Recover Green Roofs
Recover Green Roofs is a Somerville, MA design-build firm founded in 2009 that designs, installs, maintains, and remediates extensive, semi-intensive, and intensive green roof systems, rooftop farms, and amenity decks for residential, commercial, and institutional clients across New England and New York.
- Company typePrivate
- Founded2009
- HeadquartersSomerville, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What Recover Green Roofs does
Recover Green Roofs is a privately held design-build firm headquartered in Somerville, Massachusetts that designs, installs, maintains, and remediates green roof systems for residential, commercial, institutional, and municipal buildings primarily across New England and New York. Founded in 2009 by Mark Winterer, the firm holds accredited Green Roof Professional (GRP), licensed landscape architect, and certified horticulturist credentials in-house, alongside OSHA-certified builders and a dedicated irrigation technician, allowing it to operate end-to-end from schematic design through long-term stewardship.
The company delivers three core system types: extensive green roofs (under 6 inches of growing media, sedum-based, weighing as little as 8 lbs/sq ft), semi-intensive systems (4-12 inches of media), and intensive systems (12-36+ inches of media, capable of supporting full amenity decks and food production). Its proprietary Recover Aerated Media Module (RAMM) is a modular raised-bed system paired with weather-responsive smart drip irrigation and remote monitoring, deployed at flagship projects including Fenway Farms (7,000 sq. ft. for the Boston Red Sox), Boston Medical Center's Power Plant Farm and Newmarket Farm (collectively producing over 5,000 lbs of produce annually), Harvard Business School's Rock Center, Brown University, the University of Hartford, Whole Foods Market, Earls Kitchen + Bar, Emma Willard School, and Boston University. Ancillary offerings include LiveRoof tray systems, rainwater harvesting, and remediation services for failed third-party installations.
Recover monetizes primarily through one-time design-build project revenue (custom-priced per roof based on system type, structural loading, accessibility, and material conveyance), supplemented by recurring multi-year maintenance and remediation contracts. Go-to-market is direct sales-led, engaging building owners, architects, engineers, and contractors across the Northeast, with limited reliance on intermediaries. The firm is founder-owned, has not raised disclosed outside capital, and reports no public revenue figures; marquee-customer demand is supported by municipal grant co-funding (e.g., a 2024 GrowBoston / American Rescue Plan Act grant for the BMC Newmarket Farm expansion) and a multi-decade awards record from Green Roofs for Healthy Cities, SIKA SARNFIL, and the Living Architecture Monitor.
Recover Green Roofs firmographics
Firmographics- Name
- Recover Green Roofs
- Legal name
- Recover Green Roofs LLC
- Website
- https://recovergreenroofs.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Recover Green Roofs is a Somerville, MA design-build firm founded in 2009 that designs, installs, maintains, and remediates extensive, semi-intensive, and intensive green roof systems, rooftop farms, and amenity decks for residential, commercial, and institutional clients across New England and New York.
- Ownership category
- akta.pro rank
Recover Green Roofs industry classification
Industry- Product category
- Landscape Construction Services
- NAICS
- Roofing Contractors (23816)
- SIC
- Asphalt Paving & Roofing Materials (2950), Services-Miscellaneous Repair Services (7600)
- akta.pro primary industry
- Roof-Mounted Systems Integration (PV, Green Roofs, Roof Gardens, Snow Guards) (IMAFAMAI)
- akta.pro secondary industries
- Roof Installation & Replacement (HSAPAKAA), Exterior Restoration & Remediation (Recladding, Re-roofing, Leak Repair, Concrete/Facade Repair) (IMAFAMAH), Flat Roof Repair & Membrane Restoration (TPO/EPDM/PVC/Built-Up) (HSAGAKAE)
Keywords
Where Recover Green Roofs is headquartered
LocationHeadquarters
- HQ city
- Somerville
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Recover Green Roofs business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure
Revenue model
- Design-Build Services: One-time project revenue for design, installation, and construction of green roofs, rooftop gardens, farms, and amenity spaces. Revenue generated through direct client contracts for residential, commercial, and municipal projects.
- Maintenance Services: Ongoing maintenance contracts for green roof systems, including irrigation monitoring, plant care, biodiversity management, stormwater retention preservation, and documentation for long-term roof care.
- Remediation Services: Remediation services for struggling or damaged green roof systems, providing system enhancements and extra care to restore functionality.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Multi-year contract | Extensive Green Roof Systems - Lightest and least expensive option |
| One time/ perpetual license | Multi-year contract | Semi-Intensive Green Roof Systems - Blend of extensive and intensive characteristics |
| One time/ perpetual license | Multi-year contract | Intensive Green Roof Systems - Most sophisticated with largest soil depth |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Recover Green Roofs product offering
Product offeringCore offering
Recover Green Roofs is a design-build firm that specializes in the design, installation, and maintenance of green roofs, rooftop gardens, amenity spaces, roof decks, and rooftop farms. The firm offers three core green roof system types (extensive, semi-intensive, and intensive) and provides end-to-end services from schematic design through construction, conveyance, and long-term maintenance or remediation. The firm serves residential, commercial, municipal, and institutional buildings across New England and beyond.
Product overview
Recover Green Roofs is a design-build firm specializing in rooftop ecosystems, offering a holistic approach to creating green spaces above structure. The company provides three main green roof system types (extensive, semi-intensive, and intensive) differentiated by soil depth, weight, and plant variety. Core services include design, build, maintenance, and remediation spanning the project lifecycle. The product portfolio includes proprietary Recover Aerated Media Module (RAMM) systems for rooftop farming, smart irrigation systems with weather-based remote monitoring, and rainwater harvesting solutions. Project types span commercial (amenity decks, rooftop restaurants, hotels), residential (rooftop gardens, balconies, outdoor kitchens), institutional (schools, hospitals, universities), and rooftop farms. The company operates throughout New England and beyond, with headquarters in Somerville, MA.
Differentiator
Problem solved
Functional benefit
Products and services
- Design Services Comprehensive green roof design services from schematic design through construction documentation, working with landscape architects, structural engineers, and project stakeholders to plan green roof, amenity space, or rooftop farm installations.
- Build Services Construction and installation services for green roofs including material sourcing, delivery, conveyance to the rooftop, and full system installation above the waterproof membrane, performed by OSHA-certified craftspeople.
- Maintenance Services Ongoing green roof maintenance including seasonal stewardship, plant care, irrigation monitoring and adjustment, weeding, tree pruning, biodiversity management, stormwater retention preservation, and performance documentation.
- Remediation Services Restoration and remediation services for struggling or damaged green roof systems, providing system enhancements and extra care to return systems to healthy functioning.
- Extensive Green Roof Systems Lightweight green roof systems using less than 6 inches of growing media, typically featuring drought-tolerant sedum plants, weighing as little as 8 lbs per square foot, often requiring no irrigation after establishment.
- Semi-Intensive Green Roof Systems Hybrid green roof systems with 4-12 inches of soil depth, supporting a variety of vegetation from sedum to grasses and shrubs, blending extensive and intensive characteristics.
- Intensive Green Roof Systems
Quantifiable outcome
- Extensive green roofs retain an average of 75% annual rainfall and delay runoff by 3-4 hours
- +4 more outcomes
Companies that use Recover Green Roofs
Customer profileNamed customers9 records
Segments4 records
Ideal customer profiles4 records
Recover Green Roofs technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Recover Green Roofs partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- Green City GrowerscorePartner for farm management services at Fenway Farms. Green City Growers handles all farm management including planting and harvesting operations for the rooftop farm.
- Higher Ground FarmcoreFarm management partner for Boston Medical Center rooftop farms (Power Plant Farm and Newmarket Farm). Higher Ground Farm manages both BMC rooftop farms and educational operations. Partnership spans over 10 years.
- Urban Harvest STLminorCollaborative partner for Sally's Rooftop Garden in St. Louis. Urban Harvest STL manages the garden which serves as an outdoor event and education venue, donating produce to local non-profit partners.
- Federal Realty Investment TrustcoreClient partner for multiple Assembly Row projects including FitRow Terrace. Federal Realty develops and owns the Assembly Row property in Somerville, MA.
- Ben Flanner (Brooklyn Grange)minorCollaborated with Ben Flanner of Brooklyn Grange and Chuck Duprey at Naturcycle to develop a unique green roof media blend for the Boston Medical Center Newmarket Farm project.
- Chuck Duprey (Naturcycle)minorCo-developed green roof media blend with Ben Flanner for BMC Newmarket Farm. Naturcycle supplies specialized growing media for rooftop agriculture applications.
- Simpson Gumpertz & HegercoreStructural engineering partner for Higher Ground Farm project at Boston Design Center. Provided structural assessment for rooftop farm requiring 100-foot elevation and significant weight considerations.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
Recover Green Roofs competitors and assessment
Company assessmentEmerging players
- Xero Flor America: Pre-vegetated green roof system supplier serving commercial projects across North America. Comparable because it sells into the same green roof category and overlaps with Recover's extensive-system offerings.
- Brooklyn Grange: Largest urban rooftop farming operation in the US, with whom Recover has co-developed rooftop media blends. Comparable because it intersects Recover's rooftop farming niche from the operator/farmer side rather than design-build.
- LiveRoof: Modular pre-vegetated green roof tray system supplier whose products Recover actually installs on projects like Brown University. Comparable as a player in the same green roof value chain, but positioned as a system manufacturer rather than design-build firm.
Direct peers
- Columbia Green Technologies: Green roof and stormwater management provider offering design, installation, and maintenance. Operates as a regional design-build firm with comparable service offerings, particularly in the Pacific Northwest.
- Roofmeadow: Design-build green roof firm serving the Mid-Atlantic and beyond, with similar full-lifecycle services (design, installation, maintenance) and comparable institutional client base. Closest direct comparable to Recover in scale and service model.
- Greenrise Technologies: One of the largest North American green roof contractors, offering design, installation, and maintenance of vegetative roofs. Directly competes with Recover on enterprise and institutional projects at larger scale.
Others
- Green City Growers: Urban farming and rooftop farm management partner that operates the Fenway Farms site Recover built. Comparable as a strategic ecosystem participant and adjacent service provider in the same customer workflows.
Broad incumbents
- ZinCo USA: Established international green roof system manufacturer with North American operations. Comparable as a broader incumbent in the green roof category, supplying system components to installers like Recover.
- Optigreen International: European-headquartered green roof system manufacturer with global reach. Comparable as a broader incumbent supplier/competitor in the same green roof category.
Regional players
- Henry Frerk & Sons: Long-standing Chicago-based roofing contractor with a dedicated green roof division. Comparable as a design-build green roof contractor, but serving the Midwest rather than the Northeast market.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Recover Green Roofs social profiles
Digital presenceRecover Green Roofs financial estimates
Financial estimateRevenue estimate
Valuation estimate
Recover Green Roofs leadership team
Management profileNumber of profiles
Profiles7 records
Recover Green Roofs funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Recover Green Roofs M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Recover Green Roofs
What does Recover Green Roofs do?
Recover Green Roofs is a design-build firm that specializes in the design, installation, and maintenance of green roofs, rooftop gardens, amenity spaces, roof decks, and rooftop farms. The firm offers three core green roof system types (extensive, semi-intensive, and intensive) and provides end-to-end services from schematic design through construction, conveyance, and long-term maintenance or remediation. The firm serves residential, commercial, municipal, and institutional buildings across New England and beyond.
Is Recover Green Roofs a public or private company?
Recover Green Roofs is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Recover Green Roofs founded?
Recover Green Roofs was founded in 2009. It employs 11 to 50 people.
Where is Recover Green Roofs based?
Recover Green Roofs is headquartered in Somerville, United States, in the North America region.
How does Recover Green Roofs make money?
Three revenue lines are on record. Design-Build Services are the primary driver. The others are maintenance Services and remediation Services.
Who are Recover Green Roofs's main competitors?
Emerging players on record are Xero Flor America, Brooklyn Grange and LiveRoof. Direct peers are Columbia Green Technologies, Roofmeadow and Greenrise Technologies. Green City Growers is listed as an others. Broad incumbents are ZinCo USA and Optigreen International. Henry Frerk & Sons is listed as a regional player.
Does Recover Green Roofs have an API?
No public API is recorded for Recover Green Roofs.
What industry is Recover Green Roofs in?
Recover Green Roofs's product category is Landscape Construction Services. Its primary akta.pro industry code is IMAFAMAI, Roof-Mounted Systems Integration (PV, Green Roofs, Roof Gardens, Snow Guards), with a secondary code of HSAPAKAA, Roof Installation & Replacement. Its NAICS code is 23816 and its SIC code is 2950.