GenerVations
GenerVations is an elite bovine genetics product line of Select Sires Inc., providing bull semen and genetic material to dairy and beef producers worldwide through Select Sires' established domestic and international distributor network.
- Company typePrivate
- Founded-
- HeadquartersPlain City, United States
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What GenerVations does
GenerVations is an elite bovine genetics product line wholly owned by Select Sires Inc., the U.S.-headquartered bovine genetics cooperative based in Plain City, Ohio. The product line offers bull semen and related genetic material for cattle breeding, targeting dairy and beef producers seeking to improve herd productivity, milk production, meat quality, and overall herd health through innovative genetics. The underlying technology is conventional bovine breeding genetics rather than any software or digital platform, with the product portfolio accessible via Select Sires' online bull search tool at selectsires.com.
GenerVations generates revenue through one-time sales of genetic products to dairy and beef producers. Pricing is not publicly disclosed; orders are placed directly through Select Sires Inc. via phone (1.844.Stud.250) or email ([email protected]). The company does not operate an independent sales force or direct-to-consumer channel — all distribution flows through Select Sires' established domestic distributor network within the United States and its international distributor network covering global markets. Marketing is similarly conducted under the Select Sires umbrella, including the bull search e-commerce platform.
As a wholly-controlled product line of Select Sires Inc. (a private cooperative), GenerVations has no independent management team, no disclosed headcount, no funding history, and no separately reported financials. No patents, awards, certifications, regulatory actions, or M&A activity are documented. The entity functions as a brand/product-line wrapper over Select Sires' distribution and genetic evaluation capabilities rather than as an independently operating company.
GenerVations firmographics
Firmographics- Name
- GenerVations
- Legal name
- Select Sires Inc.
- Website
- https://genervations.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- GenerVations is an elite bovine genetics product line of Select Sires Inc., providing bull semen and genetic material to dairy and beef producers worldwide through Select Sires' established domestic and international distributor network.
- Ownership category
- akta.pro rank
GenerVations industry classification
Industry- Product category
- Bovine Genetics
- NAICS
- Cattle Ranching and Farming (1121)
- SIC
- Agricultural Prod-Livestock & Animal Specialties (200)
- akta.pro primary industry
- Dairy Breeding & Genetics (AI, Embryo Transfer) (AFAEACAD)
- akta.pro secondary industries
- Seedstock/Purebred Beef Cattle Breeding (AFAEABAD), Stud Services & Managed Mating Programs (AFAEAJAG), Sexed Semen & Sex Selection Services (AFAEAJAI)
Keywords
Where GenerVations is headquartered
LocationHeadquarters
- HQ city
- Plain City
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
GenerVations business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales
Revenue model
- Genetic Product Sales: Sales of elite bovine genetics products including bull semen and related genetic material to dairy and beef producers through the Select Sires distribution network.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels1 record
GenerVations product offering
Product offeringCore offering
GenerVations is an elite genetic product line of Select Sires Inc. that sells innovative bovine genetics, including bull semen and related genetic material, for the improvement of dairy and beef cattle herds. Products are ordered directly through Select Sires Inc. and made available worldwide through Select Sires' domestic and international distributor network.
Product overview
GenerVations is an elite genetic product line offered by Select Sires Inc., focused on providing innovative genetics for cattle herds. The product line is distributed globally through Select Sires' domestic and international distributor network. Customers can access the GenerVations lineup through Select Sires' bull search tool and order directly through Select Sires Inc.
Differentiator
Problem solved
Functional benefit
Products and services
- GenerVations Genetic Product Line
Companies that use GenerVations
Customer profileSegments1 record
Ideal customer profiles1 record
GenerVations technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
GenerVations partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Select Sires Inc.coreGenerVations is an elite product line wholly owned and distributed by Select Sires Inc. The relationship is one of brand/product line positioning within the parent company's portfolio. Select Sires provides the distribution infrastructure, sales channels, and operational support for the GenerVations genetic product line.
Scale indicators1 record
Recent moves3 records
Expansion highlights2 records
GenerVations competitors and assessment
Company assessmentDirect peers
- ST Genetics: ST Genetics is a U.S.-based bovine genetics company particularly strong in sexed semen and elite genomic sires for dairy and beef. Directly comparable as a competitor in the premium/elite bovine genetics tier that GenerVations targets.
- ABS Global (Genus): ABS Global is one of the largest bovine AI studs globally and a direct competitor offering elite dairy and beef genetics through a similar distributor-based model. Highly comparable in product (bull semen), customer base (dairy/beef producers), and go-to-market structure.
- CRV: CRV is a Dutch/Flemish farmer-owned cooperative offering elite dairy and beef genetics globally through distributors. Directly comparable as a cooperative-structured AI competitor serving the same dairy and beef producer segments.
- Semex: Semex is a Canadian farmer-owned AI cooperative marketing elite dairy and beef genetics in over 80 countries. Directly comparable in cooperative structure, elite-tier branding, and global distributor-led distribution.
- Alta Genetics (URUS Group): Alta Genetics is a major bovine AI company under the URUS cooperative umbrella, marketing elite dairy and beef sire genetics worldwide through a technician/distributor network. Directly comparable in product portfolio, customer segments, and global distribution approach.
- Cogent Breeding (Genus): Cogent, part of Genus plc, is a UK-headquartered bovine genetics provider offering elite dairy and beef sires with strong genomic evaluation programs. Comparable as a Genus-backed competitor in elite bovine genetics globally.
Emerging players
- Sexing Technologies: Sexing Technologies is a leading provider of sexed semen processing technology and related bovine genetics. Comparable as an enabling/adjacent player in the same premium genetic categories (especially sexed semen) that GenerVations operates in.
Broad incumbents
- Select Sires Inc. GenerVations' parent organization and one of the largest U.S. bovine AI cooperatives; the full Select Sires catalog is the broadest incumbent offering from which GenerVations is carved out as an 'elite' sub-line.
- World Wide Sires: World Wide Sires markets genetics from several studs internationally and is broadly comparable as a global distributor/marketing organization for elite bovine genetics, overlapping with Select Sires' international distribution footprint.
Regional players
- Masterrind: Masterrind is a major German bovine AI cooperative offering elite dairy and beef genetics primarily across Europe. Comparable as a cooperative-structured competitor with an elite-tier product approach, though it competes mainly in a different geography than GenerVations.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights5 records
Customer concentration
GenerVations social profiles
Digital presenceGenerVations financial estimates
Financial estimateRevenue estimate
Valuation estimate
GenerVations leadership team
Management profileNumber of profiles
GenerVations funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
GenerVations M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about GenerVations
What does GenerVations do?
GenerVations is an elite genetic product line of Select Sires Inc. that sells innovative bovine genetics, including bull semen and related genetic material, for the improvement of dairy and beef cattle herds. Products are ordered directly through Select Sires Inc. and made available worldwide through Select Sires' domestic and international distributor network.
Is GenerVations a public or private company?
GenerVations is a private company. It is classified as corporate owned and is currently operating.
When was GenerVations founded?
GenerVations was founded in -1. It employs 11 to 50 people.
Where is GenerVations based?
GenerVations is headquartered in Plain City, United States, in the North America region.
How does GenerVations make money?
One revenue line is on record: genetic Product Sales.
Who are GenerVations's main competitors?
Direct peers on record are ST Genetics, ABS Global (Genus), CRV, Semex, Alta Genetics (URUS Group) and Cogent Breeding (Genus). Sexing Technologies is listed as an emerging player. Broad incumbents are Select Sires Inc. and World Wide Sires. Masterrind is listed as a regional player.
Does GenerVations have an API?
No public API is recorded for GenerVations.
What industry is GenerVations in?
GenerVations's product category is Bovine Genetics. Its primary akta.pro industry code is AFAEACAD, Dairy Breeding & Genetics (AI, Embryo Transfer), with a secondary code of AFAEABAD, Seedstock/Purebred Beef Cattle Breeding. Its NAICS code is 1121 and its SIC code is 200.