NameBlock
NameBlock AS is a Norway-based domain abuse prevention marketplace offering ML-driven variant blocking (AbuseShield) and exact-match trademark blocking (BrandLock) across hundreds of TLDs, distributed through 30+ accredited registrars and resellers to brand owners, registries, and registrars globally.
- Company typePrivate
- Founded2022
- Headquarters—
- Headcount1–10
- GTM typeB2B
- OfferingServices
What NameBlock does
NameBlock AS is a Norway-incorporated, privately held company that operates a data-driven domain abuse prevention marketplace connecting brand owners, registrars, and registries. Its core products are AbuseShield (ML-based smart variant blocking that identifies risky homoglyphs, misspellings, and abuse suffixes), BrandLock (exact-match trademark blocking across multiple TLDs), and BrandLock for Freename (Web3 TLD brand protection covering 25,000+ TLDs). The platform uses proprietary string evaluation algorithms trained on years of DNS abuse history to generate curated Abuse Variant Lists while filtering out legitimate terms such as dictionary words and registered trademarks.
NameBlock distributes exclusively through an accredited reseller network of 30+ partners including MarkMonitor, CSC, LexSynergy, Com Laude, 101domain, Gandi, and Dynadot, with API-first integration into registrar checkout flows and a wholesale dashboard for portfolio management. Registry operators connect via API or file imports, enabling blocking options to be offered across hundreds of domain extensions including the 18 TLDs covered by the December 2025 Trademark Blocking Suite.
Revenue is generated through recurring subscription fees for blocking services, marketplace revenue share paid to participating registries on each applied block, and transactional override fees when end users wish to release a blocked domain. Pricing is quote-based and not publicly disclosed; prospective partners receive fee schedules only after NDA execution. The company is early-stage (founded 2022, 1–10 employees) with no external funding rounds recorded.
NameBlock firmographics
Firmographics- Name
- NameBlock
- Legal name
- NameBlock AS
- Website
- https://nameblock.com
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- NameBlock AS is a Norway-based domain abuse prevention marketplace offering ML-driven variant blocking (AbuseShield) and exact-match trademark blocking (BrandLock) across hundreds of TLDs, distributed through 30+ accredited registrars and resellers to brand owners, registries, and registrars globally.
- Ownership category
- akta.pro rank
NameBlock business model
Business model- GTM type
- B2B
- Offering type
- Services
Revenue model
- Domain Blocking Services: Revenue generated from selling BrandLock and AbuseShield blocking services through registrar and reseller partners. End users pay for blocking services which generate revenue share for participating registries.
- Registry Revenue Share: For every BrandLock block applied within their extensions, participating registry operators earn a share of the revenue. Registries receive passive income from blocks applied automatically as end-users place orders.
- Override and Unblocking Fees: When end users wish to transform a blocked domain to be able to use it, an override can be done at an additional fee. Once override is completed, users can use the domain name just as any other domain registration.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Monthly | Quote-based pricing through registrar partners |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels4 records
NameBlock product offering
Product offeringCore offering
No substantive source content about NameBlock was provided in the input data, so no core offering description can be extracted.
Product overview
NameBlock is a data-driven domain abuse prevention marketplace offering a portfolio of blocking services designed for registries, registrars, and end users. The core product suite consists of AbuseShield (smart variant blocking using ML algorithms), BrandLock (exact match blocking for trademarks), and BrandLock for Freename (Web3 domain protection). The Domain Block Marketplace serves as the platform connecting all stakeholders, enabling blocking across hundreds of domain extensions including country-code TLDs and 25,000+ Web3 TLDs. Products operate at the domain registration layer, blocking malicious domains before they become operational.
Differentiator
Problem solved
Functional benefit
Brands
- AbuseShield: Smart variant blocking service that uses machine learning algorithms to identify and block risky domain name variations including homoglyphs, misspellings, and abuse suffixes.
- BrandLock
- BrandLock for Freename
Quantifiable outcome
- Dramatic reduction in time, money, and effort anti-abuse teams need to invest in keeping the internet safer
Companies that use NameBlock
Customer profileSegments4 records
NameBlock technology and API
TechnologyTechnology focussed No
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability4 records
Feature4 records
NameBlock partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- FreenamecoreNameBlock partnered with Freename to introduce BrandLock for Freename, a tailored security package designed to prevent unauthorized use of brand names across Freename's extensive network of Web3 Top-Level Domains. This addresses the unique challenges of Web3 where digital transactions are irreversible and anonymity can shield bad actors.
Scale indicators3 records
Recent moves5 records
Expansion highlights5 records
NameBlock competitors and assessment
Company assessmentDirect peers
- CSC (Corporation Service Company): Major corporate domain registrar and brand protection provider serving global enterprises with trademark blocking, monitoring, and anti-piracy services. Listed as both a NameBlock reseller and a head-to-head competitor offering similar exact-match and variant-blocking capabilities through its own platform.
- MarkMonitor: Long-established enterprise brand protection and domain management company (owned by Newfold Digital). Directly comparable as both a NameBlock reseller partner and a competing provider of trademark blocking, brand monitoring, and DNS abuse prevention services to enterprise brand owners.
- Identity Digital (DPML): Registry operator behind the Domains Protected Marks List (DPML), the longest-running exact-match blocking service across new gTLDs. Direct competitor to BrandLock, offering trademark holders block coverage across a large portfolio of TLDs through a registry-native mechanism.
- Safebrands (BrandShelter): European brand protection and corporate domain registrar offering trademark clearinghouse services, exact-match blocking, and DNS abuse prevention. Competes with NameBlock for the same brand-protection budgets of multinational enterprises, particularly in the EU market.
- Com Laude: Specialist corporate domain name management and brand protection firm serving global brand owners. Both a NameBlock reseller and a competing provider of exact-match and variant-blocking services focused on the same enterprise customer base.
- LexSynergy: Corporate domain registrar and brand protection specialist offering trademark blocking and portfolio management to brand owners. Listed as a NameBlock reseller while also offering comparable blocking services, putting it in direct competition for the same customer wallet share.
- 101domain: Corporate-focused domain registrar and brand protection reseller listed as a NameBlock partner. Sells comparable trademark blocking and domain management services to mid-market and enterprise brand owners, making it both a channel partner and a competitor for similar customer segments.
Others
- WhoisXML API: Domain data and DNS intelligence provider offering WHOIS, registration, and threat data feeds. Not a direct blocking competitor but a complementary data vendor serving the same brand-protection and DNS abuse prevention ecosystem in which NameBlock operates.
Emerging players
- DomainTools: DNS intelligence and domain data platform providing WHOIS, passive DNS, and threat intelligence used by brand protection teams. Adjacent competitor in the broader brand-protection and DNS abuse prevention stack, with overlapping customers (security and anti-abuse teams) but a different product offering (data vs. blocking).
Broad incumbents
- GoDaddy Registry: Large incumbent registry operator and registrar that could natively offer trademark blocking across its TLD portfolio. Represents a structural threat as a much larger player that could bundle equivalent services with existing registry contracts and undercut NameBlock's marketplace model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
NameBlock social profiles
Digital presenceNameBlock financial estimates
Financial estimateRevenue estimate
Valuation estimate
NameBlock leadership team
Management profileNumber of profiles
NameBlock funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
NameBlock M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about NameBlock
What does NameBlock do?
No substantive source content about NameBlock was provided in the input data, so no core offering description can be extracted.
Is NameBlock a public or private company?
NameBlock is a private company. It is classified as unknown and is currently operating.
When was NameBlock founded?
NameBlock was founded in 2022. It employs 1 to 10 people.
How does NameBlock make money?
Three revenue lines are on record. Domain Blocking Services are the primary driver. The others are registry Revenue Share and override and Unblocking Fees.
Who are NameBlock's main competitors?
Direct peers on record are CSC (Corporation Service Company), MarkMonitor, Identity Digital (DPML), Safebrands (BrandShelter), Com Laude, LexSynergy and 101domain. WhoisXML API is listed as an others. DomainTools is listed as an emerging player. GoDaddy Registry is listed as a broad incumbent.
Does NameBlock have an API?
Yes. NameBlock offers an API for Registries to connect their backend service to NameBlock, enabling registrars to offer blocking options across domain extensions. For registrars, the API allows displaying available extensions and blocking options within the standard customer purchase flow, and can pass through domain terms to pull examples of what would be blocked. The platform also offers a standalone dashboard for manual interaction. Developer documentation is at dash.nameblock.com/login.