Ros Hommerson
Ros Hommerson is a US-based women's footwear brand founded in 1991 that designs and sells classic-style shoes emphasizing wide widths, extended sizes, removable footbeds, and water-resistant options through DTC e-commerce and an authorized dealer network in the US, Canada, and the UK.
- Company typePrivate
- Founded1991
- HeadquartersLancaster, United States
- Headcount51–100
- GTM typeB2C
- OfferingHardware or Manufacturing
What Ros Hommerson does
Ros Hommerson is a privately-held American women's footwear brand founded in 1991 and headquartered in Lancaster, United States. The company specializes in classic-style women's shoes with a focus on fit, width, and comfort — addressing an underserved segment of women who require wide widths, wide calf boots, extended sizes, and removable footbeds compatible with custom orthotics. Its product portfolio spans dress shoes, casuals, flats, pumps, boots, sandals, and special occasion footwear, with pricing generally in the $110-$160 range per pair and manufactured across more than a dozen countries outside the US.
The business operates a direct-to-consumer e-commerce model through roshommerson.com alongside a wholesale dealer network served via the shared dealer.drewshoe.com portal. Authorized international dealers extend distribution into Canada (Comfort Clinic) and the United Kingdom (Tutte & Thomas LTD., James Inglis), while a store locator routes customers to physical retail partners within the United States. The company is part of the Hitchcock Wide Shoes family of brands, sharing corporate infrastructure with sister brands Drew Shoe and Bellini. Distribution within the US is fulfilled via UPS Ground, Second Day Air, and Alaska/Hawaii/Puerto Rico shipping tiers, with the company explicitly not shipping direct to Canada, Guam, the Virgin Islands, or other international addresses.
Marketing channels emphasize organic social engagement (Facebook, Instagram, Twitter), email newsletter acquisition, and content marketing through a blog covering retailer spotlights, foot health, and seasonal style guidance. The company maintains a charitable partnership with Soles4Souls (notably in June 2023) and runs in-store brand kickoff events with independent retailers. Revenue mechanics are entirely unit-based with no subscription, recurring, or enterprise contract structures, making the customer base a long-tail of individual consumers rather than concentrated accounts.
Ros Hommerson firmographics
Firmographics- Name
- Ros Hommerson
- Website
- https://roshommerson.com
- Company type
- Private
- Founded year
- 1991
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Ros Hommerson is a US-based women's footwear brand founded in 1991 that designs and sells classic-style shoes emphasizing wide widths, extended sizes, removable footbeds, and water-resistant options through DTC e-commerce and an authorized dealer network in the US, Canada, and the UK.
- Ownership category
- akta.pro rank
Ros Hommerson industry classification
Industry- Product category
- Women's Comfort Footwear
- NAICS
- Shoe Retailers (45821), Footwear Merchant Wholesalers (42434)
- SIC
- Retail-Shoe Stores (5661)
- akta.pro primary industry
- Casual & Lifestyle Footwear (CRAAACAB)
Keywords
Where Ros Hommerson is headquartered
LocationHeadquarters
- HQ city
- Lancaster
- HQ country
- United States
- HQ region
- North America
Markets served
Ros Hommerson business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure
Revenue model
- Direct E-commerce Sales: The company sells footwear directly to consumers through its website roshommerson.com, offering new arrivals, best sellers, and sale items across multiple categories including dress shoes, casuals, flats, pumps, boots, and sandals.
- Wholesale/Dealer Distribution: Products are sold through an authorized dealer network including dealer.drewshoe.com, international distributors in Canada and UK, and physical retail store partners.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard footwear pricing |
| Unit Pricing | Pay-as-you-go | Continental US UPS Ground Shipping |
| Unit Pricing | Pay-as-you-go | Second Day Air Shipping |
| Unit Pricing | Pay-as-you-go | Alaska, Hawaii, and Puerto Rico Shipping |
Go-to-market motion1 record
Distribution channels6 records
Marketing channels6 records
Ros Hommerson product offering
Product offeringCore offering
Ros Hommerson designs, manufactures, and sells women's comfort footwear with extended sizing, wide widths, and specialty fit features such as removable footbeds and wide calf boots. The product portfolio spans dress shoes, casuals, flats, pumps, boots, sandals, and special occasion footwear, sold directly through the roshommerson.com e-commerce site and through authorized dealer networks in the US, Canada, and the UK.
Product overview
Ros Hommerson is a women's footwear brand offering classic style shoes with comfort-focused features. The product portfolio includes dress shoes, casual shoes, flats, pumps, boots, sandals, and special occasion footwear across multiple sub-brands including Drew Shoe and Bellini under the parent company Hitchcock Wide Shoes. Key product lines feature removable footbeds, water-resistant options, and extended size availability (including wide widths). The brand operates an e-commerce direct-to-consumer platform alongside authorized dealer networks in the US, Canada, and UK.
Differentiator
Problem solved
Functional benefit
Products and services
- Ros Hommerson Women's Footwear The core brand offering classic-style women's shoes combining elegant design with all-day comfort features, including dress shoes, casuals, flats, pumps, boots, sandals, and special occasion footwear. Targeted at women seeking stylish, comfortable footwear for dress and formal occasions.
- Removable Footbed Shoes A specialized line of women's shoes featuring removable footbeds that accommodate custom orthotics while retaining style. Targeted at women with foot health considerations or those who use personalized orthotic inserts.
- Wide Calf Boots Boots designed specifically for women with wider calves, addressing a common fit challenge in women's fashion boots. Targeted at women who cannot comfortably fit standard-calf women's boots.
- ROS WATER RESISTANT Footwear A product line offering water-resistant women's footwear options designed for durability and longevity in wet conditions.
- Shoe Care Products Shoe care and maintenance products including cleaning supplies formulated for leather, suede, nubuck, and mesh materials to extend footwear life.
Companies that use Ros Hommerson
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles3 records
Ros Hommerson technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Ros Hommerson partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered minor and core.
- Soles4SoulsminorRos Hommerson partners with Soles4Souls during the month of June to donate shoes to those in need. This charitable initiative helps distribute footwear to individuals who require shoes but lack access to them.
- Drew ShoecoreDrew Shoe is a sister brand within the Hitchcock Wide Shoes family. Ros Hommerson shares the Drew Shoe platform, dealer portal, and corporate infrastructure. Both brands are part of the same family of comfort footwear brands.
- BelliniminorBellini is a related footwear brand under the same corporate umbrella as Ros Hommerson and Drew Shoe, mentioned alongside other brands in the footer of the website.
- Peterson ShoesminorRetailer spotlight partnership featuring Peterson Shoes in Anoka, MN. Ros Hommerson is proud to partner with Peterson Shoes which has a rich history of comfort fit and fashion.
- Virginia Shoe ClinicminorVirginia Shoe Clinic partnership announced October 2023 with Brand Kickoff Event at Tappahannock and Kilmarnock locations on October 26-27, 2023.
- Comfort Clinic (Canada)coreAuthorized dealer for Canadian residents. Canadian customers can order Ros Hommerson footwear directly from comfortclinic.ca with brand filter available.
- Tutte & Thomas LTD. (UK)coreAuthorized dealer in the United Kingdom located at 1 Horsefair Mews, The Horsefair, Ramsey, Hants OS051 8JG. Phone: 02083988810.
- James Inglis (UK)coreAuthorized dealer in the United Kingdom located at Calvary Park, Regent House, Peebles Peeblesshire EH459BU. Phone: +44 721726862.
Scale indicators1 record
Recent moves5 records
Expansion highlights4 records
Ros Hommerson competitors and assessment
Company assessmentDirect peers
- Drew Shoe: Sister brand under Hitchcock Wide Shoes offering wide-width comfort footwear. Shares dealer platform, customer service, and corporate infrastructure with Ros Hommerson — the most directly comparable competitor sharing product DNA and channel.
- Bellini: Sister brand under the same Hitchcock Wide Shoes umbrella, also specializing in women's comfort footwear. Shares infrastructure with Ros Hommerson and competes in the same price tier and customer demographic.
- Walking Cradles: Featured as a brand carried on the Ros Hommerson website, Walking Cradles specializes in women's comfort footwear with focus on fit and arch support — directly comparable on product positioning and target customer.
Broad incumbents
- Naturalizer: Large established women's footwear brand emphasizing comfort and fit across wide widths. Significantly larger scale but operates in the same women's comfort-footwear category.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Ros Hommerson social profiles
Digital presenceRos Hommerson financial estimates
Financial estimateRevenue estimate
Valuation estimate
Ros Hommerson leadership team
Management profileNumber of profiles
Ros Hommerson funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Ros Hommerson M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Ros Hommerson
What does Ros Hommerson do?
Ros Hommerson designs, manufactures, and sells women's comfort footwear with extended sizing, wide widths, and specialty fit features such as removable footbeds and wide calf boots. The product portfolio spans dress shoes, casuals, flats, pumps, boots, sandals, and special occasion footwear, sold directly through the roshommerson.com e-commerce site and through authorized dealer networks in the US, Canada, and the UK.
Is Ros Hommerson a public or private company?
Ros Hommerson is a private company. It is classified as unknown and is currently operating.
When was Ros Hommerson founded?
Ros Hommerson was founded in 1991. It employs 51 to 100 people.
Where is Ros Hommerson based?
Ros Hommerson is headquartered in Lancaster, United States, in the North America region.
How does Ros Hommerson make money?
Two revenue lines are on record. Direct E-commerce Sales are the primary driver. The others are wholesale/Dealer Distribution.
Who are Ros Hommerson's main competitors?
Direct peers on record are Drew Shoe, Bellini and Walking Cradles. Naturalizer is listed as a broad incumbent.
Does Ros Hommerson have an API?
No public API is recorded for Ros Hommerson.
What industry is Ros Hommerson in?
Ros Hommerson's product category is Women's Comfort Footwear. Its primary akta.pro industry code is CRAAACAB, Casual & Lifestyle Footwear. Its NAICS code is 45821 and its SIC code is 5661.