Chiquinho Sorvetes Oficial

What Chiquinho Sorvetes Oficial does

Chiquinho Sorvetes Oficial is a Brazilian ice cream franchisor headquartered in São José do Rio Preto, operating exclusively through a franchise model across all 27 Brazilian states. Founded in 1980 in Frutal, Minas Gerais, the company began franchising in 2010 and has scaled to over 1,007 stores as of 2025, making it the largest ice cream chain in Brazil by unit count. The product portfolio centers on soft-serve ice cream (sorvete tipo soft) and includes five core lines — Casquinhas & Cascões (cones and cups), Big Sundae, Milk Shakes, Shake Mix® (a registered trademark layered shake), and Top Mix (build-your-own) — supplemented by limited-edition items like Canecake and a loyalty program (Clube Chiquinho). The menu features more than 100 SKUs with licensed premium-brand inclusions (Nutella, Ovomaltine, KitKat, Suflair, Negresco, Leite Moça, Ouro Branco).

The company monetizes primarily as a franchisor: it collects an upfront franchise fee (R$35,000–R$60,000 depending on store format), ongoing royalties of 5% of franchisee sales, and an advertising fund contribution of 2% of sales. Five standardized store formats — Traditional, Shopping Mall, Basic, Kiosk, and External (fuel stations/food parks) — span R$389,000 to R$495,000 in initial investment, with disclosed ROI of 24–36 months. Go-to-market is conducted entirely through franchise resellers supplemented by the iFood delivery platform for direct-to-consumer fulfillment. In 2025, the network served approximately 38 million customers and sold more than 71 million ice cream units annually. The company is privately held by the founding family (founder Francisco Olímpio de Oliveira "Chiquinho" and current leader Isaias Bernardes), with no disclosed external investors or parent company.

Name

Chiquinho Sorvetes Oficial

Legal name

Chiquinho Sorvetes

Website

https://chiquinho.com.br

Company type

Private

Founded year

1980

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Chiquinho Sorvetes Oficial is a Brazilian ice cream franchisor operating 1,007+ stores across all 27 Brazilian states, monetizing through franchise fees, royalties, and advertising contributions while serving approximately 38 million customers annually.

Ownership category

akta.pro rank

Product category

Ice Cream & Frozen Dessert Franchise

NAICS

Ice Cream and Frozen Dessert Manufacturing (31152), Ice Cream and Frozen Dessert Manufacturing (311520)

SIC

Ice Cream & Frozen Desserts (2024), Dairy Products (2020)

akta.pro primary industry

Ice Cream & Gelato Shops (THAFAGAA)

akta.pro secondary industries

Soft-Serve Ice Cream Mix Manufacturing (AFAHAEAB), Patisseries & Dessert Boutiques (CRAHAGAB)

Keywords

• Ice cream franchise
• Soft-serve ice cream
• Frozen desserts
• Milkshakes and sundaes
• Franchising operations

Headquarters

HQ city

São José do Rio Prêto

HQ country

Brazil

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel

Revenue model

1. Franchise Operations: Chiquinho operates exclusively through a franchise model. Revenue is generated from franchise fees (taxa de franquia), royalties (5% of sales), and advertising fees (2% of sales) collected from franchisees. The company supplies inputs and products to franchise locations.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Chiquinho Sorvetes is a Brazilian ice cream chain that sells soft-serve ice cream, cones, sundaes, milkshakes and layered shakes through a franchise network of over 1,007 stores nationwide. The company operates exclusively via franchising, supplying inputs and products to franchisees and collecting fees and royalties.

Product overview

Chiquinho Sorvetes is a Brazilian ice cream franchise operating exclusively through franchising with over 1007 stores nationwide. The product portfolio centers on soft-serve ice cream (sorvete tipo soft) and includes five main product lines: Casquinhas & Cascões (cones and cups), Big Sundae, Milk Shakes, Shake Mix® (layered shakes), and Top Mix (build-your-own). The company also offers seasonal limited edition products like Canecake. The menu features over 100 options with exclusive recipes and premium branded ingredients including Nutella, Ovomaltine, KIT KAT, and Suflair.

Differentiator

Problem solved

Functional benefit

Brands

• Turma do Chiquinho Kids: Children's brand/youth mascot content on YouTube channel alongside main brand content.

Products and services

• Casquinhas & Cascões Ice cream cones and cups available in traditional varieties (Baunilha, Chocolate, Mista) and trufado varieties with premium toppings like Nutella, Ovomaltine, doce de leite, and brigadeiro, plus hot syrup options. For general ice cream consumers.
• Big Sundae Large sundae featuring generous servings of ice cream with various toppings and sauces including Caramelo, Morango (strawberry), and Chocolate. Targeted at individual consumers seeking frozen desserts.
• Milk Shakes Creamy milkshakes in three sizes (300ml, 400ml, 500ml) with flavors including Baunilha, Chocolate, Maracujá, Flocos, Farinha Láctea Banana, Cappuccino, Morango, Chocomenta, and Trufado. The Fabulosos line includes premium flavors like Doce de Leite, Chocotino, Açaí, and Frutas Vermelhas.
• Shake Mix® Exclusive layered shake product in 200ml and 300ml sizes, featuring multiple layers of ice cream, cream, and toppings. Insuperáveis line includes Nutella, Ninho Trufado, Morango Ninho, Ouro Branco, Suflair Trufado, and Açaí varieties; Clássicos line includes Farinha Láctea Banana and Maracujá Trufado.
• Top Mix Customizable build-your-own ice cream creation where customers add various toppings including KIT KAT, SUFLAIR, and SUFLAIR DUO. Features a 'Monte o Seu' (Build Your Own) option.
• Canecake (Edição Limitada) Limited edition product line combining cake and ice cream in collectible cups. Flavors include Floresta Negra (chocolate cake, amarena cream, truffle sauce), Torta de Morango, and Merengue de Limão, with seasonal offerings.
• Clube Chiquinho Customer loyalty program offering rewards and exclusive benefits to registered members.
• Chiquinho Franchise Franchise business opportunity offered in multiple store formats — Traditional Store, Shopping Mall Store, Basic Store, Kiosk, and External Models — for entrepreneurs seeking to operate an ice cream parlor under the Chiquinho brand with franchisor support.

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature1 record

Partnerships

Eight partnerships are on record, tiered core and minor.

• iFoodcoreChannel Partner/ Reseller/ DistributorDelivery partnership allowing customers to order Chiquinho products through the iFood platform. The partnership enables home delivery across store locations.
• Nutella (Ferrero S.p.A.)minorGTM or Marketing PartnerLicensed use of Nutella brand in products such as Cascão Trufado Nutella, Shake Mix Chocotino com Nutella, Açaí com Nutella, and Trufado de Nutella. Products feature the branded hazelnut spread.
• Ovomaltine (R. Twining and Company Limited)minorGTM or Marketing PartnerLicensed use of Ovomaltine brand in products such as Cascão Trufado Ovomaltine and Shake Mix Açaí com Creme Crocante Ovomaltine.
• KitKat (Nestlé)minorGTM or Marketing PartnerLicensed use of KitKat brand in Top Mix KIT KAT product offering.
• Suflair (Nestlé)minorGTM or Marketing PartnerLicensed use of Suflair brand in products such as Suflair Trufado Shake Mix.
• Negresco (Nestlé)minorGTM or Marketing PartnerLicensed use of Negresco brand in Shake Mix products like Doce de Leite com Negresco and Chocomenta com Negresco.
• Leite Moça (Nestlé)minorGTM or Marketing PartnerLicensed use of Leite Moça brand in products such as Milk Shake Fabulosos Limão com Leite Moça.
• Ouro Branco (Mondelēz International)minorGTM or Marketing PartnerLicensed use of Ouro Branco brand in Shake Mix Ouro Branco product.

Scale indicators5 records

Recent moves8 records

Expansion highlights6 records

Broad incumbents

• Kopenhagen: Kopenhagen is a long-established Brazilian chocolate and dessert brand (Nestlé-owned) with retail stores selling chocolates, bonbons, and ice cream desserts. It overlaps with Chiquinho in premium dessert occasions and Brazilian mall real estate.
• Dairy Queen: Dairy Queen is a global ice cream and fast-food chain whose Blizzard treats and sundaes compete directly with Chiquinho's cones, sundaes, and layered shakes, particularly in Brazilian malls and high-traffic retail locations.
• Häagen-Dazs: Häagen-Dazs operates premium ice cream shops globally and competes with Chiquinho at the higher end of the Brazilian frozen dessert market. It is part of a broader Nestlé portfolio rather than a pure ice cream franchise specialist.

Direct peers

• Cold Stone Creamery: Cold Stone Creamery is a US-based ice cream franchise chain built on customizable mix-in products, analogous to Chiquinho's Top Mix build-your-own concept. Both rely on a premium, experiential dessert positioning and franchise-led expansion.
• Baskin-Robbins: Baskin-Robbins is the world's largest dedicated ice cream specialty shop franchise, operating in Brazil through franchisees. It competes head-to-head with Chiquinho on ice cream flavors, cones, and sundaes using a similar franchise model.
• Amor aos Pedaços: Amor aos Pedaços is a Brazilian dessert-focused franchise chain (cakes, ice cream, and sweets) that competes directly with Chiquinho in malls and shopping centers, targeting the same family and impulse-purchase occasions.
• Bacio di Latte: Bacio di Latte is a Brazilian premium gelato chain with a comparable franchise-style footprint and Italian-style frozen dessert positioning. It competes for the same ice cream/gelato consumer occasions as Chiquinho in major Brazilian cities.

Emerging players

• Yogurtland: Yogurtland is a US-based self-serve frozen yogurt franchise that uses a similar store-level production and franchising approach. While not a direct ice cream competitor, it competes for the same out-of-home frozen dessert occasions and digital-loyalty engagement.

Regional players

• The Fifties Sorvetes: The Fifties is a Brazilian 1950s-themed restaurant and ice cream parlor chain focused on soft-serve ice cream, shakes, and sundaes. It targets a similar family casual-dining occasion to Chiquinho, primarily within Brazil.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCkwG5wTqUWYaUBhfkR2Rrnw
• Facebookfacebook.com/ChiquinhoSorvetes
• Instagraminstagram.com/chiquinhosorvetes
• Xx.com/chiquinho

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Chiquinho Sorvetes Oficial