BE:TWO

What BE:TWO does

BE:TWO GmbH is a Bremen-based, privately held German advertising and event agency founded in 2004, operating as a full-service creative shop for enterprise consumer brands. The company delivers three integrated service lines: Events (sampling, brand events, meetings/conferences, tastings, roadshows, and incentive events), Communication (presentation design, trade communication, trade fair visualization, concept development, packaging, and online content), and Film Production (internal communication, image films, event documentation, and 2D & 3D animation). Its client roster comprises major international brands across FMCG, beverage, and luxury verticals — including Kellogg's, Mars, Diageo, JDE (Jacobs Douwe Egberts), Luxotica, and DMK Group — and the firm operates regionally within Germany.

The company's business model is project-based professional services with standardized milestone billing: 30% on contract signing, 40% two weeks before event start, and 30% post-completion, with 14-day payment terms. There is no proprietary technology platform, no AI/ML layer, no productized SaaS, and no disclosed external funding. The firm differentiates through a bundled creative-services-plus-venue model, anchored by its ownership of Schloss Etelsen — a 1886 Neorenaissance castle with parkland, a Prunksaal (palatial hall), and guest rooms — which is operated as a separately branded event location (schloss-etelsen.de) and reinforces the agency's premium positioning.

Governance is stable and founder-/management-owned: BE:TWO is led by two co-Managing Directors (Catherina Theißen and Jennifer Freese) with Carolin Tröger as Prokuristin, alongside 16 additional team members covering project management, graphics, consulting, accounting, and event management. The company is incorporated as a GmbH in Bremen, Germany (VAT ID DE114404810), is privately held with no parent entity, no subsidiaries, and no disclosed institutional investors. Go-to-market is consultative direct sales via website, phone, and email, with distribution limited to organic channels (bilingual website, Instagram, LinkedIn) and no resellers or marketplace presence.

Name

BE:TWO

Legal name

BE:TWO GmbH

Website

https://be-two.de

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

BE:TWO GmbH is a privately held, Bremen-based German advertising and event agency, founded in 2004, serving enterprise consumer brands (Kellogg's, Mars, Diageo, JDE, Luxotica, DMK) with integrated event, communication, and film production services, anchored by its owned venue Schloss Etelsen.

Ownership category

akta.pro rank

Product category

Event Marketing & Communication Agency Services

NAICS

Convention and Trade Show Organizers (56192), Convention and Trade Show Organizers (561920)

SIC

Services-Advertising Agencies (7311), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Corporate Meetings & Conferences (Internal/External Business Events) (MPAGAHAA)

Keywords

• Event marketing services
• Corporate communication agency
• Film production services
• Brand activation events
• Trade fair visualization

Headquarters

HQ city

Bremen

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Event Services: Planning, organization, and execution of events including sampling, brand events, meetings/conferences, tastings, roadshows, and incentive events. Revenue is project-based with structured payment milestones.
2. Communication Services: Services include presentation design, trade communication, tradefair visualisation, concept development, packaging, and online content. Billed as part of project engagements.
3. Film Production Services: Production of internal communication materials, image films, event documentation, and 2D & 3D animation. Revenue generated through project-based professional services.
4. Event Location (Schloss Etelsen): The company operates and promotes their owned event location Schloss Etelsen, a historic castle venue built in 1886 with Neorenaissance architecture, located in a countryside setting with a spacious park.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

BE:TWO is a full-service agency delivering three integrated lines: Events (sampling, brand events, meetings/conferences, tastings, roadshows, incentive events), Communication (presentation, trade communication, trade fair visualization, concept, packaging, online), and Film Production (internal communication, image films, event documentation, 2D & 3D animation). It also operates Schloss Etelsen, a historic 1886 Neorenaissance castle venue used as a proprietary event location for clients.

Product overview

BE:TWO GmbH is an event marketing and communication agency offering three core service lines: Events (sampling, brand events, meetings/conferences, tastings, roadshows, incentive events), Communication (presentation, trade communication, trade fair visualization, concept, packaging, online), and Film Production (internal communication, image film, event documentation, 2D & 3D animation). The agency also operates Schloss Etelsen, a historic castle event location (built 1886) with neorenaissance architecture set in a countryside park.

Differentiator

Problem solved

Functional benefit

Brands

• Schloss Etelsen: An event location (castle) operated by BE:TWO, featuring Neorenaissance architecture from 1886, located in a countryside setting with a spacious park.

Products and services

• Events Event management and execution services covering sampling campaigns, brand events, meetings and conferences, tastings, roadshows, and incentive events for enterprise consumer brand clients.
• Communication Brand and trade communication services including presentation design, trade communication, trade fair visualization, concept development, packaging design, and online content for enterprise brand owners.
• Film Production Film and video production services including internal communication videos, image films, event documentation, and 2D and 3D animation for enterprise clients.
• Schloss Etelsen Event Location Proprietary historic castle event venue built in 1886 with Neorenaissance architecture, set in a countryside park, offering a palatial hall and overnight accommodations for client events, brand activations, and corporate gatherings.

Named customers6 records

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Schloss EtelsencoreOthersSchloss Etelsen is BE:TWO's proprietary event location - a historic castle venue built in 1886 with Neorenaissance architecture. Located in a countryside setting with a spacious park, the venue offers a palatial hall (Prunksaal) and double rooms for overnight accommodation. The venue combines romantic history with modern equipment and standards, providing a unique setting for events.

Scale indicators2 records

Recent moves4 records

Expansion highlights3 records

Direct peers

• facts and fiction: Cologne-based experiential and content marketing agency (part of Serviceplan Group). Comparable in delivering integrated brand experiences, events, and content for major consumer brands in the German market.
• VOK DAMS: German full-service event and live-marketing agency headquartered in Wuppertal. Highly comparable as a B2B agency delivering corporate events, brand activations, and communications for major enterprise clients across multiple industries.
• KMS TEAM: German live-marketing and event agency specializing in brand experiences, trade fair appearances, and corporate events. Comparable in operating model and target enterprise client base.
• Avantgarde Gesellschaft für Kommunikation: Munich-based brand-experience and event-marketing agency with a strong focus on enterprise clients. Directly comparable in service offering, geography (DACH), and enterprise brand portfolio.
• M.P. Group: German event and marketing agency delivering brand events, conferences, incentives, and communication services. Directly comparable to BE:TWO in service mix (events + communication) and enterprise client focus.

Broad incumbents

• MCI Group: Swiss-headquartered global meetings, events, and association management firm. Comparable as an organizer of corporate meetings, conferences, and incentive events for enterprise clients, though broader in scope and much larger than BE:TWO.
• Serviceplan Group: Largest independent German agency group covering brand communication, digital, and events. Comparable as a broad DACH-based competitor offering integrated marketing services including events and communication, but at far greater scale.
• Jack Morton Worldwide: Global experiential brand-marketing agency (part of IPG). Comparable as a scaled competitor offering event production and brand experiences for large FMCG and consumer brands, but operating at much larger scale and global footprint than BE:TWO.

Emerging players

• Film Deluxe GmbH: German film and image-film production company. Comparable in the film production arm of BE:TWO's offering (image film, internal communication, event documentation), though narrower in service scope.

Regional players

• inviqa GmbH: DACH-focused digital and creative agency delivering brand communication and online solutions. Partial overlap with BE:TWO's Communication/Online service line for German-speaking enterprise clients.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/betwo-gmbh

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BE:TWO