The MICE Studio
The MICE Studio is a Singapore-based event management firm delivering end-to-end virtual, in-person, and hybrid conferences, launches, awards, and campaigns for government, healthcare, education, and enterprise clients across the Asia-Pacific region.
- Company typePrivate
- Founded2011
- HeadquartersSingapore, Singapore
- Headcount1–10
- GTM typeB2B
- OfferingServices
What The MICE Studio does
The MICE Studio is a Singapore-based event management firm incorporated as THE M.I.C.E STUDIO PTE LTD, delivering end-to-end services across the Meetings, Incentives, Conferences, and Events (MICE) industry. The firm executes virtual, in-person, and hybrid events for enterprise and public-sector clients, with a service catalogue spanning awards presentation, bespoke exhibition design, brand differentiation, photography, film and interactive content, mobile app design and development, speaker and VIP management, premium merchandise sourcing, and event website development. Its technology stack combines immersive virtual capabilities (exclusive registration, live webinars, pre-recorded broadcasts, interactive breakouts, virtual tradeshows, real-time chat) with on-site execution capabilities for physical events.
Revenue is generated on a professional-services basis via quote-based, project-by-project pricing for both government and corporate clients. The company operates a direct enterprise field sales motion, supported by a referral network of venue and supplier partners, and does not publish standard pricing. Its stated customer base spans Singapore government ministries and agencies (Ministry of Manpower, SPORT Singapore, WSH Council, EDB, MPA, ASEAN), healthcare and education institutions (SingHealth Duke-NUS, NHG, NUS, SOTA), and large enterprises (Sony, Philips, Taobao, Singapore Airlines, China Railway Tunnel Group). The firm is privately held with 1-10 employees, no disclosed external funding, and no parent or subsidiary structure.
The MICE Studio firmographics
Firmographics- Name
- The MICE Studio
- Legal name
- THE M.I.C.E STUDIO PTE LTD
- Website
- https://themicestudio.com.sg
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- The MICE Studio is a Singapore-based event management firm delivering end-to-end virtual, in-person, and hybrid conferences, launches, awards, and campaigns for government, healthcare, education, and enterprise clients across the Asia-Pacific region.
- Ownership category
- akta.pro rank
The MICE Studio industry classification
Industry- Product category
- Event Management Services
- NAICS
- Convention and Trade Show Organizers (561920)
- SIC
- Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Corporate Events & Meetings (MICE) Agencies (MPAAAGAD)
- akta.pro secondary industries
- Integration & Managed Services for Hybrid Events (Platform Integrations, Ops, Support) (THAHAOAO), Broadcast, Streaming & Virtual/Hybrid Production (Webcast, IMAG, Remote Production) (THAHAEAE)
Keywords
Where The MICE Studio is headquartered
LocationHeadquarters
- HQ city
- Singapore
- HQ country
- Singapore
- HQ region
- Asia
Offices1 record
Markets served
The MICE Studio business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Supply Chain
Revenue model
- Event Management Services: Professional services revenue from managing conferences, meetings, awards ceremonies, launches, and special events for enterprise clients. Services include virtual, in-person, and hybrid event execution.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
The MICE Studio product offering
Product offeringCore offering
The MICE Studio provides end-to-end event management services for enterprise and government clients across Singapore and the Asia-Pacific region, covering virtual, in-person and hybrid events including conferences, meetings, awards ceremonies, product launches, fairs and outreach programs. Service offerings span event conceptualization, design and logistics, audiovisual and staging, photography and film production, bespoke exhibition design, customised mobile app development, website design, speaker and VIP management, premium/merchandise sourcing, and post-event analytics. The company leverages its own virtual events platform (registration, live webinars, breakout sessions, virtual tradeshows, real-time chat) and an RSVP management system to deliver these events.
Product overview
The MICE Studio is an event management firm offering a comprehensive suite of event services. Their core offering consists of Virtual Events & Live Broadcast capabilities combined with traditional event management services including Awards Presentation & Planning, Bespoke Exhibition Design, Brand Differentiation, Event & Product Photography, Film & Interactive Content, Mobile App Design & Development, Speaker & VIP Management, Premium & Merchandise Design, and Website Design & Development. The company specializes in virtual, in-person, and hybrid events, utilizing immersive technologies combined with skilled expertise to connect people and ideas together.
Differentiator
Problem solved
Functional benefit
Products and services
- Event Management (Conferences, Meetings, Awards, Launches & Special Events) Full-service event management covering conceptualisation, design, logistics and execution of conferences, meetings, nationwide campaigns, awards ceremonies and launch ceremonies, delivered for enterprise and government clients in Singapore and the Asia-Pacific.
- Virtual Events & Live Broadcast Innovative virtual and hybrid event capabilities including exclusive registration logins, live webinars, pre-recorded video broadcasts, interactive breakout sessions, virtual tradeshows and real-time chat functions for online and hybrid event environments.
- Awards Presentation & Planning Planning and execution of awards ceremonies that showcase organisational and individual achievements and reinforce positive mindsets and work ethos.
- Bespoke Exhibition Design Custom exhibition stand design leveraging interactive technology for displays and games to create brand impressions on customers at fairs and exhibitions.
- Event & Product Photography Professional event and product photography capturing well-composed images to publicise events and showcase products in corporate branding materials.
- Film & Interactive Content Production of cinematic and interactive film content to guide audiences through immersive storytelling and secure buy-in from guests during events.
- Mobile App Design & Development Design and development of customised mobile applications supporting the delegate experience from RSVP through event updates and onsite offers, including social e-invitations and event websites.
- Speaker & VIP Management End-to-end management of VIPs and speakers from airport welcome and hotel arrangements through technical assistance for rehearsals and presentations.
- Premium & Merchandise Design Sourcing and design of customised premium merchandise from global suppliers to impress customers and support newly launched products or services.
- Website Design & Development Design and development of aesthetically and mechanically superior event websites providing user-friendly experiences for event participants.
- Brand Differentiation & Positioning Analysis of client brand positioning to develop differentiated event concepts and increase stakeholder engagement relative to competitors.
Companies that use The MICE Studio
Customer profileNamed customers19 records
Segments4 records
Ideal customer profiles4 records
The MICE Studio technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
The MICE Studio partnerships and signals
Strategic signalScale indicators2 records
Recent moves4 records
Expansion highlights4 records
The MICE Studio competitors and assessment
Company assessmentDirect peers
- Kingsmen Creatives: Singapore-listed experiential design and event production group. Comparable in serving exhibitions, brand activations, and corporate events for regional enterprises and government clients.
- Pico Global: Singapore-headquartered experiential marketing and event management agency with global footprint. Directly comparable MICE services, virtual event capabilities, and similar government/enterprise client mix in Asia-Pacific.
Broad incumbents
- Sparks: Global experiential agency producing events, trade shows, and brand experiences for enterprise clients. Comparable in scale and service breadth across the corporate event and MICE value chain.
- Cvent: Enterprise event management platform with registration, mobile apps, virtual event, and analytics. Competes directly with The MICE Studio's in-house virtual event and RSVP platform features.
- Jack Morton Worldwide: Global brand experience agency producing events, conferences, and hybrid experiences for major brands. Overlaps with The MICE Studio's enterprise event portfolio and digital/hybrid production services.
- GPJ (George P. Johnson Experience Marketing): Large global experience marketing agency with deep event management and virtual event capabilities. Competes for the same enterprise and government event mandates, particularly with multinational clients.
- Imagination Group: Global independent experience brand agency producing live events, exhibitions, and immersive brand experiences. Comparable service scope across corporate events, conferences, and brand activations.
Regional players
- Uniplan Group: German-headquartered brand experience and live event agency with Asia-Pacific operations. Comparable full-service event, exhibition, and virtual/hybrid production offering for enterprise and government clients.
- BWG Strategy / The Exhibitor Hub (regional Singapore events agency): Singapore-based regional event management agency serving corporate and government clients. Comparable boutique scale and Southeast Asia geographic focus, often bidding on similar mandates.
Emerging players
- Bizzabo: Event experience platform offering virtual, hybrid, and in-person event software. Directly comparable to The MICE Studio's proprietary virtual events and live broadcast platform capabilities.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
The MICE Studio social profiles
Digital presenceThe MICE Studio financial estimates
Financial estimateRevenue estimate
Valuation estimate
The MICE Studio leadership team
Management profileNumber of profiles
The MICE Studio funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The MICE Studio M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The MICE Studio
What does The MICE Studio do?
The MICE Studio provides end-to-end event management services for enterprise and government clients across Singapore and the Asia-Pacific region, covering virtual, in-person and hybrid events including conferences, meetings, awards ceremonies, product launches, fairs and outreach programs. Service offerings span event conceptualization, design and logistics, audiovisual and staging, photography and film production, bespoke exhibition design, customised mobile app development, website design, speaker and VIP management, premium/merchandise sourcing, and post-event analytics. The company leverages its own virtual events platform (registration, live webinars, breakout sessions, virtual tradeshows, real-time chat) and an RSVP management system to deliver these events.
Is The MICE Studio a public or private company?
The MICE Studio is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was The MICE Studio founded?
The MICE Studio was founded in 2011. It employs 1 to 10 people.
Where is The MICE Studio based?
The MICE Studio is headquartered in Singapore, Singapore, in the Asia region.
How does The MICE Studio make money?
One revenue line is on record: event Management Services.
Who are The MICE Studio's main competitors?
Direct peers on record are Kingsmen Creatives and Pico Global. Broad incumbents are Sparks, Cvent, Jack Morton Worldwide, GPJ (George P. Johnson Experience Marketing) and Imagination Group. Regional players are Uniplan Group and BWG Strategy / The Exhibitor Hub (regional Singapore events agency). Bizzabo is listed as an emerging player.
Does The MICE Studio have an API?
No public API is recorded for The MICE Studio.
What industry is The MICE Studio in?
The MICE Studio's product category is Event Management Services. Its primary akta.pro industry code is MPAAAGAD, Corporate Events & Meetings (MICE) Agencies, with a secondary code of THAHAOAO, Integration & Managed Services for Hybrid Events (Platform Integrations, Ops, Support). Its NAICS code is 561920 and its SIC code is 7990.