Furstenberg Institute

What Furstenberg Institute does

Furstenberg Institut GmbH is a Hamburg-based, founder-owned private company that has delivered mental health coaching and corporate health consulting since 1989. It operates as an Employee Assistance Program (EAP) provider, selling enterprise subscriptions to roughly 1,500 corporate clients across banking, insurance, technology, government, and industrial sectors, with services delivered to over one million cumulative end-users in 20+ languages. Its core products include individual Mental Health Coaching for employees and executives, Corporate Health consulting, occupational Health & Safety services, and Betriebliches Eingliederungsmanagement (BEM) for return-to-work reintegration.

The technology backbone is the myFürstenberg digital platform, which provides 24/7 self-service booking, a media library (video, podcasts, meditation exercises), webinar registration, and anonymous chat/video consultation, integrated with the company's proprietary Fürstenberg Modell—a five-dimensional framework (Relationships, Resilience, Relaxation & Enjoyment, Joy of Life & Purpose, Self-management) underpinning all coaching and consulting work. The firm expanded into e-learning with the launch of Fürstenberg Campus in March 2025 and operates a sub-brand, the Fürstenberg Foundation, extending the mission into youth mental health.

The business model is primarily B2B subscription-based, with multi-year enterprise contracts whose pricing is not publicly disclosed and varies by company size and scope. A dedicated Account Manager is assigned to each client, and the go-to-market relies on enterprise field sales targeting HR and executive decision-makers, supported by content marketing, PR, and industry events. Service delivery combines the digital platform with in-person counseling at 80+ DACH locations (10 main offices including Hamburg, Bonn, Cologne, Düsseldorf) and 24/7 telephone/video crisis support, with all consultants permanently employed rather than freelance—a structural choice that supports service quality and continuity.

Name

Furstenberg Institute

Legal name

Fürstenberg Institut GmbH

Website

https://fuerstenberg-institut.de

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

11–50 employees

Short description

Furstenberg Institut is a Hamburg-based, founder-owned Employee Assistance Program provider founded in 1989, offering mental health coaching, corporate health consulting, and a digital platform (myFürstenberg) to roughly 1,500 enterprise clients across the DACH region in 20+ languages.

Ownership category

akta.pro rank

Product category

Employee Assistance Programs (Workplace Mental Health Services)

NAICS

Offices of Mental Health Practitioners (except Physicians) (621330), Human Resources Consulting Services (541612), Offices of Physicians, Mental Health Specialists (621112)

SIC

Services-Health Services (8000), Services-Misc Health & Allied Services, Nec (8090), Services-Management Consulting Services (8742)

akta.pro primary industry

Wellbeing, Mental Health & Employee Assistance (EAP) (BPACAPAO)

akta.pro secondary industries

Employee Assistance Programs (EAP) Management (HLAEAHAB), Workplace Mental Health & EAP-Integrated Teletherapy Platforms (HLALAEAK), Behavioral & Mental Health Virtual Care (EAP/Teletherapy) (HLALADAB)

Keywords

• Mental health coaching
• Employee assistance programs
• Corporate health consulting
• Occupational health services
• Workplace mental health

Headquarters

HQ city

Hamburg

HQ country

Germany

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Employee Assistance Program (EAP) / Mental Health Coaching: B2B subscription-based service where companies purchase access to mental health coaching and counseling for their employees and leadership. Services are provided at no cost to employees of client companies. Includes access to myFürstenberg platform, counseling sessions, webinars, and events.
2. Corporate Health Consulting: Customized consulting services for organizations to create, promote, and maintain healthy corporate culture. Includes workshops, team development, and organizational health assessments.
3. Training & Education (Fürstenberg Campus): Learning platform with courses on mental health topics for leaders, HR professionals, works councils, and multipliers. Limited enrollment courses delivered by experienced systemic consultants.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

Furstenberg Institute provides Employee Assistance Program (EAP) style mental health coaching and corporate health consulting services to corporate clients in the DACH region. Its offering combines 1:1 confidential coaching for employees and executives with organizational consulting, occupational health & safety advisory, BEM (return-to-work) consulting, and digital learning via the proprietary myFürstenberg platform and Fürstenberg Campus. Services are grounded in the proprietary Fürstenberg Model of Mental Health in 5 Dimensions and delivered by permanently employed interdisciplinary systemic consultants in 20+ languages.

Product overview

Fürstenberg Institute offers a comprehensive mental health and corporate health portfolio centered on its Mental Health Coaching platform and myFürstenberg digital platform. The core offering consists of individual coaching and counseling services for employees and executives, complemented by Corporate Health consulting for organizational development and Health & Safety services for occupational safety. The myFürstenberg digital platform provides 24/7 access to counseling booking, learning videos, podcasts, meditation exercises, and instant consultation. Fürstenberg Campus serves as the e-learning platform for courses in mental health. Additional specialized services include Betriebliches Eingliederungsmanagement (BEM) for return-to-work support and budget/debt counseling. All services are grounded in the proprietary Fürstenberg Modell of Mental Health in 5 Dimensions. The company operates at 10 physical locations across Germany with over 70 regional sites in the DACH region.

Differentiator

Problem solved

Functional benefit

Brands

• myFürstenberg: Mental Health platform offering digital support for mental health and performance, providing access to counseling bookings, events, specialist information, exclusive learning videos, podcasts, and meditation exercises.
• Fürstenberg Campus
• Fürstenberg Foundation

Products and services

• Mental Health Coaching (Coaching & Beratung) Individual counseling service providing confidential, solution-oriented coaching with qualified systemic consultants for employees and executives on professional, personal, and health-related topics, available 24/7 in 20+ languages as part of the employer's EAP subscription.
• myFürstenberg Digital Platform Digital mental health platform providing employees of client companies with 24/7 access to counseling booking, specialist information, learning videos, podcasts, meditation exercises, webinar registration, and instant anonymous chat/video consultation.
• Corporate Health Consulting Consulting services and measures for organizations to actively shape a healthy, high-performance organization, including tailored interventions, workshops, team development, psychological risk assessments (GBU), and corporate culture development programs.
• Health & Safety (Arbeitsschutz) Consulting Occupational safety and health consulting providing reliable, premium-level advice with holistic analyses and impulses for organizational health management, delivered as a stand-alone service for client companies.
• Fürstenberg Campus (Modern Health Campus) Learning platform offering courses on workplace mental health for leaders, HR professionals, works councils, and multipliers; limited-enrollment courses delivered by experienced systemically trained consultants, including the BEM Kompakt training for BEM officers.
• Betriebliches Eingliederungsmanagement (BEM) Consulting Company Integration Management consulting service supporting employees' gradual return to professional life after prolonged inability to work, with advice and support for both employees and employers during the reintegration process.
• Budget-, Schulden- & Insolvenzberatung (Financial Counseling) Financial counseling service for employees of client companies covering budget management, debt, and insolvency issues, providing long-term strategies and solutions to achieve personal financial stability.

Quantifiable outcome

• Reduced employee absenteeism (customer Bezirksamt Neukölln reported decreased sick days)
• +2 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature3 records

Scale indicators6 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Spring Health: Global precision mental health platform providing EAP, therapy, coaching, and medication services to employers. Overlaps directly with Fürstenberg's enterprise EAP subscription offering and 24/7 access model.
• Modern Health: Global digital mental health platform combining self-service digital tools with in-person/virtual therapy sessions for enterprise clients. Direct competitor serving the same employer-purchaser segment with a similar combined digital-plus-human EAP delivery model.
• OpenUp: Amsterdam-based B2B mental health platform offering EAP-style services to European employers with digital and human counseling delivery. Closest direct competitor to Fürstenberg in the European EAP market with overlapping B2B GTM and similar subscription model.

Broad incumbents

• Workplace Options: Global EAP and wellbeing provider serving multinational employers. Comparable employer-sponsored mental health subscription offering with similar 24/7 counseling and digital platform.
• Lyra Health: US-headquartered global mental health benefits platform offering EAP, therapy, coaching, and medication management. Larger incumbent serving multinational employers with overlapping employer-sponsored mental health products.
• ICAS (Independent Clinical Assessment & Solutions): International EAP provider offering employee support, counseling, and wellbeing services across multiple continents. Comparable enterprise EAP subscription model with similar multi-channel delivery.

Emerging players

• HelloBetter: German digital mental health platform offering evidence-based online courses and therapy for stress, depression, and burnout. Adjacent competitor in the German market with overlapping therapeutic content and corporate health offerings.
• Krauthammer: European leadership and organizational development consultancy offering coaching and corporate health training. Comparable in the leadership coaching and corporate health consulting segments where Fürstenberg competes.

Others

• Aon (Human Capital / Health & Benefits): Global professional services firm with Human Capital consulting and health benefits advisory. Provides EAP brokering and adjacent advisory services to multinational employers that overlap with Fürstenberg's corporate health consulting buyer base.

Regional players

• BARMER (EAP & Health Programs): Major German statutory health insurer with workplace mental health offerings and prevention programs targeting the same German employer segment. Regional competitor in the German EAP and corporate health market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xxing.com/pages/fuerstenberg-institut-gmbh
• YouTubeyoutube.com/channel/UCYb5hZswWeTgbUu4VTbmtIA
• LinkedInde.linkedin.com/company/f%C3%BCrstenberg-institut

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Furstenberg Institute