development Services (Foundations, NIL Collectives Support) (MPAKAKAK)

Keywords

• Youth football camps
• Non-contact football training
• NFL Alumni youth programs
• Football skills development
• Youth sports education

Headquarters

HQ city

Wilmette

HQ country

United States

HQ region

North America

Offices45 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others, Technology or R&D

Revenue model

1. Youth Football Camp Registration Fees: Primary revenue stream. Families pay registration fees to enroll children ages 6-14 in 5-day non-contact football camps. Both half-day and full-day formats are available at different price points. Additional revenue is generated through optional Extended Skills Boost Hours add-ons at checkout.
2. Corporate Events (Beyond Football Trivia Challenge): Company and organization team-building events hosted by NFL Alumni players, priced at $1,495 per standard 45-minute event for up to 50 participants. Upgrade options include additional NFL Alumni hosts, extended event duration, customized trivia content, and scaled group sizes.
3. Cancellation Protection: Optional add-on purchased during camp registration to protect families against financial loss if they withdraw from camp on or after April 1. This is a non-refundable fee collected at point of registration that enables full camp credit (minus the protection fee) to be issued for cancellations after the deadline.
4. Virtual/Remote Programs (Zoom Huddle, Football 101): Position-specific virtual football instruction programs (Zoom Huddle for youth, Football 101 for adult beginners) sold as individual program registrations via the website's remote-camps product category.
5. Family Football Gameshow (Fundraiser Model): A free parent-child trivia event that serves as a fundraiser for partner organizations (typically nonprofits). The host organization pays a minimum service fee, and proceeds are shared between Pro Sports Experience and the sponsor, with a portion benefiting the NFL Alumni Association.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

Pro Sports Experience operates non-contact, 5-day youth football camps for children ages 6-14 across 9 NFL markets in the United States, led by professional coaches with supplemental instruction from former NFL Alumni players. The company complements these in-person camps with virtual football education programs (Zoom Huddle), corporate team-building events (Beyond Football Trivia Challenge), and a free parent-child Family Football Gameshow, generating primary revenue from camp registration fees.

Product overview

Pro Sports Experience operates a portfolio of non-contact youth football programs centered on NFL Alumni Youth Football Camps, complemented by virtual and event-based products. The core offering consists of 5-day, non-contact football camps for children ages 6-14 in 9 NFL markets nationwide, led by professional coaches with NFL Alumni player instruction. The portfolio extends to interactive virtual products including Zoom Huddle (position-specific instruction), The Mental Playbook, and Football 101 for Adults. Additional programs include the Family Football Gameshow (free parent-child trivia competition) and Beyond Football Trivia Challenge (corporate team building events). The company also offers optional add-ons such as Extended Skills Boost Hours at camps.

Differentiator

Problem solved

Functional benefit

Products and services

• NFL Alumni Youth Football Camps Non-contact, 5-day youth football camps for children ages 6-14, delivered by professional coaches with supplemental instruction from NFL Alumni players. Camps operate in 9 NFL markets across 9 states, serving nearly 3,000 children annually through both half-day and full-day formats with better than 10:1 student-to-instructor ratios.
• Zoom Huddle Football Education Position-specific virtual football instruction delivered via Zoom for youth flag or tackle players ages 8-14, led by pro football coaches with NFL Alumni player support. Combines The Mental Playbook (mental mastery and breathwork) and Football 101 for Adults within a single virtual program offering.
• Beyond Football Trivia Challenge Live, interactive football trivia challenge hosted by NFL Alumni players via Zoom with Kahoot, designed for corporate team-building and events. Priced at $1,495 per standard 45-minute event for up to 50 participants, with upgrade options for additional hosts, extended duration, customized content, and larger groups.
• Family Football Gameshow Free parent-child football trivia challenge hosted live on Zoom and Kahoot. Features three qualifier events leading to a championship finals during Super Bowl weekend, with prizes including autographed memorabilia and free camp registrations. Functions as a fundraiser vehicle for partner organizations.

Quantifiable outcome

• Nearly 3,000 children served annually across 46 camps in 9 states
• +5 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature5 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• NFL Alumni AssociationcoreStrategic or Co-development Partner · 4 June 2015Pro Sports Experience is an officially licensed partner of the National Football League Alumni Association. The partnership enables access to a network of former NFL players who serve as supplemental instructors (NFL Alumni Heroes) at camps. NFL Alumni players provide mentorship, leadership, and inspiration to young athletes. A portion of Family Football Gameshow proceeds benefit the NFL Alumni Association, which is a nonprofit with a 'Caring for Kids' mission. The partnership was formally announced in June 2015 and has been the cornerstone of the company's brand and programming since.
• Chicago BearscoreStrategic or Co-development PartnerOfficially licensed partner of the Chicago Bears NFL team. The company operates Chicago NFL Alumni Youth Football Camps featuring Bears alumni players as supplemental instructors. Camps operate across 12+ Chicago-area locations in 2026. The partnership delivers fan development, community relations, and sponsorship revenue benefits to the Bears organization.
• Green Bay PackerscoreStrategic or Co-development PartnerOfficially licensed partner of the Green Bay Packers NFL team. The company operates Green Bay NFL Alumni Youth Football Camps featuring Packers alumni players as supplemental instructors. Camps operate across 7 locations in the greater Milwaukee and Green Bay area in 2026. The partnership supports fan development and community engagement for the Packers.
• Tennessee TitanscoreStrategic or Co-development PartnerOfficially licensed partner of the Tennessee Titans NFL team. The company previously operated Tennessee NFL Alumni Youth Football Camps featuring Titans alumni players. Note: 2026 summer camps in Tennessee are postponed, with return expected in 2027.
• Parents for Peace and JusticeminorOthersChicago-based nonprofit organization that partnered with Pro Sports Experience and NFL Alumni players to serve at-risk youth in Chicago neighborhoods. Featured in the 'Legacy of Hope' documentary (2017). The partnership demonstrates the company's community impact mission beyond commercial camp operations.
• Boys and Girls Clubs of Greater MilwaukeeminorOthersFeatured in the 'Legacy of Hope' documentary alongside Pro Sports Experience and NFL Alumni players as a partner in serving youth in the Milwaukee community.
• WTTW (Chicago Public Television)minorOthersChicago's public television station (WTTW) produced and broadcast the 'Legacy of Hope' documentary following Pro Sports Experience, NFL Alumni players, and their community partnerships. The Emmy Award-winning production team (Mike Leonard and Mary Kay Wall) created the documentary, which aired on WTTW and is available for streaming.
• Park Districts and Local SchoolsminorChannel Partner/ Reseller/ DistributorLocal park districts, high schools, colleges, elementary schools, and youth football organizations serve as venue partners and in some cases registration partners across all 9 NFL markets. Examples include the Park District of Oak Park (which handles its own registration), Canlan Sports facilities, and various high school athletic departments.

Scale indicators7 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Skyhawks Sports Academy: National youth sports camp operator offering multi-sport and sport-specific programs (including football) for ages 4-14 in partnership with parks and recreation departments. Closely comparable to Pro Sports Experience in camp format, parent demographic, instructor sourcing model, and venue partnerships.
• NFL FLAG: Official flag football program of the NFL, offering youth leagues and camps in NFL team markets with non-contact formats. Closest direct competitor to Pro Sports Experience, sharing the NFL-affiliated youth football positioning, parent demographic, and non-contact curriculum philosophy.
• i9 Sports: National franchise-based youth sports league and camp operator for baseball, basketball, flag football, soccer, and more. Comparable in multi-sport youth programming, parent demographic, and franchise-driven geographic expansion model, including youth flag football offerings.

Emerging players

• Parisi Speed School: National franchise network for youth athletic performance training, including football-focused speed and skill development. Comparable in targeting youth athletes for sport-specific skill training and franchise-driven multi-market expansion, though more focused on athletic performance than on football-specific skills.
• National Academy of Athletics: Regional youth sports camp operator in California and select states offering multi-sport and football-specific skill camps. Comparable in week-long youth sports camp model, parent demographic, and instructor-led skill development approach, though smaller geographic footprint.

Broad incumbents

• USA Football: National governing body for amateur American football in the U.S. that runs its own youth development programs, coaching education, and camps. Comparable to Pro Sports Experience in target audience (youth football players) and educational/development mission, but operates as a broader federation rather than a camp operator.
• US Sports Camps (Nike Sports Camps): Large national operator of sport-specific youth camps under the Nike Sports Camps brand, including football-specific programs. Comparable in operating structured, branded, week-long youth sports camps at premium price points with a multi-market footprint.
• Pop Warner Little Scholars: Long-standing national youth football and cheerleading organization running tackle and flag leagues for ages 5-14. Comparable to Pro Sports Experience in serving young football participants and families, but operates as a season-long league system rather than a one-week camp model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/PSEforKids
• LinkedInlinkedin.com/company/pro-sports-experience-llc

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pro Sports Experience