BUTTON
BUTTON INC. is an Osaka-based creative production company that designs interactive digital experiences, educational content, and physical-digital hybrid installations for children and families, serving as a B2B creative partner to major Japanese enterprises including Benesse, KDDI, Panasonic, and Sekisui House.
- Company typePrivate
- Founded2016
- HeadquartersOsaka-shi, Japan
- Headcount1–10
- GTM typeB2B
- OfferingServices
What BUTTON does
BUTTON INC. is an Osaka-based creative production company founded on July 1, 2016, that designs interactive digital experiences and educational content centered on children and families. The company operates a B2B creative agency model, serving as a strategic partner to enterprises developing children and family-oriented products and services — including Benesse, KDDI, Panasonic, Daihatsu, Osaka Gas, Sekisui House, Hankyu Hanshin, NAMCO Hong Kong/Bandai Namco, Scop, OPTAGE, and Pip Corporation. Its work spans website/app development, digital installations, educational curricula, experiential events, and physical-digital hybrid attractions.
BUTTON's portfolio combines digital technology with tangible, physical play elements through a set of proprietary interactive technologies: voice-to-fish visualization (sound waveform analysis mapping volume, duration, and pitch to visual outputs), voice-to-projectile combat systems using megaphone devices, frame-based digital installations that trigger wall projections, conductive-ink musical instruments built from children's drawings, and physical-digital ball pool interactions with real-time paint splatter effects. Notable flagship projects include the ぱぱぱPARTY! event-format attraction, Wakuwaku Frame installations, みんなの声水族館 (voice-activated aquarium), and Kytell, an award-winning family communication app. The company has also produced multi-year educational curriculum content for Benesse's Kodomo Challenge, Step Touch, and Jump Touch tablet programs.
The company generates revenue through fixed-fee, project-based creative services engagements, sold via an inquiry-driven enterprise sales process. Pricing is not publicly disclosed. The firm is privately held by founders Representative Director Kazuo Uratani and Director Koji Kimura, with ¥3,000,000 in registered capital and no disclosed external investment, parent entity, or funding rounds. Headcount is reported at 1–10 employees, with operations concentrated in Japan plus selective international project delivery to Hong Kong and Malaysia. BUTTON has accumulated recognition through multiple industry awards including Yahoo Internet Creative Awards, Kids Design Award, Tap App Awards, and Digital Ehon Awards.
BUTTON firmographics
Firmographics- Name
- BUTTON
- Legal name
- 株式会社BUTTON
- Website
- https://btn-inc.jp
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- BUTTON INC. is an Osaka-based creative production company that designs interactive digital experiences, educational content, and physical-digital hybrid installations for children and families, serving as a B2B creative partner to major Japanese enterprises including Benesse, KDDI, Panasonic, and Sekisui House.
- Ownership category
- akta.pro rank
BUTTON industry classification
Industry- Product category
- Creative Production Services
- NAICS
- Advertising Agencies (541810), Graphic Design Services (541430)
- SIC
- Services-Advertising Agencies (7311), Games, Toys & Children's Vehicles (No Dolls & Bicycles) (3944), Services-Mailing, Reproduction, Commercial Art & Photography (7330)
- akta.pro primary industry
- Social-Emotional Learning (SEL) & Behavior Support Apps (EDACANAD)
Keywords
Where BUTTON is headquartered
LocationHeadquarters
- HQ city
- Osaka-shi
- HQ country
- Japan
- HQ region
- Asia
Offices1 record
Markets served
BUTTON business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Creative Production Services: Project-based creative services for corporate clients including website/app development, digital installations, interactive experiences, and product development for children and family-oriented businesses. Revenue generated through fixed project fees for design, development, and production work.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
BUTTON product offering
Product offeringCore offering
BUTTON INC. is a B2B creative production company that designs and develops interactive digital content, websites, mobile applications, digital installations, and physical-digital hybrid attractions for enterprise clients in the children and family products sector. The company combines digital technology with tangible, physical play elements to deliver customized experiences for major Japanese corporates including Benesse, Panasonic, KDDI, Osaka Gas, Daihatsu, and Sekisui House. Services span creative strategy, website/app development, digital installation design, product development, and event production.
Product overview
BUTTON INC. is a creative production company focused on designing enriching interactions between children and the world around them through digital technology. The company's portfolio centers on interactive digital attractions and educational experiences, with flagship products including the ぱぱぱPARTY! event-format attraction featuring multiple interactive zones, the ワクワクフレーム frame-based digital installation system, and the みんなのこえ水族館 voice-activated aquarium. Beyond physical attractions, BUTTON produces educational content for major Japanese educational companies including Benesse (Kodomo Challenge, Step Touch, Jump Touch tablet courses), KDDI's parent messaging service, and Osaka Gas Science Museum. The company also developed Kytell, a family communication app, and continues to create new digital attractions for events, venues, and corporate clients while maintaining a philosophy of combining digital technology with tangible, hands-on experiences.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- Multiple industry awards including Kids Design Award, Yahoo Internet Creative Award, Tap App Awards, and Digital Ehon Awards
- +1 more outcomes
Companies that use BUTTON
Customer profileNamed customers11 records
Segments2 records
Ideal customer profiles4 records
BUTTON technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability3 records
Feature5 records
BUTTON partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered minor, major and core.
- Pip CorporationminorDeveloped 'Gori Gori Athletic Circuit' for Hogsyland event targeting parent-child interaction. Combined kids play equipment with shiatsu point stimulation features for parents.
- Sekisui House Co., Ltd.majorCo-developed 5 experiential activities for JUNOPARK educational facility themed around housing and lifestyle. Activities include Universal Design, Design, Living Environment, Resource Circulation, and Structure themes aimed at nurturing children's sensibility and self-discovery.
- Keio University SFC Research InstituteminorJoint research partner for 'POSE & PLAY' home exercise tool project. Professor Ogi Hirotsugu leads sports engineering research including motion capture for walking/running analysis.
- Hakuhodo Mirai BizminorNew business development organization partnered on 'POSE & PLAY' project as part of Hakuhodo's approach to creating new businesses with diverse partners.
- VORNE (Bournelund)minorCooperation partner for 'Papapa Party!' event, providing expertise in play equipment and indoor playground solutions.
- STARRYWORKS inc.coreRelated company and frequent co-development partner on digital content projects including 'Mikketen' exhibition and multiple interactive installations.
- Coconoe Inc. (now Whatever Inc.)coreJoint development partner for 'Craft Instrument' product and 'Doremifa Saishu'. Long-standing collaboration on digital-physical hybrid products.
- KDDI TechnologyminorPartnered with KDDI Corporation and KDDI Technology for 'Oyashiru Challenge' habit formation service development.
Scale indicators3 records
Recent moves6 records
Expansion highlights4 records
BUTTON competitors and assessment
Company assessmentDirect peers
- teamLab: Japan-based digital art and interactive experience collective creating immersive installations. Closest comparable to BUTTON's digital-experience design work combining technology with physical, space-based engagement, though much larger in scale.
- NAKED, Inc. Tokyo-based creative company specializing in projection mapping, immersive experiences, and experiential installations for events and venues. Comparable to BUTTON's interactive installation and event-format productions.
- Kayac Inc. Japanese creative agency known for unusual interactive and experimental digital projects. Comparable as a creative studio pushing boundaries in digital/physical interactive experiences for events and brands.
- STARRYWORKS inc. Related company and frequent co-development partner referenced in BUTTON's data. Operates in a similar creative/digital installation space with shared project work.
- Rhizomatiks: Tokyo-based creative firm specializing in technology-driven art, interactive installations, and experiential events. Comparable to BUTTON's combination of technology, physical installation, and creative direction.
- Whatever Inc. (formerly Coconoe): Japanese creative studio that has co-developed digital-physical hybrid products with BUTTON (e.g., Craft Instrument). Directly comparable in scale, design philosophy, and child-focused interactive offerings.
Broad incumbents
- NTT Broadband Platform / NTT Group creative subsidiaries: Large Japanese tech conglomerates with subsidiaries providing digital content, interactive experiences, and educational products. Comparable at the broader digital content and child-education category, but as diversified large players.
- Hakuhodo: One of Japan's largest advertising agencies with creative, digital, and experiential capabilities. Comparable at the broader creative-services level, but operates at much larger scale across many industries.
- CyberAgent: Major Japanese digital media and entertainment conglomerate with creative production for digital and interactive content. Comparable at the digital-content category level, though operating as a much larger digital conglomerate.
- Dentsu: Japan's largest advertising and creative services group with substantial digital and experiential capabilities. Functions as a broad incumbent in the same creative-services category, with much wider portfolio and resources.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
BUTTON social profiles
Digital presenceBUTTON financial estimates
Financial estimateRevenue estimate
Valuation estimate
BUTTON leadership team
Management profileNumber of profiles
Profiles2 records
BUTTON funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
BUTTON M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about BUTTON
What does BUTTON do?
BUTTON INC. is a B2B creative production company that designs and develops interactive digital content, websites, mobile applications, digital installations, and physical-digital hybrid attractions for enterprise clients in the children and family products sector. The company combines digital technology with tangible, physical play elements to deliver customized experiences for major Japanese corporates including Benesse, Panasonic, KDDI, Osaka Gas, Daihatsu, and Sekisui House. Services span creative strategy, website/app development, digital installation design, product development, and event production.
Is BUTTON a public or private company?
BUTTON is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was BUTTON founded?
BUTTON was founded in 2016. It employs 1 to 10 people.
Where is BUTTON based?
BUTTON is headquartered in Osaka-shi, Japan, in the Asia region.
How does BUTTON make money?
One revenue line is on record: creative Production Services.
Who are BUTTON's main competitors?
Direct peers on record are teamLab, NAKED, Inc., Kayac Inc., STARRYWORKS inc., Rhizomatiks and Whatever Inc. (formerly Coconoe). Broad incumbents are NTT Broadband Platform / NTT Group creative subsidiaries, Hakuhodo, CyberAgent and Dentsu.
Does BUTTON have an API?
No public API is recorded for BUTTON.
What industry is BUTTON in?
BUTTON's product category is Creative Production Services. Its primary akta.pro industry code is EDACANAD, Social-Emotional Learning (SEL) & Behavior Support Apps. Its NAICS code is 541810 and its SIC code is 7311.