Custom Cages
- Company typePrivate
- Founded1985
- HeadquartersDaventry, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
Custom Cages firmographics
Firmographics- Name
- Custom Cages
- Legal name
- Custom Cages UK Limited
- Website
- https://customcages.co.uk
- Company type
- Private
- Founded year
- 1985
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Custom Cages industry classification
Industry- Product category
- Motorsport Roll Cages and Tubular Structures
- NAICS
- Motor Vehicle Metal Stamping (336370)
- SIC
- Motor Vehicle Parts & Accessories (3714)
- akta.pro primary industry
- Airbag Modules & Inflators Manufacturing (IMACAMAB)
Keywords
Where Custom Cages is headquartered
LocationHeadquarters
- HQ city
- Daventry
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Custom Cages business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Supply Chain, Infrastructure, Operations, Technology or R&D, Marketing or Sales
Revenue model
- Roll Cage Kit Sales: Sale of bolt-in and weld-in roll cage kits for specific vehicle models, available in standard, FIA-compliant, and FIA-certified variants. Kits include T45, CDS, and 25CrMo4 steel options with varying certification levels.
- In-House Fitting & Fabrication Services: Professional roll cage fitting services at their 17,000 sq ft Daventry facility accommodating up to 10 chassis at a time. Includes bodyshell preparation, welding, and installation.
- Design & Engineering Services: Bespoke CAD design, reverse engineering, and co-development of roll cages and tubular structures for professional teams. Supports one-off prototypes to large volume production runs.
- Laser Cutting & Tube Bending Services: Precision laser tube cutting and CNC tube bending services for external customers and internal use, working from customer CAD designs or providing full in-house design.
- Machine Shop / Precision Engineering: CNC machining services including milling and turning for motorsport components such as precision transmission nuts, gearbox housings, and FIA-homologated lap joints. Supports one-off prototypes through small-batch production.
- Roll Cage Certification Services: Mandatory 3-step certification process including weld test, fitment approval via video, and final inspection, with certificates issued for MSUK, FIA, and Custom Cages ROPSD certifications.
- Motorsport Accessories: Sale of FIA-approved roll cage components including lap joints, seat rail kits, reinforcing plates, gussets, sill stands, adjustable seat tube kits, and welding consumables.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | 6-Point National Spec (MSUK Compliant) - Entry-level club motorsport |
| One time/ perpetual license | Pay-as-you-go | FIA Compliant - Meets FIA prescribed tube sizes |
| One time/ perpetual license | Pay-as-you-go | FIA Certificated - Highest international standard |
| One time/ perpetual license | Pay-as-you-go | Historic / Appendix K - Period-correct for classic motorsport |
| Unit Pricing | Pay-as-you-go | DIY / Track & Show Kits - Self-installation bolt-in kits |
| Unit Pricing | Pay-as-you-go | Certification Services |
| Other | Multi-year contract | Bespoke / Bespoke Engineering |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels5 records
Custom Cages product offering
Product offeringCore offering
Custom Cages designs, manufactures, and installs motorsport roll cages and tubular structures. It offers 650+ vehicle-specific roll cage kits in Bolt-In, Weld-In, Multipoint, Historic, MSUK-compliant, and FIA-certified variants, alongside professional in-house fitting, laser cutting, CNC tube bending, and bespoke design and engineering services for professional and club-level motorsport customers.
Product overview
Custom Cages is a UK-based manufacturer specializing in motorsport roll cages and tubular structures. The core product portfolio consists of roll cage kits available in multiple specifications (Bolt-In, Weld-In, Multipoint, Historic, National MSUK, FIA Certificated) to serve various motorsport disciplines. Supporting the cage kits, the company offers a comprehensive range of accessories including FIA-approved lap joints, seat rail kits, and gussets. The business operates as a full-service provider with in-house capabilities including professional fitting services, laser cutting using BLM Laser Tube technology, precision CAD design and engineering, bodyshell preparation, CNC tube bending with four mandrel benders, and a machine shop equipped with CNC milling and turning centres. The company serves professional motorsport teams competing in WRC, BTCC, GT3/GT4, and historic rally events, and has recently joined the M-Sport family.
Differentiator
Problem solved
Functional benefit
Products and services
- Roll Cage Kits Precision-engineered motorsport roll cage kits for specific vehicle makes and models, including laser-cut and CNC mandrel-bent tubes, footplates, and gussets. Available in multiple variants (Bolt-In, Weld-In, Multipoint, Historic, MSUK-compliant, FIA-certified) to meet competition requirements from club motorsport to international championship level.
- Roll Cage Accessories Motorsport-grade accessories sold alongside roll cage kits, including FIA-approved lap joints, seat rail kits, seat tube kits, gussets, reinforcing plates, bolt-in sleeve kits, sill stands, and welding consumables.
- Roll Cage Fitting Services Professional in-house roll cage installation service performed by skilled fabricators at the 17,000 sq ft Daventry facility, accommodating up to 10 chassis simultaneously for one-off and race series builds.
- Laser Cutting Services Precision laser cutting service using BLM Lasertube LT652 technology for complex shapes and profiles in tube and box sections, supporting one-off prototypes through to full batch production runs.
- Design and Engineering Services End-to-end engineering services including CAD design, reverse engineering using FARO 3D arm measurements, and bespoke roll cage and tubular structure development for motorsport applications.
- Bodyshell Preparation Services Chassis preparation services for modern and historic competition cars including race, rally, and rallyraid vehicles, from standard road shells through to podium-winning race car builds.
- Roll Cage Tube Bending Services CNC tube bending using four tube benders including two advanced BLM Elect80 mandrel benders, enabling multi-radius bends for optimal fit and consistent tolerances.
- Machine Shop Services Precision CNC machining services including Takisawa NEX-108 lathe, Bridgeport VMC 600/460 milling, Colchester CNC, and in-house tooling production for tube bending operations, supporting one-off prototypes to small-batch production.
- BMW F87 M2 FIA Certificated Roll Cage New FIA Certificated roll cage kit for the BMW F87 M2, designed for drivers demanding the highest international safety standards.
Quantifiable outcome
- 650+ roll cage designs across multiple vehicle platforms and motorsport disciplines
- +3 more outcomes
Companies that use Custom Cages
Customer profileNamed customers7 records
Segments4 records
Ideal customer profiles4 records
Custom Cages technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature7 records
Custom Cages partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core, flagship and minor.
- M-SportcoreCustom Cages has joined the M-Sport family after having worked alongside M-Sport for over three decades. The acquisition is described as the natural next step in a partnership built on trust, engineering excellence, and shared standards. Custom Cages continues operating from its Daventry HQ as Custom Cages, supplying world-class roll cages and tubular structures to M-Sport's programs.
- PowerMaxed RacingflagshipLongstanding BTCC partnership described as one of the greatest partnerships formed. Custom Cages has been integral to PowerMaxed Racing's journey from three bare shells to podium finishes, supporting with roll cages and tubular structures.
- Gazoo Racing / T I TechcoreCo-developed the Toyota GR Yaris roll cage with Gazoo Racing and T I Tech, resulting in an FIA/MSUK Certificated multipoint T45 kit that has become globally popular.
- String Theory GarageminorExclusive partner for the Toyota GR Yaris bolt-in rear half roll cage kit, designed and developed exclusively for String Theory Garage and available to order from stock or for fitting.
- Buzz Special VehiclesminorDeveloped one of the first FIA-certificated roll cages for the INEOS Grenadier in partnership with Buzz Special Vehicles, a leading INEOS aftermarket supplier.
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
Custom Cages competitors and assessment
Company assessmentDirect peers
- Safety Devices International: UK-based motorsport safety equipment manufacturer producing FIA-homologated roll cages and harnesses for rally, circuit and historic competition. Closest direct competitor to Custom Cages in geography, certification tier and customer segments.
- Autopower Industries: US manufacturer of bolt-in roll cages, chassis bracing and race safety equipment for road-car-based motorsport. Direct competitor in the bolt-in/self-fit segment of the roll-cage market, particularly for BMW, Honda and Porsche platforms.
- Brey-Krause: US-based manufacturer of roll cages, racing seats, harnesses and chassis safety hardware for amateur and professional motorsport. Comparable to Custom Cages as a one-stop motorsport safety fabricator serving club and pro teams.
Broad incumbents
- Sabelt: Italian manufacturer of motorsport and OEM safety equipment including FIA-certified seats, harnesses and steel roll-cage components. Competes with Custom Cages in homologated safety products and shares key OEM and racing-team customers.
- Sparco: Italian motorsport equipment manufacturer with a broad portfolio spanning seats, harnesses, steering wheels, helmets, fire systems and roll-cage accessories. Competes with Custom Cages across FIA-certified safety hardware at a larger, multi-category scale.
- HANS Performance Products: US manufacturer of the FIA-mandated HANS head and neck restraint device and broader driver safety equipment. Adjacent competitor to Custom Cages in FIA-certified motorsport safety, focused on driver-worn rather than in-car systems.
- Simpson Race Products: US motorsport safety brand offering helmets, restraints, suits and vehicle safety hardware including roll-cage components. Comparable to Custom Cages as an FIA/sanctioning-body certified motorsport safety supplier, though with a much broader product line.
- OMP Racing: Italian motorsport safety and performance equipment supplier covering suits, seats, harnesses, helmets and accessories. Overlaps with Custom Cages in FIA-certified safety products but serves a broader, multi-category brief.
- RaceQuip: US motorsport safety brand supplying helmets, suits, harnesses, restraints and roll-cage padding/hardware across club and entry-level pro segments. Comparable to Custom Cages in the FIA/MSUK homologated safety stack at a lower price tier.
- Schroth Racing: German manufacturer of FIA-homologated racing harnesses, belts and restraint systems, with broader motorsport safety products. Comparable to Custom Cages as a homologation-led motorsport safety supplier, primarily on the occupant-restraint side.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Custom Cages social profiles
Digital presenceCustom Cages compliance and trust
Trust signalCompliance3 records
Custom Cages financial estimates
Financial estimateRevenue estimate
Valuation estimate
Custom Cages leadership team
Management profileNumber of profiles
Profiles4 records
Custom Cages funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Custom Cages M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Custom Cages
What does Custom Cages do?
Custom Cages designs, manufactures, and installs motorsport roll cages and tubular structures. It offers 650+ vehicle-specific roll cage kits in Bolt-In, Weld-In, Multipoint, Historic, MSUK-compliant, and FIA-certified variants, alongside professional in-house fitting, laser cutting, CNC tube bending, and bespoke design and engineering services for professional and club-level motorsport customers.
Is Custom Cages a public or private company?
Custom Cages is a private company. It is classified as corporate owned and is currently operating.
When was Custom Cages founded?
Custom Cages was founded in 1985. It employs 11 to 50 people.
Where is Custom Cages based?
Custom Cages is headquartered in Daventry, United Kingdom, in the Europe region.
How does Custom Cages make money?
Seven revenue lines are on record. Roll Cage Kit Sales are the primary driver. The others are in-House Fitting & Fabrication Services, design & Engineering Services, laser Cutting & Tube Bending Services, machine Shop / Precision Engineering, roll Cage Certification Services and motorsport Accessories.
Who are Custom Cages's main competitors?
Direct peers on record are Safety Devices International, Autopower Industries and Brey-Krause. Broad incumbents are Sabelt, Sparco, HANS Performance Products, Simpson Race Products, OMP Racing, RaceQuip and Schroth Racing.
Does Custom Cages have an API?
No public API is recorded for Custom Cages.
What industry is Custom Cages in?
Custom Cages's product category is Motorsport Roll Cages and Tubular Structures. Its primary akta.pro industry code is IMACAMAB, Airbag Modules & Inflators Manufacturing. Its NAICS code is 336370 and its SIC code is 3714.