All Balls Racing Group

Name

All Balls Racing Group

Legal name

Arrowhead Holdings

Website

https://allballsracinggroup.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

101–250 employees

Ownership category

akta.pro rank

Product category

Powersports Aftermarket Parts

NAICS

Motor Vehicle Supplies and New Parts Merchant Wholesalers (42312), Automotive Parts and Accessories Retailers (44133), Automotive Parts and Accessories Retailers (441330)

SIC

Motor Vehicle Parts & Accessories (3714), Wholesale-Motor Vehicle Supplies & New Parts (5013), Wholesale-Motor Vehicles & Motor Vehicle Parts & Supplies (5010)

akta.pro primary industry

Powersports Aftermarket Parts & Accessories Manufacturing (IMACAEAO)

akta.pro secondary industries

Recreation Vehicles & Powersports Accessories Distribution (ATV/UTV, Moto, Snowmobile) (CRAOAJAJ), Motorcycle, powersports & ATV parts and accessories distribution (CRAOANAK), Motorsports & Powersports Gear & Accessories Retail (CRAMABAN), Sporting Goods & Outdoor Inventory-led Online Retailers (CRAFADAJ)

Keywords

• Aftermarket powersports parts
• UTV ATV motorcycle parts
• Engine rebuild components
• Drivetrain replacement parts
• Powersports dealer supplies

Headquarters

HQ city

Urbandale

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Aftermarket Parts Sales: Direct product sales of aftermarket powersports hard parts including engine, drive, electrical, and gaskets/seals categories through e-commerce and dealer network. Transaction-based one-time purchases with quantity discount options available.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

All Balls Racing Group operates an e-commerce platform that sells aftermarket hard parts for powersports vehicles including UTVs, ATVs, dirt bikes, and motorcycles. The catalog spans engine components, drivetrain parts (axles, CVT belts, sprockets, prop shafts, wheel bearing kits), electrical components, fuel and air parts, gaskets and seals, tools, winches, and promotional items, organized under owned sub-brands such as All Balls Racing, Cylinder Works, Hot Cams, Hot Rods, Vertex, J&N Electrical Products, Tiger Lights, and Supersprox. Customers can search parts by vehicle make, model, and year for fitment across 50+ powersports brands.

Product overview

All Balls Racing Group operates as a combined platform of aftermarket powersports brands, serving as the largest global supplier of critical aftermarket hard parts for the powersports industry. The portfolio includes sub-brands (All Balls Racing, Cylinder Works, Hot Cams, Hot Rods, Vertex, J&N Electrical Products, Tiger Lights, Supersprox) organized across eight product categories: Drive Parts (axles, CVT belts, sprockets), Engine (crankshafts, pistons, camshafts, rebuild kits), Electrical (starters, solenoids, switches), Fuel & Air, Gaskets & Seals, Tools, Winches, and Promotional items. The company combines OEM-level engineering with a world-class supply chain to provide exact-fit replacement parts for UTVs, ATVs, dirt bikes, and motorcycles.

Differentiator

Problem solved

Functional benefit

Brands

• All Balls Racing: Primary brand of bearings, seals, and axle components for powersports vehicles

Products and services

• All Balls Racing Primary sub-brand offering OEM-level replacement parts for powersports vehicles including axles, bearings, wheel kits, CVT belts, and gaskets.
• Cylinder Works Sub-brand specializing in big bore cylinder kits and engine displacement upgrades for ATVs and UTVs.
• Hot Cams Sub-brand manufacturing camshafts, shim kits, and valve train components for powersports engines.
• Hot Rods Sub-brand producing crankshafts, connecting rods, wrist pin bearings, and internal engine components.
• Vertex Sub-brand offering piston rings, piston kits, and top-end engine rebuild components.
• J&N Electrical Products Sub-brand providing electrical components including starters, solenoids, ignition switches, regulators, rectifiers, and radiator fan assemblies.
• Tiger Lights Sub-brand offering LED lighting products for powersports vehicles including racing lights.
• Supersprox European sub-brand specializing in front sprockets, steel sprockets, and stealth sprockets for dirt bikes and ATVs.
• Drive Parts Product category comprising axles (6-ball and 8-ball), CVT belts, sprockets, prop shafts, and wheel bearing kits for powersports vehicles.
• Engine Parts Product category covering crankshafts, pistons, piston rings, camshafts, shim kits, bearings, oil pump components, and complete engine rebuild kits.
• Electrical Parts Product category including starters, solenoids, ignition switches, regulators, rectifiers, power shift control motors, and radiator fan assemblies.
• Fuel & Air Components Product category of fuel system and air intake components for powersports vehicles.
• Gaskets & Seals Product category of engine gaskets, seals, and sealing solutions for powersports applications.
• Tools Product category offering specialized tools for powersports maintenance and repair.
• Winches Product category of winch products and components for UTVs and ATVs.
• Promotional Items Product category of branded merchandise and promotional products.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Scale indicators4 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• Dennis Kirk: Long-established U.S. mail-order and online retailer of aftermarket powersports parts, riding gear, and accessories, with overlapping product categories and customer base.
• Warn Industries: Manufacturer and brand of winches, hubs, and off-road accessories for UTVs and ATVs — directly comparable to ABRG's winches category and a featured product type in its catalog.
• Tucker Rocky / Tucker Powersports: One of the largest U.S. distributors of aftermarket parts, accessories, and apparel to powersports dealers, carrying overlapping categories (engine, drive, electrical) and serving the same dealer network that ABRG sells into.
• Western Power Sports (WPS): Distributor of aftermarket parts and accessories for motorcycles, ATVs/UTVs, and snowmobiles, with a comparable mix of engine, drivetrain, and electrical categories sold through powersports dealers.
• Parts Unlimited: Major U.S. wholesale distributor of aftermarket parts for motorcycles, ATVs, UTVs, and snowmobiles to dealers, with a similar broad-line, multi-vendor catalog model.
• Rocky Mountain ATV/MC: Direct-to-consumer e-commerce retailer of aftermarket parts, tires, and gear for dirt bikes, ATVs/UTVs, and street motorcycles, competing head-to-head with ABRG's DTC channel.

Emerging players

• EPI Performance: Specialty manufacturer of clutches, drive belts, and performance components for UTVs and ATVs, partially overlapping with ABRG's CVT belt and drive-parts categories.
• Race Tech Suspension: Specialty aftermarket supplier of suspension and engine components for motorcycles and ATVs, with comparable end customer (enthusiast/rider) and similar upgrade-kit business model.

Regional players

• Kimpex: Canadian-based distributor and brand owner of aftermarket parts for powersports vehicles, comparable product mix and channel model, but primarily serving the Canadian market.

Broad incumbents

• Polaris Inc. (OEM): OEM manufacturer of UTVs, ATVs, and snowmobiles (RZR, Ranger, Sportsman) and owner of proprietary parts brands; competes with ABRG at the dealer-channel level for replacement and accessory share.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xtwitter.com/allballsracing1
• YouTubeyoutube.com/c/AllBallsRacingGroup
• Facebookfacebook.com/allballsracinginc
• Instagraminstagram.com/allballsracinggroup

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about All Balls Racing Group