The Flavia Company

What The Flavia Company does

The Flavia Company, founded in 1982 and headquartered in Ronkonkoma, New York, designs, manufactures, and retails workplace beverage systems under the Flavia brand and operates as a US division of Italy's Lavazza Group. Its core technology is a proprietary pack-to-cup brewing architecture in which drinks brew directly from a sealed Freshpack into the cup, eliminating shared funnels and flavor transfer between beverages; the system is complemented by patented in-cup frothing technology. The product portfolio comprises three brewer models — the entry-level AROMA ($99.99 sale / $169.99 list), the mid-tier CREATION 300 ($729.90), and the large-workplace CREATION 600 ($1,999.90) — plus add-on modules (Chill Refresh for cold beverages, Flavia IQ for remote management and consumption analytics) and a catalog of Freshpack consumables spanning coffee, tea, lattes, hot chocolate, and cold drinks from licensed brands including Lavazza, Starbucks, Peet's Coffee, The Bright Tea Co., Community Coffee, and Alterra.

Flavia operates a primarily direct-to-consumer e-commerce model through flavia.com, complemented by an enterprise demo program connecting larger workplace buyers with beverage distributors. Revenue is generated from two streams: hardware sales (brewers, accessories, and pre-configured bundles) and recurring Freshpack consumables, the latter available via one-time purchase or subscription with a 5% loyalty discount and weekly-to-monthly delivery cadence. The company targets the horizontal workplace/office segment, positioning its systems as premium alternatives to standard office coffee makers and emphasizing variety, cold-beverage capability, allergen/contaminant control, and smart-brewer telemetry. Sustainability is addressed through an exclusive TerraCycle Freshpack recycling program.

The company maintains a 501-1000 employee base, has invested over 3,000 hours in workplace beverage research including more than 2,000 taste tests, and pursues a steady cadence of product launches — most recently Cocoa Bliss (November 2025), Lavazza Tiramisù, and the Community Coffee brand integration — under Lavazza Group's strategic direction.

Name

The Flavia Company

Website

https://flavia.com

Company type

Private

Founded year

1982

Headcount range

501–1,000 employees

Short description

The Flavia Company is a US division of Lavazza Group that designs and sells proprietary pack-to-cup workplace beverage brewers and Freshpack consumables to offices, served through DTC e-commerce and an enterprise demo program across brands including Lavazza, Starbucks, and Peet's.

Ownership category

akta.pro rank

Product category

Workplace Beverage Systems

NAICS

Coffee and Tea Manufacturing (311920), Coffee and Tea Manufacturing (31192)

SIC

Electric Housewares & Fans (3634), Beverages (2080)

akta.pro primary industry

Single-Serve Coffee (Pods, Capsules) (CRADAHAH)

akta.pro secondary industry

Coffee, Espresso & Tea Appliances Retail (CRACADAC)

Keywords

• Workplace beverage systems
• Single-serve brewers
• Freshpack coffee pods
• Office coffee machines
• Commercial beverage equipment

Headquarters

HQ city

Ronkonkoma

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Beverage Machine Sales: Sale of Flavia brewers (AROMA, CREATION 300, CREATION 600) and accessories directly to customers via e-commerce and potentially through enterprise sales channels.
2. Freshpack Beverage Sales: Single-serve beverage packs (Freshpacks) containing coffee, tea, lattes, hot chocolate, and cold drinks sold in boxes. Available for one-time purchase or subscription with delivery frequency options (weekly, bi-weekly, monthly).
3. Bundles and Starter Packs: Pre-configured bundles combining brewers with Freshpacks and accessories at discounted prices.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

The Flavia Company designs, manufactures, and retails workplace single-serve beverage systems consisting of proprietary brewing machines (AROMA, CREATION 300, CREATION 600) and Freshpack consumables (coffee, tea, lattes, hot chocolate, cold drinks) sourced from premium brands including Lavazza, Starbucks, Peet's Coffee, Bright Tea Co., and Community Coffee. Products are sold directly to consumers and businesses via flavia.com and through an enterprise demo program that connects buyers with beverage distributors.

Product overview

Flavia is a workplace beverage system and division of Lavazza Group, offering a multi-beverage platform comprised of three main brewer models (AROMA for small spaces, CREATION 300 for midsized offices, and CREATION 600 for large workplaces), all utilizing proprietary Freshpack single-serve technology. The system provides hot, cold, and frothed drink options through a pack-to-cup brewing process that eliminates cross-contamination. Compatible Freshpacks include offerings from Lavazza, Starbucks, Peet's Coffee, Bright Tea Co., and Community Coffee brands. Smart technology (Flavia IQ) enables remote management for the C300 and C600 machines, while the Chill Refresh accessory enables cold beverage brewing. The portfolio spans machines, consumables (Freshpacks in various brands and varieties), and accessories.

Differentiator

Problem solved

Functional benefit

Products and services

• Flavia AROMA Brewer Small workplace and home office single-serve beverage brewer that brews coffee, tea, lattes, and hot chocolate in about a minute. Features a compact design with multiple brew sizes (7oz, 9oz, 12oz), over-ice brewing capability, travel-mug compatibility, and an automatic Energy Saving Mode after 120 minutes of inactivity.
• Flavia CREATION 300 Midsized workplace beverage system that crafts 14 unique hot and cold café-style beverages with a compact footprint. Compatible with Flavia IQ smart technology for remote management and with the Chill Refresh module for cold drink brewing.
• Flavia CREATION 600 Large workplace multi-purpose beverage system for high-demand environments, brewing hot and cold café-style beverages including drip coffee, tea, cold brew, and latte. Integrated with Flavia IQ smart technology and available bundled with Chill Refresh.
• Freshpacks (Consumable Beverage Packs) Single-serve proprietary beverage packs used with Flavia brewers, containing coffee, tea, lattes, hot chocolate, and cold drinks. The portfolio includes licensed offerings from Lavazza (Caramel, Decaf, Opera Intenso, Tiramisù, Mocha Latte), Starbucks (Caffe Verona, Pike Place Roast, Veranda Light Roast, Espresso Roast), Peet's Coffee (French Roast, Cafe Domingo, Colombia Luminosa), The Bright Tea Co. (English Breakfast, Select Green Tea, Green Tea with Jasmine, Lemon Herbal, Peppermint Herbal), Community Coffee (Signature Blend, Breakfast Blend), and Alterra (Sumatra, French Vanilla, French Roast, Hazelnut, Cinnamon Dolce Iced Coffee). Available as one-time purchase or via subscription with delivery frequency options.
• Flavia Chill Refresh Module Refrigeration unit accessory that enables cold beverage brewing on Flavia CREATION 300 and CREATION 600 machines without the need for ice.
• Cocoa Bliss Hot Cocoa Freshpacks Hot cocoa Freshpack made with real cocoa, designed for quick preparation in Flavia brewers, expanding the Freshpack consumable line into the cocoa specialty category.
• Flavia Starter Packs and Bundles Pre-configured bundles combining Flavia brewers with Freshpacks and accessories at discounted prices, including the AROMA Brewer Bundle with 84 Freshpacks, the C300 & Best Sellers Bundle, and the C600 + Best Seller Bundle.

Quantifiable outcome

• 79% of employees agree that an employer who offers a wide variety of drinks cares about their wellbeing
• +1 more outcomes

Named customers2 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Six partnerships are on record, tiered flagship, core and minor.

• Lavazza GroupflagshipStrategic or Co-development Partner · 10 November 2025Flavia is a division of Lavazza Group, a major Italian coffee company. Lavazza provides brand credibility, proprietary coffee blends, and operates as the parent company guiding Flavia's strategic direction and product development.
• StarbuckscoreChannel Partner/ Reseller/ DistributorStarbucks coffee products are available in Flavia Freshpacks for use with Flavia brewers, including Caffe Verona, Pike Place Roast, and Veranda Light Roast varieties. This is a licensing arrangement allowing Flavia to distribute Starbucks coffee in their single-serve format.
• Peet's CoffeecoreChannel Partner/ Reseller/ DistributorPeet's Coffee products are available in Flavia Freshpacks including French Roast, Cafe Domingo, and Colombia Luminosa varieties. This licensing partnership brings premium Peet's Coffee to the Flavia workplace beverage ecosystem.
• The Bright Tea Co.coreChannel Partner/ Reseller/ DistributorThe Bright Tea Co. provides tea products in Flavia Freshpack format, including English Breakfast, Select Green Tea, Green Tea with Jasmine, Peppermint Herbal, and Lemon Herbal varieties. Available as individual packs or in mixed variety packs.
• Community CoffeecoreChannel Partner/ Reseller/ DistributorCommunity Coffee has joined the Flavia drink menu, offering Signature Blend and Breakfast Blend in Freshpacks compatible with Flavia brewers. This partnership expands Flavia's coffee portfolio with America's #1 Family-Owned Premium Retail Coffee Brand.
• TerraCycleminorStrategic or Co-development PartnerFlavia Freshpacks can exclusively be recycled through the TerraCycle Recycle-Your-Freshpack (RYF) program, providing an environmentally responsible disposal option for used beverage packs.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Nespresso (Nestlé): Nespresso operates the premier premium single-serve espresso and coffee capsule business globally, with strong penetration in offices and hospitality. It directly overlaps Flavia's premium workplace positioning and uses a similar proprietary pod + brewer ecosystem, though it skews more to espresso and Vertuo formats.
• Bunn-O-Matic Corporation: Bunn is a long-established commercial coffee equipment manufacturer producing batch brewers, airpots, and single-cup systems for offices, restaurants, and convenience stores. It competes with Flavia in workplace beverage equipment with a stronger emphasis on batch brewing and traditional coffee formats.
• Tassimo (JDE Peet's): Tassimo is a single-serve pod coffee platform owned by JDE Peet's that uses proprietary T DISC barcode-read capsules for brewing. It competes with Flavia in home and small-office single-serve coffee, with a comparable brewer-plus-consumables business model.
• Keurig Dr Pepper: Keurig is the dominant single-serve pod coffee system in North American offices and homes, with a massive installed base of Keurig brewers and K-Cup pods. It competes head-to-head with Flavia in the workplace segment, though Keurig uses a shared brew-chamber architecture rather than Flavia's pack-to-cup approach.
• Franke Coffee Systems: Franke is a Swiss manufacturer of fully automatic commercial coffee machines serving offices, hospitality, and retail chains worldwide. It competes with Flavia at the high end of the workplace beverage segment with bean-to-cup super-automatic systems that bypass single-serve pods entirely.
• JURA Elektroapparate: JURA manufactures premium super-automatic espresso machines widely used in offices, hotels, and foodservice. It targets the same premium workplace beverage segment as Flavia but competes via fresh bean-to-cup brewing rather than pod-based single-serve, representing an adjacent premium alternative.

Broad incumbents

• Breville Group: Breville is a premium small-appliance manufacturer producing espresso machines, drip coffee makers, and specialty kitchen equipment. While not a direct single-serve pod competitor, it competes for the same premium home and small-office coffee equipment budget as Flavia's AROMA model.
• Cuisinart (Conair): Cuisinart manufactures premium small kitchen appliances including single-serve and automatic coffee makers that compete in the home and small-office market. It overlaps with Flavia's AROMA brewer positioning at similar price points without the proprietary Freshpack consumables ecosystem.
• Hamilton Beach Brands: Hamilton Beach is a mass-market small kitchen appliance brand offering single-serve coffee makers and office coffee equipment at value price points. It competes with Flavia's entry-level AROMA brewer in the small office and home office segment on price rather than premium differentiation.
• Lavazza (parent company): Lavazza is Flavia's parent company and a major Italian coffee manufacturer with a broad portfolio spanning espresso beans, capsules (Blue, ¡Tierra!, Café Espresso), foodservice, and retail brands. As the umbrella player, it provides brand credibility and coffee supply, and competes with broader single-serve and espresso capsule platforms.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Flavia Company