RTL2
RTL2 is a French Pop-Rock commercial radio station founded in 1992 and owned by Groupe M6, broadcasting nationally via FM, DAB+, a regional station network, web streaming, and mobile apps. It serves French Pop-Rock listeners with daily shows, original podcasts, themed digital stations, and a live-concert event business funded by advertising and sponsorships.
- Company typePrivate
- Founded1992
- HeadquartersNeuilly-sur-seine, France
- Headcount—
- GTM typeB2C
- OfferingServices
What RTL2 does
RTL2 is a French Pop-Rock commercial radio station founded in 1992 and headquartered in Neuilly-sur-Seine, operating as a wholly owned subsidiary of Groupe M6, the publicly listed French multimedia group (Euronext Paris: MMT). The station is distributed nationally via FM and DAB+ broadcast, a network of regional local stations across metropolitan France (Bordeaux, Marseille, Toulouse, Côte d'Azur, Nord, Languedoc Roussillon, and others), free web streaming at rtl2.fr, and the 'RTL2 Le Son Pop-Rock' native applications on iOS and Android. Its content portfolio centers on a daily schedule of named shows (Le Double Expresso RTL2 in morning drive with Grégory Ascher and Justine Salmon; #LeDriveRTL2 in afternoon drive with Eric Jean-Jean; Foudre; RTL2 Pop-Rock Station; RTL2 Classic Rock; RTL2 Pop-Rock Party; RTL2 Made In France; OFF; Bastard Songs), complemented by an original podcast slate (Long Play by Benjamin Biolay, RTL2 Collector, WikiWaxx, Pop'Art, Rock'N Roll Justice, Memories by Zégut), themed digital stations (Running, Chill, 2000, 90s, At Work, Nouveautés), interactive games such as 'Quel est ce titre?', and a live-events business anchored by the RTL2 Pop-Rock Live series and the intimate Concert Très Très Privé format hosted at Studios Ferber in Paris.
The core technology surface is conventional broadcast radio plus standard digital streaming and on-demand podcast distribution, with no proprietary AI/ML systems or developer APIs disclosed. RTL2 pursues an advertising- and sponsorship-funded business model: listening is free, with no consumer subscription, and revenue is generated by selling on-air, digital, podcast, and event sponsorship inventory to advertisers, supported by competitions, newsletters, and co-marketing partnerships. Customer-facing value is delivered to a broad B2C audience of French Pop-Rock music listeners across young adult and middle-aged demographics, while commercial value is captured from B2B advertisers and brand partners such as V and B Fest, Festival ODP, the FFF (Fédération Française de Football), and Azureva.
The station is positioned as 'la radio du live', differentiating through exclusive intimate concert content, deep relationships with international and French Pop-Rock artists, and cross-promotional leverage from the broader Groupe M6 media ecosystem (sister brands RTL, Fun Radio, and W9). The 30th anniversary in 2026 catalyzed a sustained push of new live-event launches, festival integrations, and themed programming, indicating a strategy of deepening engagement and live-event monetization within the established national footprint rather than geographic or segmental expansion.
RTL2 firmographics
Firmographics- Name
- RTL2
- Legal name
- RTL2
- Website
- https://rtl2.fr
- Company type
- Private
- Founded year
- 1992
- Operating status
- Operating
- Short description
- RTL2 is a French Pop-Rock commercial radio station founded in 1992 and owned by Groupe M6, broadcasting nationally via FM, DAB+, a regional station network, web streaming, and mobile apps. It serves French Pop-Rock listeners with daily shows, original podcasts, themed digital stations, and a live-concert event business funded by advertising and sponsorships.
- Ownership category
- akta.pro rank
RTL2 industry classification
Industry- Product category
- Radio Broadcasting and Audio Entertainment
- NAICS
- Radio Broadcasting Stations (516110), Radio and Television Broadcasting Stations (5161)
- SIC
- Radio Broadcasting Stations (4832)
- akta.pro primary industry
- Commercial Terrestrial Radio Broadcasting (AM/FM) (MPAIAEAA)
- akta.pro secondary industries
- Radio Streaming & Catch-Up Audio Platforms (MPAIADAJ), Broadcast Transmission & Operations Services (Transmitters, Towers, Playout, Engineering) (MPAIAEAJ), Talk/News/Sports Radio Networks & Syndication (MPAIAEAG)
Keywords
Where RTL2 is headquartered
LocationHeadquarters
- HQ city
- Neuilly-sur-seine
- HQ country
- France
- HQ region
- Europe
Markets served
RTL2 business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others
Distribution channels4 records
Marketing channels6 records
RTL2 product offering
Product offeringCore offering
RTL2 is a French Pop-Rock radio station that broadcasts live programming 24/7 over FM, DAB+, web streaming, and mobile apps. It sells advertising and sponsorship around its radio shows, podcasts, themed digital sub-stations, and live concert events (RTL2 Pop-Rock Live, Concert Très Très Privé). Revenue is generated primarily through commercial advertising sold to brand advertisers seeking access to RTL2's French Pop-Rock music audience.
Product overview
RTL2 is a French Pop-Rock radio station (part of Groupe M6) offering a multi-platform content portfolio centered on its core radio programming. The main offering consists of live radio shows including Le Double Expresso RTL2 (morning show), #LeDriveRTL2 (afternoon drive), Foudre (Sunday evenings), RTL2 Pop-Rock Station (late night), RTL2 Classic Rock, RTL2 Pop-Rock Party (weekend), RTL2 Made In France, OFF, and Bastard Songs. These are complemented by live event properties including RTL2 Pop-Rock Live concerts and the Concert Très Très Privé intimate series. The station extends engagement through numerous podcasts such as Long Play by Benjamin Biolay, RTL2 Collector, WikiWaxx, Pop'Art, Rock'N Roll Justice, and Memories by Zégut. Interactive features include 'Quel est ce titre?' music guessing games. Themed digital radio stations (RTL2 At Work, RTL2 Nouveautés, RTL2 Running, RTL2 Chill, RTL2 2000, RTL2 90, RTL2 Pop Rock Party) serve niche audiences. Mobile applications for iOS and Android enable live listening and on-demand access.
Differentiator
Problem solved
Functional benefit
Brands
- RTL2 Pop-Rock Station: Weeknight rock music programming hosted by Marjorie Hache, with Francis Zégut on Sundays
- RTL2 Classic Rock
- RTL2 Pop-Rock Party
- RTL2 Made In France
- Foudre
- Le Double Expresso RTL2
- Drive RTL2
- RTL2 Pop-Rock Live
- Concert Très Très Privé RTL2
- RTL2 Collector
- WikiWaxx
- Long Play
- Pop'Art, le podcast
- Rock'N Roll Justice
Products and services
- Le Double Expresso RTL2 Morning Pop-Rock radio show airing Monday to Friday from 6h to 9h, hosted by Grégory Ascher and Justine Salmon, featuring Pop-Rock music, news, entertainment, live performances, and artist interviews.
- Drive RTL2 (#LeDriveRTL2) Afternoon drive-time Pop-Rock show airing Monday to Friday from 16h to 19h, hosted by Eric Jean-Jean, featuring music news, artist interviews, acoustic sessions, discoveries, and games.
- Foudre Sunday evening interview show airing from 19h to 20h, hosted by Waxx, featuring exclusive artist interviews and live duets with rock artists.
- RTL2 Pop-Rock Station Late-night rock programming airing from 22h to midnight, hosted by Marjorie Hache (Monday-Thursday) and Francis Zégut (Sunday), featuring classic rock, live sessions, rareties, and discoveries.
- RTL2 Classic Rock Saturday evening show hosted by Erika Moulet, featuring one hour of classic rock programming curated for dedicated rock enthusiasts.
- RTL2 Pop-Rock Party Weekend evening show hosted by Loran airing Friday and Saturday from 22h to 1h, featuring curated Pop-Rock party mixes and dance-oriented programming.
- RTL2 Made In France Evening show focused on French Pop-Rock music, hosted by rotating presenters including Mike, Alexis, Victor Leclerc, Jean-Philippe Magne, Camille Bourgeon, and Ilias, airing Thursday from 20h to 22h.
- OFF Interview show hosted by Ophélie Meunier featuring celebrity guests and in-depth cultural conversations.
- Bastard Songs Evening rock show hosted by Mat Bastard featuring alternative and indie rock music programming.
- RTL2 Pop-Rock Live Live concert event series featuring major Pop-Rock artists at various venues across France, including partnerships with festivals such as V and B Fest and Festival ODP.
- Concert Très Très Privé RTL2 Intimate concert series featuring exclusive live performances at Studios Ferber in Paris, including artists such as Gaëtan Roussel, Benjamin Biolay, Lilly Wood & The Prick, Helena, and Sam Sauvage.
- Long Play (by Benjamin Biolay) Original podcast series where Benjamin Biolay explores music history through deep dives into iconic albums and artists.
- WikiWaxx Original podcast hosted by Waxx exploring rock music anecdotes, stories, and trivia.
- Pop'Art, le podcast Original podcast hosted by Grégory Ascher exploring art and cultural topics at the intersection with Pop-Rock music.
- Rock'N Roll Justice Original podcast hosted by Fabrice Epstein investigating famous music-related legal cases and historical mysteries.
- RTL2 Collector Original podcast featuring exclusive performances and curated music archives from RTL2's 30th anniversary concerts and artist sessions.
- Memories by Zégut Original podcast hosted by Francis Zégut featuring music memories, nostalgia, and classic track retrospectives.
- RTL2 Mobile Application (Le Son Pop-Rock) Native mobile application available on iOS App Store and Google Play Store providing live FM streaming, programme replays, podcasts, and push notifications.
- RTL2 Digital Sub-Stations Collection of themed digital radio stations including RTL2 At Work, RTL2 Nouveautés, RTL2 Running, RTL2 Chill, RTL2 2000, RTL2 90, and RTL2 Pop Rock Party, serving niche audience segments.
- Quel est ce titre ? Interactive music identification game feature allowing listeners to guess song titles and artists, driving engagement and website traffic.
Companies that use RTL2
Customer profileSegments1 record
Ideal customer profiles2 records
RTL2 technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
RTL2 partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- Festival ODP (Œuvre des Pupilles des Pompiers de France)coreRTL2 Pop-Rock Live partnered with the Festival ODP (Œuvre des Pupilles des Pompiers de France) to present a live concert event at Talence near Bordeaux. The event featured multiple artists including Charlie Winston, Marine, The Odds, Hoshi, Léman, and Zaoui, with proceeds benefiting the Œuvre des Pupilles des Pompiers de France, combining music entertainment with charitable fundraising.
- V and B FestminorRTL2 partnered with V and B Fest as the official radio partner for the 6th edition of the festival in Château-Gontier-sur-Mayenne. The station offered listeners the chance to win tickets to see Robbie Williams' exclusive concert on August 20th, with accommodation included, demonstrating RTL2's positioning as 'la radio du live' through festival event partnerships.
- Studios Ferber (Paris)coreRTL2 hosts its 'Concert Très Très Privé' intimate live sessions at Studios Ferber in Paris, featuring exclusive performances by artists such as Gaëtan Roussel, Benjamin Biolay, Lilly Wood & The Prick, Helena, and Sam Sauvage. This ongoing venue partnership enables RTL2 to produce high-quality exclusive live content for its radio and digital platforms.
- Woody Guthrie PrizeminorRTL2 partnered with the Woody Guthrie Prize organization to secure an exclusive interview with Bono and The Edge of U2 during the award ceremony in Tulsa, further establishing the station's international credibility and exclusive access to major rock artists.
- FFF (Fédération Française de Football)minorRTL2 partnered with the FFF (French Football Federation) for the FFF Tour 2026 at Dunkerque beach, combining sports and entertainment and extending the station's brand reach beyond music into broader lifestyle and sports events.
- AzurevaminorRTL2 partnered with Azureva for holiday travel giveaways and promotions with RTL2 Bordeaux, offering listeners vacation packages to Hendaye, demonstrating co-marketing partnerships with tourism brands.
Recent moves6 records
Expansion highlights5 records
RTL2 competitors and assessment
Company assessmentDirect peers
- RTL: Direct peer and sister station under Groupe M6. RTL is the flagship general-interest talk/news radio station in France, sharing parent company infrastructure, cross-promotion, and digital ecosystem with RTL2. Both compete in the same French advertising market with overlapping advertiser relationships.
- Virgin Radio: French Pop-Rock radio station owned by EPG (Europe 2 / Lagardère). Directly competes with RTL2 for the same Pop-Rock music audience, offering similar music formats, digital streaming, and live event properties in the French market.
- OUI FM: French rock-focused radio station, the closest pure-rock direct competitor to RTL2's Pop-Rock Station and RTL2 Classic Rock programming. Competes for the same rock-music listenership, exclusive artist access, and rock event sponsorships.
- Skyrock: Major French commercial radio station owned by Axa/management, focused on hip-hop and pop. While targeting a slightly younger demographic, Skyrock competes with RTL2 for French national advertising budgets and digital audio share among younger French listeners.
- NRJ: One of France's leading commercial music radio stations, owned by NRJ Group. Directly competes with RTL2 for Pop-Rock and contemporary music listeners, national advertising budgets, and digital audio share across FM and streaming platforms.
- RFM: French pop-rock/adult contemporary radio station owned by Voodoo/Groupe EMH. Targets a similar Pop-Rock music audience as RTL2 with comparable live event and digital podcast strategies, competing for advertisers in the same national market.
- Europe 1: Major French general-interest radio station owned by Vivendi/Canal+. While its primary format is talk/news, it competes with RTL2 for national advertising budgets, digital audio audiences, and live event sponsorships in France.
- Fun Radio: Direct peer and sister station under Groupe M6, focused on dance, hip-hop, and pop music targeting a younger demographic. Operates within the same M6 Group portfolio, sharing corporate resources, digital platforms, and national sales infrastructure as RTL2.
Broad incumbents
- France Inter: France's leading public radio station, operated by Radio France. While primarily talk/news/culture, it is the dominant French audio brand by audience and competes broadly with commercial stations including RTL2 for total audio share, advertising mind-share (indirectly), and national prestige.
Regional players
- Nostalgie: French music radio station owned by NRJ Group, focused on older pop hits and nostalgia programming. Operates in the same French market as RTL2 with similar FM/DAB+ distribution, podcast portfolio, and live event strategy, but targets a complementary older demographic.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
RTL2 social profiles
Digital presenceRTL2 financial estimates
Financial estimateRevenue estimate
Valuation estimate
RTL2 leadership team
Management profileNumber of profiles
RTL2 funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
RTL2 M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about RTL2
What does RTL2 do?
RTL2 is a French Pop-Rock radio station that broadcasts live programming 24/7 over FM, DAB+, web streaming, and mobile apps. It sells advertising and sponsorship around its radio shows, podcasts, themed digital sub-stations, and live concert events (RTL2 Pop-Rock Live, Concert Très Très Privé). Revenue is generated primarily through commercial advertising sold to brand advertisers seeking access to RTL2's French Pop-Rock music audience.
Is RTL2 a public or private company?
RTL2 is a private company. It is classified as corporate owned and is currently operating.
When was RTL2 founded?
RTL2 was founded in 1992.
Where is RTL2 based?
RTL2 is headquartered in Neuilly-sur-seine, France, in the Europe region.
Who are RTL2's main competitors?
Direct peers on record are RTL, Virgin Radio, OUI FM, Skyrock, NRJ, RFM, Europe 1 and Fun Radio. France Inter is listed as a broad incumbent. Nostalgie is listed as a regional player.
Does RTL2 have an API?
No public API is recorded for RTL2.
What industry is RTL2 in?
RTL2's product category is Radio Broadcasting and Audio Entertainment. Its primary akta.pro industry code is MPAIAEAA, Commercial Terrestrial Radio Broadcasting (AM/FM), with a secondary code of MPAIADAJ, Radio Streaming & Catch-Up Audio Platforms. Its NAICS code is 516110 and its SIC code is 4832.