Mission Lab

Name

Mission Lab

Legal name

iWitness Design, LLC

Website

https://missionlab.dev

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Web Development Services

NAICS

Educational Support Services (611710)

SIC

Services-Computer Programming Services (7371)

akta.pro primary industry

Core LMS Platforms (Academic & Corporate) (EDAFAAAA)

Keywords

• WordPress development services
• Custom plugin development
• Church website design
• Membership platform development
• Learning management systems

Headquarters

HQ city

Granite Falls

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Custom Web Development Services: Mission Lab provides custom WordPress development services including church websites, membership platforms, e-commerce sites, and learning management systems. Projects are quote-based and typically involve custom design and development.
2. Ongoing Support Retainers: The company offers ongoing technical support and updates to ensure websites remain secure, functional, and up-to-date. Support retainers provide recurring revenue from existing clients.
3. Training Services: Comprehensive training to client teams, empowering them to manage and update their websites effectively.
4. Website Audit Services: Comprehensive website audits that analyze existing websites and provide recommendations for improvements.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Mission Lab is a WordPress-focused digital agency that builds custom websites, membership platforms, learning management systems, and e-commerce solutions, with particular specialization in multi-campus church websites. The company also develops and maintains proprietary products including the ChurchPlugins suite of church-specific WordPress plugins and the StudyChurch online learning platform, delivered alongside custom development, ongoing support retainers, and training services.

Product overview

Mission Lab is a mission-driven digital agency specializing in WordPress platforms, offering a portfolio of services including WordPress development, membership platforms, learning management systems, e-commerce, and specialized church websites. Their product ecosystem includes ChurchPlugins (a suite of church-specific WordPress plugins), StudyChurch (an online learning platform), and proprietary tools like Sermon Manager and Locations Functionality for multi-campus church websites. Services are delivered through custom development, plugin integrations (WooCommerce, Easy Digital Downloads, BuddyPress, LearnDash, Restrict Content Pro), and ongoing support retainers.

Differentiator

Problem solved

Functional benefit

Brands

• ChurchPlugins: A suite of tools specifically designed for church websites, enhancing functionality and user experience.
• StudyChurch

Products and services

• WordPress Development Services Custom WordPress website design, development, and core-contributor-level expertise for businesses, nonprofits, and institutions, including custom theme and plugin development.
• Church Website Development Specialized website development for churches, including logo/branding, content strategy, data migration, custom design, training, audits, RockRMS integration, and ongoing support.
• Membership Platform Development Customization and optimization of membership sites across platforms, including registration flows, member engagement features, and pricing strategies.
• Learning Management System Development LMS development and strategy services including gamification, content creation, member access level configuration, and LearnDash integration for course and certification platforms.
• E-Commerce Development Custom WooCommerce and Easy Digital Downloads development for converting websites into revenue-generating platforms, including complex checkout flows and payment gateway integrations.
• Plugin Development and Integrations Custom WordPress plugin development, including custom API integrations, obscure payment gateway implementations, and complex administrative workflow automation.
• ChurchPlugins A suite of WordPress plugins specifically designed for church websites, enhancing functionality for sermons, groups, events, and other church-specific use cases.
• StudyChurch Online learning platform built on BuddyPress that helps study group leaders create and distribute study materials to their groups.
• Ongoing Support Retainers Recurring technical support, maintenance, security updates, and performance optimization for client websites on a retainer basis.
• Training Services
• Website Audit Services

Quantifiable outcome

• Reduced friction for both users and admins
• +4 more outcomes

Named customers14 records

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature7 records

Partnerships

Five partnerships are on record, tiered core.

• ChurchPluginscoreOEM/ Whitelabel/ Licensing PartnerChurchPlugins is a suite of tools specifically designed for church websites, built by Mission Lab. This is a proprietary product line that represents their core church-focused offerings, including plugins for sermons, groups, and other church-specific functionality.
• StudyChurchcoreOEM/ Whitelabel/ Licensing PartnerStudyChurch is an online learning platform built on BuddyPress, created by Mission Lab founder Tanner Moushey. It represents their e-learning platform expertise and proprietary SaaS product.
• LearnDashcoreTechnology or IntegrationLearnDash is a WordPress learning management system that Mission Lab specializes in. They have built custom solutions for LearnDash including course reset functionality for certification renewals and custom token systems for course access.
• BuddyPresscoreTechnology or IntegrationMission Lab is core contributors to BuddyPress, having written code for WordPress core along with BuddyPress. They specialize in building community sites using BuddyPress.
• Restrict Content ProcoreTechnology or IntegrationMission Lab has contributed to Restrict Content Pro and uses it as their go-to plugin for BuddyPress membership sites. They've built add-ons that add BuddyPress-specific functionality.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Delicious Brains: Delicious Brains is a WordPress plugin company building premium plugins (WP Offload Media, Advanced Custom Fields). Comparable to Mission Lab's plugin-focused sub-brands (ChurchPlugins) as a specialized WordPress product shop.
• Human Made: Human Made is a WordPress and open-source agency focused on enterprise publishing platforms and large-scale WordPress builds. Comparable to Mission Lab in targeting enterprise and content-heavy WordPress projects.
• WebDevStudios: WebDevStudios is a long-established WordPress agency specializing in custom development, enterprise WordPress, and BuddyPress solutions. It competes for the same enterprise and mid-market WordPress engagements as Mission Lab.
• Multidots: Multidots is a WordPress agency providing custom development, multisite networks, and enterprise publishing solutions. It is a direct peer in delivering custom WordPress builds and plugin development.
• Studio Cartalyst (formerly Grizzly): Studio Cartalyst (formerly Grizzly) is a WordPress agency focused on custom development, including memberships and learning platforms. It is a direct peer in the membership and LMS WordPress services space.
• 10up: 10up is a leading WordPress-focused digital agency offering custom development, design, and strategy services. It is a near-direct peer of Mission Lab, serving enterprise clients with WordPress solutions; notably, 10up is also a customer/partner of Mission Lab, confirming the direct comparability.
• LearnDash: LearnDash is a leading WordPress-based LMS plugin and partner of Mission Lab. While primarily a product company, its partner/developer ecosystem competes for the same LMS implementation budgets and is the foundational platform Mission Lab customizes.
• rtCamp: rtCamp is a WordPress agency offering custom development, hosting, and enterprise solutions. It is comparable as a specialized WordPress services competitor, particularly in plugin development and large-scale sites.

Emerging players

• LifterLMS: LifterLMS is a WordPress LMS plugin competing directly with LearnDash in the e-learning platform market. Comparable to Mission Lab's LearnDash focus as an adjacent LMS platform partner and ecosystem player.

Broad incumbents

• WP Engine: WP Engine is a large managed WordPress hosting and digital experience platform serving enterprise customers. It is a broader incumbent in the WordPress ecosystem, offering services that overlap with parts of Mission Lab's portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/missionlabdev
• Xx.com/missionlabweb

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mission Lab