dormiente
dormiente is a German manufacturer, founded in 1988 and based in Heuchelheim, that handcrafts natural latex mattresses, ergonomic slatted frames, solid wood beds, and natural bedding, selling through ~30 dormiente Center showrooms, certified retailers, and e-commerce across DACH to health-conscious consumers, elite athletes, and the hospitality sector.
- Company typePrivate
- Founded1988
- HeadquartersHeuchelheim, Germany
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What dormiente does
dormiente GmbH is a privately held German manufacturer of natural latex mattresses, ergonomic slatted frames, solid wood beds, and natural bedding products, founded in 1988 and headquartered in Heuchelheim, Hesse. The company's products are built around 100% natural latex cores combined with certified biological materials including organic cotton (kbA), controlled biological sheep's wool (kbT), coconut fiber, horsehair, hemp, and Zirbe/Arolla pine wood, handcrafted in its own German manufactory. Its core technical differentiator is the PERSONAL FITS custom mattress system, which uses Wirbelscanner body-measurement technology to configure individualized support zones, dimensions, and firmness, complemented by the Abschirmgewebe EMF shielding fabric developed with Prof. P. Pauli of the University of the Bundeswehr Munich and a portfolio of ergonomic toppers (KOMFORT, SENSIBLE, SENSIBLE ZIRBE, VITALAUFLAGE). The product range is organized into the core mattress and bed lines plus specialized sub-brands: dormiente Sports (elite athletes), dormiente Health (EMF and circulation products), dormiente Hotel (hospitality), dormiente Travel (portable sleep), and Homecollection (textiles).
The company sells through a hybrid distribution model comprising approximately 30 dormiente Center showrooms across Germany, Austria, and Switzerland, a direct e-commerce storefront (dormiente-shop.com), and a network of certified specialty retailers. GTM is consultative and appointment-based, relying on in-person sleep consultation, body scanning, and professional fitting rather than transactional e-commerce, with installment payment (Ratenzahlung) offered on purchases. Pricing is consultation-based and not publicly disclosed, reflecting the customized nature of PERSONAL FITS and the premium positioning. dormiente's competitive position is anchored by a third-party certification stack including GREEN BRAND 2025/2026, QUL (since 1994), eco-INSTITUT Germany, IGR, Ergonomie Institut München, Ökotest 'Sehr gut', and Deutsches Institut für Nachhaltigkeit & Ökologie, together with Olympic-athlete endorsements (Laura Nolte, Deborah Levi, Lisa Mayer) that reinforce a health, ergonomics, and natural-materials brand proposition. The company operates as a small-to-mid-sized employer (11–50 employees) focused exclusively on the DACH region, with no disclosed funding, M&A, or parent-company structure.
dormiente firmographics
Firmographics- Name
- dormiente
- Legal name
- dormiente
- Website
- https://dormiente.com
- Company type
- Private
- Founded year
- 1988
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- dormiente is a German manufacturer, founded in 1988 and based in Heuchelheim, that handcrafts natural latex mattresses, ergonomic slatted frames, solid wood beds, and natural bedding, selling through ~30 dormiente Center showrooms, certified retailers, and e-commerce across DACH to health-conscious consumers, elite athletes, and the hospitality sector.
- Ownership category
- akta.pro rank
dormiente industry classification
Industry- Product category
- Natural mattresses and sleep products
- NAICS
- Mattress Manufacturing (337910)
- SIC
- Retail-Home Furniture, Furnishings & Equipment Stores (5700), Wood Household Furniture, (No Upholstered) (2511)
- akta.pro primary industry
- Mattress & Bed Retail (Innerspring, Foam, Hybrid) (CRAIABAA)
- akta.pro secondary industries
- Bed Frames, Foundations & Headboards Retail (CRAIABAE), Bedding Retail (Sheets, Comforters, Duvets, Pillows, Mattress Toppers) (CRAIALAA), Mattress & Pillow Components Manufacturing (Ticking/Pillow Shells/Protectors) (IMAOAKAE)
Keywords
Where dormiente is headquartered
LocationHeadquarters
- HQ city
- Heuchelheim
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
dormiente business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Direct Product Sales: dormiente generates revenue through direct sales of natural latex mattresses, slatted frames, solid wood beds, upholstered beds, bedding products, mattress toppers, and pillows. Products are sold through owned showrooms (dormiente Centers), an e-commerce storefront (dormiente-shop.com), and a partner dealer network. Pricing is consultation-based with installment payment options available.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Consultation-based custom pricing |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
dormiente product offering
Product offeringCore offering
dormiente handcrafts 100% natural latex mattresses, ergonomic solid-wood slatted frames, solid wood and upholstered beds, and natural bedding (blankets, pillows, toppers) at its German manufactory in Heuchelheim. The portfolio also includes the customizable PERSONAL FITS mattress line configured in-store with Wirbelscanner body-contour scanning, the VITALAUFLAGE skin-stimulation topper, and Abschirmgewebe EMF-shielding fabric. Products are sold directly through ~30 dormiente Center showrooms, the dormiente-shop.com storefront, and a network of certified specialty retailers across the DACH region.
Product overview
dormiente is a German manufacturer of ecological mattresses, beds, and natural sleep products. The company operates a single unified product portfolio built around handcrafted natural latex mattresses as the core offering. The main product categories include: Naturlatexmatratzen (handmade natural latex mattresses including the customizable PERSONAL FITS line), Lattenroste (ergonomic solid wood slatted frames), Naturdecken & Kissen (natural blankets and pillows), Massivholzbetten (solid wood beds including LARIA, VIVA, and other models), and Natur-Polsterbetten (natural upholstered beds in boxspring style like CLIA_2). Complementary products include mattress toppers (KOMFORT, SENSIBLE, SENSIBLE ZIRBE), the VITALAUFLAGE for skin circulation, and Abschirmgewebe electromagnetic shielding fabric. The company operates specialized sub-brands: dormiente Sports (for elite athletes including Olympic champions), dormiente Health (health-focused products), dormiente Hotel (commercial hospitality), dormiente Travel (portable travel products), and dormiente Homecollection (home textiles). Products are manufactured in the company's own German manufactory in Heuchelheim using certified natural materials including natural latex, organic cotton, coconut fiber, horsehair, hemp, and virgin wool.
Differentiator
Problem solved
Functional benefit
Brands
- dormiente Sports: Specialized sleep products and customized natural mattresses for elite athletes, including travel mattresses and consultation services for sports performance optimization.
- dormiente Health
- dormiente Hotel
- dormiente Travel
- Homecollection
Products and services
- Natural Latex Mattresses (Naturlatexmatratzen) Handcrafted natural latex mattresses made from 100% pure natural latex at the dormiente German manufactory in Heuchelheim, offering breathability, shape stability, and long-lasting comfort for health-conscious consumers.
- PERSONAL FITS Custom-Fit Mattress Custom-made natural latex mattress individually measured and tailored to each customer's body contour using in-store Wirbelscanner technology, with personalized comfort zones developed in collaboration with orthopedic, physiotherapy, and sports medicine experts.
- Ergonomic Slatted Frames (Lattenroste) Ergonomic slatted frames made from solid wood, designed to work in combination with dormiente mattresses, with no metal springs and silent, natural support.
- Natural Blankets and Pillows (Naturdecken & Kissen) Natural bedding products including virgin-wool blankets and pillows made from materials such as spelt chaff, designed to create a healthy sleep climate aligned with natural materials.
- LARIA Solid Wood Bed Solid wood bed with a slender frame and tasteful headboard, Scandinavian-inspired design with slightly splayed feet, available in multiple wood types including oak, beech, wild oak, and pine.
- VIVA Solid Wood Bed Modern solid wood bed with a lively character, angular feet, and a distinctive headboard, built with Designbuche engineered wood.
- CLIA_2 Natural Upholstered Bed Boxspring-style upholstered bed made from 100% pure, pollutant-tested natural materials, using solid wood frames with natural latex, latexed coconut fiber, and pure virgin wool instead of metal springs.
- KOMFORT Natural Mattress Topper Natural mattress topper featuring a 3cm 100% natural latex core with a cotton (kbA) knit fabric quilted with 750g/m2 virgin wool (kbT), providing soft yet supportive comfort.
- SENSIBLE Natural Mattress Topper Adaptable natural mattress topper filled with approximately 4.5kg/m2 of 100% natural latex rods inside a chambered cotton inner cover, providing an embedded, soft, comfortable feel.
- SENSIBLE ZIRBE Natural Mattress Topper Natural mattress topper combining natural latex rods with fresh-planed Zirbe (Swiss stone pine) wood shavings in a 75:25 ratio, offering SENSIBLE comfort with the beneficial scent of Zirbe wood.
- VITALAUFLAGE Vital Overlay Topper Topper designed to improve skin circulation and vitalize skin through fine natural latex pyramids that provide gentle stimulation, with a 100% natural latex core and a washable antibacterial hemp cover.
- dormiente Sports product line Product line specifically designed for elite athletes, including customized natural mattresses developed with orthopedics, physiotherapy, and sports experts, with personalized zones, a second travel mattress with trolley, and features used by Olympic champions.
- dormiente Health sub-brand Health-focused product line including the Abschirmgewebe electromagnetic shielding fabric for protection against EMF radiation and the VITALAUFLAGE for skin stimulation.
- Abschirmgewebe EMF Shielding Fabric Electromagnetic shielding fabric developed with Prof. P. Pauli of the University of the Bundeswehr Munich, providing certified protection against electromagnetic waves from cell towers and other high-frequency sources.
- Natural Hemp product line Product line including a hemp underblanket, hemp blanket, and hemp bed linen made from natural hemp materials, supporting moisture absorption and odor neutralization in bed.
- dormiente Hotel product line Product line for the hotel and hospitality sector, featuring natural sleep products designed for commercial guest-room use.
- dormiente Travel product line Product line for travel, including foldable and portable natural mattresses and bedding products for use while traveling.
- dormiente Homecollection Home collection including natural bed linens and household textiles made from natural materials.
Quantifiable outcome
- 70% of injuries in athletes occur during away games due to inadequate regeneration from poor sleep
- +1 more outcomes
Companies that use dormiente
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
dormiente technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
dormiente partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core.
- Orthopedic and Physiotherapy ExpertscoreDevelopment partnership with orthopedists, physiotherapists, and sports medicine professionals for the PERSONAL FITS custom mattress system and dormiente Sports product line. Experts contribute to ergonomic zone design, body contour mapping, and injury prevention features.
- Prof. P. Pauli, University of Bundeswehr MunichcoreTechnical partnership for development and certification of Abschirmgewebe EMF shielding fabric. Prof. Pauli is a professor specializing in high-frequency, microwave and radar technology.
- Dr. PlänkercoreSleep medicine expert who helped Olympic athlete Deborah Levi develop optimal sleep routines and bedroom environment optimization.
- QUL Qualitätsverband umweltverträgliche Latexmatratzen e.V.coreLong-standing quality partnership since 1994 for emissions and pollutant testing of all materials, and mechanical testing of finished products.
- eco-INSTITUT GermanycoreAccredited testing partnership for identifying health-relevant substances in dormiente products, with focus on natural mattresses and bedding.
- Ergonomie Institut MünchencoreTesting partnership for ergonomic investigations of dormiente mattresses, including biomechanical and microclimatic properties.
- Institut für Gesundheit und Ergonomie (IGR)coreCertification partnership for ergonomic health benefits of dormiente products, including PHYSIOFORM PRO certification.
- Schlaftrend (Stefan and Susanne Bischof)coredormiente Center Haltern am See partner operating since June 2023 on ~150 sqm showroom showcasing natural sleep products including dormiente mattresses, slatted frames, and bedding. Located at Südwall 1, Haltern am See.
- Ökologia Dortmundcoredormiente Center Dortmund partner since November 2022, operating a dedicated dormiente sleep studio within the established natural furniture house. Ökologia has been providing ecological sleep room design for over 25 years.
- TraumKonzept Dresdencoredormiente Center Dresden partner offering complete dormiente product range including natural mattresses, solid wood beds, futons, bedding, and bedroom furniture. Utilizes Wirbelscanner and dormiente app for precise body measurement.
Scale indicators1 record
Recent moves6 records
Expansion highlights5 records
dormiente competitors and assessment
Company assessmentDirect peers
- Prolana: German natural-fibre bedding and mattress manufacturer using organic cotton, natural latex, and wool. Directly comparable to dormiente on materials philosophy (kbA-certified organic inputs) and DACH retail/wholesale distribution.
- Dormabell: German natural-sleep brand focused on ergonomic and chemical-free mattresses and slatted frames. Overlaps with dormiente on natural-latex core products, ergonomic zoning claims, and DACH retail/dealer channel.
- Allnatura: German manufacturer and retailer of natural mattresses, bedding, and sleep products with its own production and DACH retail presence. The closest direct competitor to dormiente on natural latex, organic cotton, and certified-sustainable sleep positioning.
- Schlaraffia: German premium mattress brand (part of the Recticel group) selling ergonomic and natural-sleep products through specialty retail in DACH. Comparable to dormiente in the premium ergonomic mattress segment and dealer-channel GTM.
- Emma Matratzen: German-headquartered DTC mattress brand with strong DACH e-commerce and retail presence. Comparable to dormiente on target customer and geography, though Emma competes primarily in the foam/hybrid value-premium segment rather than the natural-latex niche.
- Frankenstolz: German mattress and bedding manufacturer with broad DACH retail distribution across innerspring, foam, and natural-latex lines. Comparable to dormiente as a domestic manufacturer competing in similar price tiers and retail channels.
Broad incumbents
- Badenia Bettcomfort: Long-established German bedding and mattress manufacturer with broad product range including natural lines. A broader incumbent in the DACH sleep-products market overlapping with dormiente on the natural/healthy-sleep positioning.
- Hilding Anders: European mattress and sleep-products group with multiple brands (including in DACH) covering premium, natural, and value tiers. Comparable to dormiente as a multi-brand European sleep group with overlapping product lines and channel reach.
- Tempur Sealy: Global mattress incumbent selling premium sleep systems across Europe. Relevant as a broader incumbent defining the premium sleep category, though competing primarily on memory-foam technology rather than natural latex.
Emerging players
- Avocado Green Mattress: US-based direct-to-consumer natural and organic mattress brand with growing international reach. Comparable to dormiente on GOTS/GOLS-certified natural-latex positioning and a premium sustainability narrative, though operating from a different geography.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
dormiente social profiles
Digital presencedormiente compliance and trust
Trust signalCompliance9 records
dormiente financial estimates
Financial estimateRevenue estimate
Valuation estimate
dormiente leadership team
Management profileNumber of profiles
dormiente funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
dormiente M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about dormiente
What does dormiente do?
dormiente handcrafts 100% natural latex mattresses, ergonomic solid-wood slatted frames, solid wood and upholstered beds, and natural bedding (blankets, pillows, toppers) at its German manufactory in Heuchelheim. The portfolio also includes the customizable PERSONAL FITS mattress line configured in-store with Wirbelscanner body-contour scanning, the VITALAUFLAGE skin-stimulation topper, and Abschirmgewebe EMF-shielding fabric. Products are sold directly through ~30 dormiente Center showrooms, the dormiente-shop.com storefront, and a network of certified specialty retailers across the DACH region.
Is dormiente a public or private company?
dormiente is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was dormiente founded?
dormiente was founded in 1988. It employs 11 to 50 people.
Where is dormiente based?
dormiente is headquartered in Heuchelheim, Germany, in the Europe region.
How does dormiente make money?
One revenue line is on record: direct Product Sales.
Who are dormiente's main competitors?
Direct peers on record are Prolana, Dormabell, Allnatura, Schlaraffia, Emma Matratzen and Frankenstolz. Broad incumbents are Badenia Bettcomfort, Hilding Anders and Tempur Sealy. Avocado Green Mattress is listed as an emerging player.
Does dormiente have an API?
No public API is recorded for dormiente.
What industry is dormiente in?
dormiente's product category is Natural mattresses and sleep products. Its primary akta.pro industry code is CRAIABAA, Mattress & Bed Retail (Innerspring, Foam, Hybrid), with a secondary code of CRAIABAE, Bed Frames, Foundations & Headboards Retail. Its NAICS code is 337910 and its SIC code is 5700.