V and B Fest'
V and B Fest' is a French non-profit music festival organized by association L'OPUS SONORE, hosting 90+ artists across five stages over four days at Château-Gontier-sur-Mayenne for ~160,000 attendees, with tiered ticketing, cashless RFID payments, and embedded retail distribution through the V and B chain.
- Company typePrivate
- Founded2019
- HeadquartersChâteau-Gontier sur Mayenne, France
- Headcount11–50
- GTM typeB2C
- OfferingServices
What V and B Fest' does
V and B Fest' is a French outdoor music festival organized by the non-profit association L'OPUS SONORE (SIREN 844 929 240), held annually at Les Jardins de la Maroutière in Château-Gontier-sur-Mayenne, France. Founded in 2019, the festival expanded from three to four days starting in 2025 and now runs a fifth show day (Monday August 24, 2026), delivering 90+ artists across five themed stages (Château, Médiator, Craft, Terminal, Scène Découverte). The 2026 edition is sized for 160,000 festival-goers and bookended by an expected roster of major headliners including Robbie Williams, Moby, Damso, Charlotte De Witte, and Paul Kalkbrenner, with a dedicated electronic stage and a separate JUL Showcase.
The core product is the festival pass, sold in tiered durations (1-day to 4-day) and pricing bands (Fan, Privilège, Classique, Dernière Chance, VIP, Enfant) at €59–€215 per ticket, plus €5/day camping. On-site payment is built around a cashless RFID wristband system processed through Weezevent, which functions as the sole accepted payment method across food, beverage, and retail vendors. Supporting the festival is a robust accessibility program (Dispositif Accessibilité) coordinated with Quest'Handi and Malakoff Humanis, deploying 110 dedicated volunteers, hearing loops, vibrating vests, sign-language interpretation, and adapted shuttles. The festival also operates the Tremplin national competition for emerging artists, with over 1,600 applications received for 2026 and a PULSAR development package (€5,000 bursary, coaching, residencies, partner festival slots) for the winner.
The business model is a non-profit event operator generating revenue from ticket sales, on-site cashless transactions, vendor and village space rental, and a tiered sponsorship/partnership program (Grand Crus, Premiers Crus, Millésimes, Fines Bulles). Distribution leverages the V and B retail chain network (69+ cave/bar locations) for promotional events, ticket sales, and wristband pickup, augmented by Weezevent for direct ticketing, Pass Culture for youth cultural credits, Reelax Tickets for official resale, and a pre-festival tour (La Tournée V and B Fest') visiting 34+ V and B stores. The festival coordinates 2,500+ volunteers annually via Recrewteer, giving it a lean cost structure relative to comparable scale events.
V and B Fest' firmographics
Firmographics- Name
- V and B Fest'
- Legal name
- L'OPUS SONORE
- Website
- https://vandbfest.fr
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- V and B Fest' is a French non-profit music festival organized by association L'OPUS SONORE, hosting 90+ artists across five stages over four days at Château-Gontier-sur-Mayenne for ~160,000 attendees, with tiered ticketing, cashless RFID payments, and embedded retail distribution through the V and B chain.
- Ownership category
- akta.pro rank
V and B Fest' industry classification
Industry- Product category
- Live Music Festival Events
- NAICS
- Promoters of Performing Arts, Sports, and Similar Events with Facilities (711310), Arts, Entertainment, and Recreation (71)
- SIC
- Services-Miscellaneous Amusement & Recreation (7990), Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Music Festival Organizers & Promoters (MPAGAAAB)
- akta.pro secondary industry
- Concerts & Music Festivals (THAJAFAA)
Keywords
Where V and B Fest' is headquartered
LocationHeadquarters
- HQ city
- Château-Gontier sur Mayenne
- HQ country
- France
- HQ region
- Europe
Offices2 records
Markets served
V and B Fest' business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others
Revenue model
- Ticket Sales: Primary revenue stream from multi-tier ticketing system. Passes available in 4-day, 3-day, 2-day, and 1-day formats across multiple pricing tiers (Fan, Privilège, Classique, Dernière Chance). Additional revenue from child tickets and VIP upgrades.
- Camping Access: Optional paid camping access at €5 per day added to tickets. Provides incremental revenue from festival-goers choosing on-site accommodation.
- Cashless Transaction Fees: Festival operates cashless payment system via pre-loaded RFID bracelets. All purchases on-site (food, beverages, merchandise) processed through the system, with potential per-transaction revenue.
- Vendor/Village Space Rental: Revenue from commercial vendors operating in the festival village including food, beverages, and merchandise sellers. Festival provides infrastructure and space in exchange for vendor fees.
- Sponsorship & Partnership: Partnership tiers including Grand Crus, Premiers Crus, Millésimes, and Fines Bulles corporate sponsors. Institutional partners (Crédit Mutuel, Enedis, Malakoff Humanis) provide financial and in-kind support.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | One time/ perpetual license | 4-Day Pass - Fan Tier (Early Bird) |
| Subscription | One time/ perpetual license | 4-Day Pass - Privilège Tier |
| Subscription | One time/ perpetual license | 4-Day Pass - Classique Tier |
| Subscription | One time/ perpetual license | 4-Day Pass - Dernière Chance Tier |
| Subscription | One time/ perpetual license | 3-Day Pass (Thu-Fri-Sat) |
| Subscription | One time/ perpetual license | 2-Day Pass Combinations |
| Subscription | One time/ perpetual license | 1-Day Pass |
| Subscription | One time/ perpetual license | JUL Showcase - Monday 24 August |
| Unit Pricing | One time/ perpetual license | Camping Add-on |
| Other | Multi-year contract | Payment Plan (2x without fees) |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels8 records
V and B Fest' product offering
Product offeringCore offering
V and B Fest' is a 4-day outdoor music festival held annually in Château-Gontier sur Mayenne, France, featuring 90+ artists across five themed stages (Château, Médiator, Craft, Terminal, and Scène Découverte). Core commercial offerings include tiered multi-day festival passes, on-site camping, an RFID cashless wristband payment system, and the Tremplin national artist competition with PULSAR development package for emerging musicians. The festival is organized by association L'OPUS SONORE and emphasizes accessibility services and sustainability through a grid-connected power partnership with Enedis.
Product overview
V and B Fest' is a 4-day outdoor music festival held in Château-Gontier sur Mayenne, France (August 20–23, 2026), operated by association L'OPUS SONORE. The core product is the festival pass (billetterie), sold in multiple durations and pricing tiers through Weezevent, granting access to the concert site across 5 stages (Château, Médiator, Craft, Terminal, and Discovery/Scène Découverte). The festival's flagship innovation is its Cashless RFID wristband payment system, which is the sole accepted payment method across all food, beverage, and retail points of sale on the concert grounds and village. Additional offerings include camping access (tent-only, with dedicated accessible zones), an accessibility program (Dispositif Accessibilité) with services for persons with disabilities coordinated by Quest'Handi and partner Malakoff Humanis, and the Tremplin competition — a national emerging-artist contest culminating in a live final on the Scène Découverte, with the winner receiving the PULSAR professional development package. The festival also offers VIP passes, a JUL Showcase on August 24, and volunteer programs.
Differentiator
Problem solved
Functional benefit
Brands
- Tremplin V and B Fest': Annual music competition supporting emerging artists with performance opportunities and the PULSAR accompaniment program.
Products and services
- Festival Passes (Billetterie) The primary ticketed entry to the V and B Fest' music festival. Passes are available in multiple durations (4-day, 3-day, 2-day, 1-day) and pricing tiers (Fan, Privilège, Classique, Dernière Chance, VIP, Enfant), granting access to the concert site, village, and public parking. PMR/PSH passes include additional accessibility services such as dedicated parking, adapted shuttles, and elevated viewing platforms.
- Cashless RFID Payment System
Quantifiable outcome
- 84% reduction in CO2 emissions from energy consumption
- +4 more outcomes
Companies that use V and B Fest'
Customer profileNamed customers3 records
Segments5 records
Ideal customer profiles5 records
V and B Fest' technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
Feature3 records
V and B Fest' partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered core and minor.
- Malakoff HumaniscoreOfficial accessibility partner of the V and B Fest'. Provides expertise and support for comprehensive accessibility program for people with disabilities.
- Quest'HandicoreAccessibility organization coordinating 110 volunteers dedicated to disability services. Provides expertise in handicap accessibility and manages sub-pack equipment lending.
- Mobil ITcoreAssociation collaborating on accessible shuttle services for people with reduced mobility. Provides Mobile Connect application for accessibility facilitation.
- WeezeventcoreOfficial ticketing and cashless payment platform partner. Handles online ticket sales, cashless bracelet loading, and event management systems.
- RecrewteercoreVolunteer recruitment platform managing festival volunteer applications, scheduling, and communication.
- Reelax TicketsminorOfficial secondary market ticketing partner for authorized ticket resale, ensuring authenticity and preventing scalping.
- WisebandcoreMusic industry partner providing premium artist accounts and €1,000 in promotional credits to Tremplin winner. Offers 10% discount to all Tremplin participants.
- GroovercoreMusic promotion platform providing Grooviz credits to Tremplin finalists for boosting track visibility. Partnership includes 50% discount on campaigns for all Tremplin applicants.
- Newvoice Talent (Hugo Grillat)minorInfluencer management agency handling influencer and content creator relations for festival media accreditation.
- Petit MauriceminorCommunication agency responsible for festival communications, managed by Tom Caillaud.
- Festival Partners (Tremplin)minorFestival partner network for PULSAR program including: Chorus Festival, Le Rose Festival, Le 6par4, Tetris, Panda Events, Echonova, L'autre Canal, and MaMa Festival Paris. Provides performance opportunities for Tremplin winner.
- Pass CultureminorFrench government cultural pass program allowing eligible beneficiaries to purchase festival tickets using government-subsidized cultural credits.
- Crédit MutuelminorMajor banking partner supporting the festival. Crédit Mutuel logo appears on festival website as sponsoring financial institution.
- EnediscoreElectricity grid operator providing infrastructure partnership to connect festival to electrical grid. Reduced CO2 emissions by 84% by replacing diesel generators. Financed under France 2030 plan operated by ADEME.
Scale indicators11 records
Recent moves7 records
Expansion highlights5 records
V and B Fest' competitors and assessment
Company assessmentDirect peers
- Solidays: Paris-based music festival organized by the non-profit Solidarité SIDA. Similar non-profit association model focused on purpose-driven festival experience with multi-stage programming.
- We Love Green: Paris eco-conscious music festival with strong sustainability positioning. Directly comparable on sustainability thesis, multi-stage programming, and ESG-aligned sponsorship strategy.
- Rock en Seine: Major 3-day rock/indie festival held in the Paris region at Domaine National de Saint-Cloud. Comparable multi-stage headliner-driven French festival with similar target demographic.
- Hellfest Open Air Festival: France's largest heavy/rock music festival held annually in Clisson, with ~180,000 attendees. Directly comparable French music festival organizer with multi-stage programming, sponsorship model, and similar scale.
- Festival de Poupet: Summer festival in the Loire Valley organized by a non-profit association. Comparable rural French festival with diverse-genre programming and family-friendly atmosphere.
- Les Vieilles Charrues: Major Breton music festival organized by an association loi 1901, attracting ~270,000 attendees. Closely comparable on non-profit structure, multi-day music programming, and French regional festival position.
- Eurockéennes de Belfort: Long-running French music festival on the Malsaucy lake, organized by a non-profit association. Comparable multi-day format with diverse genre programming and ~130,000 attendees.
- Main Square Festival: Arras-based summer music festival with international headliners. Comparable multi-day French festival with similar capacity and promoter-style multi-stage programming.
Broad incumbents
- Tomorrowland: Massive Belgium-based electronic dance music festival with global brand. Comparable European multi-stage festival with cashless wristband technology and major sponsor partnerships.
- Lollapalooza Paris: International multi-day festival produced in Paris by Live Nation France. Operates at significant scale but competes for the same French festival-goer audience.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
V and B Fest' social profiles
Digital presenceV and B Fest' financial estimates
Financial estimateRevenue estimate
Valuation estimate
V and B Fest' leadership team
Management profileNumber of profiles
Profiles5 records
V and B Fest' funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
V and B Fest' M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about V and B Fest'
What does V and B Fest' do?
V and B Fest' is a 4-day outdoor music festival held annually in Château-Gontier sur Mayenne, France, featuring 90+ artists across five themed stages (Château, Médiator, Craft, Terminal, and Scène Découverte). Core commercial offerings include tiered multi-day festival passes, on-site camping, an RFID cashless wristband payment system, and the Tremplin national artist competition with PULSAR development package for emerging musicians. The festival is organized by association L'OPUS SONORE and emphasizes accessibility services and sustainability through a grid-connected power partnership with Enedis.
Is V and B Fest' a public or private company?
V and B Fest' is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was V and B Fest' founded?
V and B Fest' was founded in 2019. It employs 11 to 50 people.
Where is V and B Fest' based?
V and B Fest' is headquartered in Château-Gontier sur Mayenne, France, in the Europe region.
How does V and B Fest' make money?
Five revenue lines are on record. Ticket Sales are the primary driver. The others are camping Access, cashless Transaction Fees, vendor/Village Space Rental and sponsorship & Partnership.
Who are V and B Fest''s main competitors?
Direct peers on record are Solidays, We Love Green, Rock en Seine, Hellfest Open Air Festival, Festival de Poupet, Les Vieilles Charrues, Eurockéennes de Belfort and Main Square Festival. Broad incumbents are Tomorrowland and Lollapalooza Paris.
Does V and B Fest' have an API?
No public API is recorded for V and B Fest'.
What industry is V and B Fest' in?
V and B Fest''s product category is Live Music Festival Events. Its primary akta.pro industry code is MPAGAAAB, Music Festival Organizers & Promoters, with a secondary code of THAJAFAA, Concerts & Music Festivals. Its NAICS code is 711310 and its SIC code is 7990.