Mark Fisher Fitness
Mark Fisher Fitness is a Brooklyn-based boutique fitness studio founded in 2011 that offers group fitness classes and semi-private training to adult consumers, differentiated by an irreverent, entertainment-forward brand identity.
- Company typePrivate
- Founded2011
- HeadquartersBrooklyn, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Mark Fisher Fitness does
Mark Fisher Fitness is a Brooklyn, United States-based boutique fitness studio founded in 2011 that delivers group fitness classes and semi-private personal training to adult consumers. The company is privately held, for-profit, and operates with a workforce of 11–50 employees, consistent with a single-location or small multi-location boutique studio structure. Its brand identity is explicitly differentiated by an irreverent, entertainment-forward tone ("a dose of ridiculousness"), positioning it against conventional gyms and personality-neutral boutique competitors on the basis of experience and community rather than equipment or technology.
The core offering comprises two product lines: (1) scheduled group fitness classes delivered in a studio format, and (2) semi-private training sessions, which provide a higher-touch, lower-coach-to-client-ratio alternative to standard personal training. There is no disclosed proprietary technology, app, or platform underpinning the service; the website content was not accessible at the time of capture (only a loading/verification page), and no digital product surface, API, SDK, or integration is documented in the source data. The value proposition therefore rests on in-person coaching, physical facility, and brand-led experience design rather than on technology differentiation.
The business model follows standard boutique-fitness revenue mechanics: membership dues, class pack purchases, and semi-private training packages sold to individual consumers. No B2B or enterprise channel is documented, and no named customers, partnerships, or distribution alliances are present in the source material. Marketing channels, pricing, and customer acquisition cost are similarly undisclosed, and the company shows no external funding, M&A, or corporate structural activity, indicating a self-funded, lifestyle-scale operation rather than a venture-backed growth business.
Mark Fisher Fitness firmographics
Firmographics- Name
- Mark Fisher Fitness
- Website
- https://markfisherfitness.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Mark Fisher Fitness is a Brooklyn-based boutique fitness studio founded in 2011 that offers group fitness classes and semi-private training to adult consumers, differentiated by an irreverent, entertainment-forward brand identity.
- Ownership category
- akta.pro rank
Mark Fisher Fitness industry classification
Industry- Product category
- Boutique Fitness Services
- NAICS
- Fitness and Recreational Sports Centers (71394), Sports and Recreation Instruction (61162)
- SIC
- Services-Membership Sports & Recreation Clubs (7997)
- akta.pro primary industry
- Small-Group Personal Training (Semi-Private) (HSADAAAN)
- akta.pro secondary industries
- Strength & Conditioning Bootcamps (HSADABAB), Group Fitness, Personal Training & Wellness Coaching (EDALAIAE)
Keywords
Where Mark Fisher Fitness is headquartered
LocationHeadquarters
- HQ city
- Brooklyn
- HQ country
- United States
- HQ region
- North America
Markets served
Mark Fisher Fitness business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales
Mark Fisher Fitness product offering
Product offeringCore offering
Mark Fisher Fitness operates a boutique fitness studio in Brooklyn offering group fitness classes and semi-private personal training sessions. The studio delivers in-person exercise instruction to individual consumers with a distinctive brand personality the company describes as "a dose of ridiculousness."
Product overview
The source data contains only a verification/loading page with no accessible product or service content. No named products, modules, or service offerings could be extracted from the available material.
Differentiator
Problem solved
Functional benefit
Products and services
- Group Fitness Classes
- Semi-Private Training
Companies that use Mark Fisher Fitness
Customer profileIdeal customer profiles1 record
Mark Fisher Fitness technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Mark Fisher Fitness partnerships and signals
Strategic signalRecent moves2 records
Mark Fisher Fitness competitors and assessment
Company assessmentDirect peers
- F45 Training: Globally franchised group fitness concept that shares the small-group training, urban-targeting model. Comparable on training cadence and per-class economics, though broader geographic reach.
- Rumble Boxing: NYC-anchored boutique boxing-strength concept offering group classes with strong branding and personality. Comparable on urban location mix, premium positioning, and community-driven marketing.
- SoulCycle: Founder-led boutique group fitness brand built on a strong personality and community — same template as Mark Fisher Fitness, including named-founder brand identity and urban studio footprint.
- The Fhitting Room: NYC boutique studio focusing on semi-private strength and conditioning training. Direct overlap on small-group / semi-private training product and Manhattan/Brooklyn catchment area.
- Barry's (formerly Barry's Bootcamp): Iconic boutique fitness brand offering high-intensity group classes plus semi-private/coaching layers in a single studio format. Direct comparable on operating model, urban location strategy, and premium pricing.
Regional players
- Y7 Studio: Brooklyn-origin boutique fitness brand offering group classes (hot yoga, hip-hop flow) with a strong personality-driven brand identity — closest cultural and geographic peer in NYC.
- BFX Studio (Body Fitness Experience / SLT): NYC-based boutique strength-and-conditioning studio with a similar small-group training format. Comparable on training modality and location footprint, though different in marketing emphasis.
Broad incumbents
- Project by Equinox: Equinox's boutique group-training concept combines classes and coaching in premium urban locations. Comparable on premium pricing and customer base, though backed by a much larger incumbent.
- Orangetheory Fitness: Large-scale boutique-group fitness brand with a mix of group coaching and optional personal training. Overlaps with Mark Fisher Fitness on customer profile and group training delivery but operates at vastly greater scale.
Others
- CrossFit (affiliate boxes): Group strength-and-conditioning training model delivered in small, brand-local boxes. Comparable on group strength training modality and community-driven culture, though differentiated by affiliate structure.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks4 records
Key highlights4 records
Customer concentration
Mark Fisher Fitness social profiles
Digital presenceMark Fisher Fitness financial estimates
Financial estimateRevenue estimate
Valuation estimate
Mark Fisher Fitness leadership team
Management profileNumber of profiles
Profiles1 record
Mark Fisher Fitness funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Mark Fisher Fitness M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Mark Fisher Fitness
What does Mark Fisher Fitness do?
Mark Fisher Fitness operates a boutique fitness studio in Brooklyn offering group fitness classes and semi-private personal training sessions. The studio delivers in-person exercise instruction to individual consumers with a distinctive brand personality the company describes as "a dose of ridiculousness."
When was Mark Fisher Fitness founded?
Mark Fisher Fitness was founded in 2011. It employs 11 to 50 people.
Where is Mark Fisher Fitness based?
Mark Fisher Fitness is headquartered in Brooklyn, United States, in the North America region.
Who are Mark Fisher Fitness's main competitors?
Direct peers on record are F45 Training, Rumble Boxing, SoulCycle, The Fhitting Room and Barry's (formerly Barry's Bootcamp). Regional players are Y7 Studio and BFX Studio (Body Fitness Experience / SLT). Broad incumbents are Project by Equinox and Orangetheory Fitness. CrossFit (affiliate boxes) is listed as an others.
Does Mark Fisher Fitness have an API?
No public API is recorded for Mark Fisher Fitness.
What industry is Mark Fisher Fitness in?
Mark Fisher Fitness's product category is Boutique Fitness Services. Its primary akta.pro industry code is HSADAAAN, Small-Group Personal Training (Semi-Private), with a secondary code of HSADABAB, Strength & Conditioning Bootcamps. Its NAICS code is 71394 and its SIC code is 7997.