Wilderspin Marketing

What Wilderspin Marketing does

Wilderspin Marketing is a UK-based specialist creative agency founded in 1998 and headquartered in Cheltenham, focused exclusively on the equine sports industry — principally British horse racing, with adjacent activity in eventing and showjumping. The company delivers an integrated marketing stack across six core service lines: (1) website design and development with responsive templates, content management systems, and eCommerce for membership/share sales; (2) print and display production via an in-house digital print shop; (3) branding and stationery design; (4) email campaign and newsletter design; (5) CAA-licensed drone photography and videography with PfCO certification #2386 and £10m of aviation insurance; and (6) 360° virtual tours with hotspots and Google Street View integration. A complementary e-commerce storefront (wilderspin.shop) sells Owner's Greeting Cards and stationery suites direct to consumers.

The company's customer base comprises approximately 90 UK racehorse trainers, bloodstock operations, racing syndicates, and racing-industry suppliers. Marquee clients include multiple champion National Hunt trainers (Paul Nicholls, Nicky Henderson, Alan King, Roger Charlton, Dan Skelton) and industry bodies (the National Trainers Federation, Lambourn Trainers Association), with several relationships exceeding 10 years. Go-to-market is sales-led, executed through referrals within the racing community, portfolio-driven inbound, and direct engagement via phone and the website contact form, with a consultative 5-step website engagement process and recurring annual Open Day brochure cycles as the primary revenue anchors.

Revenue mechanics are predominantly project-based (websites, brochures, branding) with one recurring monthly website maintenance subscription. Pricing is quote-based and not publicly disclosed. The company is privately held (Wilderspin Marketing Limited), appears founder/owner-operated, has no disclosed external funding, and operates with 1-10 employees. Management includes Managing Director Steve Smith. The business has compounded organically for approximately 25 years through domain specialization, regulatory certification (CAA drone), and deep embedded client relationships within a niche but stable UK market.

Name

Wilderspin Marketing

Legal name

Wilderspin Marketing Limited

Website

https://wilderspinmarketing.co.uk

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

1–10 employees

Short description

Wilderspin Marketing is a UK-based specialist creative agency, founded 1998 and based in Cheltenham, delivering website design, print, branding, email, CAA-licensed drone photography, and 360° virtual tours to approximately 90 racehorse trainers and equine-sports companies across Britain.

Ownership category

akta.pro rank

Product category

Equine Marketing & Creative Design Services

SIC

Services-Advertising Agencies (7311), Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Training, Stables & Equine Services (MPAEADAI)

akta.pro secondary industry

Sport/Show Horse Training & Performance Programs (AFAEAGAF)

Keywords

• Equine marketing services
• Horse racing websites
• Print design agency
• Aerial drone photography
• Virtual tour production

Headquarters

HQ city

Cheltenham

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Website Design & Development: Custom website creation for racehorse trainers and racing industry companies, including responsive design, content management systems, and eCommerce capabilities for membership/share sales.
2. Print & Display Materials: Open Day brochures, promotional literature, stallion rosters, promotional brochures, flyers, posters, and exhibition/display items produced in-house. Revenue from both design and printing services.
3. Branding & Stationery: Logo design, corporate brand guidelines, business cards, letterheads, compliment slips, signs, banners, stickers, and labels. Both one-time projects and ongoing brand maintenance.
4. Email Campaign Management: Email newsletter design and management services for owner communications and promotional email campaigns. Modern technologies enabling brand-aligned email design beyond standard email software limitations.
5. Drone Video & Photography: Aerial photography and videography services using CAA-licensed pilots, offering unique perspectives for racing yards and equine facilities.
6. 360° Virtual Tours: Immersive virtual tour creation with hotspots, white-label or branded options, and Google Street View integration for business listings.
7. Website Maintenance Services: Monthly website update services offered at a fixed cost per month for clients unable to update content themselves via the easy-to-use Content Manager.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Wilderspin Marketing is a specialist design agency focused on the equine sports industry, providing website design and development, in-house print production, branding and stationery, email campaign management, CAA-licensed aerial drone photography, and 360° virtual tours for racehorse trainers, bloodstock operations, and equine sports businesses across the UK.

Product overview

Wilderspin Marketing is a specialist design agency offering a comprehensive suite of creative services for the equine sports industry, particularly horse racing. Their product portfolio consists of six interconnected core service offerings: Websites & Online (web design and development with responsive design and content management), Print & Display (brochures, promotional literature, and in-house printing), Branding & Stationery (logo design and corporate identity), Email Campaigns & Newsletters (email marketing and owner communications), Drone Video & Photography (CAA-licensed aerial services), and 360° Virtual Tours (immersive technology for showcasing facilities). Additionally, Owner's Greeting Cards serves as a complementary stationery product. The company serves racehorse trainers including Paul Nicholls, Nicky Henderson, and Roger Charlton, as well as racing industry companies across the UK.

Differentiator

Problem solved

Functional benefit

Products and services

• Websites & Online

Quantifiable outcome

• Personalized subject lines increase email open rates by 26%
• +2 more outcomes

Named customers20 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature3 records

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Endeavor: Global sports and entertainment company (formerly WME-IMG) encompassing talent representation, events, and marketing services. Comparable as an outsourced sports marketing services provider at massive scale, addressing some of the same trainer/athlete marketing problems Wilderspin solves for UK racehorse trainers.
• Bray Leino: UK integrated creative and media agency with sports and sponsorship clients. Comparable as a UK-headquartered full-service marketing agency that, like Wilderspin, blends creative, digital, and production capabilities — but serving a broad client base rather than equine specialists.
• Pitch Marketing Group: UK-based sports and entertainment marketing agency working with rights holders, governing bodies, and brands. Comparable as a UK sports-marketing peer in the same outsourced-marketing-services category, though serving a broader portfolio of sports than Wilderspin's racing-only focus.
• Wasserman: Global sports marketing, consulting, and talent agency. Comparable because it operates in the broader sports marketing services category Wilderspin occupies, though it serves elite athlete and brand clients at an order of magnitude larger scale.
• M&C Saatchi Sport & Entertainment: Sport and entertainment division of global creative network M&C Saatchi, providing marketing, PR, and brand services to sports rights holders and brands. Comparable as a creative agency with a specialist sports practice, operating across multiple sport verticals rather than focusing narrowly on equine.
• Octagon: Global sports marketing and experiential agency owned by IPG, serving major sports federations, brands, and athletes. Comparable as a large sports marketing incumbent operating at vastly greater scale than Wilderspin but addressing the same category — outsourced marketing services for sport.

Emerging players

• Two Circles: Sports data-driven marketing agency working with rights holders, governing bodies, and brands globally. Comparable as a sport-vertical specialist agency helping clients grow audiences and commercial revenue — overlapping with the marketing mandate Wilderspin delivers to racehorse trainers, though at larger scale and with data-led tooling.
• Space and Time Media: UK performance and brand marketing agency with sports, leisure, and consumer clients. Comparable as a UK mid-sized marketing services peer that combines creative, digital, and media buying capabilities — adjacent to Wilderspin's service stack, though without Wilderspin's equine vertical specialization.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/wilderspin
• Instagraminstagram.com/3174274781

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wilderspin Marketing