Basharatyan V.
Basharatyan V is a privately held, direct-to-consumer luxury women's fashion brand selling premium ready-to-wear and limited-edition bespoke apparel through its e-commerce site and showrooms in London and Dubai.
- Company typePrivate
- Founded-
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Basharatyan V. does
Basharatyan V is a privately held luxury women's fashion brand operating a direct-to-consumer model through an e-commerce storefront at basharatyanv.com and two physical showrooms located at 160 Kensington Church Street in London, UK, and in Arabian Ranches 3, Dubai, UAE. The company's core technology is fashion design and garment construction using premium materials (Italian tweed, silk, French lace, velvet, python leather, genuine leather) with significant handmade craftsmanship. Its product portfolio is organized around six seasonal collections — N'YALA (SS26), L'enfance en France (AW25/26), Hedonism (SS25), Back to Basics (AW24/25), All Year Round Summer (SS24) — and a Bespoke custom-tailoring line that produces at most 10 units per style and is sold through showrooms and the website.
Revenue is generated primarily through one-time sales of ready-to-wear apparel (jackets, trousers, dresses, shirts, tops) and accessories priced in Russian rubles ranging from approximately 2,300₽ for entry-level accessories to over 137,000₽ for premium and bespoke pieces, with the website also displaying EUR, GBP, and AED pricing. Distribution is purely owned DTC: the transactional website supports English and Russian with four currencies, while London and Dubai showrooms handle fittings, bespoke orders, and in-person sales. Marketing relies on visual lookbook content, editorial press coverage in Vogue, Elle, Harper's Bazaar, Grazia, and InStyle, plus WhatsApp-based customer service and email newsletters. The brand targets fashion-conscious women seeking distinctive, limited-edition garments, with bespoke serving a higher-end, made-to-measure clientele.
Ownership, founding date, funding history, headcount, and financial figures are not disclosed in available sources; the legal entity structure and the identity of the lead designer are likewise not explicitly stated. The operating jurisdictions indicated by physical presence are the United Kingdom and the United Arab Emirates, while pricing in rubles and Russian-language support suggest a Russian-speaking origin market.
Basharatyan V. firmographics
Firmographics- Name
- Basharatyan V.
- Legal name
- Basharatyan V
- Website
- https://basharatyanv.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Basharatyan V is a privately held, direct-to-consumer luxury women's fashion brand selling premium ready-to-wear and limited-edition bespoke apparel through its e-commerce site and showrooms in London and Dubai.
- Ownership category
- akta.pro rank
Basharatyan V. industry classification
Industry- Product category
- Luxury Women's Apparel
- NAICS
- Apparel Accessories and Other Apparel Manufacturing (3159), Apparel Manufacturing (315), Clothing and Clothing Accessories Retailers (458110)
- SIC
- Retail-Apparel & Accessory Stores (5600), Retail-Women's Clothing Stores (5621), Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300)
- akta.pro primary industry
- Luxury & Couture / Small-Batch Cut & Sew (IMAOAEAL)
- akta.pro secondary industries
- Luxury Scarves, Gloves & Cold-Weather Accessories (CRAKAEAF), Luxury Hats & Headwear (CRAKAEAG), Headwear Manufacturing (Hats/Caps/Beanies) (IMAOAFAA), Scarves/Shawls/Winter Neckwear Manufacturing (IMAOAFAD)
Keywords
Where Basharatyan V. is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
Basharatyan V. business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Others
Revenue model
- Ready-to-wear apparel sales: The brand generates revenue primarily through direct sales of ready-to-wear fashion items including jackets, trousers, dresses, shirts, tops, and accessories across multiple seasonal collections. Products are sold at fixed prices through the e-commerce website and showrooms.
- Bespoke custom orders: Limited edition custom-made pieces produced in quantities of up to 10 units per style, sewn to individual client measurements. Each piece is made from premium fabrics and involves significant handmade work.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Accessory items (bags, scarves, hats, belts) |
| Unit Pricing | Pay-as-you-go | Ready-to-wear essentials (tops, t-shirts, basic items) |
| Unit Pricing | Pay-as-you-go | Signature pieces (jackets, trousers, skirts) |
| Unit Pricing | Pay-as-you-go | Premium and evening wear |
| Unit Pricing | Multi-year contract | Bespoke custom pieces |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Basharatyan V. product offering
Product offeringCore offering
BASHARATYAN V is a luxury women's fashion brand that designs, produces, and sells premium ready-to-wear apparel (jackets, trousers, dresses, shirts, tops, blouses), accessories (silk scarves, hats, bags, belts), and a bespoke custom tailoring service. Products are sold directly to consumers via the brand's e-commerce site and physical showrooms in London and Dubai. The Bespoke line is produced in limited quantities of up to 10 units per style, sewn to individual client measurements using premium fabrics.
Product overview
BASHARATYAN V is a luxury fashion brand operating an e-commerce platform that sells women's clothing and accessories. The product portfolio is organized around seasonal collections including N'YALA (SS26), L'enfance en France (AW25/26), Hedonism (SS25), Back to Basics (AW24/25), and All Year Round Summer. Key product categories include premium jackets (tweed, velvet, suede), trousers (bell-bottomed, semi-palazzo, jeans), dresses (midi, maxi, mini), shirts and blouses, and accessories. The brand also offers a bespoke custom tailoring service producing limited-edition pieces (max 10 units per style) using premium fabrics with handmade details. Collections are complemented by lookbook editorial content.
Differentiator
Problem solved
Functional benefit
Products and services
- Premium Jackets Premium women's jackets constructed from Italian tweed, velvet, and other fine fabrics, often with silk lining. Offered across multiple seasonal collections.
- Trousers and Bottoms Diverse trouser styles for women, including bell-bottomed Italian velvet, semi-palazzo with pinches, high-waisted, jeans, tweed jeans with silk lining, and flared knitwear.
- Dresses Women's dress collection featuring midi, maxi, and mini lengths, bodycon and bias-cut silhouettes, and evening wear with sequins and fringe detailing.
- Shirts and Blouses Women's shirts and blouses including classic BV shirts, voluminous-sleeve styles, tweed shirts, safari shirts, and silk blouses with varied collar treatments.
- Tops and Blouses Women's tops and blouses in silk and lace with V-neck, stand-collar, and bow designs, plus basic turtlenecks.
- Accessories Women's fashion accessories including silk scarves, fedora hats, shopper bags, clutch bags, twilly scarves, keychain pendants, and belts, priced from approximately 2,300₽ to 28,750₽.
- Bespoke Custom Tailoring Custom-made luxury garments produced in limited quantities of up to 10 units per style, using the most premium fabrics and significant handmade work, sewn to individual client measurements.
- N'YALA Collection (SS26) Spring/Summer 2026 seasonal collection featuring silk and premium fabric garments including total looks, skirts, jackets, and dresses.
- L'enfance en France Collection (AW25/26) Autumn/Winter 2025-2026 seasonal collection featuring silk French lace, suede and leather bombers, trenchcoats, and tailored garments.
- Hedonism Collection (SS25) Spring/Summer 2025 seasonal collection featuring silk garments, python leather detailing, gold pleated taffeta pieces, and statement accessories.
- Back to Basics Collection (AW24/25) Autumn/Winter 2024-2025 seasonal collection featuring essential wardrobe pieces including tweed jackets, Italian velvet trousers, basic BV jackets, and knitwear.
- All Year Round Summer Collection (SS24) Spring/Summer 2024 year-round summer collection featuring lightweight silk garments, cotton tops, and versatile pieces for warm climates.
Companies that use Basharatyan V.
Customer profileSegments3 records
Ideal customer profiles2 records
Basharatyan V. technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Basharatyan V. partnerships and signals
Strategic signalScale indicators4 records
Recent moves5 records
Expansion highlights4 records
Basharatyan V. competitors and assessment
Company assessmentDirect peers
- Erdem: London-based luxury womenswear designer brand featuring dresses, tailoring, and printed separates with strong editorial presence. Comparable as an eponymous designer-led luxury brand with seasonal collections and premium construction.
- Rotate Birger Christensen: Danish contemporary womenswear brand focused on occasionwear and statement dresses with strong social and editorial marketing. Comparable as a premium women's fashion brand with limited-edition drops and D2C distribution.
- Mary Katrantzou: London-based Greek-born designer label known for printed dresses and luxury womenswear with strong editorial coverage. Comparable as an eponymous designer luxury brand with seasonal collections and premium price positioning.
- Reiss: UK-headquartered contemporary luxury fashion brand selling women's and men's apparel through D2C stores and e-commerce. Comparable as a London-rooted brand with premium positioning, multi-currency international e-commerce, and signature tailored pieces.
- Rixo: London-based womenswear label founded by designers, focused on dresses, tops, and occasionwear with vintage-inspired prints. Comparable as a designer-led D2C brand serving a similar demographic of fashion-conscious women with premium positioning.
- Galvan London: London-based luxury womenswear label specializing in eveningwear and slip dresses with minimalist silhouettes. Comparable as a smaller-scale luxury designer brand serving occasion-wear customers via D2C.
- Temperley London: British luxury womenswear brand known for feminine dresses, occasionwear, and bespoke-inspired craftsmanship. Comparable as a London-based eponymous designer brand selling premium women's apparel through D2C and department stores.
- Self-Portrait: London-based contemporary luxury womenswear brand selling dresses, jackets, and ready-to-wear through D2C e-commerce and select stockists. Directly comparable as a designer-led brand targeting fashion-conscious women with premium price points and global e-commerce presence.
Emerging players
- Sleeper: Ukrainian-founded womenswear brand specializing in elevated loungewear, sleepwear, and occasion dresses with global e-commerce. Comparable as a designer-led D2C brand selling niche premium women's apparel internationally.
Broad incumbents
- Zadig & Voltaire: Paris-based luxury contemporary womenswear brand with global flagship stores and wide product range. Comparable as a larger established luxury fashion house operating in the same premium contemporary tier with multi-channel retail.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
Basharatyan V. social profiles
Digital presenceBasharatyan V. financial estimates
Financial estimateRevenue estimate
Valuation estimate
Basharatyan V. leadership team
Management profileNumber of profiles
Basharatyan V. funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Basharatyan V. M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Basharatyan V.
What does Basharatyan V. do?
BASHARATYAN V is a luxury women's fashion brand that designs, produces, and sells premium ready-to-wear apparel (jackets, trousers, dresses, shirts, tops, blouses), accessories (silk scarves, hats, bags, belts), and a bespoke custom tailoring service. Products are sold directly to consumers via the brand's e-commerce site and physical showrooms in London and Dubai. The Bespoke line is produced in limited quantities of up to 10 units per style, sewn to individual client measurements using premium fabrics.
Is Basharatyan V. a public or private company?
Basharatyan V. is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Basharatyan V. founded?
Basharatyan V. was founded in -1. It employs 11 to 50 people.
Where is Basharatyan V. based?
Basharatyan V. is headquartered in London, United Kingdom, in the Europe region.
How does Basharatyan V. make money?
Two revenue lines are on record. Ready-to-wear apparel sales are the primary driver. The others are bespoke custom orders.
Who are Basharatyan V.'s main competitors?
Direct peers on record are Erdem, Rotate Birger Christensen, Mary Katrantzou, Reiss, Rixo, Galvan London, Temperley London and Self-Portrait. Sleeper is listed as an emerging player. Zadig & Voltaire is listed as a broad incumbent.
Does Basharatyan V. have an API?
No public API is recorded for Basharatyan V..
What industry is Basharatyan V. in?
Basharatyan V.'s product category is Luxury Women's Apparel. Its primary akta.pro industry code is IMAOAEAL, Luxury & Couture / Small-Batch Cut & Sew, with a secondary code of CRAKAEAF, Luxury Scarves, Gloves & Cold-Weather Accessories. Its NAICS code is 3159 and its SIC code is 5600.