Strega

Name

Strega

Legal name

Strega Alberti Benevento S.p.A.

Website

https://strega.it

Company type

Private

Founded year

1860

Operating status

Operating

Headcount range

51–100 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Benevento

HQ country

Italy

HQ region

Europe

Offices4 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Others

Revenue model

1. Liqueur Sales: Core revenue from Liquore Strega and related liqueur products including Strega Cream, Strega Chocolate, Strega Riserva, and the Distilleria Strega 1860 line (Amaro, Sambuca, Limoncello, Amaretto, Grappa, Grancaffè). Sold through own e-commerce, retail stores, and distribution network.
2. Confectionery Products: Nougat (Torrone), chocolates (Croccantino, Magie, Goccioloni), baked specialties (Panettone, Pandoro, Babà), and seasonal products (Easter eggs). Sold through retail stores and e-commerce.
3. Retail Store Operations: Company-owned Strega Stores in Benevento (near train station) and Napoli (Santa Chiara) selling the full product range plus exclusive editions.
4. Export/Distribution: Products distributed through large-scale retail in Italy and exported to over 50 countries including USA, Argentina, Australia, and European Union member states.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Strega Alberti Benevento SpA produces and sells traditional Italian herbal liqueurs — most notably the flagship Liquore Strega, made from approximately 70 herbs and spices distilled and aged in ash barrels — alongside a broader Distilleria Strega 1860 line (Amaro, Sambuca, Limoncello, Amaretto, Grappa, Grancaffè) and an Alberti confectionery range that includes nougat (torrone), filled chocolates, panettone, babà, and seasonal specialties. Products are sold through the company's own e-commerce store (store.strega.it), company-owned Strega Stores in Benevento and Naples, large-scale domestic distribution, and exports to more than 50 countries.

Product overview

Strega Alberti Benevento SpA is a traditional Italian food and beverage company offering liqueurs and confectionery products. The core product is Liquore Strega (herbal liqueur created in 1860), complemented by the Distilleria Strega 1860 line (Amaro, Sambuca, Amaretto, Limoncello, Grancaffè), specialty liqueurs (Strega Cream, Strega Riserva, Strega Chocolate, Licorice, Grappa), and Alberti Confectionery (nougat, chocolates, baked specialties including Panettone and Babà). The company operates through its online store (store.strega.it) and physical Strega Stores in Benevento and Naples.

Differentiator

Problem solved

Functional benefit

Brands

• Premio Strega: Italy's most prestigious literary prize, founded in 1947
• Spazio Strega
• Strega Mixology
• Strega Design Collection
• Distilleria Strega 1860
• I Dolci Alberti
• Strega Retail

Products and services

• Liquore Strega The flagship Italian herbal liqueur created in 1860 by Giuseppe Alberti. Made from approximately 70 herbs and spices sourced globally, with saffron providing its characteristic yellow color. Aged in ash barrels and bottled at 40% alcohol by volume. Distributed worldwide for consumption neat, on ice, in long drinks, and in cocktails.
• Strega Cream A soft cream liqueur combining fresh milk with Strega Liqueur, designed for consumers with delicate palates. Marketed at 700ml, 17% alcohol by volume, and presented in a gift box.
• Strega Riserva The classic Strega liqueur aged for many years in ash barrels to achieve perfect blending of aromas, presented in elegant new packaging.
• Strega Chocolate Liqueur A 700ml, 17% alc./vol. liqueur combining the sweetness of chocolate with the character of Strega Liqueur. Marketed for serving at room temperature, warm with cream, on desserts, or on ice cream.
• Licorice Liqueur A licorice liqueur created through collaboration between Strega Alberti and Amarelli (Rossano Calabro), combining more than 400 years of Italian licorice and distillation experience.
• Grappa di Aglianico Single-grape-variety grappa distilled from Aglianico vine marc using traditional steam distillation. Marketed as a digestif and paired with dark chocolate over 70% cocoa.
• Grappa di Falanghina Grappa distilled from Falanghina white grape variety using traditional steam distillation, presented as part of Strega's research and quality-driven spirit line.
• Amaro Strega Amaro liqueur with dark amber color and pleasantly bitter flavor revealing notes of bitter orange, cinchona, gentian and rhubarb. 30% Alc./Vol., 700 ml. Part of the Distilleria Strega 1860 range.
• Luna Nera Sambuca Dark sambuca liqueur with sweet, intense and rich flavor and persistent anise notes, recommended after coffee or on the rocks with a coffee bean. 38% Alc./Vol., 700 ml. Part of the Distilleria Strega 1860 line.
• Sambuca Strega High-quality clear sambuca characterized by star anise spirit, with sweet, warm and harmonious flavor and long persistence. Served after coffee or on the rocks with a coffee bean. 38% Alc./Vol., 700 ml.
• Amaretto Strega Amaretto revealing sweet spices, Madagascar bourbon vanilla pods and cocoa liquor, with a sweet and pleasant flavor and typical almond brittle hint. 28% Alc./Vol., 700 ml.
• Limoncello Strega Limoncello with balanced flavor and aroma from skilled infusion of selected lemon peels; intense aroma with rich, velvety and juicy flavor. 28% Alc./Vol., 700 ml.
• Grancaffè Premium coffee liqueur made from 100% Arabica coffee infusion, with intense, smooth and enveloping coffee flavor. Ideal neat, on the rocks or in cocktails. 25% Alc./Vol., 700 ml.
• Torrone Strega (Nougat) Traditional Benevento nougat produced by Strega for over a century, made with carefully selected ingredients and historical production expertise under the I Dolci Alberti confectionery line.
• Croccantino Chocolate with hazelnut brittle offered in varieties including Croccantino Strega, Croccantino Coffee, and Croccantino Cioccolato Bianco, sold under the I Dolci Alberti confectionery line.
• Magie (Chocolates) Italian tradition chocolates including pralines filled with liqueur cream (40%) and rum (0.4%), offered in varieties such as Magie Strega Fondente and Magie al Limoncello.
• Goccioloni Fondant chocolates filled with Liquore Strega, sold in box sizes of 8, 15, or 24 pieces, with options for wooden gift boxes.

Quantifiable outcome

• Available in 50+ countries worldwide
• +2 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• The Spirit of Italy CouncilminorOthersStrega Alberti is a proud member of The Spirit of Italy Council, an organization dedicated to promoting authentic Italian spirits internationally.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Amarelli: Calabrian licorice specialist with 400+ years of heritage; Strega's collaboration partner on the Licorice Liqueur. Comparable in heritage-led, family-owned, premium Italian specialty food/liqueur positioning, with overlapping confectionery and liqueur portfolios.
• Venchi: Italian premium chocolate and confectionery company with international retail expansion. Comparable as a heritage Italian confectionery brand (chocolates, nougat-adjacent products) targeting gifting and premium retail, mirroring I Dolci Alberti's positioning.

Direct peers

• Illva Saronno (Disaronno): Italian liqueur producer best known for Disaronno Amaretto, with a premium Italian liqueur portfolio and global distribution. Comparable as a family-controlled Italian liqueur brand with international recognition and confectionery adjacencies (e.g., Amaretto-based sweets).
• Fernet-Branca: Italian herbal/bitter liqueur manufacturer (Fernet-Branca, Branca Menta) with similar 180+ year heritage, family ownership (Fratelli Branca), and global export footprint. Most directly comparable in category, scale, and Italian herbal-liqueur positioning.
• Caffo: Calabrian family-owned distillery producing Amaro, Limoncello, liqueurs and spirits, with significant international export presence. Closely comparable in scale, family ownership structure, and Italian herbal/fruit liqueur portfolio.
• Stock Spirits Group: Central European branded spirits group with Italian heritage brands (including Stock 84, Limoncè) and broad European distribution. Comparable in portfolio breadth and focus on traditional European liqueur/spirits categories.
• Toschi: Italian family-owned liqueur and syrup producer famous for Nocello and Amaretto, with a long heritage and export presence. Comparable as a mid-sized, family-controlled Italian liqueur specialist competing in similar on-trade and gifting channels.
• Luxardo: Italian liqueur and syrup manufacturer (Maraschino, Sambuca, Amaretto) with a heritage dating to 1821 and a global export footprint. Directly comparable as a family-owned Italian liqueur specialist with multi-SKU portfolio and B2B/B2C distribution.

Broad incumbents

• Pernod Ricard: Global spirits conglomerate with deep Italian heritage ownership (Ramazzotti, Bisquit, Kahlúa) and worldwide distribution. Comparable as a buyer/incumbent in the Italian herbal-liqueur category, with materially greater scale and channel leverage.
• Campari Group: Milan-based multinational spirits group owning a portfolio of Italian and global liqueur/spirits brands (Campari, Aperol, Cynar, Averna, Ramazzotti). Comparable as Italian liqueur portfolio operator, but vastly larger, public, and diversified across categories.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/strega1860
• YouTubeyoutube.com/user/strega1860
• Facebookfacebook.com/strega1860
• LinkedInlinkedin.com/company/strega-alberti-benevento-spa
• Instagraminstagram.com/strega1860

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Strega