The MICE Studio

What The MICE Studio does

The MICE Studio is a Singapore-based event management firm incorporated as THE M.I.C.E STUDIO PTE LTD, delivering end-to-end services across the Meetings, Incentives, Conferences, and Events (MICE) industry. The firm executes virtual, in-person, and hybrid events for enterprise and public-sector clients, with a service catalogue spanning awards presentation, bespoke exhibition design, brand differentiation, photography, film and interactive content, mobile app design and development, speaker and VIP management, premium merchandise sourcing, and event website development. Its technology stack combines immersive virtual capabilities (exclusive registration, live webinars, pre-recorded broadcasts, interactive breakouts, virtual tradeshows, real-time chat) with on-site execution capabilities for physical events.

Revenue is generated on a professional-services basis via quote-based, project-by-project pricing for both government and corporate clients. The company operates a direct enterprise field sales motion, supported by a referral network of venue and supplier partners, and does not publish standard pricing. Its stated customer base spans Singapore government ministries and agencies (Ministry of Manpower, SPORT Singapore, WSH Council, EDB, MPA, ASEAN), healthcare and education institutions (SingHealth Duke-NUS, NHG, NUS, SOTA), and large enterprises (Sony, Philips, Taobao, Singapore Airlines, China Railway Tunnel Group). The firm is privately held with 1-10 employees, no disclosed external funding, and no parent or subsidiary structure.

Name

The MICE Studio

Legal name

THE M.I.C.E STUDIO PTE LTD

Website

https://themicestudio.com.sg

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

1–10 employees

Short description

The MICE Studio is a Singapore-based event management firm delivering end-to-end virtual, in-person, and hybrid conferences, launches, awards, and campaigns for government, healthcare, education, and enterprise clients across the Asia-Pacific region.

Ownership category

akta.pro rank

Product category

Event Management Services

NAICS

Convention and Trade Show Organizers (561920)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Corporate Events & Meetings (MICE) Agencies (MPAAAGAD)

akta.pro secondary industries

Integration & Managed Services for Hybrid Events (Platform Integrations, Ops, Support) (THAHAOAO), Broadcast, Streaming & Virtual/Hybrid Production (Webcast, IMAG, Remote Production) (THAHAEAE)

Keywords

• Event management services
• Corporate event planning
• Virtual event production
• Conference management
• Hybrid event solutions

Headquarters

HQ city

Singapore

HQ country

Singapore

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain

Revenue model

1. Event Management Services: Professional services revenue from managing conferences, meetings, awards ceremonies, launches, and special events for enterprise clients. Services include virtual, in-person, and hybrid event execution.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

The MICE Studio provides end-to-end event management services for enterprise and government clients across Singapore and the Asia-Pacific region, covering virtual, in-person and hybrid events including conferences, meetings, awards ceremonies, product launches, fairs and outreach programs. Service offerings span event conceptualization, design and logistics, audiovisual and staging, photography and film production, bespoke exhibition design, customised mobile app development, website design, speaker and VIP management, premium/merchandise sourcing, and post-event analytics. The company leverages its own virtual events platform (registration, live webinars, breakout sessions, virtual tradeshows, real-time chat) and an RSVP management system to deliver these events.

Product overview

The MICE Studio is an event management firm offering a comprehensive suite of event services. Their core offering consists of Virtual Events & Live Broadcast capabilities combined with traditional event management services including Awards Presentation & Planning, Bespoke Exhibition Design, Brand Differentiation, Event & Product Photography, Film & Interactive Content, Mobile App Design & Development, Speaker & VIP Management, Premium & Merchandise Design, and Website Design & Development. The company specializes in virtual, in-person, and hybrid events, utilizing immersive technologies combined with skilled expertise to connect people and ideas together.

Differentiator

Problem solved

Functional benefit

Products and services

• Event Management (Conferences, Meetings, Awards, Launches & Special Events) Full-service event management covering conceptualisation, design, logistics and execution of conferences, meetings, nationwide campaigns, awards ceremonies and launch ceremonies, delivered for enterprise and government clients in Singapore and the Asia-Pacific.
• Virtual Events & Live Broadcast Innovative virtual and hybrid event capabilities including exclusive registration logins, live webinars, pre-recorded video broadcasts, interactive breakout sessions, virtual tradeshows and real-time chat functions for online and hybrid event environments.
• Awards Presentation & Planning Planning and execution of awards ceremonies that showcase organisational and individual achievements and reinforce positive mindsets and work ethos.
• Bespoke Exhibition Design Custom exhibition stand design leveraging interactive technology for displays and games to create brand impressions on customers at fairs and exhibitions.
• Event & Product Photography Professional event and product photography capturing well-composed images to publicise events and showcase products in corporate branding materials.
• Film & Interactive Content Production of cinematic and interactive film content to guide audiences through immersive storytelling and secure buy-in from guests during events.
• Mobile App Design & Development Design and development of customised mobile applications supporting the delegate experience from RSVP through event updates and onsite offers, including social e-invitations and event websites.
• Speaker & VIP Management End-to-end management of VIPs and speakers from airport welcome and hotel arrangements through technical assistance for rehearsals and presentations.
• Premium & Merchandise Design Sourcing and design of customised premium merchandise from global suppliers to impress customers and support newly launched products or services.
• Website Design & Development Design and development of aesthetically and mechanically superior event websites providing user-friendly experiences for event participants.
• Brand Differentiation & Positioning Analysis of client brand positioning to develop differentiated event concepts and increase stakeholder engagement relative to competitors.

Named customers19 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Scale indicators2 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• Kingsmen Creatives: Singapore-listed experiential design and event production group. Comparable in serving exhibitions, brand activations, and corporate events for regional enterprises and government clients.
• Pico Global: Singapore-headquartered experiential marketing and event management agency with global footprint. Directly comparable MICE services, virtual event capabilities, and similar government/enterprise client mix in Asia-Pacific.

Broad incumbents

• Sparks: Global experiential agency producing events, trade shows, and brand experiences for enterprise clients. Comparable in scale and service breadth across the corporate event and MICE value chain.
• Cvent: Enterprise event management platform with registration, mobile apps, virtual event, and analytics. Competes directly with The MICE Studio's in-house virtual event and RSVP platform features.
• Jack Morton Worldwide: Global brand experience agency producing events, conferences, and hybrid experiences for major brands. Overlaps with The MICE Studio's enterprise event portfolio and digital/hybrid production services.
• GPJ (George P. Johnson Experience Marketing): Large global experience marketing agency with deep event management and virtual event capabilities. Competes for the same enterprise and government event mandates, particularly with multinational clients.
• Imagination Group: Global independent experience brand agency producing live events, exhibitions, and immersive brand experiences. Comparable service scope across corporate events, conferences, and brand activations.

Regional players

• Uniplan Group: German-headquartered brand experience and live event agency with Asia-Pacific operations. Comparable full-service event, exhibition, and virtual/hybrid production offering for enterprise and government clients.
• BWG Strategy / The Exhibitor Hub (regional Singapore events agency): Singapore-based regional event management agency serving corporate and government clients. Comparable boutique scale and Southeast Asia geographic focus, often bidding on similar mandates.

Emerging players

• Bizzabo: Event experience platform offering virtual, hybrid, and in-person event software. Directly comparable to The MICE Studio's proprietary virtual events and live broadcast platform capabilities.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/themicestudio
• Facebookfacebook.com/themicestudio

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The MICE Studio