What Medici does

Medici Next, Inc., operating as Medici, is a privately held New York–based consulting and technology firm founded by Frans Johansson, author of "The Medici Effect" (2004) and "The Click Moment" (2006). The company sells a behavioral-science framework called MOVES (Motivational Observable Verifiable Expressions) — simple, repeatable habit-building actions distilled from 20+ years of work with 5,000+ global teams and tested across 90+ testing teams and 20+ quality-control factors. MOVES cover communication, collaboration, thinking, execution, innovation, and decision-making, and each is reportedly learnable in under three minutes. The MOVES framework underpins the company's proprietary Medici Reasoning Engine, which powers COSIMO, an on-demand AI performance coach launched in 2025 that delivers text-based coaching in 100+ languages natively.

Medici's product portfolio is structured as a dual go-to-market. On the enterprise side, the Via Renaissance platform suite offers modules for Enterprise, Leaders, Innovate, and Teams customers, sold via direct sales with custom pricing starting at $9,950/year for the Leaders tier. Enterprise offerings include Performance Engineering sessions with Certified MOVE Coaches, Deep Insight assessments, and access to COSIMO. On the consumer/professional side, the MOVES App is sold as a self-serve progressive web app subscription at $9.99/month or $60/year, with bulk and "founding circle" pricing for universities and organizations. A MOVES Certification program for coaches ($665 per early participant) and fee-based keynote speaking engagements with CEO Frans Johansson round out the revenue mix. Named enterprise customers include the U.S. Navy, McCormick & Company, Zimmer Biomet, and Synchrony Financial; the company claims 80%+ of Fortune 100 firms have worked with Medici over 15+ years.

Medici monetizes across four distinct revenue streams: (1) recurring enterprise subscriptions for Via Renaissance modules, (2) consumer subscriptions for the MOVES App, (3) cohort-based certification fees, and (4) professional services revenue from speaking and strategy sessions. The company is founder-controlled with no disclosed institutional investors, parent company, or funding rounds; Chantal Yang serves as COO and Natalie Jenkins as Executive Director of Innovation & Coaching. Distribution is global, anchored by the CEO's keynote circuit (described as a primary demand-generation engine) and direct enterprise field sales, with self-serve PLG for the consumer product.

Name

Medici

Legal name

Medici Next, Inc.

Website

https://www.medicinext.io

Company type

Private

Operating status

Operating

Short description

Medici Next is a privately held New York-based consulting and technology firm that sells the MOVES behavioral-science framework — simple, tested habit-building actions — through its Via Renaissance enterprise platform, the MOVES App consumer subscription, certification programs, and CEO keynote speaking engagements.

Ownership category

akta.pro rank

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Via Renaissance Enterprise / Organization Licenses: Annual subscriptions for organizations (Via Renaissance Enterprise, for Leaders, for Teams, Innovate) providing access to the Via Renaissance platform, MOVES library, Performance Engineering sessions with Certified MOVE Coaches, AI Coach COSIMO, and organizational assessments. Sold via direct sales with custom pricing based on organization size and needs. Multi-year contracts implied.
2. MOVES App Individual Subscription: Individual consumer/professional subscription to the MOVES App — a progressive web app providing access to MOVES, personalized guidance via COSIMO AI, and career development content. Priced at $9.99/month or $60/year with bulk discount options for founding circle universities and organizations.
3. Medici MOVES Certification: Cohort-based certification program for coaches and leaders, priced at $665 for early participants. Includes live sessions with Master MOVE Coaches, access to the Medici System/platform with COSIMO, certification badge, and ongoing updates. Revenue recognized per cohort enrollment.
4. Speaking & Strategy Sessions: Fee-based keynote speaking engagements anchored by CEO Frans Johansson at corporate meetings, leadership retreats, and industry conferences, plus interactive strategy sessions. Functions as both revenue stream and top-of-funnel demand generation for enterprise offerings.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels6 records

Core offering

Medici develops and sells the Via Renaissance software platform and MOVES App, which deliver simple, repeatable habit-building actions (MOVES) to individuals and organizations. The offering includes the proprietary MOVES methodology, an integrated Medici System, and the COSIMO AI Coach, sold via enterprise subscriptions, per-seat team licenses, individual consumer subscriptions, certification cohorts, and paid speaking engagements.

Product overview

Medici Next offers a portfolio of products centered on MOVES (simple, repeatable habit-building actions) and the Via Renaissance system. The core offerings include: MOVES as the fundamental unit of change, The MOVES App for individual users, Coach COSIMO as a 24/7 AI coach, and the Via Renaissance platform suite with modules for Enterprise, Leaders, Innovate, and Teams implementations. Additional offerings include Medici MOVES Certification for coaches and Speaking & Strategy engagements with CEO Frans Johansson. The portfolio is unified by the Medici Approach, which translates principles into performance through MOVES, supported by the proprietary Medici Reasoning Engine powering COSIMO.

Differentiator

Problem solved

Functional benefit

Brands

• Via Renaissance: An enterprise-level platform and system for building high-performance habits and driving organizational change. Includes Via Renaissance Enterprise, Via Renaissance Innovate, and Via Renaissance LEAD offerings.
• MOVES App
• COSIMO

Products and services

• MOVES MOVES are simple, repeatable actions designed to produce immediate, tangible results and, through consistent use, build high-performance habits. They cover communication, collaboration, thinking, execution, innovation, and decision-making, and are the fundamental unit of change in the Medici System.
• The MOVES App A progressive web app for individual professionals that delivers MOVES-based habit-building, personalized guidance via the COSIMO AI coach, and career development content. Priced at $9.99/month or $60/year with bulk discounts available for organizations and universities.
• Via Renaissance Enterprise An enterprise-level platform for embedding MOVES across entire organizations, including self-paced learning, Performance Engineering sessions with Certified MOVE Coaches, Deep Insight assessments, tailored experiences, and advisory support. Designed to drive sustained organizational change within three months.
• Via Renaissance for Leaders A leadership development subscription module focused on how leaders drive change, including MOVES for leaders, Performance Engineering sessions, Deep Insight assessments, and platform access with the COSIMO AI coach. Starting at $9,950 annually with custom pricing based on organization size.
• Via Renaissance Innovate An innovation acceleration module using parallel innovation and rapid iteration, including access to innovation MOVES, the COSIMO AI coach, Performance Engineering sessions, and an in-person Innovation Experience kick-off event for tiger teams.
• Via Renaissance for Teams A team-level implementation of MOVES for building high-performance habits, including Performance Engineering sessions with Certified MOVE Coaches, an ever-growing MOVES library, 24/7 COSIMO AI coach, and microlearning content. Tiered per-seat pricing from $12.99/user/month up to $179.99/month for 20 users.
• Coach COSIMO A 24/7 AI Performance Coach built on the proprietary Medici Reasoning Engine, providing instant one-on-one coaching and actionable advice based on hundreds of MOVES, available on-demand on the Via Renaissance platform in 100+ languages. All data stored locally in the US with industry-standard encryption.
• Medici MOVES Certification A cohort-based certification program for coaches and leaders on the Medici Approach and MOVES methodology, including live sessions with Master MOVE Coaches, platform access with COSIMO AI support, a certification badge, and ongoing updates. Early cohort pricing at $665.
• Speaking & Strategy Fee-based keynote speaking engagements and interactive strategy sessions anchored by CEO Frans Johansson for corporate meetings, leadership retreats, and industry conferences, equipping leaders with approaches to driving high-performance culture.

Quantifiable outcome

• Change at 1/10 the cost of alternatives (per Hon. James F. Geurts, Former Assistant Secretary of the U.S. Navy)
• +3 more outcomes

Named customers7 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability3 records

Feature4 records

Scale indicators10 records

Recent moves5 records

Expansion highlights6 records

Broad incumbents

• Korn Ferry: Korn Ferry is a global organizational consulting firm offering leadership development, talent management, and executive coaching at scale — overlapping with Medici's enterprise leadership offering but as part of a much broader HR/talent portfolio serving Fortune 500 buyers.
• Deloitte (Human Capital): Deloitte's Human Capital practice offers large-scale organizational change, leadership development, and transformation consulting — comparable in enterprise customer base (Fortune 500) and leadership-development scope, but delivered as one service line within a global professional services firm.
• Skillsoft: Skillsoft is an enterprise learning and development platform offering leadership, business, and compliance content via subscription — comparable in selling recurring enterprise subscriptions for human-skills content, though Skillsoft's catalog is much broader and less behavior-change focused.

Direct peers

• Center for Creative Leadership: CCL is a research-driven leadership development organization offering enterprise programs, assessments, and certifications — directly comparable to Medici's enterprise Via Renaissance offerings, innovation leadership content, and coach certification cohort.
• CoachHub: CoachHub is a digital coaching platform that combines AI-enabled coaching matching with enterprise subscriptions and certification programs — directly comparable to Medici's MOVES App, Via Renaissance enterprise tiers, and Certified MOVE Coach program.
• FranklinCovey: FranklinCovey sells proprietary, framework-driven leadership and effectiveness content (e.g., 'The 7 Habits') to enterprises and individuals globally — analogous to Medici's MOVES methodology and Via Renaissance enterprise subscriptions. Both monetize branded intellectual property through enterprise licensing and individual consumer products.
• BetterUp: BetterUp is the leading AI-powered coaching platform targeting enterprise and individual customers — directly comparable to Medici's combination of enterprise coaching sales, individual subscriptions, and AI-driven coaching delivery through COSIMO. Both sell habit/behavior-change programs to Fortune 500 buyers and individual professionals.
• Gallup: Gallup sells strengths-based performance and engagement assessments plus enterprise consulting built on proprietary research data — highly comparable to Medici's MOVES behavioral framework, Deep Insight assessments, and 20+ years of accumulated data from 5,000+ teams informing enterprise programs.

Emerging players

• Torch: Torch is an emerging leadership coaching platform targeting startups and tech companies with virtual coaching and team development — overlapping with Medici's Via Renaissance for Teams tier but focused on the venture-backed company segment.

Others

• Lattice: Lattice is a people-operations platform combining performance management, goal setting, and engagement surveys — adjacent to Medici's enterprise offering as an enablement layer where MOVES-based coaching could be deployed, though Lattice does not sell coaching content itself.

Market position

Strengths5 records

Weaknesses1 record

Competitive moat5 records

Key risks4 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Medici