What Vee Rubber does

Vee Rubber Group is a Thailand-based, privately held tire manufacturer founded in 1977 by CEO Vitorn Sukanjanapong. The company designs and produces a broad tire portfolio spanning bicycles, motorcycles, scooters, ATVs, cars, pickup trucks, vans, 4x4s, commercial trucks, and off-the-road (OTR) applications, with sub-lines covering racing, winter, specialty, all-season, and extra-load use cases. Manufacturing is conducted at three large facilities on the outskirts of Bangkok using modern computer-controlled equipment, with combined annual production exceeding 25 million tires and ISO 9000-certified quality systems supervised by an in-house engineering team.

The company serves a dual-channel customer base: it supplies tires to Japanese motorcycle manufacturers for OEM fitment, and it sells replacement and aftermarket tires to distributors, retailers, and end consumers across more than 100 countries through a network of 10+ international branches (U.S., Western Europe, China) and regional distribution partners. Approximately 90% of group sales are exported, with the remaining 10% supplied domestically, and the company holds DOT, TISI, and FMSCT certifications alongside ISO 9000 to access regulated export markets. Notable endorsements include Prime Minister's Export Awards received in 1995 and 1998, and cumulative domestic investment exceeding US$100 million.

Vee Rubber runs a sales-led, hardware-sales revenue model built around quote-based pricing to B2B distributors and OEM customers; pricing is not publicly disclosed. Marketing is conducted through the corporate website (veerubber.co.th), downloadable product catalogs (PCR, Motorcycle, Bicycle, BIAS, OTR, Delux), and an active social media presence on Facebook, Instagram, and Twitter. The company employs more than 4,000 people worldwide and generates approximately US$75 million in annual revenue, reflecting five years of steady growth.

Name

Vee Rubber

Legal name

Vee Rubber

Website

https://veerubber.co.th

Company type

Private

Founded year

1977

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Vee Rubber is a Thailand-based tire manufacturer (founded 1977) producing bicycle, motorcycle, car, truck, and OTR tires across three Bangkok facilities at 25 million+ tires annually, exporting to 100+ countries and supplying OEM and replacement/aftermarket customers worldwide.

Ownership category

akta.pro rank

Product category

Tire Manufacturing

NAICS

Tire Manufacturing (32621), Tire Manufacturing (except Retreading) (326211), Motorcycle, Bicycle, and Parts Manufacturing (336991), Tire and Tube Merchant Wholesalers (42313)

SIC

Tires & Inner Tubes (3011), Motorcycles, Bicycles & Parts (3751)

akta.pro primary industry

Passenger Car Tires Manufacturing (IMANAKAA)

akta.pro secondary industries

Motorcycle & Scooter Tires Manufacturing (IMANAKAF), Bicycle Tires & Tubes Manufacturing (IMANAKAG), Commercial Truck & Bus Tires Manufacturing (IMANAKAC), Off-the-Road (OTR) & Heavy Equipment Tires Manufacturing (IMANAKAD), Industrial/Solid & Specialty Tires (Forklift, Skid-Steer) Manufacturing (IMANAKAI)

Keywords

• Vehicle tire manufacturing
• Bicycle tires
• Motorcycle tires
• Off-road tires
• Rubber product manufacturing

Headquarters

HQ city

Bangkok

HQ country

Thailand

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Tire and Tube Sales: Manufactures and sells a wide variety of tires and tubes for bicycles, motorcycles, cars, trucks, and off-road vehicles. Revenue generated from both export (90%) and domestic (10%) markets. Supplies to OEM manufacturers and replacement markets.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Vee Rubber manufactures and sells a wide range of tires and inner tubes for vehicles ranging from go-karts and bicycles to motorcycles, passenger cars, trucks, and off-road commercial vehicles. The company operates three large manufacturing facilities on the outskirts of Bangkok, producing over 25 million tires annually, with approximately 90% of group sales exported globally to OEM manufacturers, distributors, and the aftermarket/replacement market.

Product overview

Vee Rubber is a tire manufacturer offering a comprehensive portfolio of tires across multiple vehicle categories. The company operates three large manufacturing facilities on the outskirts of Bangkok with combined annual production exceeding 25 million tires. Their product portfolio includes: Car Tires (steel-belted radial for cars, pickup trucks, vans, and 4x4 vehicles with All Season, Commercial, Specialty, and Winter subcategories); Motorcycle Tires (for circuit racing, highway use, MotoX racing, quad sport, and racing with Trail, Street, Scooter, Motocross, ATV, and other subcategories); Bicycle Tires (for general use and competition including BMX, mountain bike, trekking, and racing); OTR (Off The Road) Tires; and Extra Load Tires for commercial trucks. The company also publishes downloadable catalogs for PCR, Motorcycle, Bicycle, VeeRubber Delux, BIAS, and OTR product lines. Specific products include VRB-230 TOPAZ, VRB-229 RUBY, VRB-036, and VRB-394 KAPPA 1 bicycle tires.

Differentiator

Problem solved

Functional benefit

Products and services

• Car Tires Steel-belted radial tires for cars, pickup trucks, vans, and 4x4 vehicles, including low profile and competition tires. Subcategories include All Season, Commercial, Specialty, and Winter tires for OEM and aftermarket buyers.
• Motorcycle Tires Tires for circuit racing, highway use, MotoX racing, quad sport, utility, and racing applications. Subcategories include Trail, Street, Scooter, Mini Racing Off-Road Bike, Motocross, Mini Racing Pocket Bike, Maxi Scooter, ATV, Inner Tube, and Snow tires for OEM motorcycle manufacturers and the replacement market.
• Bicycle Tires Tires for general use and competition including BMX, mountain biking, trekking, racing, downhill, fatbike, city bike, chopper, wheelchair, and other bicycle types. Subcategories include BMX & Free Style, Chopper, City Bike, Cross Country, Downhill, Fatbike, Knobby & Cruiser, Mini Scooter, Mountain Bike, Street & Racing, Trekking, and Wheelchair tires.
• OTR (Off The Road) Tires Off-the-road tires engineered for challenging terrains and heavy-duty applications in construction, industrial, and agricultural use cases.
• Extra Load Tires Heavy-duty tires designed for commercial and load-bearing applications on large and medium-sized trucks.
• VRB-230 TOPAZ Bicycle Tire Bicycle tire in size 26 x 2.10 (ETRTO 53-559) sold as a standalone SKU for individual bicycle owners and retailers.
• VRB-229 RUBY Bicycle Tire Bicycle tire in size 26 x 2.10 (ETRTO 53-559) sold as a standalone SKU for individual bicycle owners and retailers.
• VRB-036 Bicycle and Wheelchair Tire Bicycle and wheelchair tire in size 20 x 2.125 (ETRTO 57-406) sold as a standalone SKU for retailers and end users.
• VRB-394 KAPPA 1 Trekking Bicycle Tire Trekking bicycle tire available in sizes 700 x 28C (ETRTO 28-622) and 700 x 32C (ETRTO 32-622) with varying weights and PSI ratings, sold as a standalone SKU.

Quantifiable outcome

• 25 million+ tires produced annually
• +2 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Japanese Motorcycle ManufacturerscoreOEM/ Whitelabel/ Licensing PartnerVee Rubber supplies tires to several Japanese motorcycle manufacturers for both OEM original equipment and replacement sales. This is a significant OEM partnership demonstrating the company's quality standards.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Mitas (Trelleborg Wheel Systems): Mitas is a Czech-based tire manufacturer specializing in motorcycle, agricultural, industrial, and OTR tires. It overlaps directly with Vee Rubber's motorcycle and OTR segments and competes for similar European and Asian OEM customers.
• Hangzhou Zhongce Rubber (ZC Rubber): ZC Rubber is one of China's largest tire manufacturers producing PCR, TBR, motorcycle, and OTR tires for global export markets. It competes with Vee Rubber in OEM and aftermarket channels across Asia, the Middle East, and Latin America with a similar export-heavy model.
• Cheng Shin Rubber Industry (Maxxis): Cheng Shin Rubber is a Taiwanese tire manufacturer with a similarly diversified product range covering bicycle, motorcycle, passenger car, light truck, and OTR tires. Both companies compete head-to-head in OEM supply to Japanese and Asian motorcycle brands and in global aftermarket distribution.
• Inoue Rubber Company (IRC Tire): IRC is a Japanese specialty tire manufacturer focused on motorcycle, scooter, and bicycle tires with strong OEM relationships with Japanese motorcycle OEMs. It is directly comparable to Vee Rubber's Japanese OEM motorcycle business and similar replacement-market footprint.
• Kenda Rubber Industrial Co. Kenda is a Taiwanese tire maker with a heavily overlapping product portfolio in bicycle, motorcycle, scooter, ATV, and light commercial tires. Like Vee Rubber, Kenda started in two-wheeler tires and expanded into broader categories, supplying both OEM and replacement markets globally.

Broad incumbents

• Bridgestone Corporation: Bridgestone is the world's largest tire manufacturer and supplies both Japanese motorcycle OEMs and global aftermarket channels that overlap directly with Vee Rubber's customer base. It sets competitive pricing and technology benchmarks across every category Vee Rubber serves.
• Apollo Tyres: Apollo Tyres is a major Indian tire manufacturer producing passenger, commercial, and specialty tires with strong export reach to Asia, Africa, and Europe. Comparable to Vee Rubber as an emerging-market headquartered global tire exporter, but at materially larger scale.
• Giti Tire: Giti Tire is a larger Singapore-headquartered tire maker with passenger car, truck, and OTR offerings sold globally. It is broader in scale than Vee Rubber but competes in similar replacement and emerging-market channels, particularly across Asia and Latin America.
• CEAT Limited: CEAT is an Indian tire manufacturer with a product mix spanning two-wheeler, passenger, and commercial tires with significant OEM and replacement presence. It is comparable to Vee Rubber's two-wheeler and replacement focus, though at larger scale.

Emerging players

• TVS Srichakra (TVS Tyres): TVS Srichakra is an Indian two-wheeler and off-road tire manufacturer with strong OEM relationships across Indian and Asian motorcycle makers. It is comparable to Vee Rubber's motorcycle tire OEM business but is more regionally concentrated in South Asia.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/veerubberusa
• Facebookfacebook.com/veerubberthailand
• Instagraminstagram.com/veerubber/?hl=th
• LinkedInlinkedin.com/company/vee-rubber-corporation-ltd

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vee Rubber