Daily American
Daily American is a local daily newspaper serving Somerset County, Pennsylvania, delivering print and digital news, sports, lifestyle, and public-notice content to local residents and SMB advertisers as a Gannett Media / USA TODAY Network property.
- Company typePrivate
- Founded1929
- HeadquartersSomerset, United States
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
What Daily American does
Daily American is a local daily newspaper serving Somerset County, Pennsylvania, covering local news, high school sports, lifestyle, entertainment, opinion, real estate, business, and public notices for county residents and advertisers. Founded in 1929 and headquartered in Somerset, PA, it operates with a 1–10 employee newsroom and is owned by Gannett Media (NYSE: GCI) as part of the USA TODAY Network, the largest newspaper publisher in the United States.
The product is a hybrid print and digital publishing platform. Distribution spans a home-delivered print edition, a digital eNewspaper replica at user.dailyamerican.com, the dailyamerican.com website, classifieds and public-notice storefronts, and social channels on Facebook and X (Twitter). The technology stack is a standard digital news platform with print and online publishing capabilities, without disclosed proprietary AI, data, or platform components beyond the Gannett/USA TODAY shared infrastructure.
Revenue is generated through three streams: recurring print and digital subscriptions (including eNewspaper access), local advertising (display, classifieds, sponsored content), and transaction-fee classifieds and public notices (obituaries, legal notices, real estate, jobs). Pricing is not publicly disclosed; subscribers are billed monthly for digital access and annually for print bundles, while SMB advertisers purchase through self-serve and Gannett's LocaliQ digital marketing channel. The customer base is geographically concentrated in Somerset County, segmented between local resident subscribers and local business advertisers, with no enterprise anchor accounts.
Daily American firmographics
Firmographics- Name
- Daily American
- Legal name
- Daily American
- Website
- https://dailyamerican.com
- Company type
- Private
- Founded year
- 1929
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Daily American is a local daily newspaper serving Somerset County, Pennsylvania, delivering print and digital news, sports, lifestyle, and public-notice content to local residents and SMB advertisers as a Gannett Media / USA TODAY Network property.
- Ownership category
- akta.pro rank
Daily American industry classification
Industry- Product category
- Local Newspaper / Community News Publishing
- NAICS
- Newspaper Publishers (513110)
- SIC
- Newspapers: Publishing Or Publishing & Printing (2711)
- akta.pro primary industry
- Local & Regional Newspapers (Print & Digital) (MPAJADAB)
Keywords
Where Daily American is headquartered
LocationHeadquarters
- HQ city
- Somerset
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Daily American business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Subscription Revenue: The newspaper generates revenue through print and digital subscriptions, including eNewspaper access and full digital access packages for readers in Somerset County.
- Advertising: Local businesses advertise through the newspaper's print and digital platforms, including display ads, classifieds, and sponsored content.
- Classifieds and Public Notices: Revenue from obituaries, public notices, real estate listings, job postings, and other classified advertising.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Digital-only subscription |
| Subscription | Annual | Print subscription |
| Subscription | Monthly | eNewspaper access |
Distribution channels4 records
Marketing channels5 records
Daily American product offering
Product offeringCore offering
Daily American is a local newspaper publishing print and digital news content for Somerset County, Pennsylvania. Its core offering is editorial coverage of local news, high school sports, community events, lifestyle, opinion, obituaries, and public notices, delivered through a print edition, a website, an eNewspaper replica, mobile access, and email newsletters. The product is the published local news product itself plus the platforms on which it is distributed and monetized.
Product overview
Daily American is a local news publisher serving Somerset County, Pennsylvania, operated as part of the Gannett/USA TODAY Network. The company offers a digital news website (dailyamerican.com) featuring content across News, Sports, Lifestyle, Opinion, Real Estate, Business, Entertainment, and Obituaries sections. Additional offerings include an eNewspaper digital edition, classifieds, public notices, newsletters, and subscription-based access to content. The publication also maintains social media presence on Facebook and X (formerly Twitter).
Differentiator
Problem solved
Functional benefit
Products and services
- Daily American Print Edition A printed newspaper published for Somerset County, Pennsylvania readers, delivered via home delivery and sold at newsstands, covering local news, sports, lifestyle, opinion, and community announcements.
- Daily American Digital Subscription Subscription-based online access to Daily American's local news, sports, obituaries, opinion, and community coverage via the dailyamerican.com website and mobile web.
- Daily American eNewspaper An electronic replica of the Daily American print edition, distributed digitally to subscribers for on-screen reading of the full newspaper layout.
- Classifieds (Jobs, Real Estate, Vehicles, Merchandise) Online and print classified listings for jobs, real estate, vehicles, and general merchandise, serving Somerset County residents and local businesses.
- Public Notices and Legal Publication Publication of legally required public notices, government announcements, and other statutory notices placed by attorneys, government entities, and local businesses in the Daily American.
- Obituaries and Tributes Paid obituary and tribute publication service for Somerset County families announcing deaths, memorial services, and remembrances in the Daily American's local news and online obituary sections.
- Local Display Advertising Display and banner advertising placements sold to local and regional businesses seeking reach into the Daily American's Somerset County readership, across print, website, eNewspaper, and newsletter channels.
Companies that use Daily American
Customer profileSegments2 records
Ideal customer profiles2 records
Daily American technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Daily American partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered minor and core.
- 1889 FoundationminorThe 1889 Foundation provided grants and donations to support the Tuesday noon recital series featuring Dylan Staib performing American folk classics at First Lutheran Church and Laurel View Village. The foundation underwrites cultural programming in the Johnstown/Somerset region.
- Thrivent FinancialminorThrivent Financial provided donations to cover costs for the Tuesday noon recital series, making the Dylan Staib performance free to attendees.
- Gannett / USA TODAY NetworkcoreDaily American is owned and operated by Gannett as part of the USA TODAY Network, the largest newspaper publisher in the United States. This partnership provides national content syndication, shared technology platforms, and brand affiliation.
- LocaliQ Digital Marketing SolutionsminorLocaliQ is a digital marketing solutions provider that works with Daily American as part of the USA TODAY Network to provide local businesses with digital advertising and marketing services.
Scale indicators2 records
Recent moves5 records
Expansion highlights4 records
Daily American competitors and assessment
Company assessmentEmerging players
- Patch.com: Hyperlocal digital news network covering thousands of communities including Somerset County. Represents the digital-native competitive threat that local newspapers like Daily American face for reader attention and small-business digital ad spend.
- Spotlight PA: Nonprofit, collaborative statewide investigative news organization covering Pennsylvania government and civic affairs. Increasingly fills the accountability and state-government coverage role that small local papers have historically shouldered.
Direct peers
- Reading Eagle: Daily newspaper serving Reading and Berks County, PA. Comparable small-to-mid market Pennsylvania daily with similar print, digital subscription, and local advertising model — and a recent ownership transition that mirrors the broader industry restructuring.
- Observer-Reporter: Daily newspaper serving Washington County, PA in the western Pennsylvania region. Comparable small-to-mid market daily newspaper format serving a similar rural-to-suburban readership with print and digital subscription models.
- Altoona Mirror: Independent daily newspaper serving Blair County in central-western Pennsylvania. Comparable regional daily with print and digital offerings targeting a similar small-market demographic.
- The Tribune-Democrat: Daily newspaper serving Johnstown and Cambria County, PA, adjacent to Somerset County. Same regional western Pennsylvania market, similar Gannett-era competitive dynamics, and overlapping advertiser base, making it the closest comparable for Daily American.
Broad incumbents
- USA TODAY: Gannett's flagship national daily and the brand the USA TODAY Network cross-promotes with local properties like Daily American. Provides shared content, technology infrastructure, and brand affiliation that shape the property's competitive positioning.
- Lancaster Online (LNP): Steinman Communications-owned daily serving Lancaster County, PA. Comparable regional Pennsylvania newspaper with a stronger digital subscription franchise, providing a benchmark for how a community daily can scale digital revenue.
- Pittsburgh Post-Gazette: Major regional daily newspaper serving the broader western Pennsylvania market including the Pittsburgh metro. Larger scale but overlaps in coverage area, content categories, and advertiser pool with Daily American.
Regional players
- Somerset County Magazine: Regional lifestyle magazine focused on Somerset County, PA. Targets the same geographic readership with adjacent content categories (lifestyle, community features) and competes for a portion of local advertising dollars.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights5 records
Customer concentration
Daily American social profiles
Digital presenceDaily American financial estimates
Financial estimateRevenue estimate
Valuation estimate
Daily American leadership team
Management profileNumber of profiles
Daily American funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Daily American M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Daily American
What does Daily American do?
Daily American is a local newspaper publishing print and digital news content for Somerset County, Pennsylvania. Its core offering is editorial coverage of local news, high school sports, community events, lifestyle, opinion, obituaries, and public notices, delivered through a print edition, a website, an eNewspaper replica, mobile access, and email newsletters. The product is the published local news product itself plus the platforms on which it is distributed and monetized.
Is Daily American a public or private company?
Daily American is a private company. It is classified as corporate owned and is currently operating.
When was Daily American founded?
Daily American was founded in 1929. It employs 11 to 50 people.
Where is Daily American based?
Daily American is headquartered in Somerset, United States, in the North America region.
How does Daily American make money?
Three revenue lines are on record. Subscription Revenue is the primary driver. The others are advertising and classifieds and Public Notices.
Who are Daily American's main competitors?
Emerging players on record are Patch.com and Spotlight PA. Direct peers are Reading Eagle, Observer-Reporter, Altoona Mirror and The Tribune-Democrat. Broad incumbents are USA TODAY, Lancaster Online (LNP) and Pittsburgh Post-Gazette. Somerset County Magazine is listed as a regional player.
Does Daily American have an API?
No public API is recorded for Daily American.
What industry is Daily American in?
Daily American's product category is Local Newspaper / Community News Publishing. Its primary akta.pro industry code is MPAJADAB, Local & Regional Newspapers (Print & Digital). Its NAICS code is 513110 and its SIC code is 2711.