What Wings Lernmedien does

Wings Lernmedien AG is a privately-held Swiss educational publishing company headquartered in Schindellegi that develops, produces, and distributes IT and office-application teaching materials for the Swiss commercial education market. Founded in the mid-1990s (the company claims over 28 years of activity; firmographic records cite 1995 while the company history timeline cites 1996), the firm is led by CEO Michael Vontobel and operates with a headcount of 1-10 employees. Its core products are curriculum-aligned training materials for Swiss commercial apprenticeships (Kaufleute EFZ/EBA, the HKBe series), ICDL (formerly ECDL) and SIZ (Smart/Advanced/Power User) certification preparation, VSH Handelsdiplom preparation, and Lehrplan 21 computer-science curriculum coverage. Supplementary offerings include individual Microsoft Office topic courses (Word, Excel, PowerPoint, Outlook, Access), image editing, computer technology and Python programming, and a standalone module on artificial intelligence.

The underlying technology stack combines a digital print-on-demand production system with the Edubase e-book platform for multi-format content delivery (color print with E-Book Light, full E-Book on iOS/Android/Windows via Edubase, and black-and-white print). Custom branding and content integration are supported from order volumes of 10+ units, and the company operates Dokuprint.net as an adjacent print-on-demand service. A Microsoft Teams-based Wings Community platform provides customer exchange, peer support, and digital-teaching guidance. Distribution is exclusively within Switzerland via Swiss Post, with pickup available at the Schindellegi headquarters and dedicated order pages for institutional customers.

The business model is direct-to-customer e-commerce through wings.ch with unit pricing between CHF 22-71.50 per title depending on format and page count, volume discounts up to 17.5% at 200+ units per topic, and a partner pricing tier for customers spending over CHF 5,000 annually. Custom materials are priced at CHF 280-560 depending on scope. Customer segments are organized vertically: commercial vocational schools (primary), gymnasiums, vocational schools, and continuing-education institutions. The company is bootstrapped, with no disclosed funding, no parent company, and operates only in the Swiss market under the explicit positioning "Lehrmittel aus der Schweiz, für die Schweiz."

Name

Wings Lernmedien

Legal name

Wings Lernmedien AG

Website

https://wings.ch

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

1–10 employees

Short description

Wings Lernmedien AG is a Swiss educational publisher producing IT and office-application teaching materials, including ICDL, SIZ, and Kaufleute EFZ certification courses, for Swiss vocational schools, gymnasiums, and continuing education institutions via print-on-demand and Edubase e-books.

Ownership category

akta.pro rank

Product category

Educational Publishing

NAICS

Book Publishers (513130), Book Publishers (51313), Books Printing (323117), Business and Secretarial Schools (611410)

SIC

Books: Publishing Or Publishing & Printing (2731), Book Printing (2732), Services-Educational Services (8200)

akta.pro primary industry

Professional Licensure & Certification Exam Prep (Bar/CPA/NCLEX/PMP, etc.) (EDAGADAD)

akta.pro secondary industries

Electives & Enrichment Curriculum (Arts, Music, PE, CTE Exploratories) (EDAGAAAG), Core Subject Textbooks (ELA, Math, Science, Social Studies) (EDAGAAAA)

Keywords

• Educational publishing
• Vocational training materials
• IT certification courses
• Print-on-demand textbooks
• Digital learning content

Headquarters

HQ city

Schindellegi

HQ country

Switzerland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Printed Educational Materials: One-time sales of printed textbooks and learning materials in various formats (color, black-and-white) with E-Book Light codes. Products include ICDL, SIZ, Kaufleute EFZ 2023, VSH, and individual Microsoft Office topics.
2. E-Book Sales: Digital content sales through the Edubase platform providing E-Books for iOS, Android, and Windows browsers with synchronized annotations. Also includes E-Book Light (read-only browser access) bundled with printed materials.
3. Custom Content Integration: Custom compilation of materials combining existing topics with customer-specific content. Pricing ranges from CHF 280-560 depending on scope, with small adaptations costing the same as standard materials.
4. Volume Discounts and Partner Programs: Position-based quantity discounts (5% at 10+ units up to 17.5% at 200+ units per topic) and partner discounts for customers with annual revenue exceeding CHF 5,000.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels4 records

Core offering

Wings Lernmedien AG develops, produces, and sells educational materials (Lehrmittel) for IT and office application training in Swiss commercial vocational schools, gymnasiums, vocational schools, and continuing education institutions. The portfolio covers ICDL, SIZ, Kaufleute EFZ/EBA (HKBe), VSH Handelsdiplom, Lehrplan 21, and individual Microsoft Office topics, delivered as printed books (color or B&W), E-Books via the Edubase platform, or E-Book Light browser access. Materials are produced via print-on-demand, enabling custom branding and just-in-time delivery, and are supplemented by the Wings Community platform, Wings Digital licensed PDF format, custom material creation, and webinars.

Product overview

Wings Lernmedien AG is a Swiss educational publisher specializing in IT and office application training materials for vocational schools, gymnasiums, and continuing education. The product portfolio centers on certification preparation courses (ICDL, SIZ Smart/Advanced/Power User) and commercial vocational education (Kaufleute EFZ/EBA HKBe series), supplemented by individual software topic courses (Windows, Word, Excel, PowerPoint, Outlook, Access, image editing), artificial intelligence, and the Computertechnik und Programmierung programming course. The HKBe series is structured as eight individual modules (Office-Grundlagen, Textverarbeitung, Tabellenkalkulation, Präsentation, Kommunikation und Arbeitsorganisation, Multimedia, Handlungsorientierte Aufträge) that can be purchased separately or as complete sets. Materials are available as color or black-and-white printed books with E-Book Light codes, full E-Books via the Edubase platform, or digital-only licensing through Wings Digital. Supplementary offerings include the Wings Community platform (Microsoft Teams-based), practice exercise collections, custom material creation, print-on-demand services, and webinars.

Differentiator

Problem solved

Functional benefit

Products and services

• ICDL (International Certificate of Digital Literacy) Certification preparation courses covering computer and online fundamentals, word processing with Word, spreadsheets with Excel, and presentations with PowerPoint. Formerly known as ECDL. Available as Base, Standard, Advanced, and Profile sets for individual or bundled purchase. Targeted at Swiss commercial vocational schools and continuing education programs.
• SIZ (Smart User, Advanced User, Power User) Three-tier Swiss IT certification course series covering Word, Excel, and other Office applications at progressive difficulty levels (Smart User, Advanced User, Power User). Targeted at Swiss commercial vocational education.
• Kaufleute EFZ/EBA 2023 (HKBe Series) Comprehensive educational materials for Swiss commercial vocational training covering Office applications, business communication, and action-oriented assignments, aligned with the Kaufleute EFZ 2023 reform. Structured as multiple modules (Office-Grundlagen, Textverarbeitung, Tabellenkalkulation, Präsentation, Kommunikation und Arbeitsorganisation, Multimedia, Handlungsorientierte Aufträge) available individually or as complete sets. Targeted at commercial vocational schools (Kaufmännische Berufsschulen).
• VSH Handelsdiplom (Standard and ICDL) Two variants (Standard and ICDL) of educational materials for commercial diploma preparation at Swiss vocational schools. Targeted at Handelsdiplom VSH programs.
• Single Topics (Windows, Word, Excel, PowerPoint, Outlook, Access, Bildbearbeitung, Künstliche Intelligenz) Individual software application courses covering Windows, Microsoft Word, Excel, PowerPoint, Outlook, Access, image editing (Bildbearbeitung), and Artificial Intelligence (Künstliche Intelligenz) as standalone topics. Each includes exercises, training materials, and self-assessment tools. Targeted at schools and educators needing modular content.
• Lehrplan 21 Repetitorium Anwendungskompetenzen Five-volume educational material for the Swiss Lehrplan 21 curriculum covering basics, word processing, spreadsheets, presentations, and image/video/audio editing. Targeted at Swiss secondary schools (Gymnasien) for ICT and application competencies.
• Computertechnik und Programmierung (Computer Technology and Programming) Comprehensive course on computer technology fundamentals and programming basics using Python, PyCharm Educational, and micro:bit hardware. Covers number systems, coding, networks, data security, and databases. Targeted at secondary school students (Sekundarstufe I and II) for mandatory or elective courses.
• Wings Digital Digital learning platform combining all HKBe volumes in digital form with action-oriented assignments, delivered as a licensed image PDF via email. Targeted at institutions requiring fully digital course materials.
• Wings Community Community platform built on Microsoft Teams for customer exchange on digital offerings, e-books, and digital teaching tools including Microsoft Teams, OneNote, and Forms. Targeted at educators and institutions using Wings materials who want peer-to-peer knowledge sharing.
• Custom Materials (Kundenspezifische Unterlagen) Customized educational materials tailored to specific courses, combining existing topics with customer-specific content. Pricing ranges from CHF 280.00 to CHF 560.00 depending on scope. Targeted at schools and institutions requiring specialized training content.
• Übungen der Woche / Übungen des Monats (Weekly/Monthly Practice Exercises) Weekly and monthly practice exercises covering Word, Excel, PowerPoint, Outlook, Access, multimedia, image editing, business language, and computer topics. Includes exercise files and solution files. Targeted at educators needing supplementary practice content.
• Dokuprint.net (Print-on-Demand Printing Service) Print-on-demand printing service for educational materials, enabling quick and uncomplicated printing. Operated as an adjacent subsidiary (Dokuprint.net) of Wings Lernmedien AG. Targeted at educators and institutions needing custom print runs.
• Webinare (Webinars) Webinar series teaching Microsoft application tips for workplace organization, covering Outlook, To Do, Planner, Teams, and SharePoint. Targeted at educators and end users of Wings materials.
• micro:bit Hardware Bundle BBC-developed single-board computer with LED matrix, buttons, and accelerometer, bundled with the Computertechnik und Programmierung course for hands-on programming. Includes USB cable and adapter. Targeted at secondary school students for visual programming exercises.

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature3 records

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Regional players

• Lehrmittelverlag Zürich: Cantonal educational publisher for Zurich schools, producing curriculum-aligned teaching materials. Regional peer operating in the same Swiss school market with comparable curriculum-alignment model.

Direct peers

• hep verlag: Swiss educational publisher focused on vocational and professional education materials. Most direct peer in the Swiss market for curriculum-aligned teaching aids, with overlapping customer base in Swiss Berufsschulen.
• Vierfarben Verlag: German IT book publisher producing step-by-step guides on Office applications, Windows, and programming. Comparable niche in IT instructional publishing with similar target audience of educators and learners.
• Herdt Verlag: German publisher specializing in IT and office application training materials for vocational schools and adult education. Directly comparable product set (Office, programming, digital literacy) with similar print + e-book distribution model.
• BILDNER Verlag: German publisher of IT and software training books covering Microsoft Office, programming, and digital topics. Comparable in offering (Office + programming textbooks) and target customer (schools, vocational institutions, self-learners).

Broad incumbents

• Westermann Gruppe: Established German educational publisher covering vocational and general education subjects. Larger incumbent that overlaps with Wings in the German-speaking vocational education publishing space.
• Cornelsen Verlag: Large German educational publisher with vocational and professional education titles including IT/computer science. Broader portfolio than Wings but competes in the same German-speaking vocational curriculum market.
• Klett: Major German educational publisher with broad curriculum coverage including IT and vocational subjects. Larger incumbent with broader subject portfolio and international presence, but overlapping in the vocational IT materials space.

Others

• ICDL (Digital Skills Certification): Global digital literacy certification body. Wings is an ICDL courseware provider; ICDL itself is the certification authority whose exams Wings materials prepare students for—ecosystem partner and indirect stakeholder in Wings' certification prep revenue.
• Microsoft Learning (Microsoft Learn): Official Microsoft free learning platform covering Office, Azure, and developer topics. Adjacent competitor as free alternative source of Microsoft Office training content that Wings monetizes.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wings Lernmedien