Name

Ashford.com

Legal name

United Time Group, LLC

Website

https://ashford.com

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

51–100 employees

Short description

Ashford.com is a private online luxury discount retailer selling brand-name watches, sunglasses, eyeglasses, and jewelry from 200+ brands at 50–92% off retail, serving individual consumers worldwide since 1997 as a DBA of United Time Group, LLC.

Ownership category

akta.pro rank

Product category

Online Luxury Watch and Accessories Retail

NAICS

Jewelry Retailers (458310), Optical Goods Retailers (45613)

SIC

Retail-Jewelry Stores (5944), Retail-Apparel & Accessory Stores (5600)

akta.pro primary industry

Off-price/Outlet Jewelry & Watch Retail (CRAKAGAH)

akta.pro secondary industries

Watch Retail (Authorized Dealers, Boutiques, Omnichannel) (CRAKADAL), Sunglasses & Luxury Eyewear (CRAKAEAE), Luxury Eyewear (Sunglasses & Optical) (CRAKAFAG)

Keywords

• Luxury watch retail
• Discount e-commerce
• Designer eyewear
• Fashion jewelry
• Online accessories retail

Headquarters

HQ city

Houston

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Marketing or Sales, Personnel, Technology or R&D, Supply Chain, Infrastructure

Revenue model

1. Product Sales: Direct retail revenue from selling watches, sunglasses, eyeglasses, and jewelry at discount prices. Products are sold at significant markdowns (50-92% off retail prices) to drive volume sales.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Ashford.com operates an online retail storefront selling branded luxury and fashion watches, designer sunglasses and eyeglasses, and jewelry/accessories directly to consumers at discounted prices (50–92% off retail). Products are sourced from manufacturers and authorized distributors, backed by a 100% authenticity guarantee, 2-year timepiece warranty, 30-day US returns, and worldwide shipping.

Product overview

Ashford.com is an online luxury discount retailer operating as a single e-commerce platform that sells watches, sunglasses, eyeglasses, and jewelry. The product portfolio centers on men's and women's luxury watches from brands including Hamilton, Tissot, Luminox, Invicta, Movado, Swarovski, Maurice Lacroix, Glycine, Citizen, Mido, Versace, and Kenneth Cole, supplemented by designer sunglasses (Oakley, Maui Jim, Carrera, Calvin Klein, Hugo Boss), eyeglasses, and jewelry accessories. The platform offers related services including a 2-year warranty on timepieces, 30-day money-back guarantee, and international shipping via Global-E. The site features promotional categories including Weekly Deals, Clearance, Limited Quantity items, and Coupon codes.

Differentiator

Problem solved

Functional benefit

Products and services

• Men's Watches Luxury and fashion watches for men featuring brands such as Hamilton, Tissot, Luminox, Invicta, Movado, Maurice Lacroix, Glycine, Citizen, Mido, Gevril, GV2 by Gevril, Versace, and Kenneth Cole, available in automatic, quartz, chronograph, and solar-powered movements. Sold at discount prices directly to consumers.
• Women's Watches Luxury and fashion watches for women from brands including Michael Kors, Swarovski, Hamilton, Movado, Maurice Lacroix, Rado, Tissot, and Versace, offered in automatic, quartz, chronograph, and bracelet/strap styles. Sold directly to consumers at discounted prices.
• Sunglasses Designer sunglasses for men and women from brands including Oakley, Maui Jim, Carrera, Calvin Klein, Hugo Boss, Versace, Tom Ford, Gucci, Nike, Michael Kors, Longchamp, Kate Spade, Burberry, and Bulgari, with polarized and non-polarized options. Sold directly to consumers at discount prices.
• Eyeglasses Designer eyeglasses for men and women from brands including Oakley, Calvin Klein, Hugo Boss, Tom Ford, Michael Kors, and Versace. Sold directly to consumers at discount prices.
• Jewelry & More Women's earrings, necklaces, rings, and bracelets from brands including Swarovski and Versace, plus accessories such as Montegrappa pens, Roberto Cavalli Golf items, watch winders and boxes, and figurines. Sold directly to consumers at discount prices.
• 2-Year Timepiece Warranty Two-year warranty on any timepiece purchased from Ashford.com covering the watch movement, plus battery replacement coverage for one year from the purchase date. Bundled with watch purchases as a customer assurance service.
• 30-Day Money Back Guarantee Customer satisfaction guarantee allowing returns within 30 days of delivery for new items and within 14 days for Certified Pre-Owned items. Available on US orders and acts as a trust-building service for direct-to-consumer purchases.

Quantifiable outcome

• 30-day return policy on US orders
• +2 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Partnerships

One partnership is on record.

• Global-EcoreTechnology or IntegrationGlobal-E is used to facilitate international shipping, handling taxes, duties, and fees calculation at checkout for worldwide orders.

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• AuthenticWatches.com: Online discount watch retailer focused on brand-name luxury timepieces at significant markdowns. Directly comparable to Ashford on product category, discount positioning, and authenticity guarantee messaging.
• World of Watches: Established online retailer of brand-name watches and accessories, offering men's and women's timepieces from premium brands. Comparable to Ashford in watch-focused online retail with discount-led merchandising.
• Watchmaxx: Authorized online dealer of luxury watches offering competitive pricing on brand-name timepieces. Direct peer in the online authorized-discount watch segment where Ashford competes.
• Jomashop: Online discount retailer of luxury watches, sunglasses, and designer accessories at deep discounts from authorized sources. The closest direct competitor to Ashford in off-price luxury e-commerce, with very similar sourcing, pricing, and assortment strategy.
• Govberg Jewelers (Govberg.com): Long-standing online and showroom watch retailer carrying luxury and pre-owned timepieces from major brands. Comparable to Ashford as a digital-first watch specialist with authenticated luxury positioning.

Broad incumbents

• The RealReal: Authenticated luxury resale marketplace covering watches, jewelry, sunglasses, and fashion. Competes with Ashford for the value-seeking luxury consumer, particularly in pre-owned watches, but uses a consignment-led model rather than new-inventory discount.
• B&H Photo Video: Large multi-category electronics and optics retailer that also carries watches and sunglasses. Broader incumbent that overlaps with Ashford in eyewear and watches but operates a much wider product portfolio.
• Overstock (Beyond): Major discount online retailer with broad categories including watches, jewelry, and eyewear. Larger incumbent that overlaps with Ashford in off-price positioning across multiple consumer categories.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights5 records

Customer concentration

• Xx.com/ashfordtweets
• YouTubeyoutube.com/@AshfordLuxuryWatches
• Facebookfacebook.com/AshfordOnline
• LinkedInlinkedin.com/company/1811083
• Instagraminstagram.com/ashford_official
• Pinterestpinterest.com/ashfordofficial

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds3 records

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ashford.com