Easily
Easily (operating 'Recipe Vault' at eatingeasily.com) is a Boston-based company that runs a free, consumer-facing recipe aggregation and personal-cooking-journal platform, cataloguing thousands of curated recipes for home cooks to save, cook, and rate.
- Company typePrivate
- Founded2013
- HeadquartersBoston, United States
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
What Easily does
Easily (also doing business as 'Eating Easily' / 'Recipe Vault') is a Boston-based, privately held company founded in 2013. The firm's firmographic profile describes a B2B offering in which Easily partners with companies to provide employees with fresh, healthy, prepped meal kits for home cooking. However, all observable current digital presence on eatingeasily.com is a direct-to-consumer recipe aggregation platform called 'Recipe Vault' — a free web application hosting 4,246 curated recipes indexed across 177 pages, sourced from third-party recipe publishers including Simply Recipes, AllRecipes, and RecipeTin Eats. Users can register for accounts to save favorites, log when they cook a dish, rate recipes, and leave notes for future reference. There is a significant conflict between the firmographic B2B meal-kit positioning and the actual recipe-website state; this analysis treats the website as the primary current artifact and notes the discrepancy as a diligence item.
Underlying technology is a standard recipe content website with login/signup, recipe CRUD, user ratings, and cooking-history tracking — no proprietary AI, no app, no API, and no disclosed integrations. The business model is not articulated in the source data: there is no pricing page, no commerce flow, no subscription, no advertising disclosure, and no employer/B2B fulfillment evidence on the website. The only known funding event is participation in the MassChallenge accelerator in November 2013, recorded as a $0 (non-dilutive) round. Headcount is listed at 11–50 with no identified management team, no partnerships, no M&A, and no regulatory disclosures.
Easily firmographics
Firmographics- Name
- Easily
- Website
- https://eatingeasily.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Easily (operating 'Recipe Vault' at eatingeasily.com) is a Boston-based company that runs a free, consumer-facing recipe aggregation and personal-cooking-journal platform, cataloguing thousands of curated recipes for home cooks to save, cook, and rate.
- Ownership category
- akta.pro rank
Easily industry classification
Industry- Product category
- Recipe Content Platform
- akta.pro primary industry
- Meal Planning & Prep Coaching (Macros, Grocery Guidance) (HSADAFAN)
- akta.pro secondary industries
- Meal Kits & Recipe Box Subscriptions (AFAIANAA), Prepared Meal Subscriptions (Chef-Prepared, Recurring) (CRAHAJAD)
Keywords
Where Easily is headquartered
LocationHeadquarters
- HQ city
- Boston
- HQ country
- United States
- HQ region
- North America
Markets served
Easily business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Personnel, Operations
Distribution channels1 record
Easily product offering
Product offeringCore offering
Recipe Vault is a web-based recipe collection and management platform that aggregates 4,246+ recipes from third-party sources such as Simply Recipes, AllRecipes, and RecipeTin Eats. Users can create accounts to save favorite dishes, track cooking history with last-cooked dates, rate recipes, and leave personal notes. The platform organizes content across 177 pages covering diverse global cuisines including Dutch, Italian, Mexican, South African, Lebanese, Hungarian, and Georgian, with each recipe presenting ingredient lists, step-by-step instructions, cooking times, galleries, and a 'View original source' link.
Product overview
Recipe Vault is a single, unified recipe collection website operated by Eating Easily. It offers access to 4246 curated recipes organized as a browsable catalog with search and filtering capabilities. Users can create accounts to save favorite recipes, track when they cook dishes, and rate their cooking results. The platform aggregates recipes from various third-party sources (Simply Recipes, AllRecipes, RecipeTin Eats) and presents them with step-by-step instructions, ingredient lists, cooking times, and user-contributed ratings.
Differentiator
Problem solved
Functional benefit
Products and services
- Recipe Vault Recipe Vault is a web-based recipe collection and management platform featuring 4,246 recipes sourced from around the world. Users can create accounts to save favorite dishes, track cooking history with last-cooked dates, rate recipes on a star scale, leave personal notes for future reference, browse recipes by newest or highest rated, and access step-by-step cooking instructions with full ingredient lists, cooking times, galleries, and links to the original source recipes on Simply Recipes, AllRecipes, and RecipeTin Eats.
Companies that use Easily
Customer profileSegments1 record
Ideal customer profiles1 record
Easily technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Easily partnerships and signals
Strategic signalScale indicators2 records
Recent moves3 records
Expansion highlights2 records
Easily competitors and assessment
Company assessmentDirect peers
- Mealime: Mealime is a meal-planning app that recommends personalized weekly meal plans and generates grocery lists. It overlaps with Easily's stated positioning of helping users plan and execute home cooking, and competes for the same home-cook attention budget.
- SideChef: SideChef is a recipe and guided-cooking platform with step-by-step instructions, smart timers, and integrated grocery ordering. It is comparable to Easily because both offer curated recipe content plus interactive cooking aids designed to convert browsing into actual home cooking.
- Yummly: Whisk/Yummly is a recipe discovery, meal-planning, and smart-shopping-list platform. It is directly comparable to Easily's Recipe Vault because both aggregate recipes from third-party sources, allow users to save and organize favorites, and aim to drive meal-planning behavior on a free, ad- and affiliate-supported basis.
- BigOven: BigOven is a long-standing recipe, meal-planning, and grocery-list app with a user-account-driven library. It is directly comparable to Easily's Recipe Vault because both emphasize saved recipes, personal collections, and reducing friction in planning what to cook.
- Cookpad: Cookpad is a global recipe-sharing community platform where users save, publish, and organize home recipes. It is directly comparable to Easily's Recipe Vault as a user-account-driven recipe library with social, save, and personal-collection features.
Broad incumbents
- AllRecipes: AllRecipes is one of the largest U.S. recipe websites, owned by a major media incumbent (Dotdash Meredith). It is comparable to Easily because it is one of the explicit upstream content sources cited on Recipe Vault pages, and competes for the same home-cook search and discovery traffic.
- Whisk (Samsung Food): Whisk, now relaunched as Samsung Food, is a recipe organization and meal-planning platform owned by a large incumbent. It overlaps with Easily's save-and-plan functionality and offers an instructive comparison for how a recipe platform can be rolled into a broader consumer platform play.
- Simply Recipes: Simply Recipes is an established editorial recipe site also operated by a major media incumbent (Dotdash Meredith). It is the most frequently cited original source on Recipe Vault pages, making it a direct content peer and a structural source of upstream IP risk for Easily.
- The New York Times Cooking: NYT Cooking is a major subscription-supported recipe product operated by a broad incumbent publisher. It overlaps with Easily on recipe curation, ratings, saving, and user-tracking features, but operates at vastly larger scale, with a paid business model and stronger brand recognition.
Emerging players
- Eat This Much: Eat This Much is an automated meal-planning app that generates personalized plans based on dietary goals. It is comparable to Easily as an adjacent meal-planning platform, and represents an emerging-product direction (algorithmic/AI-driven planning) that could pressure static curated libraries.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights5 records
Customer concentration
Easily social profiles
Digital presenceEasily financial estimates
Financial estimateRevenue estimate
Valuation estimate
Easily leadership team
Management profileNumber of profiles
Easily funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Easily M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Easily
What does Easily do?
Recipe Vault is a web-based recipe collection and management platform that aggregates 4,246+ recipes from third-party sources such as Simply Recipes, AllRecipes, and RecipeTin Eats. Users can create accounts to save favorite dishes, track cooking history with last-cooked dates, rate recipes, and leave personal notes. The platform organizes content across 177 pages covering diverse global cuisines including Dutch, Italian, Mexican, South African, Lebanese, Hungarian, and Georgian, with each recipe presenting ingredient lists, step-by-step instructions, cooking times, galleries, and a 'View original source' link.
When was Easily founded?
Easily was founded in 2013. It employs 11 to 50 people.
Where is Easily based?
Easily is headquartered in Boston, United States, in the North America region.
Who are Easily's main competitors?
Direct peers on record are Mealime, SideChef, Yummly, BigOven and Cookpad. Broad incumbents are AllRecipes, Whisk (Samsung Food), Simply Recipes and The New York Times Cooking. Eat This Much is listed as an emerging player.
Does Easily have an API?
No public API is recorded for Easily.
What industry is Easily in?
Easily's product category is Recipe Content Platform. Its primary akta.pro industry code is HSADAFAN, Meal Planning & Prep Coaching (Macros, Grocery Guidance), with a secondary code of AFAIANAA, Meal Kits & Recipe Box Subscriptions.