Broadway Green Alliance
Broadway Green Alliance is a 2008-founded New York nonprofit that runs an industry-wide sustainability platform for Broadway, Off-Broadway, touring, regional, and collegiate theatre communities, offering free education, microgrants, and material reuse programs funded by donations and grants.
- Company typePrivate
- Founded2008
- HeadquartersNew York, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Broadway Green Alliance does
The Broadway Green Alliance (BGA) is a New York-based 501(c)-style nonprofit founded in 2008 that operates as an industry-wide initiative to educate, motivate, and inspire the Broadway, Off-Broadway, touring, regional, and collegiate theatre communities to adopt environmentally sustainable production practices. Its product surface is a coordinated platform of free programs: the Green Captain volunteer network (1,600+ advocates across Broadway, Off-Broadway, touring, regional theatres, and 300+ college departments), the NYC Theatre Greening Grants (annual microgrants up to $750), Reuse & Recycling Collections (NYC material drop-off for binders, textiles, instrument strings, vases, and MetroCards), a Resource Hub of free toolkits and case studies, the National Resource Map database of theatrical material facilities, the Theatre Climate Pledge (K-12 extension), and a paid hybrid Internship Program. The underlying technology is intentionally lightweight — a Squarespace-hosted website, a free membership CRM delivering quarterly e-newsletters, an interactive U.S. map database, and an on-demand video library of 24 Green Quarantine Virtual Learning sessions — rather than a proprietary AI or SaaS stack.
BGA's business model is donation- and grant-funded rather than transactional. All programs, resources, and toolkits are provided at no cost; revenue derives from tax-deductible donations (processed via Broadway Cares/Equity Fights AIDS), New York State Council on the Arts funding, and a modest merchandise line (t-shirts $35, scratch pads $5, ChicoBags $20) sold through the Broadway Cares store. Its go-to-market is community-led and event-driven: volunteer recruitment, four annual Times Square collection drives, Earth Day concerts reaching ~100,000 audience members, microgrant cycles, and celebrity endorsements from Tony Award nominees legitimize the movement. BGA operates under the administrative umbrella of Broadway Cares/Equity Fights AIDS, which provides donation processing, fiscal sponsorship, and merchandise fulfillment that BGA could not replicate at its 1–10 person staffing level.
Broadway Green Alliance firmographics
Firmographics- Name
- Broadway Green Alliance
- Legal name
- Broadway Green Alliance
- Website
- https://broadwaygreen.com
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Broadway Green Alliance is a 2008-founded New York nonprofit that runs an industry-wide sustainability platform for Broadway, Off-Broadway, touring, regional, and collegiate theatre communities, offering free education, microgrants, and material reuse programs funded by donations and grants.
- Ownership category
- akta.pro rank
Broadway Green Alliance industry classification
Industry- Product category
- Theatre Sustainability Services & Environmental Advocacy
- NAICS
- Civic and Social Organizations (81341)
- SIC
- Services-Membership Organizations (8600)
- akta.pro primary industry
- Community Arts, Culture & Creative Placemaking Enterprises (BPAGALAO)
- akta.pro secondary industry
- Public Art, Arts Councils & Grantmaking Programs (BPAGAHAH)
Keywords
Where Broadway Green Alliance is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Broadway Green Alliance business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Revenue model
- Donations and Fundraising: The BGA relies primarily on tax-deductible donations from supporters to fund its free programs, toolkits, and grants. All resources and programs are offered at no cost to participants.
- Merchandise Sales: Sale of BGA-branded products including t-shirts ($35), scratch pads ($5), and ChicoBags ($20) through the Broadway Cares store.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Annual | Free Membership |
| One time/ perpetual license | Pay-as-you-go | Merchandise |
| Other | Multi-year contract | NYC Theatre Greening Grants |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
Broadway Green Alliance product offering
Product offeringCore offering
The Broadway Green Alliance (BGA) is an industry-wide nonprofit initiative that educates, motivates, and inspires the theatre community to adopt environmentally friendlier practices. It delivers a coordinated set of free programs: a volunteer Green Captain network, Reuse & Recycling Collections in NYC, the National Resource Map database of material facilities, a free Resource Hub of toolkits, and microgrant funding through the NYC Theatre Greening Grants program. All resources and programs are offered at no cost, funded through donations and grants, with merchandise sales providing supplemental revenue.
Product overview
The Broadway Green Alliance is an industry-wide sustainability initiative launched in 2008 that educates, motivates, and inspires the theatre community to implement environmentally friendlier practices. The organization operates as a unified platform combining multiple programs: the Green Captain Program (volunteer network of over 1,600 advocates), NYC Theatre Greening Grants (annual microgrants up to $750), Reuse & Recycling Collections (NYC material collection services), Resource Hub (free educational toolkit), National Resource Map (national database of recycling facilities), Theatre Climate Pledge (public commitment program), Membership Program (quarterly newsletters), and Internship Program (paid positions). BGA Branded Merchandise supplements fundraising efforts. All programs and resources are offered at no cost, funded through donations and grants.
Differentiator
Problem solved
Functional benefit
Products and services
- Green Captain Program A volunteer network of theatre professionals who champion sustainable practices within their organizations, accessible to Broadway, Off-Broadway, touring, regional, and college theatre companies.
- NYC Theatre Greening Grants Annual microgrants of up to $750 awarded to Off-Broadway, Off-Off-Broadway, and independent NYC venues for innovative environmentally friendly projects.
- Reuse & Recycling Collections NYC-based material collection program with four annual drives in Times Square plus ongoing drop-offs at the BGA NYC office, accepting theatrical materials for reuse and recycling.
- Resource Hub Free online library of guides, videos, case studies, and toolkits covering sustainable theatre practices from climate change education to production sustainability.
- National Resource Map Interactive U.S. map database connecting theatre productions with theatrical material recycling, reuse, and sourcing facilities nationwide.
- Theatre Climate Pledge Public commitment program for K-12 theatre programs, studios, and performing arts educational settings to implement at least one new sustainable practice per production.
- Membership Program Free membership providing quarterly e-newsletters with green theatre highlights, tips, educational resources, and opportunities for climate action involvement.
- Internship Program Paid hybrid internship program offering hands-on support for sustainable theatre practices, with opportunities to interact with industry professionals and assist with NYC events.
- College Green Captain Award Annual award recognizing exceptional student Green Captains for their leadership in sustainable theatre at academic institutions, awarded since 2015.
- BGA Branded Merchandise Branded merchandise including logo t-shirts ($35), scratch pads made from recycled Playbill slips ($5), and ChicoBag reusable shopping bags ($20), sold through Broadway Cares' online store as a fundraising channel.
Quantifiable outcome
- 24,000 lbs of textiles diverted from landfills
- +4 more outcomes
Companies that use Broadway Green Alliance
Customer profileNamed customers9 records
Segments5 records
Ideal customer profiles5 records
Broadway Green Alliance technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Broadway Green Alliance partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered core, minor and supporting.
- Broadway Cares/Equity Fights AIDScoreBroadway Cares provides administrative support, donation processing, and merchandise fulfillment for BGA. BGA operates as an initiative under Broadway Cares, and all donations are processed through Broadway Cares' systems.
- refashionNYCcorePartner for textile and clothing reuse/recycling. Collected items including clothing, shoes, purses, gloves, scarves, hats, belts, curtains, clean rags, and torn clothing are processed through refashionNYC.
- TerraCycle (D'Addario String Recycling Program)corePartnership for instrument string recycling. Nylon and steel instrument/orchestral strings and clippings are recycled through TerraCycle's program in partnership with D'Addario.
- Berloni Theatrical AnimalsminorPartner for Towels for Toto program. Collected sheets, blankets, and towels are upcycled to animal shelters through this partnership.
- Seasons A Floral Design StudiominorOpening and closing night vases collected by BGA are reused and upcycled by Seasons A Floral Design Studio in the NYC theatre district.
- Nina BoeschminorLocal NYC artist who upcycles MetroCards and TransitChek cards (expired or zero balance) into art pieces.
- Clark TransfersupportingListed as a supporter of BGA. Clark Transfer is a theatrical ticket reseller.
- Concord TheatricalssupportingListed as a supporter of BGA. Concord Theatricals is a major theatrical publisher.
- NederlandersupportingListed as a supporter of BGA. Nederlander is a major theatre ownership/management company.
- Shubert OrganizationsupportingListed as a supporter of BGA. Shubert Organization is the largest theatre owner/producer on Broadway.
- Materials For The ArtscoreReferenced in case studies as a key resource for sustainable costume and set material sourcing. MFTA provides low-cost access to creative materials for arts organizations.
- RecycleDay MorningminorPartnership with existing organization for park cleanup events, maximizing participant turnout through their existing network.
Scale indicators9 records
Recent moves6 records
Expansion highlights6 records
Broadway Green Alliance competitors and assessment
Company assessmentDirect peers
- TerraCycle: Specialty recycling company operating programs like D'Addario instrument-string recycling — already a BGA partner. Comparable in operating niche reuse/recycling collection programs tied to arts and consumer materials.
- Sustainable Arts Foundation: Foundation providing grants and support to artists and arts organizations pursuing sustainability. Closely comparable mission of channeling philanthropic capital toward environmental responsibility in the arts sector.
- Broadway Cares/Equity Fights AIDS: The administrative parent/partner organization that processes BGA's donations, fulfills merchandise, and provides operational infrastructure. Directly comparable as a Broadway-focused nonprofit combining fundraising, advocacy, and community programming.
- Materials for the Arts: NYC-based nonprofit reuse program providing low-cost materials to arts organizations — already a BGA partner. Directly comparable in addressing sustainable materials sourcing in the NYC arts community.
- Julie's Bicycle: UK-based nonprofit that supports the arts and culture sector to act on climate change through tools, training, and advocacy. Closest international analog to BGA in mission, structure, and target audience (arts organizations pursuing sustainability).
Broad incumbents
- TDF (Theatre Development Fund): Long-standing NYC theatre nonprofit focused on accessibility and audience development. Comparable as a mission-driven Broadway-adjacent nonprofit serving the same theatre community with program grants and resources.
- Global Green USA: National environmental nonprofit with historic Hollywood/Picture House program ties to the entertainment industry. Comparable in bridging sustainability advocacy with arts/entertainment audiences and infrastructure.
Emerging players
- Practice Greenlight: Emerging sustainability resource hub for arts/entertainment production crews. Comparable in providing toolkits and best-practice guidance to production teams seeking greener workflows.
- Cool Globes: Public-art awareness campaign using sculpture installations to spotlight climate change. Comparable in combining arts/culture delivery with environmental mission and corporate sponsorship models.
- Climate Action Theatre: Theatre-focused climate-action advocacy organization with overlapping mission of mobilizing the theatre community around environmental issues. Comparable in scope and emerging-stage execution.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Broadway Green Alliance social profiles
Digital presenceBroadway Green Alliance financial estimates
Financial estimateRevenue estimate
Valuation estimate
Broadway Green Alliance leadership team
Management profileNumber of profiles
Broadway Green Alliance funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Broadway Green Alliance M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Broadway Green Alliance
What does Broadway Green Alliance do?
The Broadway Green Alliance (BGA) is an industry-wide nonprofit initiative that educates, motivates, and inspires the theatre community to adopt environmentally friendlier practices. It delivers a coordinated set of free programs: a volunteer Green Captain network, Reuse & Recycling Collections in NYC, the National Resource Map database of material facilities, a free Resource Hub of toolkits, and microgrant funding through the NYC Theatre Greening Grants program. All resources and programs are offered at no cost, funded through donations and grants, with merchandise sales providing supplemental revenue.
Is Broadway Green Alliance a public or private company?
Broadway Green Alliance is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Broadway Green Alliance founded?
Broadway Green Alliance was founded in 2008. It employs 1 to 10 people.
Where is Broadway Green Alliance based?
Broadway Green Alliance is headquartered in New York, United States, in the North America region.
How does Broadway Green Alliance make money?
Two revenue lines are on record. Donations and Fundraising is the primary driver. The others are merchandise Sales.
Who are Broadway Green Alliance's main competitors?
Direct peers on record are TerraCycle, Sustainable Arts Foundation, Broadway Cares/Equity Fights AIDS, Materials for the Arts and Julie's Bicycle. Broad incumbents are TDF (Theatre Development Fund) and Global Green USA. Emerging players are Practice Greenlight, Cool Globes and Climate Action Theatre.
Does Broadway Green Alliance have an API?
No public API is recorded for Broadway Green Alliance.
What industry is Broadway Green Alliance in?
Broadway Green Alliance's product category is Theatre Sustainability Services & Environmental Advocacy. Its primary akta.pro industry code is BPAGALAO, Community Arts, Culture & Creative Placemaking Enterprises, with a secondary code of BPAGAHAH, Public Art, Arts Councils & Grantmaking Programs. Its NAICS code is 81341 and its SIC code is 8600.