CMG Media Agency

Name

CMG Media Agency

Legal name

Collegiate Marketing Group LLC

Website

https://cmgmediaagency.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Marketing and Advertising Services

NAICS

Advertising Agencies (541810), Advertising, Public Relations, and Related Services (5418), Convention and Trade Show Organizers (561920), Media Buying Agencies (54183)

SIC

Services-Advertising (7310), Services-Advertising Agencies (7311)

akta.pro primary industry

Integrated Full-Service Creative Agencies (MPAAAAAA)

akta.pro secondary industries

Full-Service Media Planning & Buying (MPAAABAA), Exhibitor/Sponsor Management (Corporate Conferences) (THACAFAN)

Keywords

• Experiential marketing services
• Youth marketing agency
• Digital marketing services
• Branded video production
• Spring break marketing

Headquarters

HQ city

Burlington

HQ country

Canada

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Experiential Marketing Services: Creating memorable and immersive brand experiences through activations, branded events, and Spring Break events that connect consumers with brands in personally relevant ways
2. Digital Marketing Services: Digital brand strategy including SEO, SEM, social media marketing, content development, and targeted media buying for brands
3. Corporate Sponsorship Management: Managing corporate sponsorship relationships for Spring Break events, connecting brands with college student audiences through tailored marketing strategies
4. Branded Video Production: Creative branded video content development that informs and entertains audiences
5. Publication and Distribution: Publishing and distributing the Spring Break Guide magazine, reaching over 200 college campuses with projected reach of one million students

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels11 records

Core offering

CMG Media Agency is a full-service marketing and communications agency that plans and executes digital marketing, experiential marketing, branded video, and specialized Spring Break marketing campaigns on behalf of enterprise brand clients in the leisure, lifestyle, beverage, apparel, tourism, and consumer packaged goods sectors. The firm owns and operates the Spring Break Guide annual publication (distributed to 200+ campuses), the Beach Bash Music Fest event series, and the Panamaniac/Maniac VIP Card Spring Break program, leveraging these properties plus a North American network of venue and tourism board partnerships to deliver turnkey youth-marketing activations for corporate sponsors.

Product overview

CMG Media Agency (also known as Collegiate Marketing Group) is a full-service marketing and communications agency with a proud specialty in promoting leisure and lifestyle brands that specifically target the student market. The company operates a multi-product portfolio consisting of core service offerings (Digital Marketing, Experiential Marketing, Branded Video, and Spring Break Marketing Service) combined with supplementary service offerings (Social Media, SEO & SEM, PR Communications, Content Development, Targeted Media Buying, Digital Design, and Branded Events). Additionally, CMG manages several branded properties including the Spring Break Guide (an annual publication distributed at college campuses), the Beach Bash Music Fest (a daytime beach music festival), the Panamaniac Club Card (VIP party program), and associated websites like pcbeachspringbreak.com and maniacvipcard.com.

Differentiator

Problem solved

Functional benefit

Brands

• Spring Break Guide: An annually released college spring break resource distributed to college campuses throughout the United States and Canada. CMG publishes and distributes this publication and manages its marketing and social reach.
• Beach Bash Music Fest
• Panamaniac Club Card

Products and services

• Digital Marketing Digital brand strategy service that brings brands to life in the digital space through consistent and meaningful online touchpoints, designed for enterprise brand clients seeking youth-marketing digital engagement.
• Experiential Marketing Experiential marketing service that creates memorable and immersive brand experiences by actively engaging consumers and allowing them to interact with products or services firsthand; sold to enterprise brand clients seeking youth demographic activation.
• Branded Video Video marketing service focused on creativity, producing branded video content that informs and entertains audiences for enterprise brand clients.
• Spring Break Marketing Service Specialized marketing service promoting Spring Break destinations and events to college students, including corporate sponsorships, beach parties, contests, and giveaways across Panama City Beach, Fort Lauderdale, South Padre Island, Daytona Beach, Freeport Bahamas, and Destin.
• Spring Break Guide Annual college Spring Break resource published and distributed by CMG, promoting key break destinations including Panama City Beach, South Padre Island, Daytona Beach, and Myrtle Beach. Distributed at over 200 school campuses across 25 U.S. states and Canada, with a projected reach of one million students.
• Beach Bash Music Fest Daytime beach music festival held each Wednesday in March at Sharky's Beach Club in Panama City Beach, featuring the largest stage on the beach and various music acts; a flagship Spring Break event owned and operated by CMG.
• Panamaniac Club Card / Maniac VIP Card VIP party card and Spring Break program in Panama City Beach, Florida, providing exclusive event access and offers to Spring Break participants; the 20-year-old branded program serves as both a consumer product and a sponsorship activation platform.

Quantifiable outcome

• Average attendance of over 7,000 students at Beach Bash Music Fest events
• +3 more outcomes

Named customers17 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

14 partnerships are on record, tiered minor and core.

• NYNEminorGTM or Marketing Partner · 25 February 2014Partnership with lifestyle inspired audio products brand for Spring Break 2014. Includes on-site branding, digital promotions, social media integration, and #ScoreaNYNE contests with portable Bluetooth speaker giveaways.
• Coors Light / MillerCoorscoreGTM or Marketing Partner · 6 February 2014Partnership for the Coors Light Free Rides program providing free shuttle service during Spring Break March 1-21. Working with Goldring Gulf Distributing Company to promote responsible consumption and safe transportation.
• Pepsi / Mountain Dew KickstartcoreGTM or Marketing Partner · 14 January 2014New cover sponsor for the 2014 Spring Break Guide, becoming just the second beverage brand sponsor in the publication's history. The energy drink served as a perfectly branded complement to the updated magazine.
• Gildan ActivewearcoreGTM or Marketing Partner · 1 January 2013Activewear partner providing merchandise for Spring Break events including the first annual 'Official' Spring Break souvenir T-shirt, with 30,000 high quality shirts produced and distributed. Long-standing brand partner for activations.
• Sharky's Beach ClubcoreChannel Partner/ Reseller/ Distributor · 1 January 2013Venue partnership for Beach Bash Music Fest, hosting the largest stage on the beach and weekly daytime beach events each Wednesday in March. Key venue for Spring Break entertainment programming.
• Sandpiper Beacon Beach ResortminorChannel Partner/ Reseller/ Distributor · 1 January 2013Beachfront hotel partnership for Spring Break promotions and early bird booking campaigns. Offered discounted rates and Spring Break Party Packages to attract student visitors.
• Seahaven ResortsminorChannel Partner/ Reseller/ Distributor · 1 January 2013Partnership with Origin Condominium, Seahaven Beach Hotel and The Reef Hotel for Spring Break bookings and promotions including the Seahaven Party Pass program.
• By the Sea ResortsminorChannel Partner/ Reseller/ Distributor · 1 January 2013Partnership with Beachbreak, Beachcomber, and Legacy Hotels for Spring Break accommodation offerings including discounted rates and event tickets.
• Coca-ColacoreGTM or Marketing Partner · 1 January 2013Former long-term cover sponsor of the Spring Break Guide magazine. Coca-Cola was the featured annual sponsor for nearly two decades before Pepsi/Mountain Dew Kickstart became the new cover sponsor in 2014.
• Panama City Beach Hotels and Nightclubs Co-opcoreChannel Partner/ Reseller/ Distributor · 1 November 2012Partnership with over 40 local businesses consisting of hotels, nightclubs and attractions to market Spring Break 2012 collectively. CMG spearheaded a massive internet campaign featuring Facebook, Twitter, and digital marketing.
• bestbreaktours.comcoreStrategic or Co-development Partner · 13 September 2012CMG effectively took responsibility for all marketing and communications associated with student travel company bestbreaktours.com. The 'Leader in Student Travel' retained CMG for marketing management and promotional services targeting the student demographic.
• StudentUniverse MediaminorStrategic or Co-development Partner · 6 March 2012Marketing firm partnered with Panama City Beach Convention & Visitors Bureau and Collegiate Marketing Group to bring a Guinness World Record title (Largest Bikini Parade) to Panama City Beach in March 2012.
• Panama City Beach Convention & Visitors BureaucoreStrategic or Co-development Partner · 1 January 2012Long-standing partnership with Panama City Beach's official tourism marketing body for promoting the destination as the 'Spring Break Capital of the World'. CMG has been promoting Spring Break experiences since 2010, working with the bureau on marketing campaigns, event programming, and destination promotion.
• UjENA SwimwearminorGTM or Marketing Partner · 28 October 2011Strategic partnership as Official Sponsor of Spring Break 2012 in Panama City Beach, Florida. UjENA Swimwear designs, manufactures and retails the largest branded swimwear collection in the world.

Scale indicators8 records

Recent moves7 records

Expansion highlights4 records

Direct peers

• The Marketing Arm (TMA): Omnicom Group's dedicated experiential and entertainment marketing agency. Comparable peer for entertainment sponsorships, brand activations, and youth/lifestyle-targeted campaign work.
• Mosaic Group: Experiential and shopper marketing agency executing event activations, sponsorship management, and in-person brand experiences for consumer brands. Comparable to CMG's CPG and experiential focus.
• Sparks: Global experiential marketing agency producing trade shows, exhibits, corporate events, and brand experience design. Direct peer in the live event and activation space serving enterprise clients.
• MKG: NYC-based experiential marketing and creative agency building immersive brand experiences, events, and content-driven activations. Comparable in scope of experiential services and target brand profile.
• Jack Morton: Global brand experience agency under IPG, focused on experiential marketing, live events, and integrated brand activations. Closely comparable offering to CMG's experiential marketing core.
• George P. Johnson Experience Marketing: One of the largest independent global experiential marketing agencies. Direct competitor in full-service brand experience design, live event activations, and integrated campaign execution across enterprise clients.
• Octagon: Global experiential and sports marketing agency serving major brands with event activations, sponsorship management, and content. Direct peer to CMG in delivering brand experiences and youth-targeted experiential campaigns for enterprise clients.

Broad incumbents

• Wasserman: Global sports, music, and entertainment marketing agency. Broader incumbent providing sponsorship, experiential, and brand consulting services across sports and lifestyle verticals — overlapping with CMG's youth/leisure focus.
• Havas Sports & Entertainment: Global agency network with a sports, entertainment, and experiential practice. Broad incumbent comparable in marketing communications, sponsorships, and brand experience design.
• Dentsu Sports & Entertainment: Global agency holding company with a dedicated sports and experiential practice. Broad incumbent offering end-to-end advertising, PR, and experiential services to enterprise brands.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/cmarketinggroup
• Facebookfacebook.com/pages/Collegiate-Marketing-Group-LLC/154807137886083?v=wall
• LinkedInlinkedin.com/company/cmg-media-inc-

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CMG Media Agency